OKRs examples for Product

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Product OKRs templates

We've added Product Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to land and expand through product stickiness

  • ObjectiveLand and expand through product stickiness
  • Key ResultReduce churn rate by 50%
  • Key ResultDouble our ARPC(Average revenue per customer)
  • Key ResultIncrease NPS rating by 10
  • Key ResultImprove results of Onboarding survey by 25%
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Tability drawing a chart

OKRs to drastically improve onboarding and activation

  • ObjectiveGet amazing improvements in our onboarding process
  • Key ResultIncrease the number of trials/week from 20 to 35
  • TaskDisplay clear CTAs to help non-admins request upgrades
  • TaskAdd 5 clear upgrade paths for users
  • Key ResultIncrease week-1 activation rate from 55% to 65%
  • TaskIdentify drop-offs
  • TaskInstrument activation funnel in Amplitude
  • TaskTackle top 5 low-hanging fruits to improve onboarding
  • Key ResultReduce trials churn from 46% to 30%
  • TaskImplement fixes following feedback
  • TaskTalk to 20 churned customers to understand what went wrong

OKRs to turn users into true fans

  • ObjectiveTurn our users into true fans
  • Key ResultIncrease usage rate per account from 40% to 70%
  • TaskPublish best practice guides to help onboard new users
  • TaskInterview 20 customers to understand what's missing for full rollout
  • TaskCreate drip feed to keep users engage with the product
  • Key ResultImprove NPS score from 25 to 50
  • TaskRun UX debt sprint to polish the existing UI
  • TaskSchedule 20 customer interviews to understand gaps in features
  • Key ResultIncrease our G2 Review score from 4.2 to 4.8
  • TaskRead existing reviews and summarize improvement requests
  • TaskTackle top 5 issues mentioned by users

OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

OKRs to achieve Product-Market fit

  • ObjectiveAchieve Product-Market fit
  • Key Result40% of new users are still active after 2 months
  • TaskIdentify and build core missing features
  • TaskTalk to 20 leads and users
  • Key ResultGet a 40% score on Product-Market fit survey
  • TaskSend survey to existing beta users
  • TaskCreate a product-market fit survey on Typeform
  • Key ResultGet 100 new leads every week
  • TaskBuild a sustainable growth channel
  • TaskEstablish referral program to turn successful users into advocates

OKRs to improve self-serve onboarding

  • ObjectiveOur users can onboard the product by themselves with success
  • Key Result70% of new leads complete their activation process on their first day
  • TaskAdd sample data to customer instances on load
  • TaskAdd in-product help to guide users through the onboarding
  • Key Result80% of our users are satisfied with the onboarding
  • TaskAdd onboarding satisfaction survey to the drip feed
  • Key ResultWe have 10 tutorials covering core parts of the product

OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.