15 customisable OKR examples for Marketing Strategist
What are Marketing Strategist OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Strategist to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing Strategist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Marketing Strategist OKRs examples
You will find in the next section many different Marketing Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
Ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
Complete SFMC essential training modules with a score of 85% within the first month
Review and understand SFMC course materials- Aim to achieve a minimum 85% score
- Complete all necessary training modules
- Successfully set up 3 marketing campaigns using SFMC by the second month
- Implement campaigns using Salesforce Marketing Cloud (SFMC)
- Identify objectives and target audience for each marketing campaign
- Create engaging content tailored to each campaign objective
- Attain a 20% increase in marketing campaign effectiveness using SFMC by quarter-end
- Implement and test new strategies in SFMC
- Evaluate past SFMC campaign data to identify improvement areas
- Develop new strategies based on data insights
2. OKRs to strengthen and expand our outbound marketing efforts
- Strengthen and expand our outbound marketing efforts
- Increase the outbound marketing leads by 25%
- Develop a compelling cold outreach script
- Increase number of weekly emails by 25%
- Implement paid social media advertising
- Implement 3 new outbound marketing strategiessuccessfully
- Research and identify three new outbound marketing strategies
- Develop a detailed, step-by-step implementation plan
- Execute the plan and monitor its success
- Achieve a 10% improvement in the conversion rate of outbound leads
- Optimize website's user interface for increased user engagement
- Implement personalized and targeted email marketing strategies
- Enhance after-sales service and customer support
3. OKRs to enhance the effectiveness of our marketing strategy
- Enhance the effectiveness of our marketing strategy
- Improve email marketing open rates by 30%
- Test various email send times for maximum visibility
- Segment email list for personalized content delivery
- Optimize email subject lines for relevancy and engagement
- Drive website traffic up by 25%
- Develop sponsored content or collaborations with related influential blogs
- Utilize social media platforms for promotion and link sharing
- Implement SEO techniques to improve site visibility in search engine results
- Increase social media engagement by 40%
- Launch a weekly interactive quiz or contest on all platforms
- Initiate collaborations with relevant influencers or brand ambassadors
- Regularly post shareable, high-quality content relative to your audience
4. OKRs to enhance triggering and conversion rates through effective marketing strategies
- Enhance triggering and conversion rates through effective marketing strategies
- Elevate conversion rates by 10% via optimizing the website's landing page
- Improve loading speed of the landing page
- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- Boost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- Increase the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
5. OKRs to amplify our brand visibility through strategic content marketing
- Amplify our brand visibility through strategic content marketing
- Drive a 25% growth in newsletter subscriptions with engaging blog posts
- Generate 20% increase in unique page visits through SEO-optimized content
- Monitor website traffic and adjust SEO strategies accordingly
- Conduct keyword research for highly searched terms in your industry
- Optimize website content with selected keywords
- Boost social media shares by 30% through effective content distribution
- Create engaging, shareable content relevant to target audience
- Utilize influencers for wider content distribution
- Monitor and optimize content sharing strategies regularly
6. OKRs to establish definitive guidelines for all marketing functions
- Establish definitive guidelines for all marketing functions
- Improve adherence to marketing principles, reducing deviation in marketing activities by 40%
- Establish penalties for unnecessary deviations from set standards
- Develop a review process ensuring alignment with marketing principles
- Implement regular training sessions on fundamental marketing principles
- Implement marketing principles across all teams, increasing alignment by 50%
- Track and measure alignment progress periodically
- Develop a unified strategic marketing plan for company alignment
- Conduct workshops on essential marketing principles for all teams
- Formulate 5 universal marketing principles that enhance ROI by 30%
- Develop and detail five universal marketing principles
- Research universal marketing principles in successful campaigns
- Identify current successful marketing strategies that increase ROI
7. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
- Achieve 15% increase in website traffic via personalized email marketing campaigns
- Analyze and adjust campaigns based on metrics
- Identify target audience for personalized email marketing
- Develop engaging, personalized email content
- Secure at least 10 qualified leads from top-tier target accounts each month
- Initiate contact and nurture relationships with leads
- Identify and research top-tier target accounts
- Develop personalized outreach strategies for each account
- Garner a 30% increase in social media following through targeted content promotion
- Identify and analyze the audience's content interests
- Develop and implement a tailored content strategy
- Regularly monitor and optimize content performance
8. OKRs to boost revenue contribution from email marketing
- Boost revenue contribution from email marketing
- Increase email subscriber base by 25%
- Implement a high-converting pop-up subscription form on the website
- Promote the email newsletter on all social media platforms
- Offer exclusive content for subscribers only
- Achieve an open rate of 30% for all marketing emails
- Craft engaging, personalized subject lines for each email
- Regularly test and optimize email content
- Segment email lists for targeted marketing
- Increase conversion rate from email traffic to 5%
- Implement personalized email marketing strategies
- Optimize email design for mobile users
- A/B test different subject lines and call-to-actions
9. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- Enhance knowledge on marketing and branding for B2B SaaS product optimization
- Improve trial-to-subscription conversion rate by 20% through marketing strategies
- Implement personalized email marketing campaigns
- Run targeted social media promotions
- Enhance product sign-up and onboarding process
- Increase brand awareness, achieving 15% growth in organic website traffic
- Develop engaging social media campaigns
- Collaborate with influencers for product promotion
- Implement SEO strategies to improve search engine rankings
- Complete three practical marketing and branding courses focused on B2B SaaS
- Consistently participate and complete the chosen courses
- Enroll in three selected marketing and branding courses
- Research reputable online platforms offering B2B SaaS marketing courses
10. OKRs to establish a formidable brand presence
- Establish a formidable brand presence
- Launch 2 high-impact marketing campaigns
- Coordinate a strategic schedule for campaign launch
- Identify target audience and platform for each campaign
- Develop engaging content and visuals
- Secure 3 high-profile endorsements or partnerships
- Craft compelling partnership or endorsement proposals
- Schedule and conduct negotiation meetings
- Identify and reach out to potential high-profile endorsers or partners
- Increase social media engagement by 25%
- Engage actively by responding to comments and messages
- Run contests or challenges to promote user participation
- Post high-quality content consistently on all platforms
11. OKRs to increase sales of coaching services to independent professionals
- Increase sales of coaching services to independent professionals
- Achieve 25% repeat business from coached independent professionals seeking follow-up services
- Develop tailored follow-up programs for coached professionals
- Send personalized reminders about potential service needs
- Offer discounts for returning customers
- Generate a 10% lead-to-sale conversion rate through targeted marketing campaigns
- Analyze customer data to identify potential leads
- Monitor and tweak campaigns to maximize conversion
- Develop personalized, targeted marketing strategies
- Secure 20 new independent professionals for one-on-one coaching sessions
- Conduct networking events to attract potential clientele
- Create marketing content targeting independent professionals
- Offer referral discounts for connecting new professionals
12. OKRs to boost monthly revenue
- Boost monthly revenue
- Implement new high-converting marketing strategies to increase customer base by 20%
- Monitor and adjust strategies based on campaign results
- Create and execute targeted marketing campaigns
- Research and identify proven high-conversion marketing techniques
- Improve customer retention policy to achieve a 10% increase in repeat sales
- Implement enhanced post-purchase follow-up communication
- Develop targeted customer loyalty rewards program
- Analyze previous sales data for customer purchasing patterns
- Achieve a 15% rise in average purchase value per customer by enhancing product line
- Bundle related products for centralized purchases
- Identify popular items and introduce premium versions
- Implement attractive upsell strategies at checkout
13. OKRs to boost the income of the flight training academy
- Boost the income of the flight training academy
- Attain a 20% increase in new student enrollments
- Implement a robust digital marketing campaign
- Organize monthly open-house events for prospects
- Design attractive scholarship packages for new enrollees
- Upsell advanced classes to 30% of existing students
- Identify students ready for advanced classes
- Promote benefits of advanced classes to them
- Offer incentives for early enrollment
- Launch two new training packages, resulting in a 15% revenue increase
- Develop comprehensive curriculum for two new training packages
- Market new packages toward targeted customer base
- Monitor and optimize sales revenue progress
14. OKRs to boost email's contribution to total revenue
- Boost email's contribution to total revenue
- Increase email subscription rate by 25%
- Improve newsletter content to add value for subscribers
- Implement compelling, clear call-to-actions on website
- Offer exclusive benefits to email subscribers
- Augment click-through rates from email campaigns by 30%
- Incorporate strong, clear calls to action in emails
- Personalize email content based on recipient's preferences
- Improve subject lines to increase email open rates
- Enhance conversion rates from email referrals by 15%
- Optimize referral emails' content and design
- Implement personalized email marketing strategies
- Analyze success metrics, adjust strategies accordingly
15. OKRs to increase client engagement through targeted sales promotion emails
- Increase client engagement through targeted sales promotion emails
- Generate 15% more sales from email marketing promotions
- Segment email lists for targeted promotions
- Test various call-to-action placements within email
- Enhance email subject lines to increase open rates
- Reduce the unsubscribe rate of email recipients below 5%
- Improve email content to cater to subscriber interests
- Incorporate personalized touches to each email
- Adjust email frequency to avoid inundation
- Achieve a 20% increase in email campaign CTR (Click Through Rates)
- Include compelling call-to-action cues in every email
- Revise email subject lines to spark customer curiosity
- Optimize email content to specifically target audiences
Marketing Strategist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing Strategist OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to reduce customer churn by 5%
- OKRs to ensure successful completion and delivery of client commitments
- OKRs to establish effective sales training for new recruits
- OKRs to enhance and expand English vocabulary
- OKRs to enhance customer engagement via CRM and onsite experience
- OKRs to bolster customer loyalty and retention
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.