15 customisable OKR examples for Design Team
What are Design Team OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Design Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Design Team OKRs examples
We've added many examples of Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to implement Human Centric Design in our SaaS business
Implement Human Centric Design in our SaaS business
Train 80% of design team on Human Centric Design principles by end of quarter
Monitor and document team members' training progress- Create a schedule for team members to attend training
- Identify a quality training program on Human Centric Design principles
- Achieve a 15% increase in user satisfaction scores post implementation
- Implement changes based on feedback and survey results
- Monitor and track improvements in user satisfaction
- Conduct user surveys to identify areas needing improvement
- Integrate Human Centric Design techniques into at least 3 ongoing projects
- Identify ongoing projects suitable for Human Centric Design implementation
- Coordinate with project teams to discuss Human Centric Design strategies
- Incorporate Human Centric Design principles into the chosen projects
2. OKRs to achieve targeted design goals next quarter
- Achieve targeted design goals next quarter
- Increase design productivity by 20% using time management strategies
- Prioritize design tasks based on urgency and importance
- Minimize distractions during high productivity hours
- Implement a strict schedule for design tasks with time limits
- Improve client satisfaction rate by 15%with enhanced design quality
- Train design team in best satisfaction practices
- Regularly ask clients for design feedback
- Implement rigorous quality checks for design enhancements
- Complete 100% of design projects before scheduled deadlines
- Prioritize projects based on due dates and complexity
- Regularly monitor progress and adjust schedule if needed
- Allocate sufficient time daily to work on designs
3. OKRs to improve stakeholder feedback incorporation through iterative design
- Improve stakeholder feedback incorporation through iterative design
- Implement at least 3 significant design changes based on collected feedback
- Propose 3 major design changes based on analysis
- Collect and analyze customer feedback on current design
- Execute and test the proposed design alterations
- Collect and categorize feedback from 70% of stakeholders by week 4
- Achieve 80% stakeholder satisfaction with the iterative design process by project end
- Monitor and measure stakeholder satisfaction periodically
- Incorporate stakeholder suggestions into design iterations
- Conduct regular feedback sessions with stakeholders
4. OKRs to enhance application design by solution architect review
- Enhance application design by solution architect review
- Conduct in-depth analysis of current application design flaws
- Analyze identified flaws and their impacts on user experience
- Identify potential areas of improvement in the application design
- Develop a plan to address and fix noted design flaws
- Collaborate with development team to propose and implement design improvements
- Draft proposed design improvements for team review
- Oversee implementation of agreed-upon design changes
- Organize meeting with development team to discuss design enhancements
- Track and evaluate impact of design changes on overall system performance
- Analyze and document performance variations tied to design changes
- Monitor system performance before and after design changes implementation
- Run system testing for evaluating design modifications' effectiveness
5. OKRs to elevate Design Through Balanced Innovation and Practicality
- Elevate Design Through Balanced Innovation and Practicality
- Achieve 30% increase in client satisfaction score relating to functionality and aesthetics
- Hire design consultant to improve aesthetic appeal
- Implement user-feedback system to understand client functionality needs
- Conduct regular usability testing to identify issues
- Implement 3 innovative design concepts into our existing product line
- Execute and evaluate the implementation of these innovative designs
- Identify 3 innovative design concepts relevant to our product line
- Collaboratively brainstorm the integration approach for each design concept
- Conduct 5 practicality-focus group discussions to incorporate user feedback into design
- Analyze feedback and incorporate into design
- Identify subjects for 5 practicality-focus group discussions
- Organize and conduct the focus group discussions
6. OKRs to define a clear design direction for the upcoming application
- Define a clear design direction for the upcoming application
- Finalize the chosen design and complete a detailed blueprint by week 12
- Complete and finalize blueprint by end of week 12
- Review and confirm preferred design by end of week 10
- Begin creating detailed blueprint of chosen design in week 11
- Develop and present 3 unique application design concepts by week 8
- Prepare a presentation showcasing the designs
- Research and brainstorm unique application design concepts
- Develop three distinct design prototypes
- Conduct 10 stakeholder interviews to understand application requirements by week 4
7. OKRs to develop comprehensive KPIs for service design enhancement
- Develop comprehensive KPIs for service design enhancement
- Identify and categorize 15 potential KPIs critical to service design by next month
- Categorize selected KPIs based on importance
- Analyze and select the top 15 KPIs
- Conduct research on potential service design KPIs
- Measure and achieve 25% improvement in service design efficiency using new KPIs
- Identify new KPIs relevant to service design efficiency
- Train staff in measuring and improving these new KPIs
- Implement changes, monitor progress and adjust as necessary
- Implement at least 10 newly defined KPIs in ongoing service design projects
- Monitor and adjust KPIs based on project outcomes
- Identify 10 key performance indicators for service design projects
- Incorporate the defined KPIs into ongoing projects
8. OKRs to achieve a successful and appealing Gaydon Expansion OBC
- Achieve a successful and appealing Gaydon Expansion OBC
- Ensure 100% OBC compliance with environmental, safety and quality standards by week 8
- Review all OBC environmental, safety and quality standard documents
- Implement necessary corrective actions before week 8
- Conduct OBC audit checks for complete compliance by week 6
- Generate 5 innovative, cost-effective expansion designs by week 6
- Research current cost-effective expansion design trends
- Refine and finalize five chosen designs
- Sketch initial design concepts for feedback
- Secure approval from 90% key stakeholders by week 10
9. OKRs to improve user navigation and orientation on the website
- Improve user navigation and orientation on the website
- Achieve 95% positive feedback on user interface and navigation ease
- Implement user feedback for interface improvements
- Offer in-app guidance for simplified navigation
- Conduct a detailed usability testing of the interface
- Reduce website bounce rate by 15%
- Ensure website content is relevant and engaging
- Optimize website layout for easy navigation
- Improve website loading speed to reduce visitor impatience
- Increase average session duration by 10%
- Optimize page load times to reduce bounce rates
- Improve website interface for more user-friendly navigation
- Introduce engaging content to retain visitors longer
10. OKRs to improve the effectiveness and efficiency of our design system
- Improve the effectiveness and efficiency of our design system
- Reduce system-related design errors by 20%
- Regularly update system software to minimize glitches
- Implement rigorous quality control checks in the design process
- Increase training for design team on error prevention
- Improve the reuse rate of the system components by 15%
- Regularly review component reuse metrics for constant improvement
- Analyze current system components usage and identify areas for improvement
- Implement reusable software design strategies across the development team
- Increase the user interface consistency by 30%
- Develop guidelines to improve UI uniformity
- Implement changes and assess improvements
- Analyze current UI elements for inconsistencies
11. OKRs to qR code integration
- Successfully integrate QR code technology into our product offering
- Test and ensure 99% accurate scanning of integrated QR codes
- Develop rigorous testing protocols for QR code accuracy
- Review and analyse test results to identify improvements
- Conduct repeated accuracy tests on integrated QR codes
- Train 100% of our team on QR code product feature updates and functionalities
- Identify required updates and functionalities for QR code product training
- Develop comprehensive training materials for team members
- Schedule and conduct training sessions for all team members
- Implement QR code functionality on at least 90% of our products
- Design QR codes for each eligible product
- Research and select a suitable QR code generation system
- Integrate QR codes with product packaging design
12. OKRs to increase design competency and productivity for high-quality outputs
- Increase design competency and productivity for high-quality outputs
- Attain and maintain a 90% satisfaction rating from internal teams for all design projects
- Conduct regular feedback surveys with internal teams after each project
- Implement suggested improvements from feedback promptly and efficiently
- Provide continuous training and development for the design team
- Complete a comprehensive graphic design course with 85% or higher score
- Schedule regular study hours for course materials
- Enroll in a reputable graphic design course
- Complete all assignments and exams timely
- Produce 15% more design projects as compared to last quarter
- Increase weekly design output through efficient time management strategies
- Invest in new design software to streamline workflow
- Delegate smaller tasks to free up design production time
13. OKRs to implement an efficient vendor invoice tracker
- Implement an efficient vendor invoice tracker
- Validate the prototype with at least 3 different members of the talent acquisition team
- Schedule feedback sessions with each member
- Identify three team members for prototype validation
- Share the prototype with selected team members
- Design a comprehensive prototype of the invoice tracker within 4 weeks
- Draft preliminary design and functionality notes for invoice tracker
- Develop and refine prototype based on initial design plans
- Conduct thorough tests and improve upon the prototype
- Ensure 90% of vendor invoices are processed through the tracker by project end
- Monitor tracking system regularly to assess progress
- Train staff on proper invoice tracking procedures
- Implement invoice tracking system for vendor billings
14. OKRs to enhance interdepartmental collaboration as instructional designer
- Enhance interdepartmental collaboration as instructional designer
- Conduct feedback sessions with each department post-collaboration to achieve 85% satisfaction rate
- Schedule feedback sessions with all department heads
- Prepare relevant feedback-related questions
- Measure satisfaction rate after each session
- Provide fortnightly progress reports to stakeholders to ensure seamless communication
- Schedule and send bi-weekly progress reports
- Identify key metrics to track progress
- Create a clear, concise reporting template
- Increase the number of joint projects with different departments by 20%
- Initiate discussions for joint project proposals
- Establish collaborative agreements and start projects
- Identify potential interdepartmental collaboration opportunities
15. OKRs to boost lead generation for the sales team
- Boost lead generation for the sales team
- Increase website landing page conversion rate by 20%
- Implement A/B testing for various landing page designs
- Optimize call-to-action elements on landing page
- Improve page load speed & site performance
- Deliver four custom targeted email campaigns with 25% open rate
- Monitor and optimize campaigns to achieve 25% open rate
- Identify key demographics for each targeted email campaign
- Design and write engaging, custom content for each campaign
- Improve remarketing ad click-through rate by 15%
- Enhance ad copy to appeal to viewer emotions
- Implement A/B testing to improve ad designs
- Refine target audience selection for more personalized ads
Design Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Design Team OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Design Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance mobile app quality through effective mobile testing
- OKRs to enhance research and response strategies for agency requests
- OKRs to boost sales performance significantly
- OKRs to enhance app personalization and customization
- OKRs to increase revenue efficiency across all business units
- OKRs to establish a secure environment for our flying training school
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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