OKRs examples for Product Manager

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Product Manager OKRs templates

The examples have Product Manager Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to enhance Product Development Efficiency through Metrics and Tools

  • ObjectiveEnhance Product Development Efficiency through Metrics and Tools
  • Key ResultDevelop and implement 3 new performance metrics for evaluating product development progress
  • TaskFormulate three new applicable performance metrics
  • TaskIdentify key areas for improvement in product development process
  • TaskImplement metrics into ongoing project evaluation
  • Key ResultProcure and integrate 2 productivity-enhancing tools into the product development process
  • Key ResultIncrease product development speed by 20% using efficiency-focused operational methods
  • TaskStreamline communication processes for faster decision-making
  • TaskProvide efficiency training for product development team
  • TaskImplement agile methodology for quicker development cycles
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OKRs to define a clear design direction for the upcoming application

  • ObjectiveDefine a clear design direction for the upcoming application
  • Key ResultFinalize the chosen design and complete a detailed blueprint by week 12
  • TaskComplete and finalize blueprint by end of week 12
  • TaskReview and confirm preferred design by end of week 10
  • TaskBegin creating detailed blueprint of chosen design in week 11
  • Key ResultDevelop and present 3 unique application design concepts by week 8
  • TaskPrepare a presentation showcasing the designs
  • TaskResearch and brainstorm unique application design concepts
  • TaskDevelop three distinct design prototypes
  • Key ResultConduct 10 stakeholder interviews to understand application requirements by week 4

OKRs to develop a functional and user-friendly MVP

  • ObjectiveDevelop a functional and user-friendly MVP
  • Key ResultRelease MVP to a test group and achieve more than 85% satisfaction rate
  • TaskIdentify and organize a comprehensive, relevant test group
  • TaskDevelop a fully functional MVP for the specified product
  • TaskImplement feedback collection and satisfaction measurement tools
  • Key ResultIdentify and prioritize the top 3 key features by interviewing 20 potential users
  • TaskConduct interviews with 20 potential users
  • TaskPrepare interview questions targeting potential key features
  • TaskAnalyze responses to determine top 3 features
  • Key ResultSecure commitment from a technical developer or agency for MVP development
  • TaskFinalize and sign official commitment agreement
  • TaskPresent project details and expectations to potential developer
  • TaskIdentify potential technical developers or agencies

OKRs to accelerate product scalability for multi-tenant utilization

  • ObjectiveAccelerate product scalability for multi-tenant utilization
  • Key ResultIncrease software load capacity by at least 20% to handle increased users
  • TaskOptimize software code to enhance efficiency
  • TaskEvaluate current server capabilities and identify limitations
  • TaskUpgrade or add additional servers to bolster capacity
  • Key ResultDevelop and test five new multi-tenant friendly features for our product
  • TaskDesign and develop five new features based on the research
  • TaskConduct market research to identify potential multi-tenant friendly features
  • TaskExecute thorough testing of these features before release
  • Key ResultAchieve 100% bug-free certification for our multi-tenant product construction
  • TaskConduct thorough and regular product performance testing
  • TaskImplement quick, effective bug-fixing procedures
  • TaskInvest in quality assurance training for the team

OKRs to scale product offering with multi-tenant apps

  • ObjectiveScale product offering with multi-tenant apps
  • Key ResultLaunch 3 new multi-tenant apps to diversify our offer
  • TaskIdentify potential markets for multi-tenant app development
  • TaskStrategize a marketing plan for newly developed apps
  • TaskAssemble a dedicated project team for app creation
  • Key ResultIncrease customer base using multi-tenant apps by 25%
  • TaskImplement referral programs to incentivize app sharing
  • TaskLaunch marketing campaigns to promote new multi-tenant apps
  • TaskDevelop multi-tenant apps targeting untapped audience segments
  • Key ResultImprove the usage rate of multi-tenant apps by 20%
  • TaskImplement user-friendly guided tours within the app
  • TaskProvide timely support and efficient problem resolution
  • TaskLaunch marketing campaigns highlighting app benefits

OKRs to enhance product value and user discovery speed

  • ObjectiveEnhance product value and user discovery speed
  • Key ResultIncrease customer satisfaction rate by 20% through product enhancements
  • TaskConduct regular quality checks for product enhancements
  • TaskImplement customer feedback into product improvement plans
  • TaskTrain customer service to address product-related queries effectively
  • Key ResultIncrease product conversion rate by 10% through user-centric design improvements
  • TaskResearch market trends and consumer preferences in product design
  • TaskImplement design changes based on research data
  • TaskTest and analyze results for design improvements
  • Key ResultLower average time-to-value for new users by 15% with improved onboarding process
  • TaskImplement a well-structured induction program for new users
  • TaskCreate engaging, user-friendly tutorial videos for swift learning
  • TaskSimplify the initial login process for user convenience

OKRs to integrate Generative AI across the entire product lineup

  • ObjectiveIntegrate Generative AI across the entire product lineup
  • Key ResultTrain and launch generative AI models in 50% of product functionalities
  • TaskDevelop and train generative AI models for selected functionalities
  • TaskImplement and test AI models within each selected product functionality
  • TaskIdentify product functionalities suitable for generative AI
  • Key ResultAchieve 70% user satisfaction with AI-generated content or predictions
  • TaskDevelop user feedback mechanisms for AI-generated content
  • TaskContinually update AI algorithms for accuracy
  • TaskInitiate improvements based on collected user feedback
  • Key ResultReduce manual intervention by 40% in selected processes through AI automation
  • TaskAnalyze and adjust AI efficiency
  • TaskIdentify processes that require repetitive manual intervention
  • TaskImplement AI automation in identified processes

OKRs to enhance the User Experience (UX) for our digital products

  • ObjectiveEnhance the User Experience (UX) for our digital products
  • Key ResultIncrease user session duration by 20% signalling improved engagement
  • TaskEnhance website content for improved user interest and interaction
  • TaskImplement engaging, interactive features on the platform
  • TaskOptimize website speed and functionality for user convenience
  • Key ResultConduct 10 user testing sessions to gather feedback for UX improvements
  • TaskIdentify 10 users for testing the current UX
  • TaskSchedule and conduct user testing sessions
  • TaskAnalyze feedback and compile UX improvement suggestions
  • Key ResultImprove user interface friendliness by 30% based on user experience surveys
  • TaskValidate improvements with targeted user feedback sessions
  • TaskImplement suggested changes to enhance interface friendliness
  • TaskAnalyze user experience surveys to identify improvement areas
  • Key ResultReduce UX design-related customer complaints by 15%
  • TaskImprove the onboarding process for better user understanding
  • TaskConduct frequent usability tests for early bug identification
  • TaskImplement a system for regular user feedback collection

OKRs to successfully penetrate and gain market share in a new market

  • ObjectiveSuccessfully penetrate and gain market share in a new market
  • Key ResultAcquire 100 new customers through effective lead generation strategies in the new market
  • TaskDevelop compelling lead magnets tailored to the needs and preferences of potential customers
  • TaskImplement targeted online advertising campaigns to capture the attention of the new market
  • TaskBuild strategic partnerships and collaborations to expand reach and attract new customers
  • TaskConduct market research to identify target audience and demographics in the new market
  • Key ResultGenerate $500,000 in revenue from sales of the new product in the new market
  • TaskEstablish partnerships or distribution channels to reach a wider audience in the new market
  • TaskDevelop a comprehensive marketing strategy to effectively promote the new product
  • TaskConduct market research to identify potential customers and understand their needs
  • TaskMonitor sales data and adjust pricing or strategies accordingly to maximize revenue
  • Key ResultIncrease brand awareness by achieving 50,000 impressions through targeted advertising campaigns
  • Key ResultAchieve a customer satisfaction rating of 90% or higher through post-purchase surveys

OKRs to enhance user satisfaction and engagement with our app

  • ObjectiveEnhance user satisfaction and engagement with our app
  • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
  • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
  • TaskEstablish clear guidelines and documentation for resolving common user inquiries
  • TaskTrain customer support agents to handle inquiries effectively and efficiently
  • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
  • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
  • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
  • TaskDevelop and implement a comprehensive push notification strategy based on user insights
  • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
  • TaskEnhance user experience by adding new features and improving existing functionalities
  • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
  • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
  • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
  • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
  • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
  • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements

OKRs to improve Stakeholder Satisfaction

  • ObjectiveImprove Stakeholder Satisfaction
  • Key ResultAchieve 90% stakeholder retention rate by addressing and resolving their concerns promptly
  • TaskConduct regular stakeholder surveys to identify concerns and areas of improvement
  • TaskDevelop a robust feedback mechanism to ensure swift resolution of stakeholder issues
  • TaskProvide timely and effective communication to stakeholders regarding the progress of issue resolution
  • TaskImplement a dedicated stakeholder support team to address concerns promptly
  • Key ResultIncrease overall customer satisfaction score by 10% through feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize necessary changes
  • TaskImplement customer-centric initiatives based on feedback survey insights to enhance overall satisfaction
  • TaskDevelop a comprehensive feedback survey to gather data on customer satisfaction
  • TaskIncrease visibility of feedback surveys by promoting them across all customer touchpoints
  • Key ResultImplement at least 2 new features/enhancements based on stakeholder feedback to enhance their experience
  • TaskTest and validate the implemented features/enhancements to ensure they enhance the stakeholder experience
  • TaskConduct stakeholder interviews and surveys to gather feedback on current features and identify areas for improvement
  • TaskAnalyze the feedback to prioritize and identify the top 2 features/enhancements for implementation
  • TaskCollaborate with the development team to design and develop the selected features/enhancements
  • Key ResultReduce average response time to customer inquiries by 20% through improved communication channels
  • TaskSet up an automated email system to acknowledge receipt of customer inquiries
  • TaskRegularly review and update FAQ section to address common customer queries and concerns
  • TaskImplement a live chat feature on the company's website for immediate customer support
  • TaskTrain customer service representatives in effective communication and problem-solving techniques

OKRs to increase product adoption and engagement among parents and early childhood professionals

  • ObjectiveIncrease product adoption and engagement among parents and early childhood professionals
  • Key ResultIncrease the average number of collaborations per user by 30%
  • TaskEnhance the collaboration features and user interface to simplify the collaboration process
  • TaskLaunch targeted promotional campaigns to encourage users to collaborate more frequently
  • TaskAnalyze user collaboration trends to identify potential areas for improvement
  • TaskOffer incentives or rewards to users who actively engage in collaboration activities
  • Key ResultAchieve a user retention rate of at least 80% after the first month
  • TaskOffer incentives or rewards to encourage users to remain active and loyal to the platform
  • TaskImplement onboarding process to educate and engage users after sign-up
  • TaskEnhance user experience by continuously improving app performance and addressing feedback
  • TaskRegularly send personalized emails with valuable content to keep users engaged
  • Key ResultSecure partnerships with at least 5 early childhood organizations for promotion and endorsement
  • TaskDevelop a promotional strategy to effectively showcase our partnerships and gain endorsements
  • TaskNegotiate and finalize terms of partnership agreements with selected early childhood organizations
  • TaskReach out to identified organizations to introduce our organization and propose partnership arrangement
  • TaskResearch and identify potential early childhood organizations for partnership opportunities
  • Key ResultIncrease the number of registered users on the platform by 20%
  • TaskCollaborate with influencers or industry experts to promote the platform and increase user registrations
  • TaskOptimize the platform's user interface to enhance user experience and encourage registrations
  • TaskProvide incentives or rewards for existing users to refer new users to the platform
  • TaskImplement targeted advertising campaigns to reach a wider audience and attract new users

OKRs to drive 110% growth in MRR for our new product

  • ObjectiveDrive 110% growth in MRR for our new product
  • Key ResultEnhance customer retention rate for the new product by 15%
  • Key ResultAchieve a 10% increase in average revenue per customer for the new product
  • TaskAnalyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
  • TaskConduct market research to identify key customer segments and their willingness to pay
  • TaskDevelop targeted marketing campaigns to increase product adoption and upsell opportunities
  • TaskProvide additional training and resources to sales team to effectively communicate product value
  • Key ResultGenerate a 30% growth in upsell and cross-sell revenue from the new product
  • TaskDevelop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
  • TaskImplement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
  • TaskTrain sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
  • TaskConduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
  • Key ResultIncrease the number of paying customers for the new product by 20%
  • TaskImplement targeted online advertising to reach a wider audience
  • TaskOffer enticing promotional discounts to encourage immediate purchase
  • TaskLeverage social media platforms for customer engagement and word-of-mouth marketing
  • TaskEnhance product features and benefits to increase perceived value

OKRs to successfully migrate users

  • ObjectiveSuccessfully migrate users
  • Key ResultAchieve a user migration rate of at least 80% within the designated timeframe
  • Key ResultMinimize user disruptions during the migration process by providing adequate support and resources
  • TaskAssign dedicated support personnel to promptly address any user concerns or questions
  • TaskProvide clear and concise documentation for seamless user guidance
  • TaskConduct thorough training sessions to equip users with necessary skills and knowledge
  • TaskOffer readily accessible technical assistance and troubleshooting resources
  • Key ResultMonitor and analyze user feedback to identify areas for improvement in the migration process
  • TaskSet up a system to collect user feedback on the migration process
  • TaskRegularly review and analyze user feedback data for insights on improvement opportunities
  • TaskIdentify specific areas in the migration process that require immediate attention based on user feedback
  • TaskImplement necessary changes or adjustments to address user feedback and improve the migration process
  • Key ResultIncrease user awareness and understanding of the migration process through targeted communication campaigns
  • TaskOrganize webinars to educate users on the migration process and address their concerns
  • TaskImplement targeted email campaigns highlighting key information and milestones of the migration process
  • TaskDevelop a series of engaging videos showcasing the benefits and steps of the migration process
  • TaskCreate and distribute informative brochures explaining the migration process to all users

OKRs to improve Product Stability and Quality

  • ObjectiveImprove Product Stability and Quality
  • Key ResultAchieve a product stability score of 90% in internal testing
  • TaskContinuously monitor and evaluate the product's stability throughout the testing phase
  • TaskImplement necessary optimizations and improvements to ensure a stability score of 90%
  • TaskIdentify and address any bugs or issues found during internal testing promptly
  • TaskPerform thorough and rigorous internal testing on the product
  • Key ResultReduce average product response time by 15%
  • Key ResultIncrease customer satisfaction rating by 10%
  • TaskPersonalize customer interactions by addressing them by name and anticipating their needs
  • TaskImprove response time to customer inquiries by implementing a live chat feature
  • TaskProvide additional training to customer service representatives to enhance their communication skills
  • TaskConduct customer feedback surveys to gather insights and identify areas for improvement
  • Key ResultReduce product defects by 20%

OKRs to increase new offering adoption to 50% of our userbase

  • ObjectiveIncrease new offering adoption to 50% of our userbase
  • Key ResultImprove onboarding experience to increase user engagement with the new offering
  • TaskCollect and analyze user feedback to continuously improve and refine the onboarding experience
  • TaskOffer personalized support and assistance to address any user concerns or queries
  • TaskSimplify the onboarding process for a smooth and user-friendly experience
  • TaskProvide interactive tutorials and guides to educate users about the new offering
  • Key ResultIncrease user awareness of the new offering through targeted marketing campaigns
  • TaskUtilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
  • TaskDevelop a compelling marketing message highlighting the unique benefits of the new offering
  • TaskIdentify and target specific customer segments most likely to be interested in the new offering
  • TaskMeasure the success of marketing campaigns through relevant metrics to optimize future efforts
  • Key ResultIncrease conversion rate by driving more users to complete the registration process
  • TaskOptimize the registration form to improve user experience and minimize drop-offs
  • TaskImplement a user-friendly reminder system to encourage users to complete the registration
  • TaskIncrease visibility and promotion of registration process through targeted marketing strategies
  • TaskOffer rewards or incentives to motivate users to complete the registration process
  • Key ResultAchieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
  • TaskImplement a post-purchase feedback system to gather customer satisfaction data
  • TaskImplement customer satisfaction incentives to encourage participation in feedback surveys
  • TaskTrain customer service team to ensure excellent communication and problem-solving skills
  • TaskAnalyze feedback data regularly to identify areas for improvement and address customer concerns

OKRs to develop a comprehensive understanding of user requirements for secure document backup

  • ObjectiveDevelop a comprehensive understanding of user requirements for secure document backup
  • Key ResultAnalyze data from customer support logs to identify the top 3 issues faced by users regarding document backup
  • TaskCompile a report highlighting the top 3 document backup issues faced by users
  • TaskIdentify recurring keywords or phrases associated with users' document backup problems
  • TaskCollect and sort customer support logs relevant to document backup issues
  • TaskAnalyze the frequency and severity of each identified issue to determine their significance
  • Key ResultConduct surveys to gather feedback from at least 500 users regarding their document backup preferences
  • TaskCreate an online survey questionnaire to gather document backup preferences from users
  • TaskAnalyze and summarize the survey data to compile a report on user preferences
  • TaskShare the survey link through email, social media, and company newsletters
  • TaskMonitor the survey responses and identify any issues or trends
  • Key ResultSummarize and present user requirements in a detailed report to guide future development and improvements
  • TaskAnalyze and identify common patterns and trends within the user requirements
  • TaskCollect user requirements through surveys, interviews, and feedback channels
  • TaskCreate a comprehensive and detailed report outlining the summarized user requirements for development guidance
  • TaskOrganize and categorize user requirements based on their importance and potential impact
  • Key ResultOrganize focus groups with a minimum of 3 diverse user segments to identify specific needs and pain points
  • TaskDevelop a structured questionnaire to gather insights on user needs and pain points
  • TaskSet up a schedule and secure venue for conducting focus groups
  • TaskIdentify and select diverse user segments based on key demographics and characteristics
  • TaskRecruit participants for each focus group and provide clear instructions for their involvement

OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

  • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
  • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
  • Key ResultReduce the player's load time by 25% to enhance user experience
  • Key ResultIncrease user adoption of the mediation player by 20% within the target market
  • TaskImprove user interface for easier navigation and intuitive user experience
  • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
  • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
  • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
  • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
  • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
  • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
  • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
  • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

OKRs to launch machine learning product on website

  • ObjectiveLaunch machine learning product on website
  • Key ResultGenerate at least 100 sign-ups for the machine learning product through website registration
  • TaskCollaborate with influencers or industry experts to promote the machine learning product
  • TaskImplement targeted online advertising campaigns to drive traffic to the website
  • TaskOptimize website registration page to increase conversion rate
  • TaskRun referral programs and offer incentives to encourage users to refer others
  • Key ResultGenerate a revenue of $50,000 from sales of the machine learning product
  • TaskImplement effective online advertising and social media campaigns to reach potential customers
  • TaskIdentify target market and create a comprehensive marketing strategy for machine learning product
  • TaskTrain sales team and provide them with necessary resources to effectively promote machine learning product
  • TaskConduct market research to determine competitive pricing and set optimal price point
  • Key ResultIncrease website traffic by 20% through targeted marketing campaigns
  • TaskOptimize website content with relevant keywords to improve organic search rankings
  • TaskConduct extensive keyword research to identify high-performing search terms
  • TaskDevelop and implement targeted advertising campaigns on social media platforms
  • TaskCollaborate with industry influencers to gain exposure and drive traffic to the website
  • Key ResultAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize actions
  • TaskContinuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
  • TaskImplement changes and improvements based on user feedback to enhance customer satisfaction
  • TaskDevelop and distribute user feedback surveys to gather customer satisfaction ratings

OKRs to enhance Product's Cybersecurity

  • ObjectiveEnhance Product's Cybersecurity
  • Key ResultImplement two additional layers of authentication for user access to sensitive data
  • Key ResultReduce the average response time for resolving cybersecurity incidents by 20%
  • TaskImplement real-time threat monitoring and detection systems to identify and respond to incidents promptly
  • TaskConduct regular cybersecurity training and awareness programs to improve incident response capabilities
  • TaskEnhance collaboration and communication between cybersecurity teams to streamline incident resolution processes
  • TaskDevelop and implement standardized incident response procedures for efficient and effective resolution
  • Key ResultConduct a comprehensive vulnerability assessment and address identified issues within two weeks
  • Key ResultIncrease cybersecurity training completion rate to 90% for all employees
  • TaskConduct regular assessments and evaluations to identify and address any barriers to training completion
  • TaskImplement a regular reminder system to notify employees about pending training and deadlines
  • TaskDevelop engaging online cybersecurity training modules with interactive exercises and gamification elements
  • TaskProvide incentives and rewards for employees who complete cybersecurity training on time

OKRs to increase transaction volume

  • ObjectiveIncrease transaction volume
  • Key ResultEnhance customer retention by 3%
  • Key ResultIncrease customer acquisition by 5%
  • TaskLaunch targeted advertising campaigns to reach a wider audience
  • TaskImplement referral programs to incentivize current customers to refer others
  • TaskOffer exclusive promotions and discounts to attract new customers
  • TaskImprove website design and usability for better customer experience
  • Key ResultExpand product awareness by reaching 10,000 additional potential customers
  • TaskHost virtual webinars or workshops to educate and engage with potential customers
  • TaskRun targeted social media ads to promote the product to new potential customers
  • TaskUtilize search engine optimization techniques to increase organic reach and visibility
  • TaskCollaborate with influencers to create sponsored content showcasing the product's benefits
  • Key ResultImprove conversion rate by 2%
  • TaskCreate compelling and concise call-to-action buttons and messaging
  • TaskAnalyze user feedback and make necessary improvements to enhance user experience
  • TaskImplement A/B testing to determine most effective design and content variations
  • TaskOptimize website layout and navigation for easier user flow

OKRs to integrate UX testing insights into decision-making

  • ObjectiveImprove decision-making with UX testing insights
  • Key ResultIncrease user satisfaction rating by 10%
  • Key ResultTrain 3 non-UX team members on conducting and interpreting UX tests
  • Key ResultImplement changes based on user feedback in 100% of cases
  • Key ResultConduct 10 user tests for at least 2 features

OKRs to enhance product-market fit by conducting customer research and implementing user feedback

  • ObjectiveImprove product-market fit by leveraging customer research and user feedback
  • Key ResultMeasure the impact of the improvements on product-market fit by tracking user metrics
  • Key ResultConduct in-depth interviews with 50 potential and existing customers
  • Key ResultImplement the top 3 product improvements within 3 weeks
  • Key ResultAnalyze user feedback and identify the top 3 product improvements

OKRs to increase in-app purchases by 15%

  • ObjectiveBoost in-app purchases
  • Key ResultImplement personalized recommendations to increase add-to-cart rate by 20%
  • Key ResultA/B test different pricing strategies to increase revenue per purchase by 15%
  • Key ResultIncrease conversion rate on product page to 30%
  • Key ResultIncrease retention rate by 10% through targeted email campaigns

OKRs to achieve high app store ratings through positive reviews

  • ObjectiveIncrease app store ratings through positive reviews
  • Key ResultMaintain overall rating above 4 stars
  • Key ResultIncrease percentage of 5-star ratings by 15%
  • Key ResultIncrease number of written reviews by 30%
  • Key ResultIncrease total app store ratings by 20%

OKRs to improve user retention rate and reduce churn

  • ObjectiveIncrease user loyalty and reduce attrition
  • Key ResultIncrease overall retention rate by X%
  • Key ResultIncrease average session duration by X%
  • Key ResultDecrease new user churn rate by X%
  • Key ResultIncrease repeat purchase rate by X%

OKRs to enhance product functionality by adding three new features based on user feedback

  • ObjectiveImprove product functionality through user feedback
  • Key ResultAchieve a 90% satisfaction rate in user testing for new features
  • Key ResultReduce customer support interactions related to functionality by 25%
  • Key ResultImplement three new features based on user feedback
  • Key ResultIncrease daily active user rate by 15% after feature implementation

Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.