15 customisable OKR examples for Digital Marketing Team
What are Digital Marketing Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Digital Marketing Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Digital Marketing Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Digital Marketing Team OKRs examples
We've added many examples of Digital Marketing Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost our digital subscription numbers
Boost our digital subscription numbers
Reduce subscription churn rate by 5% by enhancing user experience and satisfaction
Implement regular feedback mechanism to understand user satisfaction- Enhance customer support for quicker issue resolution
- Develop personalized content to cater to user preferences and interests
- Convert 10% of website visitors into digital subscription sign-ups
- Improve site UX for easy signup process
- Implement engaging pop-ups for subscription sign-ups
- Offer exclusive content to digital subscribers
- Increase website traffic by 20% through targeted marketing tactics
- Launch targeted social media ad campaigns
- Identify and utilize keywords relevant to target audience
- Implement Search Engine Optimization techniques
2. OKRs to stay informed on influencer trends and social media hype
- Stay informed on influencer trends and social media hype
- Read 10 reputable digital marketing publications daily for the latest social media hype
- Allocate time daily to read these publications
- Identify 10 reputable digital marketing publications
- Monitor latest trends in social media hype
- Follow and analyze 20 new influencers each week for trend observations
- Analyze and document observed trends for reporting
- Rigorously follow their content daily for trend spotting
- Identify 20 new influencers relevant to your field weekly
- Compile a weekly report of top 5 recurring trends in the influencer marketplace
- Analyze data and identify top 5 recurring weekly trends
- Daily, track global influencers activities and note recurring trends
- Draft a report summarizing these top 5 trends
3. OKRs to significantly boost the volume of lead generation
- Significantly boost the volume of lead generation
- Achieve a 25% increase in website traffic through targeted digital marketing
- Implement targeted social media advertising campaigns
- Create engaging content to stimulate user sharing
- Develop a strategic SEO plan to boost organic website traffic
- Implement 3 new lead generation strategies to create diverse channels
- Identify potential new channels for effective lead generation
- Begin implementing these strategies across the channels
- Develop and finalize strategies for each chosen channel
- Increase lead conversion rate by 15% through improved sales engagement
- Enhance sales scripts to better target and engage leads
- Implement a personalized follow-up system for potential leads
- Provide continuous sales team training on customer engagement techniques
4. OKRs to amplify brand popularity and reach across all digital platforms
- Amplify brand popularity and reach across all digital platforms
- Increase total followers across major social media platforms by 25%
- Run targeted ad campaigns to attract new followers
- Engage with followers by liking and commenting daily
- Implement a consistent posting schedule on all platforms
- Enhance brand's share of voice in the market by 20% via industry influencers
- Identify influential industry leaders connected to the brand
- Develop partnerships with selected influencers for promotions
- Monitor and adjust influencer marketing strategy for effectiveness
- Achieve a 30% rise in website traffic through diversified online marketing strategies
- Implement SEO best practices to boost organic traffic
- Run targeted pay-per-click advertising campaigns
- Develop engaging social media marketing campaigns
5. OKRs to boost the enrollment of subject matter experts
- Boost the enrollment of subject matter experts
- Enhance digital marketing strategies to increase inquiries by 25%
- Launch targeted social media ad campaigns
- Optimize website for mobile users to enhance accessibility
- Implement SEO tactics to boost website visibility and traffic
- Establish partnerships with 5 professional bodies for expert recommendations
- Initiate contact and establish a relationship with each body
- Identify and research 5 professional bodies relevant to our field
- Negotiate terms and finalize partnership agreements
- Improve conversion rates of inquiries to enrollments by 15%
- Implement targeted follow-ups for all initial inquiries
- Optimize website design to simplify enrollment process
- Enhance marketing material focusing on enrollment benefits
6. OKRs to increase revenue stream for the newspaper's Editorial department
- Increase revenue stream for the newspaper's Editorial department
- Increase ad revenue by 20% through strategic placement and premium ad operations
- Optimize premium ad operations for improved visibility
- Implement A/B testing to maximize ad performance
- Identify top-performing channels for strategic ad placement
- Reduce department's operational overhead by 10% without compromising editorial quality
- Utilize automation tools to streamline routine tasks
- Implement efficient workflow to reduce time and resource wastage
- Review and renegotiate vendor contracts for cost-effectiveness
- Achieve a 15% increase in digital subscription sales by implementing targeted marketing strategies
- Optimize website for conversion rate
- Implement social media targeted ads
- Develop personalized email marketing campaigns
7. OKRs to boost stealth bed and chair pad sales by 20%
- Boost stealth bed and chair pad sales by 20%
- Increase average order size of stealth bed and chair pads by 10%
- Introduce multi-buy discounts for bigger orders of bed and chair pads
- Improve product descriptions highlighting stealth pad's unique features
- Upsell complementary products like covers or cleaners
- Improve conversion rate on stealth bed and chair pads by 15%
- Optimized product listings for search engine visibility
- Implement A/B testing for different website layouts
- Increase advertisement on popular home decor platforms
- Increase customer inquiries about stealth bed and chair pads by 30%
- Offer free samples with purchases and for reviews
- Highlight benefits and features in email newsletters
- Launch a digital marketing campaign targeting potential customers
8. OKRs to enhance outreach with effective marketing strategies and brand visibility
- Enhance outreach with effective marketing strategies and brand visibility
- Increase social media organic engagement by 30%
- Encourage audience interaction through quizzes and contests
- Develop and share high-quality, relevant content regularly
- Boost posts visibility using suitable hashtags and keywords
- Secure 5 new partnerships with relevant businesses for brand cross-promotion
- Implement marketing campaign that results in 20% increase in website traffic
- Develop engaging content and visuals for digital marketing materials
- Implement SEO strategy for improved online visibility
- Conduct targeted social media advertising campaigns
9. OKRs to boost brand awareness in large enterprise SaaS market
- Boost brand awareness in large enterprise SaaS market
- Achieve a 20% increase in SaaS-related media mentions or features
- Sponsor industry events for valuable media exposure
- Increase SaaS-specific press releases and announcements
- Develop relationships with key influencers in the SaaS industry
- Secure ten speaking engagements at industry-specific events or conferences
- Draft and send tailored proposals to event organizers
- Identify key industry-specific events and conferences
- Follow up with event organizers regularly
- Increase website traffic from SaaS businesses by 30%
- Develop and implement a targeted SEO strategy for SaaS keywords
- Initiate partnerships with influential SaaS businesses for link sharing
- Create engaging, SaaS-related content for blog posts and articles
10. OKRs to enhance overall website traffic
- Enhance overall website traffic
- Decrease bounce rate by 15% via user experience optimization
- Improve site navigation for ease of user engagement
- Enhance site content with impactful visuals and headlines
- Optimize webpage loading speed for better response
- Increase average daily visitors by 20% through SEO improvements
- Improve backlink profile by securing quality inbound links
- Optimize website’s title tags, meta descriptions, and content
- Research high-traffic keywords relevant to your industry
- Boost referral traffic by 30% by partnering with industry-specific influencers
- Regularly track and analyse referral traffic data for improvements
- Identify and contact potential industry-specific influencers for collaborations
- Develop unique referral programs or discounts for influencer audiences
11. OKRs to amplify enterprise producer engagement
- Amplify enterprise producer engagement
- Achieve 20% growth in enterprise producer sign-ups by the end of the quarter
- Create lucrative incentive programs to attract new enterprise producers
- Implement an aggressive digital marketing campaign targeting potential enterprise producers
- Optimize the sign-up process to improve user experience and conversion
- Increase customer satisfaction by 10% as measured by enterprise producer survey results
- Implement a feedback system for customer complaints
- Train staff in enhanced customer service skills
- Launch a customer loyalty reward program
- Boost producer product usage with a 15% increase in usage metrics
- Improve product advertising and demonstration resources
- Implement targeted training sessions on product features
- Develop incentive programs for frequent usage
12. OKRs to launch engaging, user-friendly website
- Launch engaging, user-friendly website
- Increase site usability score by 30% through UX-focused improvements
- Regularly track usability score and revise improvements
- Prioritize and implement user-friendly design changes
- Conduct user testing to identify existing usability issues
- Attract 15% more unique visitors through enhanced SEO tactics
- Improve website loading speed and mobile compatibility for user satisfaction
- Develop a detailed keyword strategy based on market trends and customer needs
- Create high-quality, keyword-rich content that caters to user queries
- Achieve a bounce rate reduction of 20% via interactive contents
- Develop interactive infographics and videos to engage users
- Improve website's navigation and user experience design
- Incorporate quizzes, polls, and surveys into website content
13. OKRs to increase visibility of our website using SEO practices
- Increase visibility of our website using SEO practices
- Improve the site's organic traffic by 20% from SEO methods
- Develop and post engaging, keyword-optimized content regularly
- Implement SEO-friendly metadata for all website pages
- Build high-quality, relevant backlinks for the site
- Increase backlink count by 15% with high quality, relevant sites
- Identify high-quality sites relevant to our content
- Monitor and track backlink progress regularly
- Draft personalized outreach emails for link opportunities
- Achieve the first page ranking for 5 targeted keywords on Google
- Consistently produce quality, keyword-optimized blog posts
- Regularly monitor, analyze, and adjust keyword strategies
- Implement SEO strategies for target keywords on website content
14. OKRs to enhance performance of clients' paid campaigns
- Enhance performance of clients' paid campaigns
- Increase average click-through rate by 15%
- Segment email lists for a more personalized approach
- Implement A/B testing to optimize email subject lines
- Enhance CTA button design to draw attention
- Boost campaign conversion rate by 20%
- Improve targeting efforts for more relevant user engagement
- Tailor ad copy to better resonate with audience needs
- Implement A/B testing to optimize landing page design
- Reduce cost per acquisition by 10%
- Improve website conversion rates with UX optimization
- Launch targeted marketing campaigns to attract desired customers
- Analyze current customer acquisition strategies for inefficiencies
15. OKRs to enhance the effectiveness of our marketing strategy
- Enhance the effectiveness of our marketing strategy
- Improve email marketing open rates by 30%
- Test various email send times for maximum visibility
- Segment email list for personalized content delivery
- Optimize email subject lines for relevancy and engagement
- Drive website traffic up by 25%
- Develop sponsored content or collaborations with related influential blogs
- Utilize social media platforms for promotion and link sharing
- Implement SEO techniques to improve site visibility in search engine results
- Increase social media engagement by 40%
- Launch a weekly interactive quiz or contest on all platforms
- Initiate collaborations with relevant influencers or brand ambassadors
- Regularly post shareable, high-quality content relative to your audience
Digital Marketing Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Digital Marketing Team OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Digital Marketing Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase customer migration from on-premises product to cloud product
- OKRs to successfully transition to platform x with an upgraded redemption flow
- OKRs to successfully migrate to GitLab
- OKRs to enhance service delivery through innovation and benchmarking
- OKRs to drive 110% growth in MRR for our new product
- OKRs to define a clear design direction for the upcoming application
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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