15 customisable OKR examples for Product Development
What are Product Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Development to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Development OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Development OKRs examples
We've added many examples of Product Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to increase efficiency and effectiveness of product development through continuous process improvement
Increase efficiency and effectiveness of product development through continuous process improvement
Achieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality- Decrease resource wastage by 10% through optimized resource allocation and utilization
Identify and prioritize areas where resource wastage is currently occurring- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- Increase the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- Reduce product development cycle time by 20% through streamlined processes and automation
2. OKRs to enhance Product Development Efficiency through Metrics and Tools
- Enhance Product Development Efficiency through Metrics and Tools
- Develop and implement 3 new performance metrics for evaluating product development progress
- Formulate three new applicable performance metrics
- Identify key areas for improvement in product development process
- Implement metrics into ongoing project evaluation
- Procure and integrate 2 productivity-enhancing tools into the product development process
- Increase product development speed by 20% using efficiency-focused operational methods
- Streamline communication processes for faster decision-making
- Provide efficiency training for product development team
- Implement agile methodology for quicker development cycles
3. OKRs to formulate and Implement a robust Business and Product Strategy
- Formulate and Implement a robust Business and Product Strategy
- Implement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- Develop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- Identify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
4. OKRs to implement operational excellence in product development
- Implement operational excellence in product development
- Train 100% of development team on Lean Six Sigma tools by quarter end
- Provide training material to all team members
- Schedule Lean Six Sigma training sessions for the team
- Confirm all team members complete the training
- Reduce product development cycle time by 20%
- Provide employee training on rapid prototyping techniques
- Implement efficient project management methodologies
- Streamline approval processes and eliminate unnecessary steps
- Introduce 3 new metrics to monitor operational efficiency in product development process
- Implement tracking systems for chosen metrics
- Identify potential metrics for tracking operational efficiency
- Train team on understanding and utilizing new metrics
5. OKRs to launch a viable, user-friendly SaaS product
- Launch a viable, user-friendly SaaS product
- Achieve a customer satisfaction score of above 85%
- Develop a proactive customer communication strategy for problem resolution
- Implement a customer feedback system to identify improvement areas
- Train staff in customer service protocols and problem-solving
- Develop MVP with essential features by involving 10 beta testers
- Gather and integrate feedback to refine MVP features
- Identify the essential features needed for MVP development
- Recruit 10 beta testers for product evaluation
- Obtain initial sign ups exceeding 50 customers
- Develop enticing advertising campaign targeting potential customers
- Launch sign-up incentive program or promotional offers
- Maximize reach through social media marketing strategies
6. OKRs to enhance maturity and capabilities of Product Owners
- Enhance maturity and capabilities of Product Owners
- Implement peer-based feedback system to improve Product Owners' performance
- Design a structured and anonymous peer-review feedback form
- Integrate peer-review feedback system into performance evaluations
- Train Product Owners on giving and receiving feedback
- Increase Product Owners' certification rate by 30%
- Schedule regular certification exam preparation sessions
- Develop a comprehensive in-house owners' certification training program
- Implement incentives for achieving certification
- Conduct 2 advanced level training sessions for all Product Owners
- Prepare comprehensive materials for two sessions
- Schedule and conduct two advanced training sessions
- Identify topics relevant to advanced Product Owner training
7. OKRs to enhance product compatibility for Windows and Linux platforms
- Enhance product compatibility for Windows and Linux platforms
- Develop and implement necessary changes to make product functional on Windows and Linux platforms
- Implement, test and adjust changes for both platforms
- Identify required modifications for cross-platform functionality
- Review product's current performance on Windows and Linux platforms
- Achieve a 90% customer satisfaction rate for product performance on Windows and Linux
- Train customer service staff to enhance customer experience
- Develop regular feedback sessions with customers for improvements
- Implement rigorous product testing on Windows and Linux platforms
- Successfully execute testing on both Windows and Linux environments
- Install necessary testing tools on both Windows and Linux systems
- Document discrepancies and performance results for analysis
- Conduct functionality and compatibility tests on both environments
8. OKRs to improve the overall client experience
- Improve the overall client experience
- Increase client satisfaction score by 20% through effective communication strategies
- Train staff on effective communication and people skills
- Initiate proactive and regular check-in calls with clients
- Implement regular client feedback and assessment systems
- Implement 3 new features based on client feedback to boost usability
- Review client feedback for feature suggestions
- Develop 3 new features prioritizing usability
- Test and integrate the new features into the product
- Decrease support response time by 30% to enhance client interactions
- Implement a live chat feature for instant customer assistance
- Provide additional training to support staff
- Utilize automated responses for commonly asked questions
9. OKRs to develop multi-purpose product integration documents
- Develop multi-purpose product integration documents
- Produce initial drafts of 5 different product integration templates by week 6
- Design and outline five distinct templates
- Write preliminary drafts for individual templates
- Identify key features for each product integration template
- Solicit and incorporate feedback, improving each draft by 30% in two weeks
- Review and refine the improved draft by 30%
- Actively integrate received suggestions into the draft
- Send the draft to colleagues for constructive feedback
- Finalize and validate all product integration templates, achieving 95% customer approval
- Conduct validation tests on the templates
- Complete all product integration templates
- Achieve 95% customer approval through feedback surveys
10. OKRs to attain Problem-Solution Fit via Customer Development
- Attain Problem-Solution Fit via Customer Development
- Acquire feedback from 100 customers on the current product by end of quarter
- Design a brief product satisfaction survey
- Distribute survey to 100 current customers
- Analyze and summarize the feedback received
- Increase customer satisfaction rate by 20% through implemented changes
- Enhance communication with clients through regular updates
- Offer personalized solutions based on individual needs
- Implement customer feedback for service improvements
- Identify and implement at least 3 viable solutions based on customer feedback
- Develop potential solutions based on client feedback
- Review recent customer feedback for recurring issues or suggestions
- Implement, monitor, and assess these solutions' effectiveness
11. OKRs to attain product market fit for our offering
- Attain product market fit for our offering
- Conduct 150 customer interviews to gather feedback about the product
- Conduct interviews and gather feedback
- Identify 150 customers willing to give feedback
- Prepare comprehensive interview guide
- Achieve a monthly churn rate lower than 5%
- Implement effective customer retention strategies
- Regularly monitor and analyze churn data
- Enhance customer service interactions
- Increase product active usage by 20%
- Launch a targeted in-app promotional campaign
- Develop engaging features based on user feedback and preferences
- Implement a comprehensive user onboarding program
12. OKRs to accelerate new product/feature launch process by 20%
- Accelerate new product/feature launch process by 20%
- Train team on rapid prototyping to speed up design phase by 15%
- Identify rapid prototyping training opportunities and resources
- Schedule and conduct rapid prototyping training sessions
- Monitor and assess efficiency improvements post-training
- Streamline approval process, reducing time spent by 30%
- Eliminate unnecessary steps in the current approval process
- Implement a digital approval system for faster response times
- Train staff in efficient document processing and decision-making
- Implement Agile methodologies to improve product development efficiency by 25%
- Adopt and integrate Scrum framework into product development process
- Consistently review and adjust methods to meet efficiency goals
- Arrange Agile methodologies training for product development team
13. OKRs to boost enterprise customer attraction to our platform
- Boost enterprise customer attraction to our platform
- Expand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- Increase demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- Enhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
14. OKRs to enhance overall company profitability
- Enhance overall company profitability
- Increase net profit margin by 10% through cost reduction strategies
- Optimize energy usage to reduce utility bills
- Renegotiate supplier contracts for better rates
- Identify and eliminate non-essential operational costs
- Boost total revenue by 15% by diversifying product offerings
- Implement marketing strategies for new products
- Develop and prototype promising product ideas
- Research market trends to identify potential new product areas
- Grow customer retention rate by 8% through improving customer satisfaction
- Implement proactive customer service via phone or email
- Offer special loyalty programs or discounts
- Conduct customer satisfaction surveys regularly
15. OKRs to enhance product quality by reducing production defects
- Enhance product quality by reducing production defects
- Decrease production defects by 30% through tightened quality control processes
- Train staff on the new quality standards
- Implement stringent quality control measures in the production line
- Regularly inspect and update production equipment
- Conduct training sessions for QA team to enhance in-depth product knowledge
- Identify key product aspects for the QA team to understand deeply
- Schedule and facilitate product knowledge training sessions
- Develop comprehensive training materials/briefs for each aspect
- Implement a new, more thorough testing protocol within the development cycle
- Research and adopt a comprehensive testing method
- Educate development team about new protocol
- Identify the weak spots in the current testing protocol
Product Development OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Development OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to optimize CPA by reducing it by 15%
- OKRs to improve mastery of behavioral-driven development (BDD)
- OKRs to boost overall employee satisfaction and reduce turnover
- OKRs to boost sales figures utilizing CAIS distribution team
- OKRs to foster an atmosphere of transparency and trust
- OKRs to improve effectiveness of vendor management as a recruiter
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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