15 customisable OKR examples for Launch
What are Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Launch to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Launch OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Launch OKRs examples
We've added many examples of Launch Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to successfully launch and sell my online course
Successfully launch and sell my online course
Attract 1000 potential buyers through strategic social media marketing
Develop attention-grabbing content tailored for various social media platforms- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
2. OKRs to launch a viable startup in the tech industry
- Launch a viable startup in the tech industry
- Hire a core team of five professionals in tech, marketing, and operations
- Identify required skills and experience for each job role
- Schedule and conduct potential candidate interviews
- Post job vacancies on suitable recruitment platforms
- Finalize business plan with a detailed financial projection
- Review and refine existing business model assumptions
- Develop comprehensive profit and loss projections
- Incorporate relevant market research into the plan
- Secure investment from at least three different sources for initial capital
- Research and identify potential investors
- Conduct pitching sessions to these investors
- Create a compelling business plan
3. OKRs to successfully launch MVP of new module suite
- Successfully launch MVP of new module suite
- Secure 5 confirmed clients adopting the new module suite within its debut quarter
- Secure commitments through contracts or agreements
- Identify potential clients interested in new module suite
- Demonstrate module suite benefits via personalized presentations
- Attain user satisfaction rate of 85% through effective product testing and user feedback
- Implement rigorous product testing protocols before release
- Use feedback to improve product design and functionality
- Develop a user feedback collection and evaluation system
- Complete development of MVP features with zero critical defects by week 6
- Implement strict quality assurance checks for each feature
- Allocate resources and plan week-by-week development tasks
- Prioritize and finalize the list of MVP features by end of week 1
4. OKRs to successfully launch 20 e-services online
- Successfully launch 20 e-services online
- Successfully pilot test 5 e-services leading to a bug-free launch
- Fix identified issues following feedback for a bug-free launch
- Gather a targeted focus group for pilot testing feedback
- Develop beta versions of all 5 e-services for testing purposes
- Finalize operational plans for 10 e-services by end of month 2
- Review and update draft plans for all 10 e-services
- Approve and finalize all e-service operational plans
- Assign responsibilities for service implementation and management
- Achieve 90% user satisfaction rate on the first 10 e-services deployed
- Provide effective and quick customer support
- Implement frequent user feedback surveys on e-services
- Improve e-service interface design for increased usability
5. OKRs to launch an engaging, user-friendly website
- Launch an engaging, user-friendly website
- Achieve a successful launch with at least 500 users within the first week
- Implement a strong marketing and promotional strategy
- Offer incentives for early sign-ups or referrals
- Develop an enticing product that resonates with your target market
- Develop website content that follows SEO guidelines to drive organic traffic
- Develop engaging metadata for each page
- Regularly update website content for search engine freshness
- Research and incorporate relevant keywords into website content
- Complete an intuitive and responsive website design by engaging a proficient web designer
- Brainstorm layout and design elements required
- Seek and hire a proficient web designer with experience
- Regularly review progress and provide needed feedback
6. OKRs to launch a successful mobile application
- Launch an amazing mobile app MVP
- Achieve a 60% week-4 retention of beta users
- Achieve great Mobile NPS by reaching a score above 30
- Get 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
7. OKRs to successfully launch the MVP of our e-commerce platform
- Successfully launch the MVP of our e-commerce platform
- Implement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- Define the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- Finish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
8. OKRs to successfully launch MVP of X new website to the public
- Successfully launch MVP of X new website to the public
- Complete detailed project plan, design and development for X website within 4 weeks
- Develop the design based on approved project plan within first two weeks
- Define clear objectives and create detailed project plan for X website
- Finalize website development and conduct testing within remaining two weeks
- Test the website's functionality and fix bugs for two weeks post-development
- Conduct thorough functionality testing on the website
- Identify and document any detected bugs
- Implement bug fixes and perform retests
- Ensure user friendly interface by conducting a usability test with 50 beta testers
- Identify and recruit 50 beta testers for usability testing
- Execute usability tests on the interface
- Analyze feedback and implement necessary changes
9. OKRs to launch a high growth and profitable tech startup
- Launch a high growth and profitable tech startup
- Develop a minimum viable product, tested and approved by a focus group of 25 participants
- Create and test the product with focus group
- Implement changes based on feedback
- Identify key features for the minimum viable product
- Secure funding worth at least $1M from reliable investors
- Schedule and conduct persuasive pitch meetings with investors
- Develop a compelling business proposal showcasing ROI
- Research and create a list of potential reliable investors
- Assemble a cohesive team of 5 skilled professionals for key operations
- Identify required skills for key operations team roles
- Source potential candidates through networking or recruiting
- Conduct interviews and select final team members
10. OKRs to launch fintech product successfully
- Launch fintech product successfully
- Onboard and acquire a minimum of 1000 active users for the fintech product
- Implement referral program offering incentives to existing users for inviting new sign-ups
- Identify target audience and create detailed user personas for effective marketing strategies
- Develop a user-friendly onboarding process with intuitive interface and seamless experience
- Launch targeted digital marketing campaigns to attract and engage potential users
- Develop and implement a robust backend system that supports the fintech product
- Identify key features and requirements for the robust backend system
- Test and deploy the backend system, ensuring its functionality and scalability
- Conduct thorough research on existing backend systems in the fintech industry
- Collaborate with IT team to design and develop the backend system architecture
- Conduct thorough testing and ensure the fintech product meets all functional requirements
- Execute the test plan, meticulously examining each aspect of the product's functionality
- Develop a comprehensive test plan covering all functional requirements of the fintech product
- Document any issues or discrepancies encountered during the testing process for further analysis
- Continuously retest the product after resolving issues to ensure functional requirements are met
- Achieve at least 90% customer satisfaction rate through user feedback and surveys
- Implement a user feedback system to collect customer opinions and suggestions regularly
- Monitor and track customer satisfaction rate through ongoing feedback and surveys
- Analyze the data from user feedback and surveys to identify areas for improvement
- Develop and implement strategies based on user feedback to address customer concerns and enhance satisfaction
11. OKRs to successfully launch the tech startup
- Successfully launch the tech startup
- Secure funding from at least three investors by increasing company visibility
- Enhance online presence through social media and optimized website
- Participate in industry networking events
- Develop a compelling investor presentation
- Develop, test and launch the MVP (minimum viable product) targeting user validation
- Design and develop the minimum viable product
- Carry out rigorous testing and fixing of the MVP
- Launch MVP and collect user validation data
- Hire and onboard five skilled developers to establish the product team
- Create a detailed job description for developer positions
- Promote vacancies on targeted recruitment platforms
- Develop a comprehensive onboarding program
12. OKRs to successfully launch and operationalize MVP 1.0
- Successfully launch and operationalize MVP 1.0
- Achieve at least 20 completed transactions on the platform
- Enhance user experience for easier transaction completion
- Implement effective marketing strategies to attract new customers
- Host promotional events to drive user engagement
- Ensure that the average order value reaches or surpasses $350 per transaction
- Increase prices or bundle products to boost order value
- Promote bulk purchase discounts or loyalty rewards
- Implement upselling strategies during checkout process
- Gain a minimum of 200 registered users with our platform
- Implement a user referral program with benefits
- Develop engaging social media advertising campaigns
- Collaborate with influencers for promotional activities
13. OKRs to launch user-friendly and engaging new B2B website
- Launch user-friendly and engaging new B2B website
- Secure 1,000+ active user accounts within the first two weeks post-launch
- Organize an attractive launch event for potential users
- Offer incentives for early sign-ups and referrals
- Implement a targeted online advertising campaign
- Guarantee 98% uptime throughout the post-launch stabilization period
- Establish a dedicated team for quick issue resolution
- Implement continuous system monitoring and issue detection tools
- Regularly verify and update disaster recovery plans
- Achieve a user satisfaction score of 90% in usability testing
- Implement improvements based on user feedback swiftly
- Regularly conduct and analyze user testing feedback
- Train staff in user-centered design principles and practices
14. OKRs to successfully launch two unique activities this year
- Successfully launch two unique activities this year
- Evaluate and document participant feedback to ensure each activity meets intended goals
- Conduct a feedback survey after each activity
- Document findings and suggest improvements
- Analyze collected feedback for goal alignment
- Identify and outline the structure of the first activity by end of week 4
- Complete activity structure by week 4
- Identify the first activity for analysis
- Develop a detailed outline for the activity
- Secure resources and finalize logistics for the second activity by week 8
- Secure all identified resources by week 7
- Identify necessary resources for the second activity
- Confirm all logistics arrangements by week 8
15. OKRs to prepare a successful product launch
- Be on track for a successful launch of next quarter
- Build a mailing list of 1,0000 people
- Find relevant Facebook and LinkedIn groups
- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
Launch OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Launch OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to accelerate user growth for SaaS product
- OKRs to improve efficiency & accuracy of invoice monitoring
- OKRs to scale the startup to achieve unicorn status
- OKRs to obtain an International Certification in my field of expertise
- OKRs to achieve a 20% upsurge in organic traffic for designated categories
- OKRs to increase project engagement for delivery excellence
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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