12 OKR examples for Mobile

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Mobile to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Mobile OKRs templates

The examples have Mobile Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to mobile and QR code integration

    Turn OKRs into a Strategy Map

    OKRs to improve mobile app reusability throughout the organization

    • ObjectiveImprove mobile app reusability throughout the organization
    • Key ResultConduct training for 100% of developers on efficient app component reusability practices
    • TaskDevelop a comprehensive reusability practices training program
    • TaskMonitor and evaluate the training's effectiveness
    • TaskSchedule training sessions for all developers
    • Key ResultReduce app feature duplication by 80% through consolidation efforts
    • TaskImplement the consolidation plan in the app
    • TaskCreate a concise plan for feature consolidation
    • TaskIdentify features with duplication in the app
    • Key ResultImplement shared framework to universalize 75% of mobile app functionalities
    • TaskIntegrate framework into 75% of mobile apps
    • TaskDevelop a shared framework integrating these commonalities
    • TaskIdentify common functionalities across existing mobile apps

    OKRs to establish and optimize a QA design team for the mobile gaming division

    • ObjectiveEstablish and optimize a QA design team for the mobile gaming division
    • Key ResultDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
    • Key ResultHire and onboard skilled QA designers to form a cohesive and proficient team
    • Key ResultImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
    • TaskEstablish clear communication channels between QA and development teams for quick feedback and issue resolution
    • TaskRegularly evaluate and update testing strategies to ensure they align with the project's objectives
    • TaskReview current QA design procedures to identify areas for improvement and streamlining
    • TaskImplement automation tools and frameworks to increase testing efficiency
    • Key ResultEnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
    • TaskImplement a streamlined feedback system to promptly address user concerns and provide solutions
    • TaskConsistently track and analyze user reviews to gain insights and prioritize areas for improvement
    • TaskConduct thorough user testing before releasing products to identify and address potential issues
    • TaskImprove product documentation and provide user-friendly resources to assist customers in troubleshooting

    OKRs to secure funding for mobile game prototype

    • ObjectiveSecure funding for mobile game prototype
    • Key ResultResearch and identify 100 viable investors for gaming prototype by week 6
    • Key ResultDevelop and perfect a unique and engaging pitch for potential funders by week 3
    • TaskIdentify unique selling points of the project
    • TaskPractice the pitch for fluid delivery
    • TaskCreate a compelling narrative for the pitch
    • Key ResultSecure meetings and present pitch to at least 50% of identified investors
    • TaskPrepare and rehearse investor pitch
    • TaskCompile contacts of identified investors
    • TaskSchedule meetings with each investor

    OKRs to launch a successful mobile application

    • ObjectiveLaunch an amazing mobile app MVP
    • Key ResultAchieve a 60% week-4 retention of beta users
    • Key ResultAchieve great Mobile NPS by reaching a score above 30
    • Key ResultGet 100 daily active users on mobile
    • TaskPromote MVP beta in our newsletter
    • TaskSend typeform to recruit TestFlight users

    OKRs to improve web and mobile user experience parity

    • ObjectiveImprove web and mobile user experience parity
    • Key ResultIncrease the number of user interactions per session on web and mobile by 15%
    • TaskUtilize personalized recommendations and tailored notifications to engage users and promote interaction
    • TaskOptimize the user interface to enhance navigation and encourage exploring the platform
    • TaskImplement gamification elements to motivate users and incentivize repeat interactions
    • TaskImprove content quality and relevance to increase user engagement and time spent on platform
    • Key ResultReduce the number of critical bugs reported on web and mobile by 30%
    • TaskProvide regular training to the development team on best practices for bug prevention
    • TaskImprove communication between developers and QA team to address critical bug issues efficiently
    • TaskImplement automated testing to catch critical bugs early in the development process
    • TaskConduct thorough code reviews for web and mobile apps before deployment
    • Key ResultIncrease user satisfaction rating for web and mobile platforms by 10%
    • TaskImprove user interface design to enhance user experience and navigation
    • TaskProvide personalized and responsive customer support to address user inquiries and concerns
    • TaskConduct user surveys and gather feedback to identify pain points and areas for improvement
    • TaskImplement faster loading times and optimize performance for seamless user interaction
    • Key ResultDecrease average load time for mobile devices by 20%
    • TaskOptimize server response time by identifying and resolving any bottlenecks or performance issues
    • TaskMinify CSS and JavaScript files to reduce their file size and improve loading times
    • TaskImplement caching mechanisms to store and deliver frequently accessed data more efficiently
    • TaskOptimize images by compressing and reducing their file sizes without loss of quality

    OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

    • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
    • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
    • Key ResultReduce the player's load time by 25% to enhance user experience
    • Key ResultIncrease user adoption of the mediation player by 20% within the target market
    • TaskImprove user interface for easier navigation and intuitive user experience
    • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
    • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
    • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
    • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
    • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
    • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
    • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
    • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

    OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

    • ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
    • Key ResultImprove app store optimizations to increase organic downloads by 20%
    • TaskLeverage user feedback for app improvement
    • TaskReview and enhance keyword strategy in app descriptions
    • TaskOptimize app icon and screenshots for better visibility
    • Key ResultEnhance referral program to increase organic acquisition by 30%
    • TaskRedesign referral incentives to make them more attractive
    • TaskImplement user-friendly referral process in the app/website
    • TaskLaunch marketing campaign to promote referral program
    • Key ResultImplement A/B tests on marketing channels to enhance conversion rates by 15%
    • TaskIdentify key variables for A/B testing in current marketing channels
    • TaskAnalyze results, identify successful variables, implement changes
    • TaskPlan and execute A/B tests in the identified marketing channels
    • Key ResultDecrease app installation cost by 25% through optimizing ad targeting
    • TaskAnalyze user data to better understand our successful app installation demographics
    • TaskMonitor and adjust ad campaigns based on performance metrics
    • TaskRefine ad targeting parameters based on this analysis

    OKRs to launch the mobile app for health professionals successfully

    • ObjectiveLaunch the mobile app for health professionals successfully
    • Key ResultGenerate a minimum of 100 monthly active users
    • TaskDevelop engaging content and regular updates to drive user engagement
    • TaskCollaborate with influencers or industry experts to promote the platform to larger audiences
    • TaskImplement targeted marketing campaigns to reach new potential users
    • TaskOptimize website for better user experience and faster loading times
    • Key ResultIncrease user sign-ups by 30%
    • Key ResultObtain positive feedback from at least 80% of app beta testers
    • Key ResultAchieve a 4-star rating or higher on app stores
    • TaskEncourage satisfied users to leave positive reviews by offering incentives or reminders
    • TaskImprove user experience by streamlining app features and enhancing user interface
    • TaskImplement a strong app store optimization strategy for improved app discoverability
    • TaskRespond promptly to user feedback and address any reported issues or concerns

    OKRs to enhance app performance for a smoother user experience

    • ObjectiveImprove app performance and user experience
    • Key ResultIncrease app responsiveness by optimizing code and improving server speed
    • Key ResultDecrease crash rate by 15% through bug fixing and testing
    • Key ResultAchieve at least 4-star rating and positive feedback in app stores
    • Key ResultReduce app loading time by 20%

    OKRs to develop a unified platform for third-party data delivery to mobile apps

    • ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
    • Key ResultEnable integration of the platform with 5 different third-party data sources
    • TaskIdentify 5 third-party data sources relevant to the platform
    • TaskTest and troubleshoot all data integrations
    • TaskBuild API connectors for each data source
    • Key ResultDesign and prototype the platform's functionality by testing with 3 mobile apps
    • TaskDevelop prototype incorporating these designs
    • TaskTest prototype with 3 mobile apps
    • TaskSketch designs for the platform's functionality
    • Key ResultAchieve a user satisfaction rating of above 85% after the platform is launched
    • TaskQuickly resolve any reported user issues
    • TaskConduct regular feedback surveys with users
    • TaskImplement a user-friendly design for the platform

    OKRs to decrease user acquisition cost for our mobile app

    • ObjectiveDecrease user acquisition cost for our mobile app
    • Key ResultImprove advertisement click-through rate by 15% with targeted marketing campaigns
    • TaskMonitor, analyze, and optimize campaign performance regularly
    • TaskImplement targeted ad campaigns based on identified personas
    • TaskResearch customer behavior to create detailed audience personas
    • Key ResultReduce average acquisition cost per user by 25%
    • TaskIncrease targeting precision in ad campaigns
    • TaskAnalyze and optimize current marketing strategies
    • TaskEnhance the retention strategies for existing customers
    • Key ResultIncrease organic app downloads by 30% through app store optimization
    • TaskPromotion through positive user reviews and ratings
    • TaskDevelop compelling app descriptions and attractive icons
    • TaskConduct keyword research to improve app store search ranking

    More OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.