15 OKR examples for Product Development

What are Product Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Development to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Development OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Product Development OKRs examples

We've added many examples of Product Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to increase efficiency and effectiveness of product development through continuous process improvement

  • ObjectiveIncrease efficiency and effectiveness of product development through continuous process improvement
  • Key ResultAchieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
  • Key ResultDecrease resource wastage by 10% through optimized resource allocation and utilization
  • TaskIdentify and prioritize areas where resource wastage is currently occurring
  • TaskMonitor and track resource usage regularly to ensure ongoing reduction in wastage
  • TaskImplement streamlined processes and systems to improve resource allocation and utilization efficiency
  • TaskConduct a thorough assessment of current resource allocation and utilization practices
  • Key ResultIncrease the percentage of successful product launches by 15% through improved workflows and collaboration
  • TaskFoster cross-functional collaboration through regular team meetings and knowledge sharing sessions
  • TaskConduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
  • TaskImplement a project management tool to streamline communication and task tracking
  • TaskEstablish a feedback loop with stakeholders to continuously improve product launch processes
  • Key ResultReduce product development cycle time by 20% through streamlined processes and automation

OKRs to enhance Product Development Efficiency through Metrics and Tools

  • ObjectiveEnhance Product Development Efficiency through Metrics and Tools
  • Key ResultDevelop and implement 3 new performance metrics for evaluating product development progress
  • TaskFormulate three new applicable performance metrics
  • TaskIdentify key areas for improvement in product development process
  • TaskImplement metrics into ongoing project evaluation
  • Key ResultProcure and integrate 2 productivity-enhancing tools into the product development process
  • Key ResultIncrease product development speed by 20% using efficiency-focused operational methods
  • TaskStreamline communication processes for faster decision-making
  • TaskProvide efficiency training for product development team
  • TaskImplement agile methodology for quicker development cycles

OKRs to implement operational excellence in product development

  • ObjectiveImplement operational excellence in product development
  • Key ResultTrain 100% of development team on Lean Six Sigma tools by quarter end
  • TaskProvide training material to all team members
  • TaskSchedule Lean Six Sigma training sessions for the team
  • TaskConfirm all team members complete the training
  • Key ResultReduce product development cycle time by 20%
  • TaskProvide employee training on rapid prototyping techniques
  • TaskImplement efficient project management methodologies
  • TaskStreamline approval processes and eliminate unnecessary steps
  • Key ResultIntroduce 3 new metrics to monitor operational efficiency in product development process
  • TaskImplement tracking systems for chosen metrics
  • TaskIdentify potential metrics for tracking operational efficiency
  • TaskTrain team on understanding and utilizing new metrics

OKRs to launch a viable, user-friendly SaaS product

  • ObjectiveLaunch a viable, user-friendly SaaS product
  • Key ResultAchieve a customer satisfaction score of above 85%
  • TaskDevelop a proactive customer communication strategy for problem resolution
  • TaskImplement a customer feedback system to identify improvement areas
  • TaskTrain staff in customer service protocols and problem-solving
  • Key ResultDevelop MVP with essential features by involving 10 beta testers
  • TaskGather and integrate feedback to refine MVP features
  • TaskIdentify the essential features needed for MVP development
  • TaskRecruit 10 beta testers for product evaluation
  • Key ResultObtain initial sign ups exceeding 50 customers
  • TaskDevelop enticing advertising campaign targeting potential customers
  • TaskLaunch sign-up incentive program or promotional offers
  • TaskMaximize reach through social media marketing strategies

OKRs to enhance maturity and capabilities of Product Owners

  • ObjectiveEnhance maturity and capabilities of Product Owners
  • Key ResultImplement peer-based feedback system to improve Product Owners' performance
  • TaskDesign a structured and anonymous peer-review feedback form
  • TaskIntegrate peer-review feedback system into performance evaluations
  • TaskTrain Product Owners on giving and receiving feedback
  • Key ResultIncrease Product Owners' certification rate by 30%
  • TaskSchedule regular certification exam preparation sessions
  • TaskDevelop a comprehensive in-house owners' certification training program
  • TaskImplement incentives for achieving certification
  • Key ResultConduct 2 advanced level training sessions for all Product Owners
  • TaskPrepare comprehensive materials for two sessions
  • TaskSchedule and conduct two advanced training sessions
  • TaskIdentify topics relevant to advanced Product Owner training

OKRs to enhance product compatibility for Windows and Linux platforms

  • ObjectiveEnhance product compatibility for Windows and Linux platforms
  • Key ResultDevelop and implement necessary changes to make product functional on Windows and Linux platforms
  • TaskImplement, test and adjust changes for both platforms
  • TaskIdentify required modifications for cross-platform functionality
  • TaskReview product's current performance on Windows and Linux platforms
  • Key ResultAchieve a 90% customer satisfaction rate for product performance on Windows and Linux
  • TaskTrain customer service staff to enhance customer experience
  • TaskDevelop regular feedback sessions with customers for improvements
  • TaskImplement rigorous product testing on Windows and Linux platforms
  • Key ResultSuccessfully execute testing on both Windows and Linux environments
  • TaskInstall necessary testing tools on both Windows and Linux systems
  • TaskDocument discrepancies and performance results for analysis
  • TaskConduct functionality and compatibility tests on both environments

OKRs to improve the overall client experience

  • ObjectiveImprove the overall client experience
  • Key ResultIncrease client satisfaction score by 20% through effective communication strategies
  • TaskTrain staff on effective communication and people skills
  • TaskInitiate proactive and regular check-in calls with clients
  • TaskImplement regular client feedback and assessment systems
  • Key ResultImplement 3 new features based on client feedback to boost usability
  • TaskReview client feedback for feature suggestions
  • TaskDevelop 3 new features prioritizing usability
  • TaskTest and integrate the new features into the product
  • Key ResultDecrease support response time by 30% to enhance client interactions
  • TaskImplement a live chat feature for instant customer assistance
  • TaskProvide additional training to support staff
  • TaskUtilize automated responses for commonly asked questions

OKRs to accelerate new product/feature launch process by 20%

  • ObjectiveAccelerate new product/feature launch process by 20%
  • Key ResultTrain team on rapid prototyping to speed up design phase by 15%
  • TaskIdentify rapid prototyping training opportunities and resources
  • TaskSchedule and conduct rapid prototyping training sessions
  • TaskMonitor and assess efficiency improvements post-training
  • Key ResultStreamline approval process, reducing time spent by 30%
  • TaskEliminate unnecessary steps in the current approval process
  • TaskImplement a digital approval system for faster response times
  • TaskTrain staff in efficient document processing and decision-making
  • Key ResultImplement Agile methodologies to improve product development efficiency by 25%
  • TaskAdopt and integrate Scrum framework into product development process
  • TaskConsistently review and adjust methods to meet efficiency goals
  • TaskArrange Agile methodologies training for product development team

OKRs to boost enterprise customer attraction to our platform

  • ObjectiveBoost enterprise customer attraction to our platform
  • Key ResultExpand platform features based on 75% of enterprise-client feedback
  • TaskAnalyze feedback from 75% of enterprise clients
  • TaskIdentify commonly requested platform features
  • TaskInitiate development of new features
  • Key ResultIncrease demo requests by 30% over the next quarter
  • TaskImplement a user-friendly online demo request form
  • TaskEnhance demo product features to attract more customer interest
  • TaskDevelop targeted marketing campaigns to boost demo visibility
  • Key ResultEnhance customer support satisfaction rate by 45%
  • TaskImplement a customer feedback system to gauge satisfaction
  • TaskImplement comprehensive training programs for customer support staff
  • TaskImprove product/service quality based on customer insights

OKRs to enhance overall company profitability

  • ObjectiveEnhance overall company profitability
  • Key ResultIncrease net profit margin by 10% through cost reduction strategies
  • TaskOptimize energy usage to reduce utility bills
  • TaskRenegotiate supplier contracts for better rates
  • TaskIdentify and eliminate non-essential operational costs
  • Key ResultBoost total revenue by 15% by diversifying product offerings
  • TaskImplement marketing strategies for new products
  • TaskDevelop and prototype promising product ideas
  • TaskResearch market trends to identify potential new product areas
  • Key ResultGrow customer retention rate by 8% through improving customer satisfaction
  • TaskImplement proactive customer service via phone or email
  • TaskOffer special loyalty programs or discounts
  • TaskConduct customer satisfaction surveys regularly

OKRs to enhance account growth and customer retention

  • ObjectiveEnhance account growth and customer retention
  • Key ResultIncrease customer base by 20% by introducing two new promotion strategies
  • TaskDevelop, and finalize plans for two strategic promotions
  • TaskTrack and analyze the promotion's response rates
  • TaskImplement the promotions across all pertinent channels
  • Key ResultInvigorate account activity by 15% through the implementation of new user engagement tactics
  • TaskDevelop new features to enhance user engagement on platform
  • TaskInitiate user-focused campaigns promoting platform usage
  • TaskImplement a reward system to stimulate account activity
  • Key ResultAchieve a 10% reduction in customer churn through improved product offerings
  • TaskAnalyze customer feedback to identify issues with current offerings
  • TaskDevelop improved, competitive product or service features
  • TaskImplement targeted marketing campaign for revamped offerings

OKRs to increase company-wide revenue

  • ObjectiveIncrease company-wide revenue
  • Key ResultElevate product revenue by 15% via new customer acquisition initiatives
  • TaskImplement robust promotional outreach specifically targeting potential customers
  • TaskFine-tune product features based on market research data
  • TaskDevelop and launch new customer focused marketing strategies
  • Key ResultEnhance service revenue by 12% through cross-selling and up-selling activities
  • TaskImplement incentives encouraging team's cross-selling activities
  • TaskTrain staff in effective up-selling and cross-selling tactics
  • TaskDevelop new bundled product and service offers
  • Key ResultBoost gross margin by 10% through systematic cost reduction strategies
  • TaskStreamline product development to reduce associated costs
  • TaskNegotiate better terms with suppliers to decrease material costs
  • TaskImplement more efficient operational processes to reduce wasted resources

OKRs to enhance SaaS product development in our Tribe team

  • ObjectiveEnhance SaaS product development in our Tribe team
  • Key ResultReduce client-reported bugs by 15%
  • TaskIncrease staff training on bug prevention and detection
  • TaskReview current client bug reporting system for improvements
  • TaskImprove software testing methods before releasing
  • Key ResultIncrease new feature releases by 20%
  • TaskPrioritize features based on user demand and feasibility
  • TaskImplement more efficient project management strategies
  • TaskBoost development team's productivity through trainings
  • Key ResultImprove customer retention rate by 10%
  • TaskEnhance customer service training for staff
  • TaskImprove response times to customer inquiries
  • TaskImplement a loyalty program rewarding regular customers

OKRs to successfully launch the Minimum Viable Product for Product Information Management

  • ObjectiveSuccessfully launch the Minimum Viable Product for Product Information Management
  • Key ResultRelease the PIM MVP to at least 100 initial users for beta testing
  • TaskFinalize MVP of the PIM software for release
  • TaskIdentify and invite 100 initial beta testers
  • TaskDeploy MVP to the selected beta testers
  • Key ResultObtain a 75% positive response rate from initial user testing and feedback
  • TaskDevelop user-friendly, engaging testing protocols
  • TaskIncentivize participants to promote response rates
  • TaskFollow-up consistently with participants for feedback
  • Key ResultComplete development of core features for the MVP by 60% progress on the project timeline
  • TaskAllocate tasks to the development team
  • TaskReview and monitor team's progress regularly
  • TaskDefine required core features for the MVP

OKRs to improve development team productivity

  • ObjectiveIncrease development team productivity
  • Key ResultReduce average time taken to complete development tasks by 20%
  • TaskProvide developers with necessary training and resources to enhance productivity
  • TaskImplement agile development methodologies and prioritize tasks based on importance
  • TaskEncourage open communication and collaboration among team members to expedite task completion
  • TaskIdentify bottlenecks in the development process to streamline efficiency
  • Key ResultImprove unit test coverage by 10% for critical components
  • Key ResultReduce the number of production bugs reported by customers by 25%
  • TaskConduct regular code reviews to identify and fix potential bugs before deployment
  • TaskImplement automated unit testing for critical components and frequently executed code
  • TaskIncrease the frequency of software releases to address and resolve issues more promptly
  • TaskImprove communication channels with customers to encourage reporting and capturing of bugs
  • Key ResultIncrease code review completion rate by 15%
  • TaskSchedule regular team meetings to discuss and address code review concerns
  • TaskProvide comprehensive and concise code review guidelines for reviewers
  • TaskEncourage timely and constructive feedback during code review discussions
  • TaskImplement a clear and streamlined code review process

Best practices for managing your Product Development OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Product Development OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Development OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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