Product OKRs

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.

Examples of OKRs for Product

We've added Product Objectives and Key Results, but also the initiatives that relate to the OKRs.

You'll find 7 OKRs examples for Product below, and some extra tips to write better quarterly plans at the end.

OKRs to land and expand through product stickiness

  • ObjectiveLand and expand through product stickiness
  • Key ResultReduce churn rate by 50%
  • Key ResultDouble our ARPC(Average revenue per customer)
  • Key ResultIncrease NPS rating by 10
  • Key ResultImprove results of Onboarding survey by 25%

OKRs to improve self-serve onboarding

  • ObjectiveOur users can onboard the product by themselves with success
  • Key Result70% of new leads complete their activation process on their first day
  • TaskAdd sample data to customer instances on load
  • TaskAdd in-product help to guide users through the onboarding
  • Key Result80% of our users are satisfied with the onboarding
  • TaskAdd onboarding satisfaction survey to the drip feed
  • Key ResultWe have 10 tutorials covering core parts of the product

OKRs to drastically improve onboarding and activation

  • ObjectiveGet amazing improvements in our onboarding process
  • Key ResultIncrease the number of trials/week from 20 to 35
  • TaskDisplay clear CTAs to help non-admins request upgrades
  • TaskAdd 5 clear upgrade paths for users
  • Key ResultIncrease week-1 activation rate from 55% to 65%
  • TaskIdentify drop-offs
  • TaskInstrument activation funnel in Amplitude
  • TaskTackle top 5 low-hanging fruits to improve onboarding
  • Key ResultReduce trials churn from 46% to 30%
  • TaskImplement fixes following feedback
  • TaskTalk to 20 churned customers to understand what went wrong

OKRs to turn users into true fans

  • ObjectiveTurn our users into true fans
  • Key ResultIncrease usage rate per account from 40% to 70%
  • TaskPublish best practice guides to help onboard new users
  • TaskInterview 20 customers to understand what's missing for full rollout
  • TaskCreate drip feed to keep users engage with the product
  • Key ResultImprove NPS score from 25 to 50
  • TaskRun UX debt sprint to polish the existing UI
  • TaskSchedule 20 customer interviews to understand gaps in features
  • Key ResultIncrease our G2 Review score from 4.2 to 4.8
  • TaskRead existing reviews and summarize improvement requests
  • TaskTackle top 5 issues mentioned by users

OKRs to achieve Product-Market fit

  • ObjectiveAchieve Product-Market fit
  • Key Result40% of new users are still active after 2 months
  • TaskIdentify and build core missing features
  • TaskTalk to 20 leads and users
  • Key ResultGet a 40% score on Product-Market fit survey
  • TaskSend survey to existing beta users
  • TaskCreate a product-market fit survey on Typeform
  • Key ResultGet 100 new leads every week
  • TaskBuild a sustainable growth channel
  • TaskEstablish referral program to turn successful users into advocates

OKRs to create a successful MVP

  • ObjectiveCreate a successful MVP
  • Key ResultOur NPS is above 40 with early adopters
  • TaskIdentify and solve top 5 improvement requests
  • TaskSign up for Wootric to get NPS feedback
  • Key ResultOur 8-week retention rate is above 30%
  • Key Result60% of users complete their onboarding process

OKRs to prepare a successful product launch

  • ObjectiveBe on track for a successful launch of next quarter
  • Key ResultBuild a mailing list of 1,0000 people
  • TaskFind relevant Facebook and LinkedIn groups
  • TaskList on Product Hunt as an upcoming product
  • TaskCreate landing page with beta signup form
  • TaskShare on Reddit, HackerNews, etc...
  • Key ResultEnroll 5 influencers to boost our profile on social media on launch day
  • Key ResultSecure 10 press articles with known publications
  • TaskList 25 journalists that could be interested in writing about us
  • TaskCreate PR kit

Not seeing what you need?

You can get a free custom-made template in 24h (no sign-up required).

How to track your OKRs?

It's important to establish a cadence of check-ins for your OKRs for Product.

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Try Tability for your OKRs