122 OKR examples for Product
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Product OKRs templates
We've added Product Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to achieve Product-Market Fit (PMF)
Achieve Product-Market Fit (PMF)
Acquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- Improve key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- Conduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to achieve Product-Market fit
- Achieve Product-Market fit
- 40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- Get a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- Get 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- Improve product-market fit by leveraging customer research and user feedback
- Measure the impact of the improvements on product-market fit by tracking user metrics
- Conduct in-depth interviews with 50 potential and existing customers
- Implement the top 3 product improvements within 3 weeks
- Analyze user feedback and identify the top 3 product improvements
OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
OKRs to improve development team productivity
- Increase development team productivity
- Reduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- Improve unit test coverage by 10% for critical components
- Reduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- Increase code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
OKRs to increase AliExpress purchases
- Increase AliExpress purchases
- Research trending products weekly
- Browse popular e-commerce sites for current top-selling items
- Analyze Google Trends data for rising product searches
- Follow relevant industry influencers and note product recommendations
- Place orders for at least 5 items per week
- Review product availability and pricing from suppliers
- Submit at least 5 orders to suppliers each week
- Compile a list of desired products for purchase weekly
- Track delivery times and customer satisfaction
- Set up a system to record and monitor delivery times
- Analyze collected data and develop improvement strategies
- Create customer satisfaction surveys after product delivery
OKRs to successfully launch the Minimum Viable Product for Product Information Management
- Successfully launch the Minimum Viable Product for Product Information Management
- Release the PIM MVP to at least 100 initial users for beta testing
- Finalize MVP of the PIM software for release
- Identify and invite 100 initial beta testers
- Deploy MVP to the selected beta testers
- Obtain a 75% positive response rate from initial user testing and feedback
- Develop user-friendly, engaging testing protocols
- Incentivize participants to promote response rates
- Follow-up consistently with participants for feedback
- Complete development of core features for the MVP by 60% progress on the project timeline
- Allocate tasks to the development team
- Review and monitor team's progress regularly
- Define required core features for the MVP
OKRs to obtain position as Director of Product
- Obtain position as Director of Product
- Obtain certification in product management
- Enroll in chosen certification program
- Successfully complete coursework and examination
- Research suitable product management certification programs
- Lead cross-functional team in successful product launch
- Assemble cross-functional team from various departments
- Develop comprehensive product launch strategy
- Oversee and guide execution of launch plan
- Receive positive feedback from peers and superiors on product leadership skills
- Earn respect through optimistic and decisive decision-making
- Develop and showcase strong product knowledge regularly
- Actively gather feedback after leading product meetings or presentations
OKRs to enhance maturity and capabilities of Product Owners
- Enhance maturity and capabilities of Product Owners
- Implement peer-based feedback system to improve Product Owners' performance
- Design a structured and anonymous peer-review feedback form
- Integrate peer-review feedback system into performance evaluations
- Train Product Owners on giving and receiving feedback
- Increase Product Owners' certification rate by 30%
- Schedule regular certification exam preparation sessions
- Develop a comprehensive in-house owners' certification training program
- Implement incentives for achieving certification
- Conduct 2 advanced level training sessions for all Product Owners
- Prepare comprehensive materials for two sessions
- Schedule and conduct two advanced training sessions
- Identify topics relevant to advanced Product Owner training
OKRs to enhance product compatibility for Windows and Linux platforms
- Enhance product compatibility for Windows and Linux platforms
- Develop and implement necessary changes to make product functional on Windows and Linux platforms
- Implement, test and adjust changes for both platforms
- Identify required modifications for cross-platform functionality
- Review product's current performance on Windows and Linux platforms
- Achieve a 90% customer satisfaction rate for product performance on Windows and Linux
- Train customer service staff to enhance customer experience
- Develop regular feedback sessions with customers for improvements
- Implement rigorous product testing on Windows and Linux platforms
- Successfully execute testing on both Windows and Linux environments
- Install necessary testing tools on both Windows and Linux systems
- Document discrepancies and performance results for analysis
- Conduct functionality and compatibility tests on both environments
OKRs to enhance usability of our product
- Enhance usability of our product
- Increase user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- Improve in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- Reduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
OKRs to enhance Product Development Efficiency through Metrics and Tools
- Enhance Product Development Efficiency through Metrics and Tools
- Develop and implement 3 new performance metrics for evaluating product development progress
- Formulate three new applicable performance metrics
- Identify key areas for improvement in product development process
- Implement metrics into ongoing project evaluation
- Procure and integrate 2 productivity-enhancing tools into the product development process
- Increase product development speed by 20% using efficiency-focused operational methods
- Streamline communication processes for faster decision-making
- Provide efficiency training for product development team
- Implement agile methodology for quicker development cycles
OKRs to improve product management efficiency
- Improve product management efficiency
- Increase customer satisfaction rating by 10% through continuous improvement of product features and functionality
- Implement necessary product updates based on customer feedback to enhance satisfaction
- Analyze survey data to identify areas for improvement in product features and functionality
- Monitor customer satisfaction rating regularly to track progress and make further improvements
- Conduct regular customer surveys to gather feedback on product features and functionality
- Increase cross-functional collaboration by ensuring 90% of product decisions involve inputs from key stakeholders
- Schedule regular cross-functional meetings to discuss and gather input on product decisions
- Create a centralized platform for stakeholders to provide feedback and suggestions on product development
- Implement a process to collect feedback from key stakeholders before finalizing product decisions
- Conduct training sessions to educate team members about the importance of cross-functional collaboration
- Achieve a 15% increase in product revenue by identifying and implementing new monetization strategies
- Track and measure revenue growth after implementing new monetization strategies for optimization
- Conduct market research to identify new consumer needs and preferences
- Collaborate with the product development team to create and implement new revenue-generating features
- Analyze competitor strategies to uncover potential monetization opportunities
- Reduce average time to market by 20% through streamlined product development processes
- Conduct thorough analysis and eliminate non-essential steps from the product development workflow
- Streamline communication channels and establish clear guidelines for efficient information sharing
- Optimize resource allocation and prioritize tasks to minimize bottlenecks in the product development process
- Implement agile project management methodologies and cross-functional collaboration for faster decision-making
OKRs to increase efficiency and effectiveness of product development through continuous process improvement
- Increase efficiency and effectiveness of product development through continuous process improvement
- Achieve a customer satisfaction rating of 90% by addressing product development pain points and enhancing quality
- Decrease resource wastage by 10% through optimized resource allocation and utilization
- Identify and prioritize areas where resource wastage is currently occurring
- Monitor and track resource usage regularly to ensure ongoing reduction in wastage
- Implement streamlined processes and systems to improve resource allocation and utilization efficiency
- Conduct a thorough assessment of current resource allocation and utilization practices
- Increase the percentage of successful product launches by 15% through improved workflows and collaboration
- Foster cross-functional collaboration through regular team meetings and knowledge sharing sessions
- Conduct a thorough analysis of existing workflows to identify bottlenecks and inefficiencies
- Implement a project management tool to streamline communication and task tracking
- Establish a feedback loop with stakeholders to continuously improve product launch processes
- Reduce product development cycle time by 20% through streamlined processes and automation
OKRs to enhance Product Owners' competency for optimal efficiency
- Enhance Product Owners' competency for optimal efficiency
- Achieve 15% reduction in project execution timeframe through refined operational procedures
- Identify areas for refinement to increase efficiency
- Implement refined procedures and monitor improvement
- Evaluate current operational procedures for underperformance
- Increase Product Owners' workflow consistency by 20% via targeted training
- Identify areas of inconsistency in current workflow
- Develop targeted training addressing identified shortcomings
- Implement this training and monitor impact
- Raise Product Owners' productivity metrics by 10% through effective performance tracking
- Implement a comprehensive performance tracking system for Product Owners
- Regularly review and analyze productivity metrics with Product Owners
- Provide performance improvement training sessions for Product Owners
OKRs to decrease time from idea to product deliverables
- Decrease time from idea to product deliverables
- Reduce the average time spent on idea validation by 20%
- Streamline the idea validation process to eliminate unnecessary steps
- Conduct regular brainstorming sessions to generate and validate ideas collectively
- Utilize rapid prototyping to gauge user interest and validate ideas more efficiently
- Implement a feedback mechanism to quickly evaluate the viability of ideas
- Improve project planning to ensure timely completion of all deliverables
- Regularly track progress and provide feedback to address potential delays promptly
- Implement agile project management methodologies to adapt and adjust plans efficiently
- Assign responsibilities and ensure the team understands the scope and requirements
- Break down project into smaller tasks with clear deadlines for each deliverable
- Increase efficiency in the product development process by streamlining workflows
- Enhance cross-team collaboration to minimize bottlenecks and accelerate decision-making
- Establish clear roles, responsibilities, and timelines to streamline decision-making processes
- Implement regular cross-team meetings to share updates and coordinate efforts effectively
- Foster a collaborative culture by encouraging open communication and sharing of ideas
- Create a centralized platform for sharing documents and information to improve access and transparency
OKRs to accelerate user growth for SaaS product
- Accelerate user growth for SaaS product
- Grow active user base by 20%
- Enhance product features based on user feedback
- Improve user experience to increase retention rates
- Implement targeted marketing campaigns to attract new users
- Increase monthly recurring revenue by 25%
- Implement a customer referral program
- Develop upselling strategies for existing customers
- Improve product or service pricing strategies
- Decrease user churn rate by 15%
- Implement a user feedback system to identify common issues
- Enhance product features based on user preferences
- Develop a personalized customer engagement strategy
OKRs to enhance product value and user discovery speed
- Enhance product value and user discovery speed
- Increase customer satisfaction rate by 20% through product enhancements
- Conduct regular quality checks for product enhancements
- Implement customer feedback into product improvement plans
- Train customer service to address product-related queries effectively
- Increase product conversion rate by 10% through user-centric design improvements
- Research market trends and consumer preferences in product design
- Implement design changes based on research data
- Test and analyze results for design improvements
- Lower average time-to-value for new users by 15% with improved onboarding process
- Implement a well-structured induction program for new users
- Create engaging, user-friendly tutorial videos for swift learning
- Simplify the initial login process for user convenience
OKRs to successfully launch and break-even via pre-sales
- Successfully launch and break-even via pre-sales
- Attain 100% of cost recovery through initial sales
- Track and control operational expenses efficiently
- Implement effective sales and marketing strategies
- Develop a competitive pricing strategy to cover production costs
- Generate a minimum of 300 pre-sale orders
- Collaborate with influencers to promote and pre-sell
- Implement a referral discount program for pre-orders
- Develop a compelling marketing campaign targeting potential customers
- Achieve 100% completion of product testing and fixes
- Execute testing plan and document all findings
- Develop a comprehensive plan for product testing
- Implement necessary fixes based on test results
OKRs to turn users into true fans
- Turn our users into true fans
- Increase usage rate per account from 40% to 70%
- Publish best practice guides to help onboard new users
- Interview 20 customers to understand what's missing for full rollout
- Create drip feed to keep users engage with the product
- Improve NPS score from 25 to 50
- Run UX debt sprint to polish the existing UI
- Schedule 20 customer interviews to understand gaps in features
- Increase our G2 Review score from 4.2 to 4.8
- Read existing reviews and summarize improvement requests
- Tackle top 5 issues mentioned by users
OKRs to improve product quality by ensuring teams identify and mitigate risks
- Improve product quality by ensuring teams identify and mitigate risks
- Increase the number of identified risks during the product development process by 20%
- Conduct regular risk assessment sessions to proactively identify potential risks and solutions
- Encourage open communication to enable team members to report potential risks promptly
- Provide training and resources to enhance risk identification skills of product development teams
- Implement a comprehensive risk identification framework for product development teams
- Conduct quarterly training sessions for teams to enhance risk identification and mitigation skills
- Evaluate and assess the effectiveness of the training sessions through feedback and metrics
- Develop training materials and curriculum for risk identification and mitigation
- Schedule and coordinate quarterly training sessions for all teams within the organization
- Facilitate interactive exercises and case studies to practice risk identification and mitigation
- Implement risk mitigation strategies for at least 80% of the identified risks
- Implement and monitor the effectiveness of risk mitigation strategies for at least 80% of risks
- Conduct a thorough risk assessment to identify potential risks
- Develop specific risk mitigation strategies for each identified risk
- Prioritize identified risks based on their potential impact and likelihood
- Achieve a 10% reduction in the occurrence of quality-related issues reported by customers
- Analyze customer feedback to identify root causes of quality-related issues
- Develop and implement corrective action plans based on root cause analysis
- Implement training programs for employees to improve quality control processes
- Conduct customer surveys to identify common quality-related issues
OKRs to accelerate product scalability for multi-tenant utilization
- Accelerate product scalability for multi-tenant utilization
- Increase software load capacity by at least 20% to handle increased users
- Optimize software code to enhance efficiency
- Evaluate current server capabilities and identify limitations
- Upgrade or add additional servers to bolster capacity
- Develop and test five new multi-tenant friendly features for our product
- Design and develop five new features based on the research
- Conduct market research to identify potential multi-tenant friendly features
- Execute thorough testing of these features before release
- Achieve 100% bug-free certification for our multi-tenant product construction
- Conduct thorough and regular product performance testing
- Implement quick, effective bug-fixing procedures
- Invest in quality assurance training for the team
OKRs to prepare a successful product launch
- Be on track for a successful launch of next quarter
- Build a mailing list of 1,0000 people
- Find relevant Facebook and LinkedIn groups
- List on Product Hunt as an upcoming product
- Create landing page with beta signup form
- Share on Reddit, HackerNews, etc...
- Enroll 5 influencers to boost our profile on social media on launch day
- Secure 10 press articles with known publications
- List 25 journalists that could be interested in writing about us
- Create PR kit
OKRs to enhance product functionality by adding three new features based on user feedback
- Improve product functionality through user feedback
- Achieve a 90% satisfaction rate in user testing for new features
- Reduce customer support interactions related to functionality by 25%
- Implement three new features based on user feedback
- Increase daily active user rate by 15% after feature implementation
OKRs to finalize and launch our product
- Finalize and launch our product
- Secure two client pre-orders for the new product before launch
- Initiate contact and secure pre-orders
- Develop an enticing pre-order sales pitch for the new product
- Identify two potential high-value clients for outreach
- Assemble dedicated project team for streamlined product finishing tasks
- Delegate specific tasks within the project to each team member
- Formulate a communication and collaboration system for the team
- Identify individuals with necessary skills for product finishing
- Achieve at least 96% completion of the product's testing by next quarter
- Create a detailed testing schedule and assign responsible team members
- Implement any necessary corrective actions promptly
- Conduct regular check-ins to monitor testing progress
OKRs to land and expand through product stickiness
- Land and expand through product stickiness
- Reduce churn rate by 50%
- Double our ARPC(Average revenue per customer)
- Increase NPS rating by 10
- Improve results of Onboarding survey by 25%
OKRs to achieve production readiness for MassBalancer ISCC EU feature
- Achieve production readiness for MassBalancer ISCC EU feature
- Ensure 100% documentation of the MassBalancer ISCC EU feature for user reference
- Identify gaps in the current documentation
- Review existing documentation on the MassBalancer ISCC EU feature
- Update or create necessary documents to fill in gaps
- Complete all necessary development tasks associated with the MassBalancer ISCC EU feature
- Finalize the code for the MassBalancer ISCC EU feature
- Test the feature for efficiency and bug fixes
- Release and integrate the feature into the main software platform
- Successfully conduct beta testing for MassBalancer ISCC EU with zero critical issues
- Set up and distribute MassBalancer ISCC EU to selected beta testers
- Identify and resolve any critical issues immediately
- Regularly monitor and collect feedback from beta testers
OKRs to enhance platform usability for heightened customer satisfaction and retention
- Enhance platform usability for heightened customer satisfaction and retention
- Increase the average customer retention rate by 15%
- Use personalized email marketing strategies
- Implement a customer loyalty rewards program
- Enhance customer service training
- Increase the customer satisfaction score by 25% as measured by client surveys
- Regularly analyze and take action on survey results
- Implement a customer feedback system for improvements
- Train staff in customer service and product knowledge
- Achieve a 20% reduction in customer complaints about platform usability
- Provide user-friendly guides or tutorials
- Implement adjustments based on feedback
- Conduct usability tests to identify problem areas
OKRs to boost enterprise customer attraction to our platform
- Boost enterprise customer attraction to our platform
- Expand platform features based on 75% of enterprise-client feedback
- Analyze feedback from 75% of enterprise clients
- Identify commonly requested platform features
- Initiate development of new features
- Increase demo requests by 30% over the next quarter
- Implement a user-friendly online demo request form
- Enhance demo product features to attract more customer interest
- Develop targeted marketing campaigns to boost demo visibility
- Enhance customer support satisfaction rate by 45%
- Implement a customer feedback system to gauge satisfaction
- Implement comprehensive training programs for customer support staff
- Improve product/service quality based on customer insights
OKRs to integrate Generative AI across the entire product lineup
- Integrate Generative AI across the entire product lineup
- Train and launch generative AI models in 50% of product functionalities
- Develop and train generative AI models for selected functionalities
- Implement and test AI models within each selected product functionality
- Identify product functionalities suitable for generative AI
- Achieve 70% user satisfaction with AI-generated content or predictions
- Develop user feedback mechanisms for AI-generated content
- Continually update AI algorithms for accuracy
- Initiate improvements based on collected user feedback
- Reduce manual intervention by 40% in selected processes through AI automation
- Analyze and adjust AI efficiency
- Identify processes that require repetitive manual intervention
- Implement AI automation in identified processes
OKRs to enhance the customer advocacy program
- Enhance the customer advocacy program
- Increase overall customer satisfaction rate by 15%
- Implement a comprehensive customer feedback system
- Provide robust training for customer service staff
- Enhance product/service quality based on feedback
- Reduce customer complaints by 20%
- Implement a proactive customer satisfaction survey
- Revise and enhance company's product or service
- Improve staff training on customer service skills
- Improve Net Promoter Score (NPS) by 10 points
- Increase personalization in our customer interactions
- Regularly gather and analyze customer feedback to improve service
- Implement high-quality training programs to enhance customer service skills
OKRs to enhance productivity with increased automation and streamlined administration
- Enhance productivity with increased automation and streamlined administration
- Provide administration staff with time management training to enhance efficiency by 15%
- Identify suitable time management training program for staff
- Monitor and evaluate efficiency improvements post-training
- Schedule training sessions for administration staff
- Implement automation tools to minimize manual entry work by 25%
- Identify daily processes that involve repetitive manual entry
- Research, select, and acquire suitable automation tools
- Train staff on utilizing new automation technologies effectively
- Reduce paperwork by moving 50% of reports/work to digital platform
- Implement a reliable digital platform for reports
- Identify essential reports suitable for digital transition
- Train staff on electronic report submission
OKRs to improve user retention rate and reduce churn
- Increase user loyalty and reduce attrition
- Increase overall retention rate by X%
- Increase average session duration by X%
- Decrease new user churn rate by X%
- Increase repeat purchase rate by X%
OKRs to increase market penetration for DTC products
- Increase DTC product market share
- Improve customer retention by implementing personalized email marketing and loyalty programs
- Collect customer data to personalize email marketing campaigns
- Develop a loyalty program that offers exclusive rewards and benefits
- Segment customers based on preferences and purchase history for targeted communication
- Regularly analyze and optimize email marketing and loyalty program performance
- Expand customer base by acquiring 10,000 new leads through social media advertising
- Achieve a conversion rate of 5% through website optimization and targeted advertising efforts
- Conduct an in-depth analysis of the website's user experience and identify pain points
- Monitor website analytics regularly to track performance and make data-driven optimizations
- Implement A/B testing to optimize landing pages and improve conversion rates
- Conduct thorough keyword research and target high-value keywords in ad campaigns
- Increase website traffic by 20% through organic search and digital marketing campaigns
- Create and publish high-quality and engaging blog posts regularly to attract more visitors
- Optimize website content with relevant keywords to improve organic search rankings
- Develop and execute targeted digital marketing campaigns across various channels for increased website visitors
- Implement on-page and off-page SEO techniques to enhance website visibility and attract organic traffic
OKRs to improve self-serve onboarding
- Our users can onboard the product by themselves with success
- 70% of new leads complete their activation process on their first day
- Add sample data to customer instances on load
- Add in-product help to guide users through the onboarding
- 80% of our users are satisfied with the onboarding
- Add onboarding satisfaction survey to the drip feed
- We have 10 tutorials covering core parts of the product
OKRs to integrate UX testing insights into decision-making
- Improve decision-making with UX testing insights
- Increase user satisfaction rating by 10%
- Train 3 non-UX team members on conducting and interpreting UX tests
- Implement changes based on user feedback in 100% of cases
- Conduct 10 user tests for at least 2 features
OKRs to improve team collaboration and communication for increased productivity
- Enhance team productivity through better collaboration and communication
- Reduce response time on team chat by 50%
- Achieve 90% satisfaction rate with communication tools through surveys
- Launch and complete 2 cross-functional projects within the quarter
- Increase weekly team meetings attendance by 20%
OKRs to enhance product and component Quality, Security, & Performance
- Enhance product and component Quality, Security, & Performance
- Improve product performance by reducing load time by 15%
- Optimize graphics and frontend components to speed up rendering
- Implement efficient algorithms to make the software more effective
- Upgrade server resources to enhance load capacity and speed
- Increase test coverage of products by 20% to retain quality
- Develop robust test cases for these identified areas
- Identify areas of product with low or no test coverage
- Implement these tests and analyze test coverage results
- Implement a two-step verification process to enhance security by 30%
- Select and purchase a suitable verification system
- Research secure two-step verification options
- Train staff on new verification processes
OKRs to drive Agile Culture and Continuous Improvement
- Drive Agile Culture and Continuous Improvement
- Increase employee engagement by 15% through the use of feedback loops and open communication channels
- Increase team agility by implementing Scrum methodology and conducting regular retrospectives
- Train team members on Scrum principles and methodology through workshops and coaching sessions
- Adapt sprint planning sessions to prioritize tasks and assign them according to team members' strengths
- Implement Scrum artifacts like backlog, user stories, and Sprint boards to enhance team agility
- Conduct weekly retrospectives to reflect on previous sprints and identify areas of improvement
- Implement an employee recognition program to encourage and reward continuous improvement efforts
- Achieve a 20% decrease in time-to-market for new product releases through streamlined processes
OKRs to enhance satisfaction levels of our clients
- Enhance satisfaction levels of our clients
- Increase Net Promoter Score (NPS) by 15 points by enhancing customer interaction
- Implement service training programs to improve customer interaction
- Streamline the feedback collection process for enhanced customer experience
- Develop personalized customer engagement strategies
- Achieve a 30% improvement in Customer Satisfaction Score (CSAT) via feedback implementation
- Prioritize improvements based on feedback received
- Collect and analyze all customer feedback regularly
- Implement changes and measure their effects
- Decrease customer complaints by 20% through improving product quality and service deliverance
- Regularly solicit customer feedback to address issues promptly
- Implement rigorous quality control checks for product manufacturing
- Enhance customer service training for all representatives
OKRs to elevate overall daily work performance
- Elevate overall daily work performance
- Reduce task completion time by 15% through adopting efficient strategies
- Adopt lean management techniques to increase efficiency
- Undertake consistent skill enhancement training for staff
- Implement productivity tools to streamline work processes
- Improve daily report quality, aiming for a 10% growth in positive feedback
- Use infographics to visualize data efficiently
- Add actionable insights to promote decision-making
- Implement proofreading to eliminate errors before submission
- Increase productivity by 20% by optimizing daily tasks
- Identify repetitive tasks and automate where possible
- Prioritize high-value activities and minimize distractions
- Implement time-management techniques for efficiency
OKRs to boost product visibility and establish success pipeline in new markets
- Boost product visibility and establish success pipeline in new markets
- Raise product awareness by 40% using targeted advertising in selected new markets
- Implement and monitor these targeted advertising campaigns
- Identify potential new markets for targeted advertising efforts
- Develop specific, appealing ads for these selected markets
- Generate a 25% increase in product trial users in new markets
- Launch targeted online ad campaigns in new markets
- Collaborate with influencers popular in potential markets
- Implement a referral program offering incentives for new users
- Secure 10 new, potential business partnerships for product distribution
- Identify suitable companies for potential partnerships
- Reach out to these companies with a business proposal
- Schedule meetings to discuss partnership details
OKRs to improve Product Stability and Quality
- Improve Product Stability and Quality
- Achieve a product stability score of 90% in internal testing
- Continuously monitor and evaluate the product's stability throughout the testing phase
- Implement necessary optimizations and improvements to ensure a stability score of 90%
- Identify and address any bugs or issues found during internal testing promptly
- Perform thorough and rigorous internal testing on the product
- Reduce average product response time by 15%
- Increase customer satisfaction rating by 10%
- Personalize customer interactions by addressing them by name and anticipating their needs
- Improve response time to customer inquiries by implementing a live chat feature
- Provide additional training to customer service representatives to enhance their communication skills
- Conduct customer feedback surveys to gather insights and identify areas for improvement
- Reduce product defects by 20%
OKRs to increase in-app purchases by 15%
- Boost in-app purchases
- Implement personalized recommendations to increase add-to-cart rate by 20%
- A/B test different pricing strategies to increase revenue per purchase by 15%
- Increase conversion rate on product page to 30%
- Increase retention rate by 10% through targeted email campaigns
OKRs to foster higher productivity through effective team collaboration
- Foster higher productivity through effective team collaboration
- Increase project completion rate by 20%
- Increase support and training for project management skills
- Improve resource allocation for ongoing projects
- Implement stricter project deadlines and monitoring processes
- Enhance inter-departmental projects success rate by 15%
- Assign a project coordinator to oversee cross-department collaborations
- Introduce shared project management software
- Develop inter-departmental communication training for all team members
- Reduce team conflict incidents by 25%
- Establish clear team roles and responsibilities
- Facilitate communication skills training sessions for all team members
- Implement regular team-building activities and exercises
OKRs to implement operational excellence in product development
- Implement operational excellence in product development
- Train 100% of development team on Lean Six Sigma tools by quarter end
- Provide training material to all team members
- Schedule Lean Six Sigma training sessions for the team
- Confirm all team members complete the training
- Reduce product development cycle time by 20%
- Provide employee training on rapid prototyping techniques
- Implement efficient project management methodologies
- Streamline approval processes and eliminate unnecessary steps
- Introduce 3 new metrics to monitor operational efficiency in product development process
- Implement tracking systems for chosen metrics
- Identify potential metrics for tracking operational efficiency
- Train team on understanding and utilizing new metrics
OKRs to achieve 100% test case updation across all modules
- Achieve 100% test case updation across all modules
- Accomplish complete updation and quality verification of all modules by quarter end
- Implement robust quality verification checks
- Schedule time weekly for updating each module
- Regularly track and report update progress
- Update 25% of test cases in each module by week 3
- Identify modules requiring test case updates
- Revise 25% of test cases per module weekly
- Prioritize and schedule updates for each module
- Conduct a mid-quarter review to check 50% completion
- Analyze data, confirm 50% objective completion
- Schedule and conduct a mid-quarter review meeting
- Compile all project updates and data for review
OKRs to produce three engaging surgeon video testimonials
- Produce three engaging surgeon video testimonials
- Identify and confirm participation of three surgeons by end of month one
- Obtain confirmation of participation from surgeons
- Send formal invitations to three selected surgeons
- Research potential surgeons and gauge their interest level
- Achieved 5,000 views across all platforms within a month of posting
- Research competitive keywords for SEO optimization
- Develop a social media promotional strategy
- Monitor and adjust marketing strategies for effectiveness
- Successfully record, edit and finalize all three videos by month two
- Script, shoot, and precisely record all three videos
- Finalize and save all videos in the required format
- Carefully review, edit, and enhance video quality
OKRs to implement new functionality in our product offering
- Implement new functionality in our product offering
- Obtain 80% positive feedback from beta testers on new functionality
- Develop clear, user-friendly instructions for new functionality
- Regularly monitor and analyze beta tester feedback
- Implement suggestions for improvements promptly
- Finalize development of 2 new features by meeting acceptance criteria
- Implement necessary revisions post feedback
- Conduct rigorous testing for each new feature
- Obtain stakeholder approval for the completed features
- Achieve 95% bug-free releases for the new functions
- Train team members in systematic debugging techniques
- Schedule frequent code review sessions amongst developers
- Implement robust testing protocols for newly developed functions
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to successfully implement a coherent MYEO Theory of Change Framework
- OKRs to expand legal and regulatory resources network
- OKRs to triple our website traffic
- OKRs to enhance overall employee engagement across the organization
- OKRs to accelerate development via automation
- OKRs to enhance efficiency and accuracy in month end reporting systems
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples