15 customisable OKR examples for Product Manager
What are Product Manager OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Manager OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Product Manager OKRs examples
You will find in the next section many different Product Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to successful transition from Service Delivery Manager to Product Manager
Successful transition from Service Delivery Manager to Product Manager
Develop and present a new product idea or actionable improvement to the team
Conduct thorough market research and analyze potential customer needs- Prepare and deliver a persuasive presentation to the team
- Develop a comprehensive product concept or improvement proposal
- Gain foundational knowledge completing a Product Management certification by quarter-end
- Schedule study sessions to complete coursework
- Enroll in chosen Product Management course
- Research suitable Product Management certification programs
- Shadow experienced product managers and attend at least 20 hours of PM meetings
- Schedule time blocks to observe PM meetings
- Attend minimum 20 hours of PM meetings
- Identify experienced product managers to shadow
2. OKRs to successfully mentor a novice product manager
- Successfully mentor a novice product manager
- Facilitate the prototyping of at least three product ideas under the mentee's lead
- Set review session for prototype evaluation and feedback
- Schedule meeting to discuss and select three product ideas
- Guide mentee in developing detailed product prototypes
- Develop comprehensive training plan focusing on key product management aspects within two weeks
- Identify key aspects of product management for training
- Finalize and approve training plan within two weeks
- Outline a comprehensive training plan
- By quarter-end, achieve a 90% satisfaction rate, assessed by mentee's feedback
- Provide additional resources to meet mentee needs
- Implement suggested improvements from mentee feedback
- Regularly schedule feedback sessions with all mentees
3. OKRs to achieve Product-Market Fit (PMF)
- Achieve Product-Market Fit (PMF)
- Acquire 50 new active users weekly to validate market demand
- Improve referral program to incentivize existing users
- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- Improve key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- Conduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
4. OKRs to enhance effectiveness as a product manager
- Enhance effectiveness as a product manager
- Receive positive feedback on communication and problem-solving in 80% of stakeholder interactions
- Request constructive feedback after each interaction
- Acquire communication and conflict-resolution training
- Implement specific improvements from feedback received
- Complete a communication skills course with a 90% pass rate
- Consistently study to understand all course materials
- Research and enroll in a reputable communication skills course
- Aim to achieve at least 90% in all assignments and exams
- Solve 10 complex product issues independently and efficiently
- Develop strategic solutions for each identified problem
- Implement the solutions and monitor their effectiveness
- Analyze each product issue for effective problem identification
5. OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
6. OKRs to boost usage rates of our key product among existing customers
- Boost usage rates of our key product among existing customers
- Gather and analyse customer feedback for the product to improve it by 10%
- Implement changes based on the analyzed feedback
- Analyze received feedback for common issues and suggestions
- Send out surveys to customers to collect feedback on the product
- Achieve a 15% increase in product usage among current customers
- Implement a customer engagement campaign via email and social media
- Provide incentives for increased product use, like discounts or rewards
- Enhance product features based on user feedback and announce updates
- Execute 3 product education webinars reaching at least 50% of current customers
- Review webinar attendance and feedback for improvement
- Identify topics that spark customer interest for each webinar
- Market webinars to current customers via email and social media
7. OKRs to develop a flexible and innovative product roadmap
- Develop a flexible and innovative product roadmap
- Test and refine roadmap flexibility through two product pivot scenarios by week 10
- Refine roadmap based on pivot scenario tests by week 10
- Identify two product pivot scenarios for the roadmap by week 5
- Test roadmap flexibility with identified pivot scenarios by week 8
- Outline and validate three alternative routes for product development by week 6
- Solicit and incorporate feedback from at least 70% of all stakeholders by week 8
- Design and distribute a comprehensive feedback survey
- Identify all stakeholders and collate contact information
- Analyze received responses and integrate feedback
8. OKRs to launch a viable, user-friendly SaaS product
- Launch a viable, user-friendly SaaS product
- Achieve a customer satisfaction score of above 85%
- Develop a proactive customer communication strategy for problem resolution
- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- Develop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- Obtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
9. OKRs to enhance efficiency in production and testing processes
- Enhance efficiency in production and testing processes
- Increase successful first-time production runs by 10% to reduce rework
- Implement process checks to identify errors early
- Strengthen staff training on production procedures
- Upgrade equipment for better precision and efficiency
- Reduce production errors by 15% through implementing strict quality control measures
- Regularly monitor and correct production errors promptly
- Implement stringent quality control measures in the production process
- Conduct regular training for staff on quality standards
- Decrease testing time by 20% by optimizing testing procedures
- Review current testing methods for inefficiencies and redundancies
- Train staff in new, optimized testing procedures
- Implement automation for repetitive testing tasks
10. OKRs to prepare a successful product launch
- Be on track for a successful launch of next quarter
- Build a mailing list of 1,0000 people
- Find relevant Facebook and LinkedIn groups
- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
11. OKRs to accelerate user growth for SaaS product
- Accelerate user growth for SaaS product
- Grow active user base by 20%
- Enhance product features based on user feedback
- Improve user experience to increase retention rates
- Implement targeted marketing campaigns to attract new users
- Increase monthly recurring revenue by 25%
- Implement a customer referral program
- Develop upselling strategies for existing customers
- Improve product or service pricing strategies
- Decrease user churn rate by 15%
- Implement a user feedback system to identify common issues
- Enhance product features based on user preferences
- Develop a personalized customer engagement strategy
12. OKRs to successfully launch and break-even via pre-sales
- Successfully launch and break-even via pre-sales
- Attain 100% of cost recovery through initial sales
- Track and control operational expenses efficiently
- Implement effective sales and marketing strategies
- Develop a competitive pricing strategy to cover production costs
- Generate a minimum of 300 pre-sale orders
- Collaborate with influencers to promote and pre-sell
- Implement a referral discount program for pre-orders
- Develop a compelling marketing campaign targeting potential customers
- Achieve 100% completion of product testing and fixes
- Execute testing plan and document all findings
- Develop a comprehensive plan for product testing
- Implement necessary fixes based on test results
13. OKRs to improve our team's productivity and efficiency
- Improve our team's productivity and efficiency
- Decrease wastage of resources by 20%
- Train staff on resource conservation strategies
- Conduct regular equipment checks for optimal functionality
- Implement efficiency measures in production processes
- Increase weekly team output by 15%
- Monitor, evaluate, and adjust work processes regularly
- Enhance staff skills through focused training
- Implement efficient work strategies and new productivity tools
- Reduce project turnaround time by 25%
- Delegate responsibilities effectively among team members
- Implement time management techniques
- Streamline workflows and eliminate unnecessary steps
14. OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
15. OKRs to successfully launch the Minimum Viable Product for Product Information Management
- Successfully launch the Minimum Viable Product for Product Information Management
- Release the PIM MVP to at least 100 initial users for beta testing
- Finalize MVP of the PIM software for release
- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- Obtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- Complete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
Product Manager OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Manager OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully complete one level of the game
- OKRs to enhance research and response strategies for agency requests
- OKRs to design a comprehensive solution architecture for in-house projects
- OKRs to improve organization's DevOps practices and monitoring systems
- OKRs to boost repeat user purchasing rate to 2%
- OKRs to establish leadership for Stringberry Strategy
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.