15 customisable OKR examples for Marketing Strategist

What are Marketing Strategist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Strategist to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing Strategist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Marketing Strategist OKRs examples

You will find in the next section many different Marketing Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)

2. OKRs to enhance the effectiveness of our marketing strategy

3. OKRs to enhance triggering and conversion rates through effective marketing strategies

4. OKRs to establish definitive guidelines for all marketing functions

5. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

6. OKRs to boost revenue contribution from email marketing

7. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

8. OKRs to establish a formidable brand presence

9. OKRs to increase sales of coaching services to independent professionals

10. OKRs to boost the income of the flight training academy

11. OKRs to boost email's contribution to total revenue

12. OKRs to stay informed on influencer trends and social media hype

13. OKRs to scale product offering with multi-tenant apps

14. OKRs to get first 10 users

15. OKRs to conduct comprehensive market intelligence on competitors

Marketing Strategist OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Marketing Strategist OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to improve compliance reviews process
  compliance-automationpolicy-adherencecompliance-officercompliance-reviewercompliance-review-teamtraining-and-development-team
• OKRs to elevate operational excellence and customer experience
  customer-satisfactionoperational-efficiencycustomer-service-manageroperations-managercustomer-service-teamoperations-team
• OKRs to increase the number of qualified leads generated by BDRs by 30%
  lead-generationsales-strategybdrssales-managerssalesmarketing
• OKRs to uphold exceptional quality in 95% of response communications
  quality-controlfeedback-loopsquality-assurance-managercustomer-service-managerquality-assurance-teamcustomer-service-team
• OKRs to secure 10 new request for proposals
  request-for-proposalsconversion-ratesales-team-memberdecison-makers-for-rfpssales-teambusiness-development-team
• OKRs to deliver personalized customer experience and satisfaction
  customer-experiencepersonalizationcustomer-service-representativecomplaint-resolution-specialistcustomer-relationship-management-teamproduct-development-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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3Track your progress

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