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10 OKR examples for Product Development

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What are Product Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Development to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Product Development OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Product Development OKRs examples

We've added many examples of Product Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to increase efficiency and effectiveness of product development through continuous process improvement

  • ObjectiveIncrease efficiency and effectiveness of product development through continuous process improvement
  • KRAchieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
  • KRDecrease resource wastage by 10% through optimized resource allocation and utilization
  • TaskIdentify and prioritize areas where resource wastage is currently occurring
  • TaskMonitor and track resource usage regularly to ensure ongoing reduction in wastage
  • TaskImplement streamlined processes and systems to improve resource allocation and utilization efficiency
  • TaskConduct a thorough assessment of current resource allocation and utilization practices
  • KRIncrease the percentage of successful product launches by 15% through improved workflows and collaboration
  • TaskFoster cross-functional collaboration through regular team meetings and knowledge sharing sessions
  • TaskConduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
  • TaskImplement a project management tool to streamline communication and task tracking
  • TaskEstablish a feedback loop with stakeholders to continuously improve product launch processes
  • KRReduce product development cycle time by 20% through streamlined processes and automation

OKRs to enhance Product Development Efficiency through Metrics and Tools

  • ObjectiveEnhance Product Development Efficiency through Metrics and Tools
  • KRDevelop and implement 3 new performance metrics for evaluating product development progress
  • TaskFormulate three new applicable performance metrics
  • TaskIdentify key areas for improvement in product development process
  • TaskImplement metrics into ongoing project evaluation
  • KRProcure and integrate 2 productivity-enhancing tools into the product development process
  • KRIncrease product development speed by 20% using efficiency-focused operational methods
  • TaskStreamline communication processes for faster decision-making
  • TaskProvide efficiency training for product development team
  • TaskImplement agile methodology for quicker development cycles

OKRs to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • KRImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • KRIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

OKRs to implement operational excellence in product development

  • ObjectiveImplement operational excellence in product development
  • KRTrain 100% of development team on Lean Six Sigma tools by quarter end
  • TaskProvide training material to all team members
  • TaskSchedule Lean Six Sigma training sessions for the team
  • TaskConfirm all team members complete the training
  • KRReduce product development cycle time by 20%
  • TaskProvide employee training on rapid prototyping techniques
  • TaskImplement efficient project management methodologies
  • TaskStreamline approval processes and eliminate unnecessary steps
  • KRIntroduce 3 new metrics to monitor operational efficiency in product development process
  • TaskImplement tracking systems for chosen metrics
  • TaskIdentify potential metrics for tracking operational efficiency
  • TaskTrain team on understanding and utilizing new metrics

OKRs to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • KRAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • KRDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • KRObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

OKRs to enhance maturity and capabilities of Product Owners

  • ObjectiveEnhance maturity and capabilities of Product Owners
  • KRImplement peer-based feedback system to improve Product Owners' performance
  • TaskDesign a structured and anonymous peer-review feedback form
  • TaskIntegrate peer-review feedback system into performance evaluations
  • TaskTrain Product Owners on giving and receiving feedback
  • KRIncrease Product Owners' certification rate by 30%
  • TaskSchedule regular certification exam preparation sessions
  • TaskDevelop a comprehensive in-house owners' certification training program
  • TaskImplement incentives for achieving certification
  • KRConduct 2 advanced level training sessions for all Product Owners
  • TaskPrepare comprehensive materials for two sessions
  • TaskSchedule and conduct two advanced training sessions
  • TaskIdentify topics relevant to advanced Product Owner training

OKRs to enhance product compatibility for Windows and Linux platforms

  • ObjectiveEnhance product compatibility for Windows and Linux platforms
  • KRDevelop and implement necessary changes to make product functional on Windows and Linux platforms
  • TaskImplement, test and adjust changes for both platforms
  • TaskIdentify required modifications for cross-platform functionality
  • TaskReview product's current performance on Windows and Linux platforms
  • KRAchieve a 90% customer satisfaction rate for product performance on Windows and Linux
  • TaskTrain customer service staff to enhance customer experience
  • TaskDevelop regular feedback sessions with customers for improvements
  • TaskImplement rigorous product testing on Windows and Linux platforms
  • KRSuccessfully execute testing on both Windows and Linux environments
  • TaskInstall necessary testing tools on both Windows and Linux systems
  • TaskDocument discrepancies and performance results for analysis
  • TaskConduct functionality and compatibility tests on both environments

OKRs to improve the overall client experience

  • ObjectiveImprove the overall client experience
  • KRIncrease client satisfaction score by 20% through effective communication strategies
  • TaskTrain staff on effective communication and people skills
  • TaskInitiate proactive and regular check-in calls with clients
  • TaskImplement regular client feedback and assessment systems
  • KRImplement 3 new features based on client feedback to boost usability
  • TaskReview client feedback for feature suggestions
  • TaskDevelop 3 new features prioritizing usability
  • TaskTest and integrate the new features into the product
  • KRDecrease support response time by 30% to enhance client interactions
  • TaskImplement a live chat feature for instant customer assistance
  • TaskProvide additional training to support staff
  • TaskUtilize automated responses for commonly asked questions

OKRs to successfully develop and launch new products and platforms to customers

  • ObjectiveSuccessfully develop and launch new products and platforms to customers
  • KRDevelop 3 unique and customer-focused products in different categories on the platform
  • TaskPrototype, test and refine the three product concepts
  • TaskBrainstorm product ideas based on research findings
  • TaskIdentify customer needs through surveys and market research
  • KREnsure 95% of customer service responses about the new launches are positive after launch
  • TaskImplement customer suggestions for improvement swiftly
  • TaskTrain customer service team on new product details prior to launch
  • TaskMonitor and analyze customer feedback regularly post-launch
  • KRAchieve a 10% increase in customer engagement within the first month of launching products
  • TaskImplement a reward system for customer referrals and reviews
  • TaskEnhance social media marketing with engaging, interactive content
  • TaskDevelop a post-purchase follow-up strategy to request feedback

OKRs to develop multi-purpose product integration documents

  • ObjectiveDevelop multi-purpose product integration documents
  • KRProduce initial drafts of 5 different product integration templates by week 6
  • TaskDesign and outline five distinct templates
  • TaskWrite preliminary drafts for individual templates
  • TaskIdentify key features for each product integration template
  • KRSolicit and incorporate feedback, improving each draft by 30% in two weeks
  • TaskReview and refine the improved draft by 30%
  • TaskActively integrate received suggestions into the draft
  • TaskSend the draft to colleagues for constructive feedback
  • KRFinalize and validate all product integration templates, achieving 95% customer approval
  • TaskConduct validation tests on the templates
  • TaskComplete all product integration templates
  • TaskAchieve 95% customer approval through feedback surveys

Product Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Development OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Development OKR templates

We have more templates to help you draft your team goals and OKRs.

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