15 customisable OKR examples for Product
What are Product OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product OKRs examples
We've added many examples of Product Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to achieve Product-Market Fit (PMF)
Achieve Product-Market Fit (PMF)
Acquire 50 new active users weekly to validate market demand
Improve referral program to incentivize existing users- Optimize website for user accessibility and engagement
- Develop and implement a strategic social media marketing plan
- Improve key product feature based on feedback to increase user retention by 20%
- Develop and implement the improvement strategy
- Analyze feedback for ideas to enhance the key product feature
- Monitor user retention rates for improvements
- Conduct 25 customer interviews to understand product usage and satisfaction
- Develop a comprehensive interview questionnaire
- Identify 25 customers who actively use the product
- Conduct and record customer interviews
2. OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
3. OKRs to decrease average product impact across categories annually
- Decrease average product impact across categories annually
- Increase reusability/recyclability of products by 15%
- Implement design for recyclability guidelines
- Develop reusable product line
- Explore partnerships with recycling organizations
- Implement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- Reduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
4. OKRs to uphold highest product quality standards
- Uphold highest product quality standards
- Achieve 95% positive product quality feedback from customer satisfaction surveys
- Implement rigorous product quality checks before distribution
- Develop customer service training for addressing product concerns
- Launch satisfaction surveys post-purchase to collect feedback
- Implement advanced training for 90% of production personnel for enhanced workmanship
- Develop an advanced training program targeting identified gaps
- Identify skills gap in production personnel for advanced training
- Enroll 90% of production staff in advanced training program
- Reduce product defects by 20% through improved quality control measures
- Regularly review and update quality control guidelines
- Implement strict quality control protocols for every production stage
- Train staff on new quality control measures and standards
5. OKRs to strengthen quality control for product consistency
- Strengthen quality control for product consistency
- Increase inspection checks by 30% to limit manufacturing defects
- Develop more rigorous inspection protocols to ensure quality
- Implement weekly inspection training sessions for staff
- Hire additional inspectors to increase inspection capacity
- Implement a new quality analysis metric for 100% of products
- Test the new model on a small product sample
- Develop a comprehensive new quality analysis metric model
- Apply the metric across all product lines, ensuring 100% coverage
- Deliver training to 80% of production staff on updated quality control guidelines
- Monitor and validate individual's training completion records
- Create or update training materials and schedule sessions
- Identify individuals who need training on updated guidelines
6. OKRs to achieve Product-Market fit
- Achieve Product-Market fit
- 40% of new users are still active after 2 months
- Identify and build core missing features
- Talk to 20 leads and users
- Get a 40% score on Product-Market fit survey
- Send survey to existing beta users
- Create a product-market fit survey on Typeform
- Get 100 new leads every week
- Build a sustainable growth channel
- Establish referral program to turn successful users into advocates
7. OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- Improve product-market fit by leveraging customer research and user feedback
- Measure the impact of the improvements on product-market fit by tracking user metrics
- Conduct in-depth interviews with 50 potential and existing customers
- Implement the top 3 product improvements within 3 weeks
- Analyze user feedback and identify the top 3 product improvements
8. OKRs to enhance product quality by reducing production defects
- Enhance product quality by reducing production defects
- Decrease production defects by 30% through tightened quality control processes
- Train staff on the new quality standards
- Implement stringent quality control measures in the production line
- Regularly inspect and update production equipment
- Conduct training sessions for QA team to enhance in-depth product knowledge
- Identify key product aspects for the QA team to understand deeply
- Schedule and facilitate product knowledge training sessions
- Develop comprehensive training materials/briefs for each aspect
- Implement a new, more thorough testing protocol within the development cycle
- Research and adopt a comprehensive testing method
- Educate development team about new protocol
- Identify the weak spots in the current testing protocol
9. OKRs to improve our team's productivity and efficiency
- Improve our team's productivity and efficiency
- Decrease wastage of resources by 20%
- Train staff on resource conservation strategies
- Conduct regular equipment checks for optimal functionality
- Implement efficiency measures in production processes
- Increase weekly team output by 15%
- Monitor, evaluate, and adjust work processes regularly
- Enhance staff skills through focused training
- Implement efficient work strategies and new productivity tools
- Reduce project turnaround time by 25%
- Delegate responsibilities effectively among team members
- Implement time management techniques
- Streamline workflows and eliminate unnecessary steps
10. OKRs to accelerate new product/feature launch process by 20%
- Accelerate new product/feature launch process by 20%
- Train team on rapid prototyping to speed up design phase by 15%
- Identify rapid prototyping training opportunities and resources
- Schedule and conduct rapid prototyping training sessions
- Monitor and assess efficiency improvements post-training
- Streamline approval process, reducing time spent by 30%
- Eliminate unnecessary steps in the current approval process
- Implement a digital approval system for faster response times
- Train staff in efficient document processing and decision-making
- Implement Agile methodologies to improve product development efficiency by 25%
- Adopt and integrate Scrum framework into product development process
- Consistently review and adjust methods to meet efficiency goals
- Arrange Agile methodologies training for product development team
11. OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
12. OKRs to successfully complete 80% of the content project
- Successfully complete 80% of the content project
- Enhance content quality by getting two positive feedback per week from the editor
- Request feedback after implementing changes
- Incorporate editor's suggested changes in content
- Submit articles regularly for the editor's review
- Decrease project revision rate by 15% through careful drafting and editing
- Train staff on meticulous proofreading techniques
- Increase frequency of project editing cycles
- Implement stringent project drafting protocols
- Increase daily writing output by 20% to fast-track the project
- Enhance writing efficiency through training/tools
- Limit distractions during writing periods
- Allocate more daily hours exclusively to writing tasks
13. OKRs to improve development team productivity
- Increase development team productivity
- Reduce average time taken to complete development tasks by 20%
- Provide developers with necessary training and resources to enhance productivity
- Implement agile development methodologies and prioritize tasks based on importance
- Encourage open communication and collaboration among team members to expedite task completion
- Identify bottlenecks in the development process to streamline efficiency
- Improve unit test coverage by 10% for critical components
- Reduce the number of production bugs reported by customers by 25%
- Conduct regular code reviews to identify and fix potential bugs before deployment
- Implement automated unit testing for critical components and frequently executed code
- Increase the frequency of software releases to address and resolve issues more promptly
- Improve communication channels with customers to encourage reporting and capturing of bugs
- Increase code review completion rate by 15%
- Schedule regular team meetings to discuss and address code review concerns
- Provide comprehensive and concise code review guidelines for reviewers
- Encourage timely and constructive feedback during code review discussions
- Implement a clear and streamlined code review process
14. OKRs to establish thought leadership in the B2B software product industry
- Establish thought leadership in the B2B software product industry
- Increase blog traffic by 30% through engagement with relevant topics and discussion
- Develop engaging, well-researched blog posts on these relevant topics
- Identify popular topics among target audience for relevant blog content
- Promote posts and engage in discussions on various social media platforms
- Secure 3 speaking engagements at industry leading software conferences or webinars
- Prepare and finalize unique, engaging presentation materials
- Identify and research top software conferences or webinars in the industry
- Reach out to event organizers about speaking opportunities
- Publish 4 insightful whitepapers on critical B2B software product needs and solutions
- Identify key issues facing B2B software products
- Research potential solutions for these issues
- Write and polish 4 comprehensive whitepapers
15. OKRs to increase AliExpress purchases
- Increase AliExpress purchases
- Research trending products weekly
- Browse popular e-commerce sites for current top-selling items
- Analyze Google Trends data for rising product searches
- Follow relevant industry influencers and note product recommendations
- Place orders for at least 5 items per week
- Review product availability and pricing from suppliers
- Submit at least 5 orders to suppliers each week
- Compile a list of desired products for purchase weekly
- Track delivery times and customer satisfaction
- Set up a system to record and monitor delivery times
- Analyze collected data and develop improvement strategies
- Create customer satisfaction surveys after product delivery
Product OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to implement a sustainable system for organizational growth
- OKRs to improve control oversight for "Mc transformation"
- OKRs to enhance account growth and customer retention
- OKRs to launch a successful MVP
- OKRs to successfully implement the "asdf" system
- OKRs to develop a new in-product referrals program
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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