OKRs examples for Design
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Design OKRs templates
You'll find below a list of Objectives and Key Results for Design.
OKRs to achieve product consistency with our design system
Ensure product consistency with our design system.
Close 50% of all design inconsistency tickets
90% of our products are following the design system guidelines
Establish a process for quickly and accurately identifying violations of design system guidelines
Develop a system of rewards and recognition for those who adhere to design system guidelines
Create an audit process to track adherence to design system guidelines
Establish a comprehensive style guide that covers 100% of common components used by products
Create a comprehensive list of all common components used by products
Test the style guide against each component
Develop a unified style guide for each component
Implement the style guide into all products

OKRs to improve teaching and design methodology
Enhance teaching and design methodology
Increase student satisfaction ratings by 25%
Increase teaching effectiveness ratings by 20%
Decrease course development time by 15%
Increase student knowledge retention by 20%
OKRs to streamline graphic design processes
Develop a self-serve graphic assets library for internal use
Decrease the number of one-off design tickets by 50%
Make our entire brand guideline available
Design a useable Keynote template and share
Make brand colors accessible on our internal wiki
Develop 12 templates Marketing can reuse to build targeted ads
Build a knowledge base and roll out graphics library
Run 3 workshops with other teams explaining new library and how to work with designers
Create 2 knowledge base pages per week teaching team members how to work with our team
OKRs to boost website performance
Boost landing page performance through UX/UI
Watch 5 user sessions/week and record findings
Install Hotjar on our site to get user recordings
Double conversions on pricing page by 12%
Decrease bounce rate by 15%
Increase homepage CTA conversion by 16%
Redesign hero to bring more info above the fold
OKRs to launch and redesign our website
Testing and knowledge sourcing
User-test page prototypes on 12 people
Conduct interviews with 10 people from sales and marketing
Identify target personas
Identify key objectives from a marketing perspective
Identify key stakeholders
Design and implement new rebrand
Updated rebrand designs for all 42 current pages
Updated components library
Align with brand team on new rebrand assets
OKRs to develop a voice-of-the-customer program
Put customer feedback at the center of our projects
Recruit 100 users for our UX lab
Conduct 5 UX tests per week
Achieve 70%+ open rate on our customer feedback newsletter
OKRs to reduce the number of UX issues found in production
Reduce the number of UX issues found in production
Enroll 100 users to our early-access program
UX issues represent fewer than 10% of new bug reports
At least 20 design tests are run every month
OKRs to scale development with a design system
Every team can build interfaces autonomously
80% of the teams are using the UI library to build new features
Release UI kit MVP
The Design System covers 100% of common UI components
List required components
Build library of components
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
OKRs to become a computer security expert
OKRs to improve developer experience by improvign dev speed
OKRs to secure series A financing
OKRs to reduce scope creep on critical projects
OKRs to implement and maintain a comprehensive data protection program
OKRs to boost customer acquisition rates significantly
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples