13 customisable OKR examples for Mobile

What are Mobile OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Mobile to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Mobile OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Mobile OKRs examples

You will find in the next section many different Mobile Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to mobile and QR code integration

    2OKRs to improve mobile app reusability throughout the organization

    • ObjectiveImprove mobile app reusability throughout the organization
    • Key ResultConduct training for 100% of developers on efficient app component reusability practices
    • TaskDevelop a comprehensive reusability practices training program
    • TaskMonitor and evaluate the training's effectiveness
    • TaskSchedule training sessions for all developers
    • Key ResultReduce app feature duplication by 80% through consolidation efforts
    • TaskImplement the consolidation plan in the app
    • TaskCreate a concise plan for feature consolidation
    • TaskIdentify features with duplication in the app
    • Key ResultImplement shared framework to universalize 75% of mobile app functionalities
    • TaskIntegrate framework into 75% of mobile apps
    • TaskDevelop a shared framework integrating these commonalities
    • TaskIdentify common functionalities across existing mobile apps

    3OKRs to establish and optimize a QA design team for the mobile gaming division

    • ObjectiveEstablish and optimize a QA design team for the mobile gaming division
    • Key ResultDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
    • Key ResultHire and onboard skilled QA designers to form a cohesive and proficient team
    • Key ResultImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
    • TaskEstablish clear communication channels between QA and development teams for quick feedback and issue resolution
    • TaskRegularly evaluate and update testing strategies to ensure they align with the project's objectives
    • TaskReview current QA design procedures to identify areas for improvement and streamlining
    • TaskImplement automation tools and frameworks to increase testing efficiency
    • Key ResultEnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
    • TaskImplement a streamlined feedback system to promptly address user concerns and provide solutions
    • TaskConsistently track and analyze user reviews to gain insights and prioritize areas for improvement
    • TaskConduct thorough user testing before releasing products to identify and address potential issues
    • TaskImprove product documentation and provide user-friendly resources to assist customers in troubleshooting

    4OKRs to secure funding for mobile game prototype

    • ObjectiveSecure funding for mobile game prototype
    • Key ResultResearch and identify 100 viable investors for gaming prototype by week 6
    • Key ResultDevelop and perfect a unique and engaging pitch for potential funders by week 3
    • TaskIdentify unique selling points of the project
    • TaskPractice the pitch for fluid delivery
    • TaskCreate a compelling narrative for the pitch
    • Key ResultSecure meetings and present pitch to at least 50% of identified investors
    • TaskPrepare and rehearse investor pitch
    • TaskCompile contacts of identified investors
    • TaskSchedule meetings with each investor

    5OKRs to launch a successful mobile application

    • ObjectiveLaunch an amazing mobile app MVP
    • Key ResultAchieve a 60% week-4 retention of beta users
    • Key ResultAchieve great Mobile NPS by reaching a score above 30
    • Key ResultGet 100 daily active users on mobile
    • TaskPromote MVP beta in our newsletter
    • TaskSend typeform to recruit TestFlight users

    6OKRs to improve web and mobile user experience parity

    • ObjectiveImprove web and mobile user experience parity
    • Key ResultIncrease the number of user interactions per session on web and mobile by 15%
    • TaskUtilize personalized recommendations and tailored notifications to engage users and promote interaction
    • TaskOptimize the user interface to enhance navigation and encourage exploring the platform
    • TaskImplement gamification elements to motivate users and incentivize repeat interactions
    • TaskImprove content quality and relevance to increase user engagement and time spent on platform
    • Key ResultReduce the number of critical bugs reported on web and mobile by 30%
    • TaskProvide regular training to the development team on best practices for bug prevention
    • TaskImprove communication between developers and QA team to address critical bug issues efficiently
    • TaskImplement automated testing to catch critical bugs early in the development process
    • TaskConduct thorough code reviews for web and mobile apps before deployment
    • Key ResultIncrease user satisfaction rating for web and mobile platforms by 10%
    • TaskImprove user interface design to enhance user experience and navigation
    • TaskProvide personalized and responsive customer support to address user inquiries and concerns
    • TaskConduct user surveys and gather feedback to identify pain points and areas for improvement
    • TaskImplement faster loading times and optimize performance for seamless user interaction
    • Key ResultDecrease average load time for mobile devices by 20%
    • TaskOptimize server response time by identifying and resolving any bottlenecks or performance issues
    • TaskMinify CSS and JavaScript files to reduce their file size and improve loading times
    • TaskImplement caching mechanisms to store and deliver frequently accessed data more efficiently
    • TaskOptimize images by compressing and reducing their file sizes without loss of quality

    7OKRs to develop and launch a successful 3rd alternative mediation player for mobile advertising

    • ObjectiveDevelop and launch a successful 3rd alternative mediation player for mobile advertising
    • Key ResultAchieve a 15% increase in average revenue per user (ARPU) through the mediation player
    • Key ResultReduce the player's load time by 25% to enhance user experience
    • Key ResultIncrease user adoption of the mediation player by 20% within the target market
    • TaskImprove user interface for easier navigation and intuitive user experience
    • TaskOffer incentives such as exclusive content or discounts to encourage user adoption
    • TaskConduct user feedback surveys to identify pain points and address user concerns promptly
    • TaskDevelop targeted marketing campaigns to promote the benefits of using the mediation player
    • Key ResultEstablish partnerships with at least 5 major mobile advertising platforms for integration opportunities
    • TaskResearch and identify 5 major mobile advertising platforms suitable for integration opportunities
    • TaskCollaborate with legal team to negotiate and finalize partnership agreements with selected platforms
    • TaskCoordinate with development team to integrate advertising capabilities of selected platforms into our mobile app
    • TaskInitiate contact with selected mobile advertising platforms to discuss partnership opportunities

    8OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

    • ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
    • Key ResultImprove app store optimizations to increase organic downloads by 20%
    • TaskLeverage user feedback for app improvement
    • TaskReview and enhance keyword strategy in app descriptions
    • TaskOptimize app icon and screenshots for better visibility
    • Key ResultEnhance referral program to increase organic acquisition by 30%
    • TaskRedesign referral incentives to make them more attractive
    • TaskImplement user-friendly referral process in the app/website
    • TaskLaunch marketing campaign to promote referral program
    • Key ResultImplement A/B tests on marketing channels to enhance conversion rates by 15%
    • TaskIdentify key variables for A/B testing in current marketing channels
    • TaskAnalyze results, identify successful variables, implement changes
    • TaskPlan and execute A/B tests in the identified marketing channels
    • Key ResultDecrease app installation cost by 25% through optimizing ad targeting
    • TaskAnalyze user data to better understand our successful app installation demographics
    • TaskMonitor and adjust ad campaigns based on performance metrics
    • TaskRefine ad targeting parameters based on this analysis

    9OKRs to enhance the performance and usability of the technical website

    • ObjectiveEnhance the performance and usability of the technical website
    • Key ResultDecrease bounce rate by 35% through optimization of landing pages
    • TaskOptimize loading speed for enhanced user experience
    • TaskImplement relevant, attention-grabbing headlines on all landing pages
    • TaskProvide clear, engaging calls to action
    • Key ResultImprove website load time by 30% to boost user experience
    • TaskEnable compression to reduce your HTTP response time
    • TaskOptimize images and videos for quicker on-page load time
    • TaskRemove unnecessary plugins that may slow website speed
    • Key ResultIncrease the site's mobile responsiveness rank by 40%
    • TaskOptimize images and text sizes for mobile view
    • TaskSpeed up load times to improve mobile usability
    • TaskImplement a responsive design for better mobile adaptation

    10OKRs to launch the mobile app for health professionals successfully

    • ObjectiveLaunch the mobile app for health professionals successfully
    • Key ResultGenerate a minimum of 100 monthly active users
    • TaskDevelop engaging content and regular updates to drive user engagement
    • TaskCollaborate with influencers or industry experts to promote the platform to larger audiences
    • TaskImplement targeted marketing campaigns to reach new potential users
    • TaskOptimize website for better user experience and faster loading times
    • Key ResultIncrease user sign-ups by 30%
    • Key ResultObtain positive feedback from at least 80% of app beta testers
    • Key ResultAchieve a 4-star rating or higher on app stores
    • TaskEncourage satisfied users to leave positive reviews by offering incentives or reminders
    • TaskImprove user experience by streamlining app features and enhancing user interface
    • TaskImplement a strong app store optimization strategy for improved app discoverability
    • TaskRespond promptly to user feedback and address any reported issues or concerns

    11OKRs to enhance app performance for a smoother user experience

    • ObjectiveImprove app performance and user experience
    • Key ResultIncrease app responsiveness by optimizing code and improving server speed
    • Key ResultDecrease crash rate by 15% through bug fixing and testing
    • Key ResultAchieve at least 4-star rating and positive feedback in app stores
    • Key ResultReduce app loading time by 20%

    12OKRs to develop a unified platform for third-party data delivery to mobile apps

    • ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
    • Key ResultEnable integration of the platform with 5 different third-party data sources
    • TaskIdentify 5 third-party data sources relevant to the platform
    • TaskTest and troubleshoot all data integrations
    • TaskBuild API connectors for each data source
    • Key ResultDesign and prototype the platform's functionality by testing with 3 mobile apps
    • TaskDevelop prototype incorporating these designs
    • TaskTest prototype with 3 mobile apps
    • TaskSketch designs for the platform's functionality
    • Key ResultAchieve a user satisfaction rating of above 85% after the platform is launched
    • TaskQuickly resolve any reported user issues
    • TaskConduct regular feedback surveys with users
    • TaskImplement a user-friendly design for the platform

    13OKRs to decrease user acquisition cost for our mobile app

    • ObjectiveDecrease user acquisition cost for our mobile app
    • Key ResultImprove advertisement click-through rate by 15% with targeted marketing campaigns
    • TaskMonitor, analyze, and optimize campaign performance regularly
    • TaskImplement targeted ad campaigns based on identified personas
    • TaskResearch customer behavior to create detailed audience personas
    • Key ResultReduce average acquisition cost per user by 25%
    • TaskIncrease targeting precision in ad campaigns
    • TaskAnalyze and optimize current marketing strategies
    • TaskEnhance the retention strategies for existing customers
    • Key ResultIncrease organic app downloads by 30% through app store optimization
    • TaskPromotion through positive user reviews and ratings
    • TaskDevelop compelling app descriptions and attractive icons
    • TaskConduct keyword research to improve app store search ranking

    Mobile OKR best practices to boost success

    Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

    Here are a couple of best practices extracted from our OKR implementation guide 👇

    Tip #1: Limit the number of key results

    The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

    We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

    Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

    Tip #2: Commit to weekly OKR check-ins

    Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

    Being able to see trends for your key results will also keep yourself honest.

    Tability Insights DashboardTability's check-ins will save you hours and increase transparency

    Tip #3: No more than 2 yellow statuses in a row

    Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

    As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

    Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

    How to turn your Mobile OKRs in a strategy map

    OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

    • It brings the goals back to the top of the mind
    • It will highlight poorly set OKRs
    • It will surface execution risks
    • It improves transparency and accountability

    Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

    A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

    If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

    More Mobile OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.

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