15 customisable OKR examples for Mobile
What are Mobile OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Mobile OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Mobile OKRs examples
You will find in the next section many different Mobile Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to improve mobile user experience for our ecommerce website
Improve mobile user experience for our ecommerce website
Increase mobile navigation efficiency by reducing clicks by 20%
Improve search capabilities for user-friendly results- Implement quick-access shortcuts for key functions
- Simplify menus to decrease depth and complexity
- Decrease mobile page load time by 30%
- Minimize use of heavy code and unnecessary plugins
- Implement effective caching and content delivery network (CDN)
- Optimize images for faster loading
- Improve mobile conversion rate by 15%
- Optimize site for mobile usability and readability
- Enhance mobile site speed and overall user experience
- Implement user-friendly mobile checkout process
2. OKRs to mobile and QR code integration
3. OKRs to improve mobile app reusability throughout the organization
- Improve mobile app reusability throughout the organization
- Conduct training for 100% of developers on efficient app component reusability practices
- Develop a comprehensive reusability practices training program
- Monitor and evaluate the training's effectiveness
- Schedule training sessions for all developers
- Reduce app feature duplication by 80% through consolidation efforts
- Implement the consolidation plan in the app
- Create a concise plan for feature consolidation
- Identify features with duplication in the app
- Implement shared framework to universalize 75% of mobile app functionalities
- Integrate framework into 75% of mobile apps
- Develop a shared framework integrating these commonalities
- Identify common functionalities across existing mobile apps
4. OKRs to establish and optimize a QA design team for the mobile gaming division
- Establish and optimize a QA design team for the mobile gaming division
- Develop and implement a comprehensive QA design process to ensure efficient testing and bug detection
- Hire and onboard skilled QA designers to form a cohesive and proficient team
- Improve time-to-market by streamlining QA design procedures and optimizing testing efficiency
- Establish clear communication channels between QA and development teams for quick feedback and issue resolution
- Regularly evaluate and update testing strategies to ensure they align with the project's objectives
- Review current QA design procedures to identify areas for improvement and streamlining
- Implement automation tools and frameworks to increase testing efficiency
- Enhance customer satisfaction by reducing post-release issues and increasing positive user reviews
- Implement a streamlined feedback system to promptly address user concerns and provide solutions
- Consistently track and analyze user reviews to gain insights and prioritize areas for improvement
- Conduct thorough user testing before releasing products to identify and address potential issues
- Improve product documentation and provide user-friendly resources to assist customers in troubleshooting
5. OKRs to grow the user base via organic mobile acquisition
- Grow the user base via organic mobile acquisition
- Reduce mobile app attrition rate by 10%
- Implement user feedback to improve app design and functionality
- Optimize app performance to prevent crashes and lags
- Develop engaging in-app activities or rewards
- Achieve 20% increase in app downloads from organic sources
- Encourage user ratings and reviews on app store
- Optimize the app store description with relevant keywords
- Share app links on all social media platforms
- Improve mobile app store optimization to boost visibility by 30%
- Research and incorporate relevant high-ranking keywords in app description
- Update app regularly to fix bugs and improve performance
- Encourage users to rate and review the app
6. OKRs to launch a user-friendly mobile app for the retail company
- Launch a user-friendly mobile app for the retail company
- Achieve 500 successful app downloads within the first week of release
- Develop a robust marketing strategy targeting potential users
- Collaborate with influencers for app promotion
- Offer introductory rewards for early downloads
- Complete app testing with less than 1% errors
- Continually improve app based on testing feedback
- Implement comprehensive quality assurance procedures for the app
- Regularly conduct detailed error checking processes
- Develop a fully functional prototype by securing design sign-off in two weeks
- Obtain design sign-off from relevant authorities
- Finalize and confirm initial design of the prototype
- Construct the fully functional prototype
7. OKRs to enhance mobile app quality through effective mobile testing
- Enhance mobile app quality through effective mobile testing
- Increase our mobile app's user-interface test coverage to 90%
- Implement and regularly update these tests
- Identify gaps in current user-interface test coverage
- Develop comprehensive testing procedures for missing areas
- Reduce app crash rates by 30% through rigorous stress tests
- Conduct extensive stress tests on the application
- Implement improvements and verify effectiveness
- Identify and fix underlying app instability issues
- Improve bug detection by 40% with automated test scripts implementation
- Measure improvement in bug detection regularly
- Develop and implement appropriate test scripts
- Identify critical modules that require automated testing
8. OKRs to secure funding for mobile game prototype
- Secure funding for mobile game prototype
- Research and identify 100 viable investors for gaming prototype by week 6
- Develop and perfect a unique and engaging pitch for potential funders by week 3
- Identify unique selling points of the project
- Practice the pitch for fluid delivery
- Create a compelling narrative for the pitch
- Secure meetings and present pitch to at least 50% of identified investors
- Prepare and rehearse investor pitch
- Compile contacts of identified investors
- Schedule meetings with each investor
9. OKRs to launch a successful mobile application
- Launch an amazing mobile app MVP
- Achieve a 60% week-4 retention of beta users
- Achieve great Mobile NPS by reaching a score above 30
- Get 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
10. OKRs to improve web and mobile user experience parity
- Improve web and mobile user experience parity
- Increase the number of user interactions per session on web and mobile by 15%
- Utilize personalized recommendations and tailored notifications to engage users and promote interaction
- Optimize the user interface to enhance navigation and encourage exploring the platform
- Implement gamification elements to motivate users and incentivize repeat interactions
- Improve content quality and relevance to increase user engagement and time spent on platform
- Reduce the number of critical bugs reported on web and mobile by 30%
- Provide regular training to the development team on best practices for bug prevention
- Improve communication between developers and QA team to address critical bug issues efficiently
- Implement automated testing to catch critical bugs early in the development process
- Conduct thorough code reviews for web and mobile apps before deployment
- Increase user satisfaction rating for web and mobile platforms by 10%
- Improve user interface design to enhance user experience and navigation
- Provide personalized and responsive customer support to address user inquiries and concerns
- Conduct user surveys and gather feedback to identify pain points and areas for improvement
- Implement faster loading times and optimize performance for seamless user interaction
- Decrease average load time for mobile devices by 20%
- Optimize server response time by identifying and resolving any bottlenecks or performance issues
- Minify CSS and JavaScript files to reduce their file size and improve loading times
- Implement caching mechanisms to store and deliver frequently accessed data more efficiently
- Optimize images by compressing and reducing their file sizes without loss of quality
11. OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- Develop and launch a successful 3rd alternative mediation player for mobile advertising
- Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
- Reduce the player's load time by 25% to enhance user experience
- Increase user adoption of the mediation player by 20% within the target market
- Improve user interface for easier navigation and intuitive user experience
- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
12. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
13. OKRs to enhance the performance and usability of the technical website
- Enhance the performance and usability of the technical website
- Decrease bounce rate by 35% through optimization of landing pages
- Optimize loading speed for enhanced user experience
- Implement relevant, attention-grabbing headlines on all landing pages
- Provide clear, engaging calls to action
- Improve website load time by 30% to boost user experience
- Enable compression to reduce your HTTP response time
- Optimize images and videos for quicker on-page load time
- Remove unnecessary plugins that may slow website speed
- Increase the site's mobile responsiveness rank by 40%
- Optimize images and text sizes for mobile view
- Speed up load times to improve mobile usability
- Implement a responsive design for better mobile adaptation
14. OKRs to launch the mobile app for health professionals successfully
- Launch the mobile app for health professionals successfully
- Generate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- Increase user sign-ups by 30%
- Obtain positive feedback from at least 80% of app beta testers
- Achieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
15. OKRs to enhance app performance for a smoother user experience
- Improve app performance and user experience
- Increase app responsiveness by optimizing code and improving server speed
- Decrease crash rate by 15% through bug fixing and testing
- Achieve at least 4-star rating and positive feedback in app stores
- Reduce app loading time by 20%
Mobile OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Mobile OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Mobile OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the Collection's audience engagement
- OKRs to improve staff retention and increase job satisfaction
- OKRs to develop a superior compensation and benefits package within budget constraints
- OKRs to boost our digital subscription numbers
- OKRs to broaden creative and innovative capabilities in sales reporting analytics
- OKRs to restore and increase OBDeleven page audience
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.