10 OKR examples for Digital Marketing Team

What are Digital Marketing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Digital Marketing Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Digital Marketing Team OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

• 1. Go to Tability's plan editor
• 2. Click on the "Generate goals using AI" button
• 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

• 1. Go to Tability's plan editor
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Digital Marketing Team OKRs examples

We've added many examples of Digital Marketing Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to establish a successful digital marketing agency

2. OKRs to boost our digital subscription numbers

3. OKRs to stay informed on influencer trends and social media hype

4. OKRs to significantly boost the volume of lead generation

5. OKRs to amplify brand popularity and reach across all digital platforms

6. OKRs to strengthen and expand our outbound marketing efforts

7. OKRs to boost the enrollment of subject matter experts

8. OKRs to expand our customer base significantly

9. OKRs to increase revenue stream for the newspaper's Editorial department

10. OKRs to boost stealth bed and chair pad sales by 20%

Digital Marketing Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Digital Marketing Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Digital Marketing Team OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to determining post-high school career path
  career-pathcareer-assessmentschool-counselorcareer-advisorcareer-counseling-teamprofessional-development-team
• OKRs to formulate and Implement a robust Business and Product Strategy
  business-strategyproduct-developmentbusiness-strategistproduct-managerstrategic-planning-teamproduct-development-team
• OKRs to secure admission in a reputed college post May 21
  college-admissionfinancial-aidstudentcollege-admissions-counseloradmissions-teamscholarships-and-financial-aid-team
• OKRs to become a proficient Front End technical lead
  front-endtechnical-leadershipfront-end-technical-leadjunior-front-end-developerfront-end-development-teamproject-management-team
• OKRs to establish robust foundations for scalable personalization
  user-personalizationuser-engagementdata-analystuser-experience-designeruser-experience-teamdata-analysis-team
• OKRs to enhance customer experience satisfaction
  customer-satisfactionretention-strategiescustomer-service-managerquality-control-managercustomer-service-teamquality-control-team