15 OKR examples for Launch

What are Launch OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Launch OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Launch OKRs examples

We've added many examples of Launch Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to successfully launch and sell my online course

  • ObjectiveSuccessfully launch and sell my online course
  • Key ResultAttract 1000 potential buyers through strategic social media marketing
  • TaskDevelop attention-grabbing content tailored for various social media platforms
  • TaskImplement targeted paid advertising campaigns on Facebook and Instagram
  • TaskEngage with followers consistently to build a community and generate leads
  • Key ResultDevelop high-converting landing page for course by testing 3 design variations
  • TaskAnalyze test results and choose highest-converting design
  • TaskImplement A/B testing for each design variation
  • TaskCreate three distinct design variations for the landing page
  • Key ResultAchieve 100 course sales at full price within the first two weeks of launch
  • TaskOffer an exclusive bonus for immediate sign-ups
  • TaskDevelop a comprehensive, high-engagement marketing campaign
  • TaskUtilize both email and social media for marketing

OKRs to launch a viable startup in the tech industry

  • ObjectiveLaunch a viable startup in the tech industry
  • Key ResultHire a core team of five professionals in tech, marketing, and operations
  • TaskIdentify required skills and experience for each job role
  • TaskSchedule and conduct potential candidate interviews
  • TaskPost job vacancies on suitable recruitment platforms
  • Key ResultFinalize business plan with a detailed financial projection
  • TaskReview and refine existing business model assumptions
  • TaskDevelop comprehensive profit and loss projections
  • TaskIncorporate relevant market research into the plan
  • Key ResultSecure investment from at least three different sources for initial capital
  • TaskResearch and identify potential investors
  • TaskConduct pitching sessions to these investors
  • TaskCreate a compelling business plan

OKRs to successfully launch 20 e-services online

  • ObjectiveSuccessfully launch 20 e-services online
  • Key ResultSuccessfully pilot test 5 e-services leading to a bug-free launch
  • TaskFix identified issues following feedback for a bug-free launch
  • TaskGather a targeted focus group for pilot testing feedback
  • TaskDevelop beta versions of all 5 e-services for testing purposes
  • Key ResultFinalize operational plans for 10 e-services by end of month 2
  • TaskReview and update draft plans for all 10 e-services
  • TaskApprove and finalize all e-service operational plans
  • TaskAssign responsibilities for service implementation and management
  • Key ResultAchieve 90% user satisfaction rate on the first 10 e-services deployed
  • TaskProvide effective and quick customer support
  • TaskImplement frequent user feedback surveys on e-services
  • TaskImprove e-service interface design for increased usability

OKRs to launch a successful mobile application

  • ObjectiveLaunch an amazing mobile app MVP
  • Key ResultAchieve a 60% week-4 retention of beta users
  • Key ResultAchieve great Mobile NPS by reaching a score above 30
  • Key ResultGet 100 daily active users on mobile
  • TaskPromote MVP beta in our newsletter
  • TaskSend typeform to recruit TestFlight users

OKRs to successfully launch MVP of X new website to the public

  • ObjectiveSuccessfully launch MVP of X new website to the public
  • Key ResultComplete detailed project plan, design and development for X website within 4 weeks
  • TaskDevelop the design based on approved project plan within first two weeks
  • TaskDefine clear objectives and create detailed project plan for X website
  • TaskFinalize website development and conduct testing within remaining two weeks
  • Key ResultTest the website's functionality and fix bugs for two weeks post-development
  • TaskConduct thorough functionality testing on the website
  • TaskIdentify and document any detected bugs
  • TaskImplement bug fixes and perform retests
  • Key ResultEnsure user friendly interface by conducting a usability test with 50 beta testers
  • TaskIdentify and recruit 50 beta testers for usability testing
  • TaskExecute usability tests on the interface
  • TaskAnalyze feedback and implement necessary changes

OKRs to launch a high growth and profitable tech startup

  • ObjectiveLaunch a high growth and profitable tech startup
  • Key ResultDevelop a minimum viable product, tested and approved by a focus group of 25 participants
  • TaskCreate and test the product with focus group
  • TaskImplement changes based on feedback
  • TaskIdentify key features for the minimum viable product
  • Key ResultSecure funding worth at least $1M from reliable investors
  • TaskSchedule and conduct persuasive pitch meetings with investors
  • TaskDevelop a compelling business proposal showcasing ROI
  • TaskResearch and create a list of potential reliable investors
  • Key ResultAssemble a cohesive team of 5 skilled professionals for key operations
  • TaskIdentify required skills for key operations team roles
  • TaskSource potential candidates through networking or recruiting
  • TaskConduct interviews and select final team members

OKRs to launch fintech product successfully

  • ObjectiveLaunch fintech product successfully
  • Key ResultOnboard and acquire a minimum of 1000 active users for the fintech product
  • TaskImplement referral program offering incentives to existing users for inviting new sign-ups
  • TaskIdentify target audience and create detailed user personas for effective marketing strategies
  • TaskDevelop a user-friendly onboarding process with intuitive interface and seamless experience
  • TaskLaunch targeted digital marketing campaigns to attract and engage potential users
  • Key ResultDevelop and implement a robust backend system that supports the fintech product
  • TaskIdentify key features and requirements for the robust backend system
  • TaskTest and deploy the backend system, ensuring its functionality and scalability
  • TaskConduct thorough research on existing backend systems in the fintech industry
  • TaskCollaborate with IT team to design and develop the backend system architecture
  • Key ResultConduct thorough testing and ensure the fintech product meets all functional requirements
  • TaskExecute the test plan, meticulously examining each aspect of the product's functionality
  • TaskDevelop a comprehensive test plan covering all functional requirements of the fintech product
  • TaskDocument any issues or discrepancies encountered during the testing process for further analysis
  • TaskContinuously retest the product after resolving issues to ensure functional requirements are met
  • Key ResultAchieve at least 90% customer satisfaction rate through user feedback and surveys
  • TaskImplement a user feedback system to collect customer opinions and suggestions regularly
  • TaskMonitor and track customer satisfaction rate through ongoing feedback and surveys
  • TaskAnalyze the data from user feedback and surveys to identify areas for improvement
  • TaskDevelop and implement strategies based on user feedback to address customer concerns and enhance satisfaction

OKRs to successfully launch the tech startup

  • ObjectiveSuccessfully launch the tech startup
  • Key ResultSecure funding from at least three investors by increasing company visibility
  • TaskEnhance online presence through social media and optimized website
  • TaskParticipate in industry networking events
  • TaskDevelop a compelling investor presentation
  • Key ResultDevelop, test and launch the MVP (minimum viable product) targeting user validation
  • TaskDesign and develop the minimum viable product
  • TaskCarry out rigorous testing and fixing of the MVP
  • TaskLaunch MVP and collect user validation data
  • Key ResultHire and onboard five skilled developers to establish the product team
  • TaskCreate a detailed job description for developer positions
  • TaskPromote vacancies on targeted recruitment platforms
  • TaskDevelop a comprehensive onboarding program

OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

OKRs to successfully launch two unique activities this year

  • ObjectiveSuccessfully launch two unique activities this year
  • Key ResultEvaluate and document participant feedback to ensure each activity meets intended goals
  • TaskConduct a feedback survey after each activity
  • TaskDocument findings and suggest improvements
  • TaskAnalyze collected feedback for goal alignment
  • Key ResultIdentify and outline the structure of the first activity by end of week 4
  • TaskComplete activity structure by week 4
  • TaskIdentify the first activity for analysis
  • TaskDevelop a detailed outline for the activity
  • Key ResultSecure resources and finalize logistics for the second activity by week 8
  • TaskSecure all identified resources by week 7
  • TaskIdentify necessary resources for the second activity
  • TaskConfirm all logistics arrangements by week 8

OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

OKRs to successfully launch a new B2B voice over IP platform

  • ObjectiveSuccessfully launch a new B2B voice over IP platform
  • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
  • TaskContinuously monitor and record test results
  • TaskTrain dedicated team for debugging and error resolution
  • TaskDevelop a comprehensive pre-launch testing protocol
  • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
  • TaskDesign promotional campaigns highlighting benefits of signing up
  • TaskInitiate strategic partnerships for user referrals
  • TaskOptimize website for seamless registration process
  • Key ResultSecure partnerships with at least three major B2B corporations for platform use
  • TaskArrange and conduct meetings to pitch proposals
  • TaskIdentify and research potential B2B corporate partners
  • TaskDevelop and tailor partnership proposals

OKRs to successfully launch startup

  • ObjectiveSuccessfully launch startup
  • Key ResultSecure initial funding of at least $50K
  • TaskSet up pitches with interested investors
  • TaskDevelop a detailed business plan highlighting investment value
  • TaskIdentify potential investors in the chosen industry
  • Key ResultAchieve steady user growth rate of 20% month on month
  • TaskIdentify and target a specific user demographic via social media campaigns
  • TaskImplement a customer referral program with incentives
  • TaskOptimize SEO strategies for increased organic user traffic
  • Key ResultOnboard first 100 users
  • TaskProvide personalized support for early users
  • TaskLaunch marketing campaign to attract initial users
  • TaskDevelop a comprehensive, user-friendly onboarding guide

OKRs to finalize and launch our product

  • ObjectiveFinalize and launch our product
  • Key ResultSecure two client pre-orders for the new product before launch
  • TaskInitiate contact and secure pre-orders
  • TaskDevelop an enticing pre-order sales pitch for the new product
  • TaskIdentify two potential high-value clients for outreach
  • Key ResultAssemble dedicated project team for streamlined product finishing tasks
  • TaskDelegate specific tasks within the project to each team member
  • TaskFormulate a communication and collaboration system for the team
  • TaskIdentify individuals with necessary skills for product finishing
  • Key ResultAchieve at least 96% completion of the product's testing by next quarter
  • TaskCreate a detailed testing schedule and assign responsible team members
  • TaskImplement any necessary corrective actions promptly
  • TaskConduct regular check-ins to monitor testing progress

OKRs to increase conversion rate of pre-launch leads for pre-orders by 10%

  • ObjectiveIncrease conversion rate of pre-launch leads for pre-orders by 10%
  • Key ResultImplement a personalized follow-up strategy to improve conversion rate by 20%
  • TaskMonitor, analyze, and adjust strategy accordingly
  • TaskIdentify customer behaviors influencing conversion rates
  • TaskDevelop a customized follow-up communication plan
  • Key ResultCreate an exclusive pre-order incentive program driving 30% more pre-orders
  • TaskStart aggressive marketing campaign focusing on pre-order benefits
  • TaskDevelop exclusive pre-order incentives such as discounts or freebies
  • TaskTrack and analyze the success rate of the program
  • Key ResultEnhance lead nurturing process to achieve 15% increase in engagement
  • TaskImplement personalized email marketing campaigns
  • TaskIncorporate interactive engagement tools in outreach efforts
  • TaskEducate leads with quality, relevant content

Best practices for managing your Launch OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Launch OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Launch OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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