6 customisable OKR examples for Startup Launch
What are Startup Launch OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Startup Launch to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Startup Launch OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Startup Launch OKRs examples
We've added many examples of Startup Launch Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to launch a viable startup in the tech industry
Launch a viable startup in the tech industry
Hire a core team of five professionals in tech, marketing, and operations
Identify required skills and experience for each job role
Schedule and conduct potential candidate interviews
Post job vacancies on suitable recruitment platforms
Finalize business plan with a detailed financial projection
Review and refine existing business model assumptions
Develop comprehensive profit and loss projections
Incorporate relevant market research into the plan
Secure investment from at least three different sources for initial capital
Research and identify potential investors
Conduct pitching sessions to these investors
Create a compelling business plan
2. OKRs to successfully launch startup
Successfully launch startup
Secure initial funding of at least $50K
Set up pitches with interested investors
Develop a detailed business plan highlighting investment value
Identify potential investors in the chosen industry
Achieve steady user growth rate of 20% month on month
Identify and target a specific user demographic via social media campaigns
Implement a customer referral program with incentives
Optimize SEO strategies for increased organic user traffic
Onboard first 100 users
Provide personalized support for early users
Launch marketing campaign to attract initial users
Develop a comprehensive, user-friendly onboarding guide
3. OKRs to successfully launch the tech startup
Successfully launch the tech startup
Secure funding from at least three investors by increasing company visibility
Enhance online presence through social media and optimized website
Participate in industry networking events
Develop a compelling investor presentation
Develop, test and launch the MVP (minimum viable product) targeting user validation
Design and develop the minimum viable product
Carry out rigorous testing and fixing of the MVP
Launch MVP and collect user validation data
Hire and onboard five skilled developers to establish the product team
Create a detailed job description for developer positions
Promote vacancies on targeted recruitment platforms
Develop a comprehensive onboarding program
4. OKRs to launch a high growth and profitable tech startup
Launch a high growth and profitable tech startup
Develop a minimum viable product, tested and approved by a focus group of 25 participants
Create and test the product with focus group
Implement changes based on feedback
Identify key features for the minimum viable product
Secure funding worth at least $1M from reliable investors
Schedule and conduct persuasive pitch meetings with investors
Develop a compelling business proposal showcasing ROI
Research and create a list of potential reliable investors
Assemble a cohesive team of 5 skilled professionals for key operations
Identify required skills for key operations team roles
Source potential candidates through networking or recruiting
Conduct interviews and select final team members
5. OKRs to launch a successful MVP
Launch a successful MVP
Achieve a NPS score above 40
Fix core issues mentioned in surveys
Send NPS surveys to all users
Convert 5 existing customers to paid
Launch pricing plans
Integrate with Stripe
We have 100 weekly active users
Implement core features
Onboard users
Build a landing page to recruit beta users
6. OKRs to successfully launch a venture capital fund
Successfully launch a venture capital fund
Identify and establish connections with at least 50 potential portfolio startups
Set up follow-up meetings with interested startups
Send introductory emails to identified startups
Research contact details of potential portfolio startups
Secure investment commitments worth $20 million from initial seed investors
Research and identify potential seed investors
Arrange meetings with prospective investors
Craft business proposal highlighting potential returns
Set up legal and compliance standards for fund operations
Identify relevant local and international laws for fund operations
Develop a comprehensive compliance framework addressing these laws
Train employees on new legal and compliance standards
Startup Launch OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Startup Launch OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Startup Launch OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost student attendance to improve test scores
OKRs to build a Python tool for efficient tracing of community cohort members
OKRs to increase newsletter subscriptions through website interaction
OKRs to implement strategies to decrease recovery time
OKRs to amplify revenue generation from the Niche Hawaiian Alibaytrendy website
OKRs to enhance the quality of data through augmented scrubbing techniques
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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