15 customisable OKR examples for Design Team

What are Design Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Design Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Design Team OKRs examples

We've added many examples of Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to enhance Design team's adherence to technical design & construction standards

  • ObjectiveEnhance Design team's adherence to technical design & construction standards
  • Key ResultConduct 2 detailed training sessions on updated technical construction standards
  • TaskIdentify knowledgeable specialist to facilitate both sessions
  • TaskPrepare comprehensive training materials on updated standards
  • TaskSchedule two suitable dates and venues for training sessions
  • Key ResultImplement a bi-monthly review and feedback system for ongoing design works
  • TaskSchedule regular bi-monthly design review meetings
  • TaskEstablish a standardized feedback template
  • TaskCommunicate feedback process to design team
  • Key ResultAchieve 90% compliance with new design standards across all projects
  • TaskProvide one-on-one coaching for non-compliant project teams
  • TaskImplement training sessions on new design standards for all team members
  • TaskRegularly audit projects to ensure compliance with new standards

2OKRs to streamline book cover creation for faster marketing and design implementation

  • ObjectiveStreamline book cover creation for faster marketing and design implementation
  • Key ResultImplement new project management tools to track and expedite the design process
  • TaskResearch different project management tools available
  • TaskTrain staff on using the selected tool
  • TaskChoose tool that best supports design process
  • Key ResultReduce design-production turnaround time by 30%
  • TaskStreamline communication between design and production teams
  • TaskImplement advanced project management tools
  • TaskProvide continuous training on efficient workflow strategies
  • Key ResultIncrease design team efficiency by 20% via skill development workshops
  • TaskImplement regular follow-ups to ensure application of learned skills
  • TaskArrange workshop sessions with reputable skill development educators
  • TaskResearch and identify potential skill development workshops for design team

3OKRs to enhance technical design standards supervision for the team

  • ObjectiveEnhance technical design standards supervision for the team
  • Key ResultIncrease the team's compliance with technical design standards by 30%
  • TaskDevelop regular technical design standards training sessions
  • TaskImplement a robust standards compliance check process
  • TaskRegularly update team on new/adjusted design standards
  • Key ResultConduct weekly audits, ensuring 100% coverage of all design projects
  • TaskSchedule consistent weekly audits for all design projects
  • TaskCheck completeness of each design project during audits
  • TaskDocument and report any discrepancies or issues found
  • Key ResultImplement an updated set of design standards by 20% within the quarter
  • TaskDevelop a comprehensive update plan for design standards
  • TaskAssess current design standards for potential improvements
  • TaskImplement newly enhanced design standards

4OKRs to implement Human Centric Design in our SaaS business

  • ObjectiveImplement Human Centric Design in our SaaS business
  • Key ResultTrain 80% of design team on Human Centric Design principles by end of quarter
  • TaskMonitor and document team members' training progress
  • TaskCreate a schedule for team members to attend training
  • TaskIdentify a quality training program on Human Centric Design principles
  • Key ResultAchieve a 15% increase in user satisfaction scores post implementation
  • TaskImplement changes based on feedback and survey results
  • TaskMonitor and track improvements in user satisfaction
  • TaskConduct user surveys to identify areas needing improvement
  • Key ResultIntegrate Human Centric Design techniques into at least 3 ongoing projects
  • TaskIdentify ongoing projects suitable for Human Centric Design implementation
  • TaskCoordinate with project teams to discuss Human Centric Design strategies
  • TaskIncorporate Human Centric Design principles into the chosen projects

5OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • Key ResultIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • Key ResultImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • Key ResultComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

6OKRs to improve stakeholder feedback incorporation through iterative design

  • ObjectiveImprove stakeholder feedback incorporation through iterative design
  • Key ResultImplement at least 3 significant design changes based on collected feedback
  • TaskPropose 3 major design changes based on analysis
  • TaskCollect and analyze customer feedback on current design
  • TaskExecute and test the proposed design alterations
  • Key ResultCollect and categorize feedback from 70% of stakeholders by week 4
  • Key ResultAchieve 80% stakeholder satisfaction with the iterative design process by project end
  • TaskMonitor and measure stakeholder satisfaction periodically
  • TaskIncorporate stakeholder suggestions into design iterations
  • TaskConduct regular feedback sessions with stakeholders

7OKRs to enhance application design by solution architect review

  • ObjectiveEnhance application design by solution architect review
  • Key ResultConduct in-depth analysis of current application design flaws
  • TaskAnalyze identified flaws and their impacts on user experience
  • TaskIdentify potential areas of improvement in the application design
  • TaskDevelop a plan to address and fix noted design flaws
  • Key ResultCollaborate with development team to propose and implement design improvements
  • TaskDraft proposed design improvements for team review
  • TaskOversee implementation of agreed-upon design changes
  • TaskOrganize meeting with development team to discuss design enhancements
  • Key ResultTrack and evaluate impact of design changes on overall system performance
  • TaskAnalyze and document performance variations tied to design changes
  • TaskMonitor system performance before and after design changes implementation
  • TaskRun system testing for evaluating design modifications' effectiveness

8OKRs to elevate Design Through Balanced Innovation and Practicality

  • ObjectiveElevate Design Through Balanced Innovation and Practicality
  • Key ResultAchieve 30% increase in client satisfaction score relating to functionality and aesthetics
  • TaskHire design consultant to improve aesthetic appeal
  • TaskImplement user-feedback system to understand client functionality needs
  • TaskConduct regular usability testing to identify issues
  • Key ResultImplement 3 innovative design concepts into our existing product line
  • TaskExecute and evaluate the implementation of these innovative designs
  • TaskIdentify 3 innovative design concepts relevant to our product line
  • TaskCollaboratively brainstorm the integration approach for each design concept
  • Key ResultConduct 5 practicality-focus group discussions to incorporate user feedback into design
  • TaskAnalyze feedback and incorporate into design
  • TaskIdentify subjects for 5 practicality-focus group discussions
  • TaskOrganize and conduct the focus group discussions

9OKRs to define a clear design direction for the upcoming application

  • ObjectiveDefine a clear design direction for the upcoming application
  • Key ResultFinalize the chosen design and complete a detailed blueprint by week 12
  • TaskComplete and finalize blueprint by end of week 12
  • TaskReview and confirm preferred design by end of week 10
  • TaskBegin creating detailed blueprint of chosen design in week 11
  • Key ResultDevelop and present 3 unique application design concepts by week 8
  • TaskPrepare a presentation showcasing the designs
  • TaskResearch and brainstorm unique application design concepts
  • TaskDevelop three distinct design prototypes
  • Key ResultConduct 10 stakeholder interviews to understand application requirements by week 4

10OKRs to develop comprehensive KPIs for service design enhancement

  • ObjectiveDevelop comprehensive KPIs for service design enhancement
  • Key ResultIdentify and categorize 15 potential KPIs critical to service design by next month
  • TaskCategorize selected KPIs based on importance
  • TaskAnalyze and select the top 15 KPIs
  • TaskConduct research on potential service design KPIs
  • Key ResultMeasure and achieve 25% improvement in service design efficiency using new KPIs
  • TaskIdentify new KPIs relevant to service design efficiency
  • TaskTrain staff in measuring and improving these new KPIs
  • TaskImplement changes, monitor progress and adjust as necessary
  • Key ResultImplement at least 10 newly defined KPIs in ongoing service design projects
  • TaskMonitor and adjust KPIs based on project outcomes
  • TaskIdentify 10 key performance indicators for service design projects
  • TaskIncorporate the defined KPIs into ongoing projects

11OKRs to achieve a successful and appealing Gaydon Expansion OBC

  • ObjectiveAchieve a successful and appealing Gaydon Expansion OBC
  • Key ResultEnsure 100% OBC compliance with environmental, safety and quality standards by week 8
  • TaskReview all OBC environmental, safety and quality standard documents
  • TaskImplement necessary corrective actions before week 8
  • TaskConduct OBC audit checks for complete compliance by week 6
  • Key ResultGenerate 5 innovative, cost-effective expansion designs by week 6
  • TaskResearch current cost-effective expansion design trends
  • TaskRefine and finalize five chosen designs
  • TaskSketch initial design concepts for feedback
  • Key ResultSecure approval from 90% key stakeholders by week 10

12OKRs to maximize audience engagement with the Collection through co-design

  • ObjectiveMaximize audience engagement with the Collection through co-design
  • Key ResultAchieve a 25% increase in daily engagement rates by the Collection's audience
  • TaskImplement interactive features to promote visitor participation
  • TaskIncrease promotional efforts across multiple channels
  • TaskPersonalize visitor experiences using data-driven insights
  • Key ResultSecure positive feedback from 50% of audience on the new co-designs
  • TaskRegularly review and incorporate feedback into designs
  • TaskImplement user-friendly feedback form in co-design presentations
  • TaskRequest audience to fill out feedback form post-event
  • Key ResultDevelop and implement 3 new co-designed interactive features for the Collection
  • TaskImplement, test, and refine the newly developed interactive features
  • TaskIdentify possible interactive features through market research and user feedback
  • TaskDesign and develop 3 new interactive features with user involvement

13OKRs to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • Key ResultAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • Key ResultReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • Key ResultIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer

14OKRs to establish a comprehensive Design System Foundation

  • ObjectiveEstablish a comprehensive Design System Foundation
  • Key ResultConduct 3 workshops on the effectiveness and application of the Design System
  • TaskSecure experts or trainers to lead these workshops
  • TaskOrganize venue, equipment, and materials for each workshop
  • TaskIdentify topics and structure for each of the three Design System workshops
  • Key ResultIdentify and standardize 10 major design components by end of next quarter
  • TaskEvaluate these components for consistency and effectiveness
  • TaskIdentify 10 key design components critical to your work
  • TaskDevelop a standardization plan for each design component
  • Key ResultImprove design team collaboration by 25% using the established design system
  • TaskConduct weekly workshops using the established design system
  • TaskPromote peer reviews and collaborative feedback sessions
  • TaskImplement teamwork-based assignments within the design system

15OKRs to improve the effectiveness and efficiency of our design system

  • ObjectiveImprove the effectiveness and efficiency of our design system
  • Key ResultReduce system-related design errors by 20%
  • TaskRegularly update system software to minimize glitches
  • TaskImplement rigorous quality control checks in the design process
  • TaskIncrease training for design team on error prevention
  • Key ResultImprove the reuse rate of the system components by 15%
  • TaskRegularly review component reuse metrics for constant improvement
  • TaskAnalyze current system components usage and identify areas for improvement
  • TaskImplement reusable software design strategies across the development team
  • Key ResultIncrease the user interface consistency by 30%
  • TaskDevelop guidelines to improve UI uniformity
  • TaskImplement changes and assess improvements
  • TaskAnalyze current UI elements for inconsistencies

Design Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Design Team OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Design Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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