OKR template to successfully launch and sell my online course
The OKR aims to successfully launch and sell an online course. The measure of success is attracting 1000 potential buyers through strategic social media marketing. This will be achieved by developing tailored content for social media platforms, running targeted paid advertising campaigns on Facebook and Instagram, and consistently engaging with followers.
The second objective focuses on the creation of a high-converting landing page. Three design variations will undergo A/B testing and the results analyzed to identify the design with the highest conversion rate. This focus on experimentation is geared towards boosting the effectiveness of the sale page.
The final objective on the roadmap focuses on sales. The aim is to sell 100 courses at full price within the first two weeks after launch. This will be pursued through the offering of an exclusive bonus for immediate sign-ups, a comprehensive, high-engagement marketing campaign, and utilizes both email and social media for marketing.
The combination of strategic social marketing, optimizing landing page designs, and comprehensive sales initiatives, forms an integrated approach towards the successful launch of the online course. The ultimate outcome would be to generate significant interest, attract potential buyers, convert them efficiently, and finally achieve robust sales.
The second objective focuses on the creation of a high-converting landing page. Three design variations will undergo A/B testing and the results analyzed to identify the design with the highest conversion rate. This focus on experimentation is geared towards boosting the effectiveness of the sale page.
The final objective on the roadmap focuses on sales. The aim is to sell 100 courses at full price within the first two weeks after launch. This will be pursued through the offering of an exclusive bonus for immediate sign-ups, a comprehensive, high-engagement marketing campaign, and utilizes both email and social media for marketing.
The combination of strategic social marketing, optimizing landing page designs, and comprehensive sales initiatives, forms an integrated approach towards the successful launch of the online course. The ultimate outcome would be to generate significant interest, attract potential buyers, convert them efficiently, and finally achieve robust sales.
Successfully launch and sell my online course
Attract 1000 potential buyers through strategic social media marketing
Develop attention-grabbing content tailored for various social media platforms- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing