15 customisable OKR examples for Design
What are Design OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Design OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Design OKRs examples
You'll find below a list of Objectives and Key Results templates for Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to develop an extensive asset library for product and merchandise designs
Develop an extensive asset library for product and merchandise designs
Create 50 inventive and digitally-rendered merchandise design templates
Sketch these designs into draft templates- Brainstorm 50 unique ideas for digital merchandise designs
- Digitally render final drafts using graphic design software
- Obtain and digitize 200 unique high-quality product images for the asset library
- Source high-quality images of the listed products
- Digitize and upload images to asset library
- Identify and compile list of 200 unique products for digitization
- Organize and categorize all images and designs efficiently in the asset library
- Create categories based on content, style, or project
- Input items into the asset library under respective categories
- Gather all digital and physical images and designs
2. OKRs to refresh and modernize 70% of CC page designs
- Refresh and modernize 70% of CC page designs
- Test user interface and user experience of the updated pages, aiming for 90% positive feedback
- Gather and analyze user feedback
- Review changes and updates on website pages
- Conduct user experience/interface test
- Review and identify weak points in current designs 80% of CC pages by week 4
- Complete review of 80% of CC pages by week 4
- Begin reviewing current CC page designs immediately
- Identify weak points in designs during review
- Revamp and update 50% of the identified CC pages by week 8
- Review and approve all updates by week 8
- Identify critical updates needed for select CC pages
- Assign tasks to team members for revamping
3. OKRs to improve product designs to enhance user-experience and boost engagements
- Improve product designs to enhance user-experience and boost engagements
- Increase average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- Achieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- Design and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
4. OKRs to develop relevant KPI examples for service designers in businesses
- Develop relevant KPI examples for service designers in businesses
- Identify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- Test three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- Create a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
5. OKRs to increase design competency and productivity for high-quality outputs
- Increase design competency and productivity for high-quality outputs
- Attain and maintain a 90% satisfaction rating from internal teams for all design projects
- Conduct regular feedback surveys with internal teams after each project
- Implement suggested improvements from feedback promptly and efficiently
- Provide continuous training and development for the design team
- Complete a comprehensive graphic design course with 85% or higher score
- Schedule regular study hours for course materials
- Enroll in a reputable graphic design course
- Complete all assignments and exams timely
- Produce 15% more design projects as compared to last quarter
- Increase weekly design output through efficient time management strategies
- Invest in new design software to streamline workflow
- Delegate smaller tasks to free up design production time
6. OKRs to elevate the quality and impact of design solutions
- Elevate the quality and impact of design solutions
- Secure positive feedback on design improvements from 90% of project stakeholders
- Create a stakeholder survey to collect feedback on improvements
- Implement design improvements based on stakeholder feedback
- Discuss feedback results with stakeholders, making necessary adjustments
- Complete and apply comprehensive brand guidelines to at least 3 projects
- Develop comprehensive brand guidelines based on company values and aesthetics
- Incorporate and apply brand guidelines to each project
- Assign the guidelines to three specific projects
- Achieve a 15% improvement in user experience scores for all projects
- Train staff in advanced UX/UI design principles
- Implement user feedback for continuous product improvement
- Regularly test and optimize website speed and responsiveness
7. OKRs to achieve product consistency with our design system
- Ensure product consistency with our design system.
- Close 50% of all design inconsistency tickets
- 90% of our products are following the design system guidelines
- Establish a process for quickly and accurately identifying violations of design system guidelines
- Develop a system of rewards and recognition for those who adhere to design system guidelines
- Create an audit process to track adherence to design system guidelines
- Establish a comprehensive style guide that covers 100% of common components used by products
- Create a comprehensive list of all common components used by products
- Test the style guide against each component
- Develop a unified style guide for each component
- Implement the style guide into all products
8. OKRs to establish and optimize a QA design team for the mobile gaming division
- Establish and optimize a QA design team for the mobile gaming division
- Develop and implement a comprehensive QA design process to ensure efficient testing and bug detection
- Hire and onboard skilled QA designers to form a cohesive and proficient team
- Improve time-to-market by streamlining QA design procedures and optimizing testing efficiency
- Establish clear communication channels between QA and development teams for quick feedback and issue resolution
- Regularly evaluate and update testing strategies to ensure they align with the project's objectives
- Review current QA design procedures to identify areas for improvement and streamlining
- Implement automation tools and frameworks to increase testing efficiency
- Enhance customer satisfaction by reducing post-release issues and increasing positive user reviews
- Implement a streamlined feedback system to promptly address user concerns and provide solutions
- Consistently track and analyze user reviews to gain insights and prioritize areas for improvement
- Conduct thorough user testing before releasing products to identify and address potential issues
- Improve product documentation and provide user-friendly resources to assist customers in troubleshooting
9. OKRs to scale development with a design system
- Every team can build interfaces autonomously
- 80% of the teams are using the UI library to build new features
- Release UI kit MVP
- The Design System covers 100% of common UI components
- List required components
- Build library of components
10. OKRs to enhance creative innovation prowess in apparel design
- Enhance creative innovation prowess in apparel design
- Secure 3 partnerships with fashion-forward influencers for collaboration and promotion
- Draft personalized collaboration proposals for influencers
- Identify potential influencers who align with brand aesthetic
- Initiate outreach and negotiation with selected influencers
- Facilitate 5 design thinking and creative workshops for the design team
- Schedule dates for all five workshops
- Identify expert professionals to run the workshops
- Prepare content and materials needed for workshops
- Develop and launch 10 unique and trendsetting clothing line collections
- Conduct thorough research on current fashion trends and demands
- Design and produce sample pieces for each collection
- Plan and execute an engaging marketing and launch event
11. OKRs to enhance design skills and output
- Enhance design skills and output
- Complete 3 advanced design skill training courses with a final score of 85%
- Achieve a final score of 85% in each course
- Research and select 3 advanced design skill training courses
- Attend and complete all course material thoroughly
- Produce 12 innovative design projects meeting client satisfaction levels of 90%
- Gather client requirements and preferences for each design project
- Develop unique and innovative design concepts based on client needs
- Incorporate client feedback into final design revisions for approval
- Reduce design process time by 20% while maintaining quality metrics
- Train team in rapid prototyping techniques
- Implement efficient design software and tools
- Establish clear, streamlined design workflow
12. OKRs to design a friendly B2B software mascot
- Design a friendly B2B software mascot
- Conceptualize and sketch 5 potential mascot designs by week 6
- Sketch out initial drafts of 5 chosen concepts
- Brainstorm ideas for possible mascot designs
- Refine and finalize these mascot sketches
- Finalize mascot design and integrate into software UI successfully with zero errors
- Integrate mascot into software UI and conduct error testing
- Convert mascot design into software compatible format
- Finalize and approve mascot design
- Conduct feedback sessions with 3 client companies to assess appeal and relatability
- Schedule and conduct individual feedback sessions
- Select 3 client companies for feedback sessions
- Compile and analyze feedback for assessment
13. OKRs to streamline graphic design processes
- Develop a self-serve graphic assets library for internal use
- Decrease the number of one-off design tickets by 50%
- Make our entire brand guideline available
- Design a useable Keynote template and share
- Make brand colors accessible on our internal wiki
- Develop 12 templates Marketing can reuse to build targeted ads
- Build a knowledge base and roll out graphics library
- Run 3 workshops with other teams explaining new library and how to work with designers
- Create 2 knowledge base pages per week teaching team members how to work with our team
14. OKRs to enhance UI design principles and streamline asset creation process
- Enhance UI design principles and streamline asset creation process
- Increase UI design consistency across all products by 30%
- Begin training sessions focussing on design consistency
- Establish universal design guidelines for all product interfaces
- Implement recurring UI consistency assessments
- Attain at least 90% positive feedback on new UI designs from user testing
- Implement modifications and repeat testing to ensure satisfaction
- Conduct user testing on newly redesigned UI
- Tweak design based on initial user feedback
- Reduce time spent on asset creation by 20% through process optimization
- Implement standardized guidelines for asset creation
- Introduce automation tools to aid asset creation
- Train staff on efficient asset creation techniques
15. OKRs to develop a comprehensive and user-friendly dictionary
- Develop a comprehensive and user-friendly dictionary
- Design an intuitive, easy-to-navigate user interface
- Test interface usability and adjust accordingly
- Sketch layout with clear, easily accessible features
- Identify key user tasks for functionality prioritization
- Procure and integrate 1,000 relevant images to aid understanding
- Identify sources for acquiring relevant images
- Incorporate images into desired content
- Purchase or download 1,000 suitable images
- Draft at least 10,000 word definitions meeting academic standards
- Research academic standards for word definitions
- Review and edit definitions for accuracy
- Draft 10,000-word academic-standard definitions
Design OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Design OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost Overall Account Health
- OKRs to expand market reach by establishing partnerships with five new distributors or resellers
- OKRs to boost repeat user purchasing rate to 2%
- OKRs to boost the success rate in timely financial statement reporting
- OKRs to improve Domain authority score to 35
- OKRs to ensure compliance and adaptability of Finance department for long-term success
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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