15 OKR examples for Design Team

What are Design Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Design Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Design Team OKRs examples

We've added many examples of Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to achieve targeted design goals next quarter

  • ObjectiveAchieve targeted design goals next quarter
  • Key ResultIncrease design productivity by 20% using time management strategies
  • TaskPrioritize design tasks based on urgency and importance
  • TaskMinimize distractions during high productivity hours
  • TaskImplement a strict schedule for design tasks with time limits
  • Key ResultImprove client satisfaction rate by 15%with enhanced design quality
  • TaskTrain design team in best satisfaction practices
  • TaskRegularly ask clients for design feedback
  • TaskImplement rigorous quality checks for design enhancements
  • Key ResultComplete 100% of design projects before scheduled deadlines
  • TaskPrioritize projects based on due dates and complexity
  • TaskRegularly monitor progress and adjust schedule if needed
  • TaskAllocate sufficient time daily to work on designs

OKRs to enhance application design by solution architect review

  • ObjectiveEnhance application design by solution architect review
  • Key ResultConduct in-depth analysis of current application design flaws
  • TaskAnalyze identified flaws and their impacts on user experience
  • TaskIdentify potential areas of improvement in the application design
  • TaskDevelop a plan to address and fix noted design flaws
  • Key ResultCollaborate with development team to propose and implement design improvements
  • TaskDraft proposed design improvements for team review
  • TaskOversee implementation of agreed-upon design changes
  • TaskOrganize meeting with development team to discuss design enhancements
  • Key ResultTrack and evaluate impact of design changes on overall system performance
  • TaskAnalyze and document performance variations tied to design changes
  • TaskMonitor system performance before and after design changes implementation
  • TaskRun system testing for evaluating design modifications' effectiveness

OKRs to define a clear design direction for the upcoming application

  • ObjectiveDefine a clear design direction for the upcoming application
  • Key ResultFinalize the chosen design and complete a detailed blueprint by week 12
  • TaskComplete and finalize blueprint by end of week 12
  • TaskReview and confirm preferred design by end of week 10
  • TaskBegin creating detailed blueprint of chosen design in week 11
  • Key ResultDevelop and present 3 unique application design concepts by week 8
  • TaskPrepare a presentation showcasing the designs
  • TaskResearch and brainstorm unique application design concepts
  • TaskDevelop three distinct design prototypes
  • Key ResultConduct 10 stakeholder interviews to understand application requirements by week 4

OKRs to improve the effectiveness and efficiency of our design system

  • ObjectiveImprove the effectiveness and efficiency of our design system
  • Key ResultReduce system-related design errors by 20%
  • TaskRegularly update system software to minimize glitches
  • TaskImplement rigorous quality control checks in the design process
  • TaskIncrease training for design team on error prevention
  • Key ResultImprove the reuse rate of the system components by 15%
  • TaskRegularly review component reuse metrics for constant improvement
  • TaskAnalyze current system components usage and identify areas for improvement
  • TaskImplement reusable software design strategies across the development team
  • Key ResultIncrease the user interface consistency by 30%
  • TaskDevelop guidelines to improve UI uniformity
  • TaskImplement changes and assess improvements
  • TaskAnalyze current UI elements for inconsistencies

OKRs to qR code integration

  • ObjectiveSuccessfully integrate QR code technology into our product offering
  • Key ResultTest and ensure 99% accurate scanning of integrated QR codes
  • TaskDevelop rigorous testing protocols for QR code accuracy
  • TaskReview and analyse test results to identify improvements
  • TaskConduct repeated accuracy tests on integrated QR codes
  • Key ResultTrain 100% of our team on QR code product feature updates and functionalities
  • TaskIdentify required updates and functionalities for QR code product training
  • TaskDevelop comprehensive training materials for team members
  • TaskSchedule and conduct training sessions for all team members
  • Key ResultImplement QR code functionality on at least 90% of our products
  • TaskDesign QR codes for each eligible product
  • TaskResearch and select a suitable QR code generation system
  • TaskIntegrate QR codes with product packaging design

OKRs to increase design competency and productivity for high-quality outputs

  • ObjectiveIncrease design competency and productivity for high-quality outputs
  • Key ResultAttain and maintain a 90% satisfaction rating from internal teams for all design projects
  • TaskConduct regular feedback surveys with internal teams after each project
  • TaskImplement suggested improvements from feedback promptly and efficiently
  • TaskProvide continuous training and development for the design team
  • Key ResultComplete a comprehensive graphic design course with 85% or higher score
  • TaskSchedule regular study hours for course materials
  • TaskEnroll in a reputable graphic design course
  • TaskComplete all assignments and exams timely
  • Key ResultProduce 15% more design projects as compared to last quarter
  • TaskIncrease weekly design output through efficient time management strategies
  • TaskInvest in new design software to streamline workflow
  • TaskDelegate smaller tasks to free up design production time

OKRs to implement an efficient vendor invoice tracker

  • ObjectiveImplement an efficient vendor invoice tracker
  • Key ResultValidate the prototype with at least 3 different members of the talent acquisition team
  • TaskSchedule feedback sessions with each member
  • TaskIdentify three team members for prototype validation
  • TaskShare the prototype with selected team members
  • Key ResultDesign a comprehensive prototype of the invoice tracker within 4 weeks
  • TaskDraft preliminary design and functionality notes for invoice tracker
  • TaskDevelop and refine prototype based on initial design plans
  • TaskConduct thorough tests and improve upon the prototype
  • Key ResultEnsure 90% of vendor invoices are processed through the tracker by project end
  • TaskMonitor tracking system regularly to assess progress
  • TaskTrain staff on proper invoice tracking procedures
  • TaskImplement invoice tracking system for vendor billings

OKRs to design and operationalize robust measurement system

  • ObjectiveDesign and operationalize robust measurement system
  • Key ResultDevelop comprehensive system architecture draft by mid-quarter
  • TaskBegin initial draft focused on system infrastructure and functionality
  • TaskReview, refine, and finalize the comprehensive draft
  • TaskIdentify and list all necessary components for the system architecture
  • Key ResultIdentify and document key metrics for system measurement within 2 weeks
  • Key ResultAchieve 98% data accuracy in system tests by quarter-end
  • TaskConduct frequent comprehensive data audits
  • TaskImplement systematic data cleansing practices
  • TaskEvaluate and enhance existing data validation rules

OKRs to drive customer engagement through product flyers

  • ObjectiveDrive customer engagement through product flyers
  • Key ResultAchieve 15% response rate to product flyers sent
  • TaskInclude a compelling call-to-action on each flyer
  • TaskRegularly track and analyze flyer response rates
  • TaskCreate engaging, attention-grabbing flyer designs
  • Key ResultMail out 100% of product flyers to customer base
  • TaskSend product flyers to all addresses via mail
  • TaskPrint out sufficient copies of the product flyers
  • TaskCompile a list of all customer addresses
  • Key ResultDesign and print 500 product flyers by week 3
  • TaskWrite and edit content for the flyer
  • TaskCreate a design layout for the product flyers
  • TaskSend the finalized design for printing 500 copies

OKRs to establish and implement a Jobs to be Done Framework in our team

  • ObjectiveEstablish and implement a Jobs to be Done Framework in our team
  • Key ResultConduct practical training sessions on the JTBD Framework for 90% of our UX/UI Designers and PMs
  • TaskTrack attendance and completion rate to meet 90% target
  • TaskDevelop JTBD Framework curriculum for training sessions
  • TaskSchedule training sessions for UX/UI Designers and PMs
  • Key ResultDevelop a comprehensive and user-friendly JTBD Framework by consulting 5 industry experts
  • TaskIdentify and contact 5 industry experts for consultation
  • TaskTest and refine framework for user-friendliness
  • TaskDevelop JTBD framework utilizing expert advice
  • Key ResultMeasure improvement in project management and design efficacy, aiming for a 25% increase
  • TaskDefine key performance indicators for project management and design
  • TaskInitiate targeted training and development programs to improve efficiency
  • TaskImplement regular tracking and reporting of these indicators

OKRs to improve efficiency and effectiveness of our CRM system

  • ObjectiveImprove efficiency and effectiveness of our CRM system
  • Key ResultIncrease sales productivity by 25% through better CRM system integration with sales processes
  • TaskImplement necessary upgrades and modifications to CRM system for seamless integration
  • TaskAnalyze current CRM system and identify areas for improvement and integration
  • TaskMonitor and measure sales productivity regularly to track progress and make further adjustments
  • TaskTrain sales team on effective utilization of CRM system and integrated sales processes
  • Key ResultImprove customer satisfaction by achieving a 15% increase in CRM system usability
  • TaskRegularly monitor user feedback and make incremental adjustments to enhance CRM system usability
  • TaskCollaborate with UX designers to redesign the user interface based on user feedback
  • TaskConduct user research to identify pain points and areas for improving CRM system usability
  • TaskImplement training sessions to educate employees on how to effectively utilize CRM features
  • Key ResultReduce time spent on data entry by 30% through automation and streamlined processes
  • TaskImplement data entry automation tools and software
  • TaskAnalyze data entry processes and identify bottlenecks for streamlining
  • TaskTrain employees on efficient data entry techniques and tools
  • TaskRegularly monitor and evaluate data entry processes for ongoing improvements
  • Key ResultIncrease user adoption rate of the new CRM system by 20%
  • TaskImplement regular communication channels to share success stories and benefits of the CRM system
  • TaskAssign CRM system ambassadors who can provide ongoing support and guidance to users
  • TaskProvide comprehensive training sessions for all employees on using the new CRM system
  • TaskOffer incentives and rewards for employees who actively use and promote the CRM system

OKRs to expand the innovation team's capacity and breadth of projects

  • ObjectiveExpand the innovation team's capacity and breadth of projects
  • Key ResultAdd 2 new specialized roles in technology and design to the team
  • TaskDraft job descriptions for the new roles
  • TaskIdentify specific skills needed for technology and design roles
  • TaskBegin recruitment process to fill positions
  • Key ResultIncrease the number of successfully managed projects by 50%
  • TaskEnhance team collaboration and communication strategies
  • TaskImplement effective project tracking and reporting systems
  • TaskImprove project management skills through relevant training and workshops
  • Key ResultIncrease team size by 30% through strategic hiring and staff upskilling
  • TaskDevelop a strategic hiring plan to attract crucial talent
  • TaskRegularly review team structure and adjust hiring as needed
  • TaskImplement a comprehensive employee upskilling program

OKRs to improve promotion and sponsorship package development

  • ObjectiveImprove promotion and sponsorship package development
  • Key ResultSecure sponsorship agreement with at least one new major partner
  • TaskNegotiate an agreement that aligns with both parties' goals and finalize the partnership
  • TaskCreate a compelling sponsorship proposal that showcases the benefits for potential partners
  • TaskConduct targeted outreach to the identified major partners for sponsorship opportunities
  • TaskDevelop a list of potential major partners in the target industry
  • Key ResultEnhance the promotion package by incorporating innovative and attractive elements
  • TaskIncorporate interactive elements in promotion package to engage target audience
  • TaskResearch innovative promotional strategies and identify effective and attractive elements
  • TaskTest different promotional elements with focus groups to determine effectiveness and attractiveness
  • TaskCollaborate with design team to create visually appealing promotional materials
  • Key ResultIncrease the number of potential sponsors contacted by 20%
  • TaskCollaborate with sales team to identify and reach out to potential sponsors
  • TaskImplement a monthly email outreach campaign targeting potential sponsors
  • TaskUtilize social media platforms to engage and contact new potential sponsors
  • TaskAttend relevant industry events to network and connect with potential sponsors
  • Key ResultTrack and achieve a 15% increase in sponsorship revenue compared to the previous quarter
  • TaskDevelop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
  • TaskEstablish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
  • TaskAnalyze and adapt sponsorship package to make it more appealing to potential sponsors
  • TaskResearch and identify potential new sponsors in relevant industries

OKRs to enhance architectural vision and delivery quality

  • ObjectiveEnhance architectural vision and delivery quality
  • Key ResultAchieve 90% client satisfaction rating for completed architectural projects
  • TaskFoster open communication for client queries
  • TaskRegularly monitor and evaluate client satisfaction
  • TaskImplement client feedback in final project designs
  • Key ResultIncrease departmental collaboration on innovative design concepts
  • TaskCreate shared online platform for design ideas discussion
  • TaskEstablish interdisciplinary project teams for innovation design
  • TaskImplement regular brainstorming sessions across different departments
  • Key ResultImplement 2 new quality control measures to optimize project delivery
  • TaskResearch effective quality control methods to address deficiencies
  • TaskIdentify two deficiencies in the current project delivery process
  • TaskDevelop and implement quality control measures based on research

OKRs to establish insightful scientific mentoring program for laboratory procedures

  • ObjectiveEstablish insightful scientific mentoring program for laboratory procedures
  • Key ResultAchieve an average score of 4.5 on feedback form regarding program effectiveness
  • TaskOffer additional support and resources for participant success
  • TaskRegularly evaluate and update the program based on feedback
  • TaskDevelop high quality, engaging and relevant content for the program
  • Key ResultCurate a comprehensive syllabus covering the scientific aspects by week 6
  • TaskArrange topics into a six-week course outline
  • TaskDraft detailed weekly lesson plans
  • TaskIdentify key scientific topics to include in the syllabus
  • Key ResultSecure at least 3 experts from relevant scientific fields as mentors
  • TaskDraft personalized emails inviting them to mentor
  • TaskSchedule and conduct one-on-one meetings with them
  • TaskIdentify 3 experts in relevant scientific fields

Best practices for managing your Design Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Design Team OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Design Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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