15 customisable OKR examples for Mvp

What are Mvp OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Mvp. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Mvp OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Mvp OKRs examples

We've added many examples of Mvp Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to successfully launch MVP of new module suite

  • ObjectiveSuccessfully launch MVP of new module suite
  • Key ResultSecure 5 confirmed clients adopting the new module suite within its debut quarter
  • TaskSecure commitments through contracts or agreements
  • TaskIdentify potential clients interested in new module suite
  • TaskDemonstrate module suite benefits via personalized presentations
  • Key ResultAttain user satisfaction rate of 85% through effective product testing and user feedback
  • TaskImplement rigorous product testing protocols before release
  • TaskUse feedback to improve product design and functionality
  • TaskDevelop a user feedback collection and evaluation system
  • Key ResultComplete development of MVP features with zero critical defects by week 6
  • TaskImplement strict quality assurance checks for each feature
  • TaskAllocate resources and plan week-by-week development tasks
  • TaskPrioritize and finalize the list of MVP features by end of week 1

2OKRs to launch MVP to our first 1,000 users

  • ObjectiveLaunch MVP to our first 1,000 users
  • Key ResultImplement a user onboarding process that converts 50% of users
  • TaskEvaluate and improve process using user feedback
  • TaskDevelop engaging and interactive onboarding tutorials
  • TaskPersonalize user experience based on initial interactions
  • Key ResultDevelop and finalize MVP with all key features in place
  • TaskTest, evaluate and finalize MVP
  • TaskDraft a development timeline and assign responsibilities
  • TaskIdentify key features necessary for MVP development
  • Key ResultSecure 2,000 downloads to ensure reaching our target of 1,000 active users
  • TaskImplement an aggressive digital marketing strategy
  • TaskOffer incentives for initial downloads
  • TaskCollaborate with influencers for promotion

3OKRs to validate MVP's success with the target audience

  • ObjectiveValidate MVP's success with the target audience
  • Key ResultObtain a 70% positive feedback rate from potential customers about the MVP
  • TaskEngage with customers to encourage feedback submission
  • TaskDevelop and implement a customer feedback system for MVP
  • TaskRegularly analyze feedback and make necessary improvements
  • Key ResultConduct 50 customer interviews to assess their interest in our MVP
  • TaskConduct the customer interviews
  • TaskCreate a questionnaire to assess MVP interest
  • TaskIdentify 50 existing customers for the interview
  • Key ResultIdentify and address top three riskiest assumptions via weekly product testing sessions
  • TaskDetermine top three riskiest assumptions
  • TaskOrganize weekly product testing sessions
  • TaskEvaluate and mitigate identified risks

4OKRs to successfully launch the MVP of our e-commerce platform

  • ObjectiveSuccessfully launch the MVP of our e-commerce platform
  • Key ResultImplement user testing and ship the final product with adjustments by next quarter
  • TaskDevelop a comprehensive user testing plan
  • TaskConduct user testing and gather feedback
  • TaskAdjust product based on feedback and ship
  • Key ResultDefine the necessary functions and features of the platform within two weeks
  • TaskOutline desired features for user interface
  • TaskIdentify key functions required for the platform
  • Taskfinalize functions and features list in two weeks
  • Key ResultFinish designing the platform and begin development by month's end
  • TaskInitiate the development process
  • TaskFinalize all design elements for the platform
  • TaskEstablish a clear development timeline

5OKRs to successfully launch and operationalize MVP 1.0

  • ObjectiveSuccessfully launch and operationalize MVP 1.0
  • Key ResultAchieve at least 20 completed transactions on the platform
  • TaskEnhance user experience for easier transaction completion
  • TaskImplement effective marketing strategies to attract new customers
  • TaskHost promotional events to drive user engagement
  • Key ResultEnsure that the average order value reaches or surpasses $350 per transaction
  • TaskIncrease prices or bundle products to boost order value
  • TaskPromote bulk purchase discounts or loyalty rewards
  • TaskImplement upselling strategies during checkout process
  • Key ResultGain a minimum of 200 registered users with our platform
  • TaskImplement a user referral program with benefits
  • TaskDevelop engaging social media advertising campaigns
  • TaskCollaborate with influencers for promotional activities

6OKRs to launch a successful MVP

  • ObjectiveLaunch a successful MVP
  • Key ResultAchieve a NPS score above 40
  • TaskFix core issues mentioned in surveys
  • TaskSend NPS surveys to all users
  • Key ResultConvert 5 existing customers to paid
  • TaskLaunch pricing plans
  • TaskIntegrate with Stripe
  • Key ResultWe have 100 weekly active users
  • TaskImplement core features
  • TaskOnboard users
  • TaskBuild a landing page to recruit beta users

7OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • Key ResultSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • Key ResultFinalize MVP features and design following user requirements by analyzing market needs
  • Key ResultComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

8OKRs to launch a successful mobile application

  • ObjectiveLaunch an amazing mobile app MVP
  • Key ResultAchieve a 60% week-4 retention of beta users
  • Key ResultAchieve great Mobile NPS by reaching a score above 30
  • Key ResultGet 100 daily active users on mobile
  • TaskPromote MVP beta in our newsletter
  • TaskSend typeform to recruit TestFlight users

9OKRs to successfully launch MVP of X new website to the public

  • ObjectiveSuccessfully launch MVP of X new website to the public
  • Key ResultComplete detailed project plan, design and development for X website within 4 weeks
  • TaskDevelop the design based on approved project plan within first two weeks
  • TaskDefine clear objectives and create detailed project plan for X website
  • TaskFinalize website development and conduct testing within remaining two weeks
  • Key ResultTest the website's functionality and fix bugs for two weeks post-development
  • TaskConduct thorough functionality testing on the website
  • TaskIdentify and document any detected bugs
  • TaskImplement bug fixes and perform retests
  • Key ResultEnsure user friendly interface by conducting a usability test with 50 beta testers
  • TaskIdentify and recruit 50 beta testers for usability testing
  • TaskExecute usability tests on the interface
  • TaskAnalyze feedback and implement necessary changes

10OKRs to successfully launch challenge MVP (Minimum Viable Product)

  • ObjectiveSuccessfully launch challenge MVP (Minimum Viable Product)
  • Key ResultDevelop functional prototype of the MVP by engaging tech team
  • TaskAssign tasks to tech team for prototype development
  • TaskDefine MVP specifications and requirements with relevant teams
  • TaskRegularly supervise and adjust prototype progress
  • Key ResultValidate MVP through feedback from 100 beta users
  • TaskDistribute MVP to these users and gather the feedback
  • TaskIdentify and recruit 100 potential beta users for testing
  • TaskAnalyze and implement suggestions from user feedback
  • Key ResultAchieve 70% user satisfaction rate post MVP launch
  • TaskContinuously improve product based on user feedback
  • TaskEnhance user support and engagement systems
  • TaskImplement customer feedback surveys post-launch

11OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

12OKRs to validate problem and product hypotheses for MVP

  • ObjectiveValidate problem and product hypotheses for MVP
  • Key ResultGet 60% positive response on problem-solution fit from industry experts
  • TaskImplement changes based on feedback for improved response
  • TaskIdentify and reach out to relevant industry experts for feedback
  • TaskDevelop a clear, concise presentation of the problem-solution fit
  • Key ResultConduct a beta test with 25 users and achieve 75% satisfaction rate
  • TaskOrganize detailed feedback collection from users
  • TaskImplement improvements based on feedback for satisfaction
  • TaskSelect 25 users for the beta test
  • Key ResultInterview 50 potential customers to understand their main pain points
  • TaskIdentify and contact 50 potential customers
  • TaskConduct and record customer interviews
  • TaskCreate a standard questionnaire for customer pain points

13OKRs to build and launch our minimum viable product (MVP)

  • ObjectiveBuild and launch our minimum viable product (MVP)
  • Key ResultSecure MVP launch with 100% of targeted early adopters signed up
  • TaskImplement sign-up mechanism and secure all early adopter registrations
  • TaskDevelop a marketing strategy focused on targeted early adopters for the MVP
  • TaskFinalize MVP, ensuring it meets the needs of the targeted early adopters
  • Key ResultComplete MVP development by achieving 100% of assigned programming tasks
  • TaskPrioritize and organize assigned programming tasks by their complexity
  • TaskDevote dedicated daily hours to working on these assigned tasks
  • TaskRegularly review and test code to ensure quality and functionality
  • Key ResultConduct 3 iterative tests for MVP targeting 100% bug resolution
  • TaskExecute three iterative tests of MVP
  • TaskAnalyze testing data, identify and resolve all bugs
  • TaskDevelop test plan for MVP with goals of identifying bugs

14OKRs to build a high-quality MVP product for the targeted market segment

  • ObjectiveBuild a high-quality MVP product for the targeted market segment
  • Key ResultComplete robust product design involving the critical feature set by week 6
  • TaskDevelop and refine design mock-ups integrating critical features by week 4
  • TaskIdentify and outline critical features for product design by week 2
  • TaskFinalize and complete robust product design by week 6
  • Key ResultObtain positive feedback on the MVP from at least 80% of our beta testers
  • TaskReach out to beta testers for feedback
  • TaskImplement suggestions to improve MVP
  • TaskFollow up for positive feedback confirmation
  • Key ResultFinalize MVP development and resolve all identified bugs by week 10
  • TaskOrganize team to address bugs sequentially
  • TaskReview and sort identified bugs by priority
  • TaskFinalize development of MVP by week 10

15OKRs to develop a functional and user-friendly MVP

  • ObjectiveDevelop a functional and user-friendly MVP
  • Key ResultRelease MVP to a test group and achieve more than 85% satisfaction rate
  • TaskIdentify and organize a comprehensive, relevant test group
  • TaskDevelop a fully functional MVP for the specified product
  • TaskImplement feedback collection and satisfaction measurement tools
  • Key ResultIdentify and prioritize the top 3 key features by interviewing 20 potential users
  • TaskConduct interviews with 20 potential users
  • TaskPrepare interview questions targeting potential key features
  • TaskAnalyze responses to determine top 3 features
  • Key ResultSecure commitment from a technical developer or agency for MVP development
  • TaskFinalize and sign official commitment agreement
  • TaskPresent project details and expectations to potential developer
  • TaskIdentify potential technical developers or agencies

Mvp OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Mvp OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Mvp OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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