OKRs examples for Product
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Product OKRs templates
We've added Product Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to land and expand through product stickiness
Land and expand through product stickiness
Reduce churn rate by 50%
Double our ARPC(Average revenue per customer)
Increase NPS rating by 10
Improve results of Onboarding survey by 25%

OKRs to drastically improve onboarding and activation
Get amazing improvements in our onboarding process
Increase the number of trials/week from 20 to 35
Display clear CTAs to help non-admins request upgrades
Add 5 clear upgrade paths for users
Increase week-1 activation rate from 55% to 65%
Identify drop-offs
Instrument activation funnel in Amplitude
Tackle top 5 low-hanging fruits to improve onboarding
Reduce trials churn from 46% to 30%
Implement fixes following feedback
Talk to 20 churned customers to understand what went wrong
OKRs to turn users into true fans
Turn our users into true fans
Increase usage rate per account from 40% to 70%
Publish best practice guides to help onboard new users
Interview 20 customers to understand what's missing for full rollout
Create drip feed to keep users engage with the product
Improve NPS score from 25 to 50
Run UX debt sprint to polish the existing UI
Schedule 20 customer interviews to understand gaps in features
Increase our G2 Review score from 4.2 to 4.8
Read existing reviews and summarize improvement requests
Tackle top 5 issues mentioned by users
OKRs to create a successful MVP
Create a successful MVP
Our NPS is above 40 with early adopters
Identify and solve top 5 improvement requests
Sign up for Wootric to get NPS feedback
Our 8-week retention rate is above 30%
60% of users complete their onboarding process
OKRs to achieve Product-Market fit
Achieve Product-Market fit
40% of new users are still active after 2 months
Identify and build core missing features
Talk to 20 leads and users
Get a 40% score on Product-Market fit survey
Send survey to existing beta users
Create a product-market fit survey on Typeform
Get 100 new leads every week
Build a sustainable growth channel
Establish referral program to turn successful users into advocates
OKRs to improve self-serve onboarding
Our users can onboard the product by themselves with success
70% of new leads complete their activation process on their first day
Add sample data to customer instances on load
Add in-product help to guide users through the onboarding
80% of our users are satisfied with the onboarding
Add onboarding satisfaction survey to the drip feed
We have 10 tutorials covering core parts of the product
OKRs to prepare a successful product launch
Be on track for a successful launch of next quarter
Build a mailing list of 1,0000 people
Find relevant Facebook and LinkedIn groups
List on Product Hunt as an upcoming product
Create landing page with beta signup form
Share on Reddit, HackerNews, etc...
Enroll 5 influencers to boost our profile on social media on launch day
Secure 10 press articles with known publications
List 25 journalists that could be interested in writing about us
Create PR kit
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
OKRs to improve writing skills
OKRs to improve team members' performance and productivity
OKRs to enhance service infrastructure to improve customer satisfaction
OKRs to increase sales and retain customers
OKRs to improve CI infrastructure by migrating to a modern provider
OKRs to achieve Product-Market fit
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples