Startups OKRs
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have a collection of OKRs examples for Startups to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
Examples of OKRs for Startups
We've added Startups Objectives and Key Results, but also the initiatives that relate to the OKRs.
You'll find 12 OKRs examples for Startups below, and some extra tips to write better quarterly plans at the end.
OKRs to improve customer satisfaction
Achieve next level customer love ❤️
Get 15 new 5-star ratings on G2 Crowd
Reach out to users high NPS feedback asking for review
Reduce the number of weekly support tickets by 50%
Create a self serve documentation portal
Improve the NPS score from 12 to 20
Create a list of 15 highly requested features to implement
OKRs to secure Seed funding
Be on track for Seed funding
Reach $200k ARR
Show a 3x year-on-year revenue growth
OKRs to drastically improve onboarding and activation
Get amazing improvements in our onboarding process
Increase the number of trials/week from 20 to 35
Display clear CTAs to help non-admins request upgrades
Add 5 clear upgrade paths for users
Increase week-1 activation rate from 55% to 65%
Identify drop-offs
Instrument activation funnel in Amplitude
Tackle top 5 low-hanging fruits to improve onboarding
Reduce trials churn from 46% to 30%
Implement fixes following feedback
Talk to 20 churned customers to understand what went wrong
OKRs to get a solid growth engine
Create a solid growth engine
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
OKRs to build an amazing user experience
Build an amazing user experience
Increase the number of weekly active users from 8k to 10k
Implement the equivalent of 100 votes in features
Identify top voted feature requests
Improve our NPS from 50 to 75
Reach out to 10 low NPS scores to understand their frustrations
OKRs to develop a new in-product referrals program
Develop a new in-product referrals program
Improve onboarding of referred users to keep conversion above 40%
Get 3 referrals per customers on average across all accounts
Identify opportunities for network effects
Get 60% of new customer accounts to refer at least one other customer
Add referral step in the onboarding drip feed
Create incentive to reward customers for referring users
OKRs to improve consulting services
Deliver an amazing experience to customers
Reduce time-to-completion of documentation projects by 30%
Reduce the number of documentation defects by 25%
Increase NPS from 0 to 30
Create an incredible growth funnel
Build a pipeline of $200K
Increase average contract value by 20%
Increase win/rate percentage by 30%
OKRs to help customers expand usage faster
Help customers expand faster
25% of new customers expand to 5+ users in their first week.
Include step to invite team in the onboarding process
Add domain sharing marketing email to the drip feed
60% of customers have turned on the team domain sharing
Publish post explaining the benefits of using the platform with a team
Run special marketing campaign to increase activation
OKRs to create a successful MVP
Create a successful MVP
Our NPS is above 40 with early adopters
Identify and solve top 5 improvement requests
Sign up for Wootric to get NPS feedback
Our 8-week retention rate is above 30%
60% of users complete their onboarding process
OKRs to encourage user referrals
Accelerate momentum with user referrals
Increase weekly in-app referrals from 1.5 to 2.5/week
Add referral link in footer of weekly customer comms
Improve visibility of referral actions
Publish 5 case studies from top customers
Identify top 10 customers for case studies
Secure 5 interviews
Secure 20 new G2 reviews score 4+ stars
Contact 40 users scoring us NPS 9+ and ask for a review
OKRs to launch a successful MVP
Launch a successful MVP
Achieve a NPS score above 40
Fix core issues mentioned in surveys
Send NPS surveys to all users
Convert 5 existing customers to paid
Launch pricing plans
Integrate with Stripe
We have 100 weekly active users
Implement core features
Onboard users
Build a landing page to recruit beta users
OKRs to secure Series A funding
Be on track for Series A funding
Show a 3x year-on-year revenue growth
Reach $1.5M ARR
Not seeing what you need?
You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
How to track your OKRs?
It's important to establish a cadence of check-ins for your OKRs for Startups.
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples