15 OKR examples for Product Manager

What are Product Manager OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Manager OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Product Manager OKRs examples

You will find in the next section many different Product Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to achieve Product-Market Fit (PMF)

  • ObjectiveAchieve Product-Market Fit (PMF)
  • Key ResultAcquire 50 new active users weekly to validate market demand
  • TaskImprove referral program to incentivize existing users
  • TaskOptimize website for user accessibility and engagement
  • TaskDevelop and implement a strategic social media marketing plan
  • Key ResultImprove key product feature based on feedback to increase user retention by 20%
  • TaskDevelop and implement the improvement strategy
  • TaskAnalyze feedback for ideas to enhance the key product feature
  • TaskMonitor user retention rates for improvements
  • Key ResultConduct 25 customer interviews to understand product usage and satisfaction
  • TaskDevelop a comprehensive interview questionnaire
  • TaskIdentify 25 customers who actively use the product
  • TaskConduct and record customer interviews

OKRs to achieve product-market fit and expand market reach

  • ObjectiveAchieve product-market fit and expand market reach
  • Key ResultIncrease customer satisfaction level by 30% through product improvements
  • TaskConduct surveys to identify areas of the product needing improvement
  • TaskImplement improvements and track customer satisfaction levels
  • TaskDevelop a roadmap for product enhancements based on customer feedback
  • Key ResultEstablish partnerships in two new markets and secure initial contracts
  • TaskInitiate business proposals with potential partners
  • TaskIdentify potential partners in target markets
  • TaskNegotiate and secure initial contracts
  • Key ResultIncrease product usage by 25% in the newly penetrated markets
  • TaskOffer promotional trials to entice initial usage
  • TaskImplement product training sessions for new consumers
  • TaskLaunch targeted marketing campaigns to promote product awareness

OKRs to boost usage rates of our key product among existing customers

  • ObjectiveBoost usage rates of our key product among existing customers
  • Key ResultGather and analyse customer feedback for the product to improve it by 10%
  • TaskImplement changes based on the analyzed feedback
  • TaskAnalyze received feedback for common issues and suggestions
  • TaskSend out surveys to customers to collect feedback on the product
  • Key ResultAchieve a 15% increase in product usage among current customers
  • TaskImplement a customer engagement campaign via email and social media
  • TaskProvide incentives for increased product use, like discounts or rewards
  • TaskEnhance product features based on user feedback and announce updates
  • Key ResultExecute 3 product education webinars reaching at least 50% of current customers
  • TaskReview webinar attendance and feedback for improvement
  • TaskIdentify topics that spark customer interest for each webinar
  • TaskMarket webinars to current customers via email and social media

OKRs to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • Key ResultAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • Key ResultDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • Key ResultObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

OKRs to enhance efficiency in production and testing processes

  • ObjectiveEnhance efficiency in production and testing processes
  • Key ResultIncrease successful first-time production runs by 10% to reduce rework
  • TaskImplement process checks to identify errors early
  • TaskStrengthen staff training on production procedures
  • TaskUpgrade equipment for better precision and efficiency
  • Key ResultReduce production errors by 15% through implementing strict quality control measures
  • TaskRegularly monitor and correct production errors promptly
  • TaskImplement stringent quality control measures in the production process
  • TaskConduct regular training for staff on quality standards
  • Key ResultDecrease testing time by 20% by optimizing testing procedures
  • TaskReview current testing methods for inefficiencies and redundancies
  • TaskTrain staff in new, optimized testing procedures
  • TaskImplement automation for repetitive testing tasks

OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

OKRs to accelerate user growth for SaaS product

  • ObjectiveAccelerate user growth for SaaS product
  • Key ResultGrow active user base by 20%
  • TaskEnhance product features based on user feedback
  • TaskImprove user experience to increase retention rates
  • TaskImplement targeted marketing campaigns to attract new users
  • Key ResultIncrease monthly recurring revenue by 25%
  • TaskImplement a customer referral program
  • TaskDevelop upselling strategies for existing customers
  • TaskImprove product or service pricing strategies
  • Key ResultDecrease user churn rate by 15%
  • TaskImplement a user feedback system to identify common issues
  • TaskEnhance product features based on user preferences
  • TaskDevelop a personalized customer engagement strategy

OKRs to successfully launch and break-even via pre-sales

  • ObjectiveSuccessfully launch and break-even via pre-sales
  • Key ResultAttain 100% of cost recovery through initial sales
  • TaskTrack and control operational expenses efficiently
  • TaskImplement effective sales and marketing strategies
  • TaskDevelop a competitive pricing strategy to cover production costs
  • Key ResultGenerate a minimum of 300 pre-sale orders
  • TaskCollaborate with influencers to promote and pre-sell
  • TaskImplement a referral discount program for pre-orders
  • TaskDevelop a compelling marketing campaign targeting potential customers
  • Key ResultAchieve 100% completion of product testing and fixes
  • TaskExecute testing plan and document all findings
  • TaskDevelop a comprehensive plan for product testing
  • TaskImplement necessary fixes based on test results

OKRs to improve our team's productivity and efficiency

  • ObjectiveImprove our team's productivity and efficiency
  • Key ResultDecrease wastage of resources by 20%
  • TaskTrain staff on resource conservation strategies
  • TaskConduct regular equipment checks for optimal functionality
  • TaskImplement efficiency measures in production processes
  • Key ResultIncrease weekly team output by 15%
  • TaskMonitor, evaluate, and adjust work processes regularly
  • TaskEnhance staff skills through focused training
  • TaskImplement efficient work strategies and new productivity tools
  • Key ResultReduce project turnaround time by 25%
  • TaskDelegate responsibilities effectively among team members
  • TaskImplement time management techniques
  • TaskStreamline workflows and eliminate unnecessary steps

OKRs to obtain position as Director of Product

  • ObjectiveObtain position as Director of Product
  • Key ResultObtain certification in product management
  • TaskEnroll in chosen certification program
  • TaskSuccessfully complete coursework and examination
  • TaskResearch suitable product management certification programs
  • Key ResultLead cross-functional team in successful product launch
  • TaskAssemble cross-functional team from various departments
  • TaskDevelop comprehensive product launch strategy
  • TaskOversee and guide execution of launch plan
  • Key ResultReceive positive feedback from peers and superiors on product leadership skills
  • TaskEarn respect through optimistic and decisive decision-making
  • TaskDevelop and showcase strong product knowledge regularly
  • TaskActively gather feedback after leading product meetings or presentations

OKRs to successfully launch the Minimum Viable Product for Product Information Management

  • ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
  • Key ResultRelease the PIM MVP to at least 100 initial users for beta testing
  • TaskFinalize MVP of the PIM software for release
  • TaskIdentify and invite 100 initial beta testers
  • TaskDeploy MVP to the selected beta testers
  • Key ResultObtain a 75% positive response rate from initial user testing and feedback
  • TaskDevelop user-friendly, engaging testing protocols
  • TaskIncentivize participants to promote response rates
  • TaskFollow-up consistently with participants for feedback
  • Key ResultComplete development of core features for the MVP by 60% progress on the project timeline
  • TaskAllocate tasks to the development team
  • TaskReview and monitor team's progress regularly
  • TaskDefine required core features for the MVP

OKRs to decrease average product impact across categories annually

  • ObjectiveDecrease average product impact across categories annually
  • Key ResultIncrease reusability/recyclability of products by 15%
  • TaskImplement design for recyclability guidelines
  • TaskDevelop reusable product line
  • TaskExplore partnerships with recycling organizations
  • Key ResultImplement 5 eco-friendly modifications in product design and packaging
  • TaskInvestigate biodegradable or recyclable packaging options
  • TaskResearch eco-friendly materials for product design improvement
  • TaskOrganize training on sustainability for product design team
  • Key ResultReduce product waste by 10% through improved production processes
  • TaskTrain staff on lean manufacturing principles
  • TaskImplement regular equipment maintenance for optimal efficiency
  • TaskReview and improve current production procedures

OKRs to enhance wire harnesses through prototyping and continuous improvement

  • ObjectiveEnhance wire harnesses through prototyping and continuous improvement
  • Key ResultPrototype 3 new designs of automotive wire harnesses for testing
  • TaskArrange testing and data collection process on prototypes
  • TaskSketch initial concepts for 3 different automotive wire harness designs
  • TaskDevelop physical prototypes based on finalized design sketches
  • Key ResultReduce wire harness production defects by 20%
  • TaskProvide comprehensive training on wire harness assembly
  • TaskImplement routine quality checks during production
  • TaskPurchase upgraded, precision manufacturing equipment
  • Key ResultIncrease process efficiency to reduce production time by 15%
  • TaskOptimize workflow by identifying and removing unnecessary steps
  • TaskTrain staff in lean manufacturing techniques
  • TaskImplement time-tracking software for accurate productivity assessment

OKRs to to increase monthly turnover to 2 million rand

  • ObjectiveTo increase monthly turnover to 2 million rand
  • Key ResultIncrease customer retention rate to 75%
  • TaskImplement a loyalty program for rewarding frequent customers
  • TaskConduct regular customer feedback surveys to identify issues
  • TaskImprove customer service quality and responsiveness
  • Key ResultLaunch 2 high-value product lines effectively in the market
  • TaskMonitor and adjust the strategy based on customer feedback and sales performance
  • TaskEstablish partnerships with key retailers for product exposure and promotion
  • TaskDevelop a comprehensive, engaging marketing strategy for both product lines
  • Key ResultBoost average sales per customer by 20%
  • TaskDevelop and offer exclusive customer loyalty incentives
  • TaskImplement up-selling and cross-selling techniques at checkout
  • TaskImplement personalized product recommendations based on buying behavior

OKRs to establish a proficient AI team with skilled ML engineers and product manager

  • ObjectiveEstablish a proficient AI team with skilled ML engineers and product manager
  • Key ResultRecruit an experienced AI product manager with a proven track record
  • TaskReach out to AI professionals on LinkedIn
  • TaskPost the job ad on AI and tech-focused job boards
  • TaskDraft a compelling job description for the AI product manager role
  • Key ResultConduct an effective onboarding program to integrate new hires into the team
  • TaskArrange team building activities to promote camaraderie
  • TaskDevelop a comprehensive orientation package for new hires
  • TaskAssign mentors to guide newcomers in their roles
  • Key ResultInterview and hire 5 qualified Machine Learning engineers
  • TaskConduct interviews and evaluate candidates based on benchmarks
  • TaskPromote job vacancies on recruitment platforms and LinkedIn
  • TaskDevelop detailed job descriptions for Machine Learning engineer positions

Best practices for managing your Product Manager OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Product Manager OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress