15 customisable OKR examples for Product Manager
What are Product Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Manager OKRs examples
You will find in the next section many different Product Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to successfully mentor a novice product manager
Successfully mentor a novice product manager
Facilitate the prototyping of at least three product ideas under the mentee's lead
Set review session for prototype evaluation and feedback
Schedule meeting to discuss and select three product ideas
Guide mentee in developing detailed product prototypes
Develop comprehensive training plan focusing on key product management aspects within two weeks
Identify key aspects of product management for training
Finalize and approve training plan within two weeks
Outline a comprehensive training plan
By quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
Provide additional resources to meet mentee needs
Implement suggested improvements from mentee feedback
Regularly schedule feedback sessions with all mentees
2. OKRs to achieve Product-Market Fit (PMF)
Achieve Product-Market Fit (PMF)
Acquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users
Optimize website for user accessibility and engagement
Develop and implement a strategic social media marketing plan
Improve key product feature based on feedback to increase user retention by 20%
Develop and implement the improvement strategy
Analyze feedback for ideas to enhance the key product feature
Monitor user retention rates for improvements
Conduct 25 customer interviews to understand product usage and satisfaction
Develop a comprehensive interview questionnaire
Identify 25 customers who actively use the product
Conduct and record customer interviews
3. OKRs to achieve product-market fit and expand market reach
Achieve product-market fit and expand market reach
Increase customer satisfaction level by 30% through product improvements
Conduct surveys to identify areas of the product needing improvement
Implement improvements and track customer satisfaction levels
Develop a roadmap for product enhancements based on customer feedback
Establish partnerships in two new markets and secure initial contracts
Initiate business proposals with potential partners
Identify potential partners in target markets
Negotiate and secure initial contracts
Increase product usage by 25% in the newly penetrated markets
Offer promotional trials to entice initial usage
Implement product training sessions for new consumers
Launch targeted marketing campaigns to promote product awareness
4. OKRs to boost usage rates of our key product among existing customers
Boost usage rates of our key product among existing customers
Gather and analyse customer feedback for the product to improve it by 10%
Implement changes based on the analyzed feedback
Analyze received feedback for common issues and suggestions
Send out surveys to customers to collect feedback on the product
Achieve a 15% increase in product usage among current customers
Implement a customer engagement campaign via email and social media
Provide incentives for increased product use, like discounts or rewards
Enhance product features based on user feedback and announce updates
Execute 3 product education webinars reaching at least 50% of current customers
Review webinar attendance and feedback for improvement
Identify topics that spark customer interest for each webinar
Market webinars to current customers via email and social media
5. OKRs to develop a flexible and innovative product roadmap
Develop a flexible and innovative product roadmap
Test and refine roadmap flexibility through two product pivot scenarios by week 10
Refine roadmap based on pivot scenario tests by week 10
Identify two product pivot scenarios for the roadmap by week 5
Test roadmap flexibility with identified pivot scenarios by week 8
Outline and validate three alternative routes for product development by week 6
Solicit and incorporate feedback from at least 70% of all stakeholders by week 8
Design and distribute a comprehensive feedback survey
Identify all stakeholders and collate contact information
Analyze received responses and integrate feedback
6. OKRs to launch a viable, user-friendly SaaS product
Launch a viable, user-friendly SaaS product
Achieve a customer satisfaction score of above 85%
Develop a proactive customer communication strategy for problem resolution
Implement a customer feedback system to identify improvement areas
Train staff in customer service protocols and problem-solving
Develop MVP with essential features by involving 10 beta testers
Gather and integrate feedback to refine MVP features
Identify the essential features needed for MVP development
Recruit 10 beta testers for product evaluation
Obtain initial sign ups exceeding 50 customers
Develop enticing advertising campaign targeting potential customers
Launch sign-up incentive program or promotional offers
Maximize reach through social media marketing strategies
7. OKRs to enhance efficiency in production and testing processes
Enhance efficiency in production and testing processes
Increase successful first-time production runs by 10% to reduce rework
Implement process checks to identify errors early
Strengthen staff training on production procedures
Upgrade equipment for better precision and efficiency
Reduce production errors by 15% through implementing strict quality control measures
Regularly monitor and correct production errors promptly
Implement stringent quality control measures in the production process
Conduct regular training for staff on quality standards
Decrease testing time by 20% by optimizing testing procedures
Review current testing methods for inefficiencies and redundancies
Train staff in new, optimized testing procedures
Implement automation for repetitive testing tasks
8. OKRs to prepare a successful product launch
Be on track for a successful launch of next quarter
Build a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups
List on Product Hunt as an upcoming product
Create landing page with beta signup form
Share on Reddit, HackerNews, etc...
Enroll 5 influencers to boost our profile on social media on launch day
Secure 10 press articles with known publications
List 25 journalists that could be interested in writing about us
Create PR kit
9. OKRs to accelerate user growth for SaaS product
Accelerate user growth for SaaS product
Grow active user base by 20%
Enhance product features based on user feedback
Improve user experience to increase retention rates
Implement targeted marketing campaigns to attract new users
Increase monthly recurring revenue by 25%
Implement a customer referral program
Develop upselling strategies for existing customers
Improve product or service pricing strategies
Decrease user churn rate by 15%
Implement a user feedback system to identify common issues
Enhance product features based on user preferences
Develop a personalized customer engagement strategy
10. OKRs to successfully launch and break-even via pre-sales
Successfully launch and break-even via pre-sales
Attain 100% of cost recovery through initial sales
Track and control operational expenses efficiently
Implement effective sales and marketing strategies
Develop a competitive pricing strategy to cover production costs
Generate a minimum of 300 pre-sale orders
Collaborate with influencers to promote and pre-sell
Implement a referral discount program for pre-orders
Develop a compelling marketing campaign targeting potential customers
Achieve 100% completion of product testing and fixes
Execute testing plan and document all findings
Develop a comprehensive plan for product testing
Implement necessary fixes based on test results
11. OKRs to improve our team's productivity and efficiency
Improve our team's productivity and efficiency
Decrease wastage of resources by 20%
Train staff on resource conservation strategies
Conduct regular equipment checks for optimal functionality
Implement efficiency measures in production processes
Increase weekly team output by 15%
Monitor, evaluate, and adjust work processes regularly
Enhance staff skills through focused training
Implement efficient work strategies and new productivity tools
Reduce project turnaround time by 25%
Delegate responsibilities effectively among team members
Implement time management techniques
Streamline workflows and eliminate unnecessary steps
12. OKRs to obtain position as Director of Product
Obtain position as Director of Product
Obtain certification in product management
Enroll in chosen certification program
Successfully complete coursework and examination
Research suitable product management certification programs
Lead cross-functional team in successful product launch
Assemble cross-functional team from various departments
Develop comprehensive product launch strategy
Oversee and guide execution of launch plan
Receive positive feedback from peers and superiors on product leadership skills
Earn respect through optimistic and decisive decision-making
Develop and showcase strong product knowledge regularly
Actively gather feedback after leading product meetings or presentations
13. OKRs to successfully launch the Minimum Viable Product for Product Information Management
Successfully launch the Minimum Viable Product for Product Information Management
Release the PIM MVP to at least 100 initial users for beta testing
Finalize MVP of the PIM software for release
Identify and invite 100 initial beta testers
Deploy MVP to the selected beta testers
Obtain a 75% positive response rate from initial user testing and feedback
Develop user-friendly, engaging testing protocols
Incentivize participants to promote response rates
Follow-up consistently with participants for feedback
Complete development of core features for the MVP by 60% progress on the project timeline
Allocate tasks to the development team
Review and monitor team's progress regularly
Define required core features for the MVP
14. OKRs to attain product market fit for our offering
Attain product market fit for our offering
Conduct 150 customer interviews to gather feedback about the product
Conduct interviews and gather feedback
Identify 150 customers willing to give feedback
Prepare comprehensive interview guide
Achieve a monthly churn rate lower than 5%
Implement effective customer retention strategies
Regularly monitor and analyze churn data
Enhance customer service interactions
Increase product active usage by 20%
Launch a targeted in-app promotional campaign
Develop engaging features based on user feedback and preferences
Implement a comprehensive user onboarding program
15. OKRs to decrease average product impact across categories annually
Decrease average product impact across categories annually
Increase reusability/recyclability of products by 15%
Implement design for recyclability guidelines
Develop reusable product line
Explore partnerships with recycling organizations
Implement 5 eco-friendly modifications in product design and packaging
Investigate biodegradable or recyclable packaging options
Research eco-friendly materials for product design improvement
Organize training on sustainability for product design team
Reduce product waste by 10% through improved production processes
Train staff on lean manufacturing principles
Implement regular equipment maintenance for optimal efficiency
Review and improve current production procedures
Product Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance overall user experience on our platform
OKRs to scale product offering with multi-tenant apps
OKRs to formulate and Implement a robust Business and Product Strategy
OKRs to enhance the team's sprint goal attainment and continuous improvement
OKRs to streamline graphic design processes
OKRs to improve effectiveness of sales promotion forecasting
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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