15 customisable OKR examples for Customer Engagement
What are Customer Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Customer Engagement OKRs examples
You will find in the next section many different Customer Engagement Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to raise Customer Score and Customer Engagement Rate
Increase Customer Satisfaction and Engagement
Reduce customer churn rate by 15% through proactive retention strategies
Implement and launch a loyalty program with a minimum of 20% customer enrollment
Increase overall Customer Score by 5 points through weekly post-purchase surveys
Achieve a 10% increase in average monthly Customer Engagement Rate on social media platforms
2. OKRs to improve customer show rate to increase value time efficiency
Improve customer show rate to increase value time efficiency
Implement an effective appointment reminder system to decrease customer forgetfulness by 10%
Research best appointment reminder software options
Train staff on using the new system
Implement follow-up strategies post-appointment
Reduce no-show rate by 15% through enhanced customer engagement
Implement automated reminders for appointments via phone or email
Initiate personal follow-ups to understand reasons for missed appointments
Develop a loyalty program to incentivize regular attendance
Incorporate a reward system to incentivize 20% more customers to show up
Design a customer point system for frequent visits
Publicize rewards program via social media or email
Implement a referral bonus for existing customers
3. OKRs to boost sales performance across the company
Boost sales performance across the company
Develop and launch 3 new customer incentive programs
Identify customer needs and potential incentives
Develop 3 unique customer incentive programs
Launch incentive programs and monitor performance
Increase the conversion rate from leads to sales by 15%
Enhance customer follow-up process through personalized communication
Improve sales team training with focus on lead conversion techniques
Implement new strategies in the sales funnel to encourage purchases
Achieve a 20% increase in repeat customer purchases
Develop a loyalty program with incentives for frequent purchases
Implement strategies for personalized customer engagement and retention
Conduct customer satisfaction surveys to identify areas of improvement
4. OKRs to amplify enterprise producer engagement
Amplify enterprise producer engagement
Achieve 20% growth in enterprise producer sign-ups by the end of the quarter
Create lucrative incentive programs to attract new enterprise producers
Implement an aggressive digital marketing campaign targeting potential enterprise producers
Optimize the sign-up process to improve user experience and conversion
Increase customer satisfaction by 10% as measured by enterprise producer survey results
Implement a feedback system for customer complaints
Train staff in enhanced customer service skills
Launch a customer loyalty reward program
Boost producer product usage with a 15% increase in usage metrics
Improve product advertising and demonstration resources
Implement targeted training sessions on product features
Develop incentive programs for frequent usage
5. OKRs to streamline onboard services for robust engagement environment
Streamline onboard services for robust engagement environment
Decrease user churn rate by 15% via optimizing onboarding process
Integrate a user feedback system during onboarding process
Regularly update onboarding materials based on metrics analysis
Redesign onboarding tutorials to highlight software's key features
Increase customer engagement rates by 20% through enhanced onboard services
Conduct regular surveys to assess and improve onboard services
Improve onboard service responsiveness to customer inquiries/requests
Develop new, engaging onboard activities for customers
Implement 3 new features that improve onboarding experience, verified by user feedback
Identify pain points in the current onboarding process
Develop and integrate 3 user-centric features
Gather user feedback post-implementation
6. OKRs to drive customer engagement through product flyers
Drive customer engagement through product flyers
Achieve 15% response rate to product flyers sent
Include a compelling call-to-action on each flyer
Regularly track and analyze flyer response rates
Create engaging, attention-grabbing flyer designs
Mail out 100% of product flyers to customer base
Send product flyers to all addresses via mail
Print out sufficient copies of the product flyers
Compile a list of all customer addresses
Design and print 500 product flyers by week 3
Write and edit content for the flyer
Create a design layout for the product flyers
Send the finalized design for printing 500 copies
7. OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
Drive stakeholder UX comprehension and increase customer engagement in decision-making
Increase customer decision participation by 30% through implantation of a decision-sharing platform
Research and select a suitable decision-sharing platform
Train staff to effectively utilize the platform
Implement the chosen platform across the business
Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
Identify topic areas and develop a UX training curriculum
Implement post-training quizzes to assess learning
Schedule five training sessions for stakeholders
Achieve a 10% improvement in stakeholder UX understanding survey scores
Conduct a stakeholder-focused UX training session
Schedule regular stakeholder UX feedback sessions
Improve clarity in UX-related communications
8. OKRs to minimize customer churn for Customer Service Team
Minimize customer churn for Customer Service Team
Elevate product usage frequency by 15% among current customers
Launch a customer engagement campaign promoting frequent usage
Improve product features based on customer feedback
Offer incentives for increased product utilization
Achieve a 20% reduction in monthly customer churn rate
Offer loyalty incentives to encourage long-term commitment
Initiate feedback surveys to address customer concerns
Implement customer service training to improve customer relations
Increase customer satisfaction ratings by 30%
Develop a responsive system for handling customer complaints
Provide extensive training to improve customer service skills
Implement customer feedback surveys after product/service usage
9. OKRs to boost the frequency of value-driven discussions
Boost the frequency of value-driven discussions
Increase employee training sessions on value communication by 50%
Monitor and report on the improvement in value communication
Develop and execute detailed plans for additional training sessions
Review and identify gaps in current value communication training schedules
Improve customer engagement through value dialogues by 20%
Implement personalized engagement strategies for key customers
Evaluate and improve existing customer interaction methods
Develop an empathetic customer communication strategy
Enhance value dialogue initiation among team members by at least 30%
Incorporate regular team-building exercises or activities
Implement training sessions for effective communication skills
Encourage frequent brainstorming sessions across all teams
10. OKRs to enhance customer engagement and satisfaction in the existing client base
Enhance customer engagement and satisfaction in the existing client base
Reduce negative feedback responses by 15% through improved support services
Train support staff on communication and problem-solving techniques
Implement a responsive and user-friendly support system
Regularly monitor and analyze feedback for improvement areas
Increase client satisfaction rate by 20% on post-service survey results
Initiate immediate resolutions for client complaints
Implement regular client feedback surveys post-service
Enhance customer service training for all employees
Achieve a 25% increase in customer interaction on all digital platforms
Increase promotional activities to boost online visibility of brand
Deliver consistent, high-quality content tailored to customer interests
Implement compelling engagement strategies across all digital platforms
11. OKRs to establish leadership in impactful digital product delivery
Establish leadership in impactful digital product delivery
Increase user engagement metrics by 20% across all digital products
Develop and implement compelling content to attract users
Launch promotional campaigns to drive user engagement
Enhance interactivity features and UX across platforms
Ensure customer satisfaction rate surpasses 80% via enhanced digital experiences
Provide quick and effective online customer service
Implement user-friendly interfaces in digital platforms
Offer personalized digital experiences based on customer preferences
Launch 3 new innovative features improving product performance by 15%
Identify areas in current product requiring performance enhancements
Develop three innovative features targeting identified areas
Test and integrate these features into the existing product
12. OKRs to enhance user satisfaction and engagement with our app
Enhance user satisfaction and engagement with our app
Reduce average response time to user inquiries to under 24 hours through streamlined customer support
Regularly analyze response time data to identify bottlenecks and implement process improvements
Establish clear guidelines and documentation for resolving common user inquiries
Train customer support agents to handle inquiries effectively and efficiently
Implement a ticketing system for efficient tracking and prioritization of user inquiries
Increase user retention rate by 15% through personalized push notifications and enhanced features
Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
Develop and implement a comprehensive push notification strategy based on user insights
Analyze user behavior to identify key preferences and interests for personalized push notifications
Enhance user experience by adding new features and improving existing functionalities
Increase user reviews by 20% through targeted campaigns and incentivized prompts
Use social media platforms to highlight positive user reviews and encourage others to share their experiences
Create personalized email campaigns to request user reviews with compelling copy and visuals
Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
Increase average app rating to 4.5 stars through user feedback and app improvements
13. OKRs to increase new offering adoption to 50% of our userbase
Increase new offering adoption to 50% of our userbase
Improve onboarding experience to increase user engagement with the new offering
Collect and analyze user feedback to continuously improve and refine the onboarding experience
Offer personalized support and assistance to address any user concerns or queries
Simplify the onboarding process for a smooth and user-friendly experience
Provide interactive tutorials and guides to educate users about the new offering
Increase user awareness of the new offering through targeted marketing campaigns
Utilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
Develop a compelling marketing message highlighting the unique benefits of the new offering
Identify and target specific customer segments most likely to be interested in the new offering
Measure the success of marketing campaigns through relevant metrics to optimize future efforts
Increase conversion rate by driving more users to complete the registration process
Optimize the registration form to improve user experience and minimize drop-offs
Implement a user-friendly reminder system to encourage users to complete the registration
Increase visibility and promotion of registration process through targeted marketing strategies
Offer rewards or incentives to motivate users to complete the registration process
Achieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
Implement a post-purchase feedback system to gather customer satisfaction data
Implement customer satisfaction incentives to encourage participation in feedback surveys
Train customer service team to ensure excellent communication and problem-solving skills
Analyze feedback data regularly to identify areas for improvement and address customer concerns
14. OKRs to boost client engagement in our analytics services
Boost client engagement in our analytics services
Achieve a 15% rise in client satisfaction scores for our analytics services
Develop and provide additional personalized analytics services
Implement regular feedback collections from clients for service improvement
Enhance client communication and response times
Secure a 20% increase in signed-up clients using our analytics services
Offer a limited-time discount or bundle option for new sign-ups
Organize webinars or workshops showcasing our analytics capabilities
Develop a compelling marketing strategy for our analytics services
Deliver 3 new value-added analytics features to stimulate client usage
Develop and test these features with a focus on value-add
Identify potential new analytical features based on user feedback
Implement and promote these features to existing clients
15. OKRs to boost driving adoption and advocacy confidence
Boost driving adoption and advocacy confidence
Increase driver adoption rates by 15%
Offer incentives for completing training programs
Implement reward schemes for long-term commitment
Enhance recruitment campaigns targeting potential drivers
Reduce non-confident driver numbers by 10% with comprehensive training programs
Launch retraining sessions for non-confident drivers
Implement regular confident-driving workshops
Develop comprehensive driving training curriculum
Elevate customer advocacy scores by 20% via targeted campaigns
Implement a customer rewards program for referrals and reviews
Develop customer-focused campaigns highlighting testimonials and success stories
Provide regular, personalized follow-ups to build customer loyalty
Customer Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Engagement OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to preserve and augment the company's knowledge base
OKRs to enhance quality assurance abilities and efficiency within team members
OKRs to streamline HR processes through automation
OKRs to improve Employee Retention
OKRs to enhance the effectiveness and impact of the company newsletter
OKRs to boost the enrollment of subject matter experts
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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