14 OKR examples for Startups

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Startups to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Startups OKRs templates

We've added Startups Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to increase online community subscriptions for startups

  • ObjectiveIncrease online community subscriptions for startups
  • Key ResultAchieve a 20% increase in the overall number of startups subscribed
  • TaskOffer incentives or discounts to existing customers for referring new startups to subscribe
  • TaskImprove and optimize the onboarding process to increase conversion rates for new subscriptions
  • TaskDevelop and implement targeted marketing campaigns to attract new startup subscribers
  • TaskConduct market research to identify potential target audience for startup subscriptions
  • Key ResultIncrease user engagement by 15% to encourage startups to stay subscribed
  • TaskImprove onboarding experience with a guided tutorial showcasing key features
  • TaskProvide regular surveys or feedback forms to gather insights on user needs and preferences
  • TaskSend personalized emails with helpful tips and success stories to inspire startups
  • TaskCreate an online community for startups to share experiences and network with peers
  • Key ResultGenerate 50% more leads through targeted marketing campaigns
  • TaskImplement lead nurturing campaigns using email marketing automation to engage and convert leads
  • TaskOptimize landing pages with clear call-to-actions and forms to capture leads effectively
  • TaskIdentify target audience demographics and develop personalized marketing messages for each segment
  • TaskAnalyze campaign performance data regularly to identify areas of improvement and adjust strategies
  • Key ResultImprove website conversion rate by 10% to attract more startups
  • TaskUtilize remarketing strategies to re-engage with potential startup customers and drive conversions
  • TaskImplement A/B testing for different call-to-action buttons and optimize based on performance
  • TaskOptimize landing page design and content to increase user engagement and conversion
  • TaskEnhance website loading speed to reduce bounce rate and improve user experience
Turn OKRs into a Strategy Map

OKRs to improve customer satisfaction

  • ObjectiveAchieve next level customer love ❤️
  • Key ResultGet 15 new 5-star ratings on G2 Crowd
  • TaskReach out to users high NPS feedback asking for review
  • Key ResultReduce the number of weekly support tickets by 50%
  • TaskCreate a self serve documentation portal
  • Key ResultImprove the NPS score from 12 to 20
  • TaskCreate a list of 15 highly requested features to implement

OKRs to secure Seed funding

  • ObjectiveBe on track for Seed funding
  • Key ResultReach $200k ARR
  • Key ResultShow a 3x year-on-year revenue growth

OKRs to drastically improve onboarding and activation

  • ObjectiveGet amazing improvements in our onboarding process
  • Key ResultIncrease the number of trials/week from 20 to 35
  • TaskDisplay clear CTAs to help non-admins request upgrades
  • TaskAdd 5 clear upgrade paths for users
  • Key ResultIncrease week-1 activation rate from 55% to 65%
  • TaskIdentify drop-offs
  • TaskInstrument activation funnel in Amplitude
  • TaskTackle top 5 low-hanging fruits to improve onboarding
  • Key ResultReduce trials churn from 46% to 30%
  • TaskImplement fixes following feedback
  • TaskTalk to 20 churned customers to understand what went wrong

OKRs to get a solid growth engine

  • ObjectiveCreate a solid growth engine
  • Key ResultIncrease weekly leads by 30%
  • Key ResultWe're getting 0.1 leads/active customer/week
  • Key Result30% of new leads start a trial

OKRs to build an amazing user experience

  • ObjectiveBuild an amazing user experience
  • Key ResultIncrease the number of weekly active users from 8k to 10k
  • Key ResultImplement the equivalent of 100 votes in features
  • TaskIdentify top voted feature requests
  • Key ResultImprove our NPS from 50 to 75
  • TaskReach out to 10 low NPS scores to understand their frustrations

OKRs to identify high-potential startups for potential investment

  • ObjectiveIdentify high-potential startups for potential investment
  • Key ResultAttend or participate in a minimum of 3 startup pitch events to expand network and discover new opportunities
  • TaskRegister and RSVP for the chosen startup pitch events
  • TaskEngage with fellow entrepreneurs and exchange contact information for future collaboration
  • TaskPrepare a concise pitch to present at the startup pitch events
  • TaskResearch upcoming startup pitch events in the local area
  • Key ResultResearch and evaluate a minimum of 20 startups with innovative and scalable business models
  • TaskConduct thorough research on each startup's business model and scalability
  • TaskCreate a report summarizing the findings and key insights from the research
  • TaskCompile a list of 20 startups with innovative business models
  • TaskEvaluate the potential of each startup based on identified criteria
  • Key ResultConduct thorough due diligence on at least 10 startups, assessing financials, market potential, and team
  • TaskInvestigate the background and expertise of the team members in 10 startups
  • TaskSummarize the findings of due diligence in concise reports for each startup assessed
  • TaskResearch and analyze the financial statements of 10 startups for detailed assessment
  • TaskEvaluate the market potential of 10 startups through market analysis and potential growth opportunities
  • Key ResultEstablish partnerships with at least 2 trusted venture capitalists or angel investors for knowledge-sharing and potential co-investment opportunities
  • TaskReach out to the selected venture capitalists or angel investors to express interest in collaboration
  • TaskResearch and identify potential venture capitalists or angel investors with established credibility
  • TaskSet up meetings or calls with the identified partners to discuss knowledge-sharing and co-investment opportunities
  • TaskEstablish formal agreements and partnerships with the selected venture capitalists or angel investors

OKRs to develop a new in-product referrals program

  • ObjectiveDevelop a new in-product referrals program
  • Key ResultImprove onboarding of referred users to keep conversion above 40%
  • Key ResultGet 3 referrals per customers on average across all accounts
  • TaskIdentify opportunities for network effects
  • Key ResultGet 60% of new customer accounts to refer at least one other customer
  • TaskAdd referral step in the onboarding drip feed
  • TaskCreate incentive to reward customers for referring users

OKRs to improve consulting services

  • ObjectiveDeliver an amazing experience to customers
  • Key ResultReduce time-to-completion of documentation projects by 30%
  • Key ResultReduce the number of documentation defects by 25%
  • Key ResultIncrease NPS from 0 to 30
  • ObjectiveCreate an incredible growth funnel
  • Key ResultBuild a pipeline of $200K
  • Key ResultIncrease average contract value by 20%
  • Key ResultIncrease win/rate percentage by 30%

OKRs to help customers expand usage faster

  • ObjectiveHelp customers expand faster
  • Key Result25% of new customers expand to 5+ users in their first week.
  • TaskInclude step to invite team in the onboarding process
  • TaskAdd domain sharing marketing email to the drip feed
  • Key Result60% of customers have turned on the team domain sharing
  • TaskPublish post explaining the benefits of using the platform with a team
  • TaskRun special marketing campaign to increase activation

OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

OKRs to encourage user referrals

  • ObjectiveAccelerate momentum with user referrals
  • Key ResultIncrease weekly in-app referrals from 1.5 to 2.5/week
  • TaskAdd referral link in footer of weekly customer comms
  • TaskImprove visibility of referral actions
  • Key ResultPublish 5 case studies from top customers
  • TaskIdentify top 10 customers for case studies
  • TaskSecure 5 interviews
  • Key ResultSecure 20 new G2 reviews score 4+ stars
  • TaskContact 40 users scoring us NPS 9+ and ask for a review

OKRs to launch a successful MVP

  • ObjectiveLaunch a successful MVP
  • Key ResultAchieve a NPS score above 40
  • TaskFix core issues mentioned in surveys
  • TaskSend NPS surveys to all users
  • Key ResultConvert 5 existing customers to paid
  • TaskLaunch pricing plans
  • TaskIntegrate with Stripe
  • Key ResultWe have 100 weekly active users
  • TaskImplement core features
  • TaskOnboard users
  • TaskBuild a landing page to recruit beta users

OKRs to secure Series A funding

  • ObjectiveBe on track for Series A funding
  • Key ResultShow a 3x year-on-year revenue growth
  • Key ResultReach $1.5M ARR

More OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.