15 customisable OKR examples for Design

What are Design OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Design OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Design OKRs examples

You'll find below a list of Objectives and Key Results templates for Design. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to refresh and modernize 70% of CC page designs

  • ObjectiveRefresh and modernize 70% of CC page designs
  • Key ResultTest user interface and user experience of the updated pages, aiming for 90% positive feedback
  • TaskGather and analyze user feedback
  • TaskReview changes and updates on website pages
  • TaskConduct user experience/interface test
  • Key ResultReview and identify weak points in current designs 80% of CC pages by week 4
  • TaskComplete review of 80% of CC pages by week 4
  • TaskBegin reviewing current CC page designs immediately
  • TaskIdentify weak points in designs during review
  • Key ResultRevamp and update 50% of the identified CC pages by week 8
  • TaskReview and approve all updates by week 8
  • TaskIdentify critical updates needed for select CC pages
  • TaskAssign tasks to team members for revamping

2OKRs to improve product designs to enhance user-experience and boost engagements

  • ObjectiveImprove product designs to enhance user-experience and boost engagements
  • Key ResultIncrease average user session time on product by 15%
  • TaskImprove site speed and functionality to enhance user experience
  • TaskImplement personalized user recommendations and notifications
  • TaskCreate engaging, original content to retain users
  • Key ResultAchieve a satisfaction score of 85% in UX surveys
  • TaskOrganize UX workshops for staff to enhance user understanding
  • TaskConduct regular UX surveys to measure current satisfaction levels
  • TaskImplement user feedback for continual UX improvement
  • Key ResultDesign and test 3 new user interface concepts for approval
  • TaskDevelop three distinct user interface concepts
  • TaskImplement prototypes for usability tests
  • TaskConduct testing and gather feedback for approval

3OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • Key ResultIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • Key ResultTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • Key ResultCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

4OKRs to increase design competency and productivity for high-quality outputs

  • ObjectiveIncrease design competency and productivity for high-quality outputs
  • Key ResultAttain and maintain a 90% satisfaction rating from internal teams for all design projects
  • TaskConduct regular feedback surveys with internal teams after each project
  • TaskImplement suggested improvements from feedback promptly and efficiently
  • TaskProvide continuous training and development for the design team
  • Key ResultComplete a comprehensive graphic design course with 85% or higher score
  • TaskSchedule regular study hours for course materials
  • TaskEnroll in a reputable graphic design course
  • TaskComplete all assignments and exams timely
  • Key ResultProduce 15% more design projects as compared to last quarter
  • TaskIncrease weekly design output through efficient time management strategies
  • TaskInvest in new design software to streamline workflow
  • TaskDelegate smaller tasks to free up design production time

5OKRs to elevate the quality and impact of design solutions

  • ObjectiveElevate the quality and impact of design solutions
  • Key ResultSecure positive feedback on design improvements from 90% of project stakeholders
  • TaskCreate a stakeholder survey to collect feedback on improvements
  • TaskImplement design improvements based on stakeholder feedback
  • TaskDiscuss feedback results with stakeholders, making necessary adjustments
  • Key ResultComplete and apply comprehensive brand guidelines to at least 3 projects
  • TaskDevelop comprehensive brand guidelines based on company values and aesthetics
  • TaskIncorporate and apply brand guidelines to each project
  • TaskAssign the guidelines to three specific projects
  • Key ResultAchieve a 15% improvement in user experience scores for all projects
  • TaskTrain staff in advanced UX/UI design principles
  • TaskImplement user feedback for continuous product improvement
  • TaskRegularly test and optimize website speed and responsiveness

6OKRs to achieve product consistency with our design system

  • ObjectiveEnsure product consistency with our design system.
  • Key ResultClose 50% of all design inconsistency tickets
  • Key Result90% of our products are following the design system guidelines
  • TaskEstablish a process for quickly and accurately identifying violations of design system guidelines
  • TaskDevelop a system of rewards and recognition for those who adhere to design system guidelines
  • TaskCreate an audit process to track adherence to design system guidelines
  • Key ResultEstablish a comprehensive style guide that covers 100% of common components used by products
  • TaskCreate a comprehensive list of all common components used by products
  • TaskTest the style guide against each component
  • TaskDevelop a unified style guide for each component
  • TaskImplement the style guide into all products

7OKRs to establish and optimize a QA design team for the mobile gaming division

  • ObjectiveEstablish and optimize a QA design team for the mobile gaming division
  • Key ResultDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
  • Key ResultHire and onboard skilled QA designers to form a cohesive and proficient team
  • Key ResultImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
  • TaskEstablish clear communication channels between QA and development teams for quick feedback and issue resolution
  • TaskRegularly evaluate and update testing strategies to ensure they align with the project's objectives
  • TaskReview current QA design procedures to identify areas for improvement and streamlining
  • TaskImplement automation tools and frameworks to increase testing efficiency
  • Key ResultEnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
  • TaskImplement a streamlined feedback system to promptly address user concerns and provide solutions
  • TaskConsistently track and analyze user reviews to gain insights and prioritize areas for improvement
  • TaskConduct thorough user testing before releasing products to identify and address potential issues
  • TaskImprove product documentation and provide user-friendly resources to assist customers in troubleshooting

8OKRs to scale development with a design system

  • ObjectiveEvery team can build interfaces autonomously
  • Key Result80% of the teams are using the UI library to build new features
  • TaskRelease UI kit MVP
  • Key ResultThe Design System covers 100% of common UI components
  • TaskList required components
  • TaskBuild library of components

9OKRs to enhance creative innovation prowess in apparel design

  • ObjectiveEnhance creative innovation prowess in apparel design
  • Key ResultSecure 3 partnerships with fashion-forward influencers for collaboration and promotion
  • TaskDraft personalized collaboration proposals for influencers
  • TaskIdentify potential influencers who align with brand aesthetic
  • TaskInitiate outreach and negotiation with selected influencers
  • Key ResultFacilitate 5 design thinking and creative workshops for the design team
  • TaskSchedule dates for all five workshops
  • TaskIdentify expert professionals to run the workshops
  • TaskPrepare content and materials needed for workshops
  • Key ResultDevelop and launch 10 unique and trendsetting clothing line collections
  • TaskConduct thorough research on current fashion trends and demands
  • TaskDesign and produce sample pieces for each collection
  • TaskPlan and execute an engaging marketing and launch event

10OKRs to enhance design skills and output

  • ObjectiveEnhance design skills and output
  • Key ResultComplete 3 advanced design skill training courses with a final score of 85%
  • TaskAchieve a final score of 85% in each course
  • TaskResearch and select 3 advanced design skill training courses
  • TaskAttend and complete all course material thoroughly
  • Key ResultProduce 12 innovative design projects meeting client satisfaction levels of 90%
  • TaskGather client requirements and preferences for each design project
  • TaskDevelop unique and innovative design concepts based on client needs
  • TaskIncorporate client feedback into final design revisions for approval
  • Key ResultReduce design process time by 20% while maintaining quality metrics
  • TaskTrain team in rapid prototyping techniques
  • TaskImplement efficient design software and tools
  • TaskEstablish clear, streamlined design workflow

11OKRs to design a friendly B2B software mascot

  • ObjectiveDesign a friendly B2B software mascot
  • Key ResultConceptualize and sketch 5 potential mascot designs by week 6
  • TaskSketch out initial drafts of 5 chosen concepts
  • TaskBrainstorm ideas for possible mascot designs
  • TaskRefine and finalize these mascot sketches
  • Key ResultFinalize mascot design and integrate into software UI successfully with zero errors
  • TaskIntegrate mascot into software UI and conduct error testing
  • TaskConvert mascot design into software compatible format
  • TaskFinalize and approve mascot design
  • Key ResultConduct feedback sessions with 3 client companies to assess appeal and relatability
  • TaskSchedule and conduct individual feedback sessions
  • TaskSelect 3 client companies for feedback sessions
  • TaskCompile and analyze feedback for assessment

12OKRs to streamline graphic design processes

  • ObjectiveDevelop a self-serve graphic assets library for internal use
  • Key ResultDecrease the number of one-off design tickets by 50%
  • Key ResultMake our entire brand guideline available
  • TaskDesign a useable Keynote template and share
  • TaskMake brand colors accessible on our internal wiki
  • Key ResultDevelop 12 templates Marketing can reuse to build targeted ads
  • ObjectiveBuild a knowledge base and roll out graphics library
  • Key ResultRun 3 workshops with other teams explaining new library and how to work with designers
  • Key ResultCreate 2 knowledge base pages per week teaching team members how to work with our team

13OKRs to enhance UI design principles and streamline asset creation process

  • ObjectiveEnhance UI design principles and streamline asset creation process
  • Key ResultIncrease UI design consistency across all products by 30%
  • TaskBegin training sessions focussing on design consistency
  • TaskEstablish universal design guidelines for all product interfaces
  • TaskImplement recurring UI consistency assessments
  • Key ResultAttain at least 90% positive feedback on new UI designs from user testing
  • TaskImplement modifications and repeat testing to ensure satisfaction
  • TaskConduct user testing on newly redesigned UI
  • TaskTweak design based on initial user feedback
  • Key ResultReduce time spent on asset creation by 20% through process optimization
  • TaskImplement standardized guidelines for asset creation
  • TaskIntroduce automation tools to aid asset creation
  • TaskTrain staff on efficient asset creation techniques

14OKRs to develop a comprehensive and user-friendly dictionary

  • ObjectiveDevelop a comprehensive and user-friendly dictionary
  • Key ResultDesign an intuitive, easy-to-navigate user interface
  • TaskTest interface usability and adjust accordingly
  • TaskSketch layout with clear, easily accessible features
  • TaskIdentify key user tasks for functionality prioritization
  • Key ResultProcure and integrate 1,000 relevant images to aid understanding
  • TaskIdentify sources for acquiring relevant images
  • TaskIncorporate images into desired content
  • TaskPurchase or download 1,000 suitable images
  • Key ResultDraft at least 10,000 word definitions meeting academic standards
  • TaskResearch academic standards for word definitions
  • TaskReview and edit definitions for accuracy
  • TaskDraft 10,000-word academic-standard definitions

15OKRs to improve app user experience through personalized design processes

  • ObjectiveImprove app user experience through personalized design processes
  • Key ResultAchieve a customer satisfaction rating of 4.5+ out of 5 through personalized design improvements
  • TaskRegularly monitor customer satisfaction metrics to track progress towards achieving the target rating
  • TaskImplement personalized design changes based on individual customer preferences and needs
  • TaskConduct a detailed analysis of customer feedback to identify specific design improvement areas
  • TaskContinuously analyze customer feedback and make necessary adjustments to further enhance customer satisfaction
  • Key ResultReduce user churn rate by 15% by enhancing personalized interactions and features
  • TaskImplement a comprehensive user feedback system to identify pain points and areas of improvement
  • TaskRegularly analyze user data to identify patterns and preferences for targeted personalized interactions
  • TaskContinuously optimize and update features based on user feedback and behavior analysis
  • TaskDevelop and incorporate personalized recommendations to enhance user experience and engagement
  • Key ResultIncrease average user session duration by 10% via tailored and intuitive app experiences
  • Key ResultIncrease user engagement by 20% through personalized app experiences

Design OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Design OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Design OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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