8 customisable OKR examples for Website Launch

What are Website Launch OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Launch to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website Launch OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Website Launch OKRs examples

You will find in the next section many different Website Launch Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

2OKRs to successfully launch MVP of X new website to the public

  • ObjectiveSuccessfully launch MVP of X new website to the public
  • Key ResultComplete detailed project plan, design and development for X website within 4 weeks
  • TaskDevelop the design based on approved project plan within first two weeks
  • TaskDefine clear objectives and create detailed project plan for X website
  • TaskFinalize website development and conduct testing within remaining two weeks
  • Key ResultTest the website's functionality and fix bugs for two weeks post-development
  • TaskConduct thorough functionality testing on the website
  • TaskIdentify and document any detected bugs
  • TaskImplement bug fixes and perform retests
  • Key ResultEnsure user friendly interface by conducting a usability test with 50 beta testers
  • TaskIdentify and recruit 50 beta testers for usability testing
  • TaskExecute usability tests on the interface
  • TaskAnalyze feedback and implement necessary changes

3OKRs to launch an engaging, user-friendly website

  • ObjectiveLaunch an engaging, user-friendly website
  • Key ResultAchieve a successful launch with at least 500 users within the first week
  • TaskImplement a strong marketing and promotional strategy
  • TaskOffer incentives for early sign-ups or referrals
  • TaskDevelop an enticing product that resonates with your target market
  • Key ResultDevelop website content that follows SEO guidelines to drive organic traffic
  • TaskDevelop engaging metadata for each page
  • TaskRegularly update website content for search engine freshness
  • TaskResearch and incorporate relevant keywords into website content
  • Key ResultComplete an intuitive and responsive website design by engaging a proficient web designer
  • TaskBrainstorm layout and design elements required
  • TaskSeek and hire a proficient web designer with experience
  • TaskRegularly review progress and provide needed feedback

4OKRs to successfully launch website version 2

  • ObjectiveSuccessfully launch website version 2
  • Key ResultComplete UX/UI improvements for increased user engagement by 20%
  • TaskDevelop and implement detailed UX/UI enhancement strategies
  • TaskMonitor and assess improvements for desired 20% engagement increase
  • TaskIdentify and analyze current UX/UI weaknesses and user engagement rates
  • Key ResultAttain a user feedback score of 90% post-launch due to improved functionalities
  • TaskImplement thorough testing to optimize new functionalities
  • TaskDevelop and launch a user-friendly feedback system
  • TaskActively encourage users to give their feedback
  • Key ResultImplement and test new features/functions with zero bug reports
  • TaskConduct thorough bug testing after implementation
  • TaskDevelop comprehensive unit tests for each new feature
  • TaskRegularly schedule functionality evaluation and debug sessions

5OKRs to launch machine learning product on website

  • ObjectiveLaunch machine learning product on website
  • Key ResultGenerate at least 100 sign-ups for the machine learning product through website registration
  • TaskCollaborate with influencers or industry experts to promote the machine learning product
  • TaskImplement targeted online advertising campaigns to drive traffic to the website
  • TaskOptimize website registration page to increase conversion rate
  • TaskRun referral programs and offer incentives to encourage users to refer others
  • Key ResultGenerate a revenue of $50,000 from sales of the machine learning product
  • TaskImplement effective online advertising and social media campaigns to reach potential customers
  • TaskIdentify target market and create a comprehensive marketing strategy for machine learning product
  • TaskTrain sales team and provide them with necessary resources to effectively promote machine learning product
  • TaskConduct market research to determine competitive pricing and set optimal price point
  • Key ResultIncrease website traffic by 20% through targeted marketing campaigns
  • TaskOptimize website content with relevant keywords to improve organic search rankings
  • TaskConduct extensive keyword research to identify high-performing search terms
  • TaskDevelop and implement targeted advertising campaigns on social media platforms
  • TaskCollaborate with industry influencers to gain exposure and drive traffic to the website
  • Key ResultAchieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize actions
  • TaskContinuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
  • TaskImplement changes and improvements based on user feedback to enhance customer satisfaction
  • TaskDevelop and distribute user feedback surveys to gather customer satisfaction ratings

6OKRs to launch and redesign our website

  • ObjectiveTesting and knowledge sourcing
  • Key ResultUser-test page prototypes on 12 people
  • Key ResultConduct interviews with 10 people from sales and marketing
  • TaskIdentify target personas
  • TaskIdentify key objectives from a marketing perspective
  • TaskIdentify key stakeholders
  • ObjectiveDesign and implement new rebrand
  • Key ResultUpdated rebrand designs for all 42 current pages
  • TaskUpdated components library
  • TaskAlign with brand team on new rebrand assets

7OKRs to launch engaging, user-friendly website

  • ObjectiveLaunch engaging, user-friendly website
  • Key ResultIncrease site usability score by 30% through UX-focused improvements
  • TaskRegularly track usability score and revise improvements
  • TaskPrioritize and implement user-friendly design changes
  • TaskConduct user testing to identify existing usability issues
  • Key ResultAttract 15% more unique visitors through enhanced SEO tactics
  • TaskImprove website loading speed and mobile compatibility for user satisfaction
  • TaskDevelop a detailed keyword strategy based on market trends and customer needs
  • TaskCreate high-quality, keyword-rich content that caters to user queries
  • Key ResultAchieve a bounce rate reduction of 20% via interactive contents
  • TaskDevelop interactive infographics and videos to engage users
  • TaskImprove website's navigation and user experience design
  • TaskIncorporate quizzes, polls, and surveys into website content

8OKRs to successfully launch and sell my online course

  • ObjectiveSuccessfully launch and sell my online course
  • Key ResultAttract 1000 potential buyers through strategic social media marketing
  • TaskDevelop attention-grabbing content tailored for various social media platforms
  • TaskImplement targeted paid advertising campaigns on Facebook and Instagram
  • TaskEngage with followers consistently to build a community and generate leads
  • Key ResultDevelop high-converting landing page for course by testing 3 design variations
  • TaskAnalyze test results and choose highest-converting design
  • TaskImplement A/B testing for each design variation
  • TaskCreate three distinct design variations for the landing page
  • Key ResultAchieve 100 course sales at full price within the first two weeks of launch
  • TaskOffer an exclusive bonus for immediate sign-ups
  • TaskDevelop a comprehensive, high-engagement marketing campaign
  • TaskUtilize both email and social media for marketing

Website Launch OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Website Launch OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Launch OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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