12 OKR examples for SaaS
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for SaaS to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
SaaS OKRs templates
You'll find below a list of Objectives and Key Results for SaaS.
OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- Enhance knowledge on marketing and branding for B2B SaaS product optimization
- Improve trial-to-subscription conversion rate by 20% through marketing strategies
- Implement personalized email marketing campaigns
- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- Increase brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- Complete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
OKRs to increase adoption of our SaaS platform in the mid-tier market segment
- Increase adoption of our SaaS platform in the mid-tier market segment
- Generate $200,000 in revenue from mid-tier company subscriptions
- Conduct market research to identify potential mid-tier companies interested in subscriptions
- Provide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
- Implement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
- Develop a compelling subscription package tailored for mid-tier companies' needs
- Acquire 4 new mid-tier company clients by the end of the quarter
- Create a compelling pitch highlighting our services' benefits for mid-tier companies
- Reach out to identified companies through email or phone call to schedule meetings
- Provide tailored solutions and negotiate contracts with interested mid-tier companies
- Identify potential mid-tier companies in target industry
- Increase the average number of platform users per mid-tier company to 25
- Collaborate with marketing team to create targeted advertising campaigns for mid-tier companies
- Offer tailored onboarding sessions to guide new mid-tier company users through platform features
- Analyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
- Implement referral system that rewards existing mid-tier company users for inviting others
- Achieve a 60% conversion rate from initial demos to signed contracts
OKRs to increase revenue for the SaaS premium subscription
- Increase revenue for the SaaS premium subscription
- Reduce customer churn rate for premium plan by 15%
- Increase upsell conversion rate by 10%
- Implement personalized product recommendations on the checkout page
- Optimize website layout and design to highlight upsell opportunities throughout the customer journey
- Train sales team on effective upselling techniques and product knowledge
- Offer limited-time promotions for related products during the purchase process
- Achieve 20% increase in average revenue per user (ARPU)
- Acquire 50 new premium plan customers through targeted marketing campaigns
OKRs to accelerate user growth for SaaS product
- Accelerate user growth for SaaS product
- Grow active user base by 20%
- Enhance product features based on user feedback
- Improve user experience to increase retention rates
- Implement targeted marketing campaigns to attract new users
- Increase monthly recurring revenue by 25%
- Implement a customer referral program
- Develop upselling strategies for existing customers
- Improve product or service pricing strategies
- Decrease user churn rate by 15%
- Implement a user feedback system to identify common issues
- Enhance product features based on user preferences
- Develop a personalized customer engagement strategy
OKRs to drastically improve onboarding and activation
- Get amazing improvements in our onboarding process
- Increase the number of trials/week from 20 to 35
- Display clear CTAs to help non-admins request upgrades
- Add 5 clear upgrade paths for users
- Increase week-1 activation rate from 55% to 65%
- Identify drop-offs
- Instrument activation funnel in Amplitude
- Tackle top 5 low-hanging fruits to improve onboarding
- Reduce trials churn from 46% to 30%
- Implement fixes following feedback
- Talk to 20 churned customers to understand what went wrong
OKRs to get a solid growth engine
- Create a solid growth engine
- Increase weekly leads by 30%
- We're getting 0.1 leads/active customer/week
- 30% of new leads start a trial
OKRs to build an amazing user experience
- Build an amazing user experience
- Increase the number of weekly active users from 8k to 10k
- Implement the equivalent of 100 votes in features
- Identify top voted feature requests
- Improve our NPS from 50 to 75
- Reach out to 10 low NPS scores to understand their frustrations
OKRs to develop paid acquisition channels
- Paid Marketing is a new channel for leads growth
- 20% of new leads come from paid acquistion
- Generate $10K MRR from paid acquisition channels
- Bring Customer Acquisition Costs (CAC) down to $500
OKRs to develop a new in-product referrals program
- Develop a new in-product referrals program
- Improve onboarding of referred users to keep conversion above 40%
- Get 3 referrals per customers on average across all accounts
- Identify opportunities for network effects
- Get 60% of new customer accounts to refer at least one other customer
- Add referral step in the onboarding drip feed
- Create incentive to reward customers for referring users
OKRs to improve user onboarding
- Streamline onboarding and improve our user journey
- Increase the number of user invites sent during onboarding by 8%
- Reduce trial abandonment from 20% to 12%
- 90% of new sign-ups get through the entire onboarding flow
- Improve trial to paid conversion by 12%
OKRs to create a successful MVP
- Create a successful MVP
- Our NPS is above 40 with early adopters
- Identify and solve top 5 improvement requests
- Sign up for Wootric to get NPS feedback
- Our 8-week retention rate is above 30%
- 60% of users complete their onboarding process
OKRs to encourage user referrals
- Accelerate momentum with user referrals
- Increase weekly in-app referrals from 1.5 to 2.5/week
- Add referral link in footer of weekly customer comms
- Improve visibility of referral actions
- Publish 5 case studies from top customers
- Identify top 10 customers for case studies
- Secure 5 interviews
- Secure 20 new G2 reviews score 4+ stars
- Contact 40 users scoring us NPS 9+ and ask for a review
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to attain ISO 27001 certification OKRs to integrate UX testing insights into decision-making OKRs to turn customers into advocates OKRs to implement effective project risk management strategies OKRs to determine leading causes for policy non-renewals OKRs to improve Braze comprehension to boost confidence when presenting to potential clients
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples