OKRs examples for Design

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Design OKRs templates

You'll find below a list of Objectives and Key Results for Design.

OKRs to achieve product consistency with our design system

  • ObjectiveEnsure product consistency with our design system.
  • Key ResultClose 50% of all design inconsistency tickets
  • Key Result90% of our products are following the design system guidelines
  • TaskEstablish a process for quickly and accurately identifying violations of design system guidelines
  • TaskDevelop a system of rewards and recognition for those who adhere to design system guidelines
  • TaskCreate an audit process to track adherence to design system guidelines
  • Key ResultEstablish a comprehensive style guide that covers 100% of common components used by products
  • TaskCreate a comprehensive list of all common components used by products
  • TaskTest the style guide against each component
  • TaskDevelop a unified style guide for each component
  • TaskImplement the style guide into all products
Reclaim your productivity with AI-powered OKR trackingAutomate the boring part of OKRs to cut the waste and spend more time doing what really matters.
Tability drawing a chart

OKRs to improve teaching and design methodology

  • ObjectiveEnhance teaching and design methodology
  • Key ResultIncrease student satisfaction ratings by 25%
  • Key ResultIncrease teaching effectiveness ratings by 20%
  • Key ResultDecrease course development time by 15%
  • Key ResultIncrease student knowledge retention by 20%

OKRs to streamline graphic design processes

  • ObjectiveDevelop a self-serve graphic assets library for internal use
  • Key ResultDecrease the number of one-off design tickets by 50%
  • Key ResultMake our entire brand guideline available
  • TaskDesign a useable Keynote template and share
  • TaskMake brand colors accessible on our internal wiki
  • Key ResultDevelop 12 templates Marketing can reuse to build targeted ads
  • ObjectiveBuild a knowledge base and roll out graphics library
  • Key ResultRun 3 workshops with other teams explaining new library and how to work with designers
  • Key ResultCreate 2 knowledge base pages per week teaching team members how to work with our team

OKRs to boost website performance

  • ObjectiveBoost landing page performance through UX/UI
  • Key ResultWatch 5 user sessions/week and record findings
  • TaskInstall Hotjar on our site to get user recordings
  • Key ResultDouble conversions on pricing page by 12%
  • Key ResultDecrease bounce rate by 15%
  • Key ResultIncrease homepage CTA conversion by 16%
  • TaskRedesign hero to bring more info above the fold

OKRs to launch and redesign our website

  • ObjectiveTesting and knowledge sourcing
  • Key ResultUser-test page prototypes on 12 people
  • Key ResultConduct interviews with 10 people from sales and marketing
  • TaskIdentify target personas
  • TaskIdentify key objectives from a marketing perspective
  • TaskIdentify key stakeholders
  • ObjectiveDesign and implement new rebrand
  • Key ResultUpdated rebrand designs for all 42 current pages
  • TaskUpdated components library
  • TaskAlign with brand team on new rebrand assets

OKRs to develop a voice-of-the-customer program

  • ObjectivePut customer feedback at the center of our projects
  • Key ResultRecruit 100 users for our UX lab
  • Key ResultConduct 5 UX tests per week
  • Key ResultAchieve 70%+ open rate on our customer feedback newsletter

OKRs to reduce the number of UX issues found in production

  • ObjectiveReduce the number of UX issues found in production
  • Key ResultEnroll 100 users to our early-access program
  • Key ResultUX issues represent fewer than 10% of new bug reports
  • Key ResultAt least 20 design tests are run every month

OKRs to scale development with a design system

  • ObjectiveEvery team can build interfaces autonomously
  • Key Result80% of the teams are using the UI library to build new features
  • TaskRelease UI kit MVP
  • Key ResultThe Design System covers 100% of common UI components
  • TaskList required components
  • TaskBuild library of components

Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.