12 OKR examples for Mobile
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Mobile to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Mobile OKRs templates
The examples have Mobile Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to mobile and QR code integration
OKRs to improve mobile app reusability throughout the organization
- Improve mobile app reusability throughout the organization
- Conduct training for 100% of developers on efficient app component reusability practices
- Develop a comprehensive reusability practices training program
- Monitor and evaluate the training's effectiveness
- Schedule training sessions for all developers
- Reduce app feature duplication by 80% through consolidation efforts
- Implement the consolidation plan in the app
- Create a concise plan for feature consolidation
- Identify features with duplication in the app
- Implement shared framework to universalize 75% of mobile app functionalities
- Integrate framework into 75% of mobile apps
- Develop a shared framework integrating these commonalities
- Identify common functionalities across existing mobile apps
OKRs to establish and optimize a QA design team for the mobile gaming division
- Establish and optimize a QA design team for the mobile gaming division
- Develop and implement a comprehensive QA design process to ensure efficient testing and bug detection
- Hire and onboard skilled QA designers to form a cohesive and proficient team
- Improve time-to-market by streamlining QA design procedures and optimizing testing efficiency
- Establish clear communication channels between QA and development teams for quick feedback and issue resolution
- Regularly evaluate and update testing strategies to ensure they align with the project's objectives
- Review current QA design procedures to identify areas for improvement and streamlining
- Implement automation tools and frameworks to increase testing efficiency
- Enhance customer satisfaction by reducing post-release issues and increasing positive user reviews
- Implement a streamlined feedback system to promptly address user concerns and provide solutions
- Consistently track and analyze user reviews to gain insights and prioritize areas for improvement
- Conduct thorough user testing before releasing products to identify and address potential issues
- Improve product documentation and provide user-friendly resources to assist customers in troubleshooting
OKRs to secure funding for mobile game prototype
- Secure funding for mobile game prototype
- Research and identify 100 viable investors for gaming prototype by week 6
- Develop and perfect a unique and engaging pitch for potential funders by week 3
- Identify unique selling points of the project
- Practice the pitch for fluid delivery
- Create a compelling narrative for the pitch
- Secure meetings and present pitch to at least 50% of identified investors
- Prepare and rehearse investor pitch
- Compile contacts of identified investors
- Schedule meetings with each investor
OKRs to launch a successful mobile application
- Launch an amazing mobile app MVP
- Achieve a 60% week-4 retention of beta users
- Achieve great Mobile NPS by reaching a score above 30
- Get 100 daily active users on mobile
- Promote MVP beta in our newsletter
- Send typeform to recruit TestFlight users
OKRs to improve web and mobile user experience parity
- Improve web and mobile user experience parity
- Increase the number of user interactions per session on web and mobile by 15%
- Utilize personalized recommendations and tailored notifications to engage users and promote interaction
- Optimize the user interface to enhance navigation and encourage exploring the platform
- Implement gamification elements to motivate users and incentivize repeat interactions
- Improve content quality and relevance to increase user engagement and time spent on platform
- Reduce the number of critical bugs reported on web and mobile by 30%
- Provide regular training to the development team on best practices for bug prevention
- Improve communication between developers and QA team to address critical bug issues efficiently
- Implement automated testing to catch critical bugs early in the development process
- Conduct thorough code reviews for web and mobile apps before deployment
- Increase user satisfaction rating for web and mobile platforms by 10%
- Improve user interface design to enhance user experience and navigation
- Provide personalized and responsive customer support to address user inquiries and concerns
- Conduct user surveys and gather feedback to identify pain points and areas for improvement
- Implement faster loading times and optimize performance for seamless user interaction
- Decrease average load time for mobile devices by 20%
- Optimize server response time by identifying and resolving any bottlenecks or performance issues
- Minify CSS and JavaScript files to reduce their file size and improve loading times
- Implement caching mechanisms to store and deliver frequently accessed data more efficiently
- Optimize images by compressing and reducing their file sizes without loss of quality
OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising
- Develop and launch a successful 3rd alternative mediation player for mobile advertising
- Achieve a 15% increase in average revenue per user (ARPU) through the mediation player
- Reduce the player's load time by 25% to enhance user experience
- Increase user adoption of the mediation player by 20% within the target market
- Improve user interface for easier navigation and intuitive user experience
- Offer incentives such as exclusive content or discounts to encourage user adoption
- Conduct user feedback surveys to identify pain points and address user concerns promptly
- Develop targeted marketing campaigns to promote the benefits of using the mediation player
- Establish partnerships with at least 5 major mobile advertising platforms for integration opportunities
- Research and identify 5 major mobile advertising platforms suitable for integration opportunities
- Collaborate with legal team to negotiate and finalize partnership agreements with selected platforms
- Coordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
- Initiate contact with selected mobile advertising platforms to discuss partnership opportunities
OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
OKRs to launch the mobile app for health professionals successfully
- Launch the mobile app for health professionals successfully
- Generate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- Increase user sign-ups by 30%
- Obtain positive feedback from at least 80% of app beta testers
- Achieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
OKRs to enhance app performance for a smoother user experience
- Improve app performance and user experience
- Increase app responsiveness by optimizing code and improving server speed
- Decrease crash rate by 15% through bug fixing and testing
- Achieve at least 4-star rating and positive feedback in app stores
- Reduce app loading time by 20%
OKRs to develop a unified platform for third-party data delivery to mobile apps
- Develop a unified platform for third-party data delivery to mobile apps
- Enable integration of the platform with 5 different third-party data sources
- Identify 5 third-party data sources relevant to the platform
- Test and troubleshoot all data integrations
- Build API connectors for each data source
- Design and prototype the platform's functionality by testing with 3 mobile apps
- Develop prototype incorporating these designs
- Test prototype with 3 mobile apps
- Sketch designs for the platform's functionality
- Achieve a user satisfaction rating of above 85% after the platform is launched
- Quickly resolve any reported user issues
- Conduct regular feedback surveys with users
- Implement a user-friendly design for the platform
OKRs to decrease user acquisition cost for our mobile app
- Decrease user acquisition cost for our mobile app
- Improve advertisement click-through rate by 15% with targeted marketing campaigns
- Monitor, analyze, and optimize campaign performance regularly
- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- Reduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- Increase organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
More OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to master JavaScript fundamentals and apply them in real-life coding projects OKRs to enhance chargeback recovery process efficiency OKRs to enhance website visibility and conversion rate OKRs to achieve optimal efficiency in engineering operations OKRs to improve efficiency of payroll processing metrics OKRs to establish a substantial presence on YouTube
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples