SaaS OKRs

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for SaaS to help. You can use any of the templates below as a starting point to write your own goals.

Examples of OKRs for SaaS

You'll find Objectives and Key Results for SaaS, but our examples may also include the tasks that can help you get there.

You'll find 8 OKRs examples for SaaS below, and some extra tips to write better quarterly plans at the end.

OKRs to drastically improve onboarding and activation

  • ObjectiveGet amazing improvements in our onboarding process
  • Key ResultIncrease the number of trials/week from 20 to 35
  • TaskDisplay clear CTAs to help non-admins request upgrades
  • TaskAdd 5 clear upgrade paths for users
  • Key ResultIncrease week-1 activation rate from 55% to 65%
  • TaskIdentify drop-offs
  • TaskInstrument activation funnel in Amplitude
  • TaskTackle top 5 low-hanging fruits to improve onboarding
  • Key ResultReduce trials churn from 46% to 30%
  • TaskImplement fixes following feedback
  • TaskTalk to 20 churned customers to understand what went wrong

OKRs to get a solid growth engine

  • ObjectiveCreate a solid growth engine
  • Key ResultIncrease weekly leads by 30%
  • Key ResultWe're getting 0.1 leads/active customer/week
  • Key Result30% of new leads start a trial

OKRs to build an amazing user experience

  • ObjectiveBuild an amazing user experience
  • Key ResultIncrease the number of weekly active users from 8k to 10k
  • Key ResultImplement the equivalent of 100 votes in features
  • TaskIdentify top voted feature requests
  • Key ResultImprove our NPS from 50 to 75
  • TaskReach out to 10 low NPS scores to understand their frustrations

OKRs to develop paid acquisition channels

  • ObjectivePaid Marketing is a new channel for leads growth
  • Key Result20% of new leads come from paid acquistion
  • Key ResultGenerate $10K MRR from paid acquisition channels
  • Key ResultBring Customer Acquisition Costs (CAC) down to $500

OKRs to develop a new in-product referrals program

  • ObjectiveDevelop a new in-product referrals program
  • Key ResultImprove onboarding of referred users to keep conversion above 40%
  • Key ResultGet 3 referrals per customers on average across all accounts
  • TaskIdentify opportunities for network effects
  • Key ResultGet 60% of new customer accounts to refer at least one other customer
  • TaskAdd referral step in the onboarding drip feed
  • TaskCreate incentive to reward customers for referring users

OKRs to improve user onboarding

  • ObjectiveStreamline onboarding and improve our user journey
  • Key ResultIncrease the number of user invites sent during onboarding by 8%
  • Key ResultReduce trial abandonment from 20% to 12%
  • Key Result90% of new sign-ups get through the entire onboarding flow
  • Key ResultImprove trial to paid conversion by 12%

OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

OKRs to encourage user referrals

  • ObjectiveAccelerate momentum with user referrals
  • Key ResultIncrease weekly in-app referrals from 1.5 to 2.5/week
  • TaskAdd referral link in footer of weekly customer comms
  • TaskImprove visibility of referral actions
  • Key ResultPublish 5 case studies from top customers
  • TaskIdentify top 10 customers for case studies
  • TaskSecure 5 interviews
  • Key ResultSecure 20 new G2 reviews score 4+ stars
  • TaskContact 40 users scoring us NPS 9+ and ask for a review

Not seeing what you need?

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How to track your OKRs?

It's important to establish a cadence of check-ins for your SaaS OKRs.

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs