7 OKR examples for Website Launch
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
That's why we have created a list of OKRs examples for Website Launch to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Website Launch OKRs templates
The examples have Website Launch Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to launch user-friendly and engaging new B2B website
Launch user-friendly and engaging new B2B website
Secure 1,000+ active user accounts within the first two weeks post-launch
Organize an attractive launch event for potential users- Offer incentives for early sign-ups and referrals
- Implement a targeted online advertising campaign
- Guarantee 98% uptime throughout the post-launch stabilization period
- Establish a dedicated team for quick issue resolution
- Implement continuous system monitoring and issue detection tools
- Regularly verify and update disaster recovery plans
- Achieve a user satisfaction score of 90% in usability testing
- Implement improvements based on user feedback swiftly
- Regularly conduct and analyze user testing feedback
- Train staff in user-centered design principles and practices
OKRs to successfully launch MVP of X new website to the public
- Successfully launch MVP of X new website to the public
- Complete detailed project plan, design and development for X website within 4 weeks
- Develop the design based on approved project plan within first two weeks
- Define clear objectives and create detailed project plan for X website
- Finalize website development and conduct testing within remaining two weeks
- Test the website's functionality and fix bugs for two weeks post-development
- Conduct thorough functionality testing on the website
- Identify and document any detected bugs
- Implement bug fixes and perform retests
- Ensure user friendly interface by conducting a usability test with 50 beta testers
- Identify and recruit 50 beta testers for usability testing
- Execute usability tests on the interface
- Analyze feedback and implement necessary changes
OKRs to successfully launch website version 2
- Successfully launch website version 2
- Complete UX/UI improvements for increased user engagement by 20%
- Develop and implement detailed UX/UI enhancement strategies
- Monitor and assess improvements for desired 20% engagement increase
- Identify and analyze current UX/UI weaknesses and user engagement rates
- Attain a user feedback score of 90% post-launch due to improved functionalities
- Implement thorough testing to optimize new functionalities
- Develop and launch a user-friendly feedback system
- Actively encourage users to give their feedback
- Implement and test new features/functions with zero bug reports
- Conduct thorough bug testing after implementation
- Develop comprehensive unit tests for each new feature
- Regularly schedule functionality evaluation and debug sessions
OKRs to launch machine learning product on website
- Launch machine learning product on website
- Generate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- Generate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- Increase website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to launch and redesign our website
- Testing and knowledge sourcing
- User-test page prototypes on 12 people
- Conduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- Design and implement new rebrand
- Updated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to launch engaging, user-friendly website
- Launch engaging, user-friendly website
- Increase site usability score by 30% through UX-focused improvements
- Regularly track usability score and revise improvements
- Prioritize and implement user-friendly design changes
- Conduct user testing to identify existing usability issues
- Attract 15% more unique visitors through enhanced SEO tactics
- Improve website loading speed and mobile compatibility for user satisfaction
- Develop a detailed keyword strategy based on market trends and customer needs
- Create high-quality, keyword-rich content that caters to user queries
- Achieve a bounce rate reduction of 20% via interactive contents
- Develop interactive infographics and videos to engage users
- Improve website's navigation and user experience design
- Incorporate quizzes, polls, and surveys into website content
OKRs to successfully launch and sell my online course
- Successfully launch and sell my online course
- Attract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve developer experience by improvign dev speed
- OKRs to enhance system security for robust protection
- OKRs to improve employee engagement by increasing satisfaction by 10%
- OKRs to streamline the entire recruitment process for efficiency
- OKRs to build a strong and consistent brand
- OKRs to enhance the efficiency of indirect purchasing
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples