6 customisable OKR examples for Social Media Marketer
What are Social Media Marketer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Marketer to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Marketer OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Social Media Marketer OKRs examples
You will find in the next section many different Social Media Marketer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to successfully launch and sell my online course
Successfully launch and sell my online course
Attract 1000 potential buyers through strategic social media marketing
Develop attention-grabbing content tailored for various social media platforms- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
2. OKRs to boost audience loyalty and brand affiliation
- Boost audience loyalty and brand affiliation
- Organize and execute 3 audience-engaging activities that reinforces brand loyalty
- Increase repeat customer rate by 15%
- Offer exclusive deals or discounts for returning customers
- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- Achieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
3. OKRs to create a widely loved tamagotchi-style video game
- Create a widely loved tamagotchi-style video game
- Design and develop an engaging gameplay loop by the end of the period
- Draft initial gameplay loop concepts and mechanics
- Prototype chosen gameplay loop design
- Test and refine gameplay loop for engagement
- Attract 100,000 active players by promoting the game on social networks
- Develop engaging promotional content for social media platforms
- Encourage current players to share game experiences online
- Implement a targeted advertising campaign on Facebook and Instagram
- Obtain a 4.5/5 user satisfaction rating through continuous game improvement and updates
- Collect player feedback regularly through in-game surveys
- Implement new updates based on players' suggestions
- Constantly monitor and improve game performance
4. OKRs to establish a successful YouTube channel
- Establish a successful YouTube channel
- Reach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- Create and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- Secure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
5. OKRs to successfully orchestrate an engaging food street event
- Successfully orchestrate an engaging food street event
- Attract at least 500 attendees
- Utilize social media channels for widespread promotion of the event
- Develop a compelling event agenda to attract potential attendees
- Send out personalized invitation emails to targeted audience groups
- Achieve 90% positive participant feedback
- Develop a responsive and effective communication system
- Implement comprehensive, regular training programs for staff members
- Evaluate and enhance participant experience based on surveys
- Secure a minimum of 20 food vendors
- Initiate contact and discuss vending opportunities
- Finalize agreements with at least 20 vendors
- Identify potential food vendors in the local area
6. OKRs to increase brand awareness and credibility through webinars
- Increase brand awareness and credibility through webinars
- Achieve a webinar attendee satisfaction rate of 90% through post-webinar surveys
- Increase webinar attendance by 25% through targeted marketing efforts
- Create engaging and informative promotional content for webinars across relevant marketing channels
- Identify target audience segments and preferences through comprehensive market research
- Collaborate with industry influencers to promote webinars through guest blogging or co-hosted webinars
- Utilize social media platforms to run targeted ad campaigns and attract potential attendees
- Increase social media engagement related to webinars by 30% through interactive campaigns
- Create engaging promotional graphics and videos to generate interest in webinars
- Collaborate with influencers or industry experts to co-host webinars for wider reach
- Encourage attendees to share their webinar experiences through interactive polls and Q&A sessions
- Implement a referral program to incentivize participants to invite others to join webinars
- Generate 50 inbound leads per webinar through engaging content and effective promotion
- Optimize landing page and registration process to increase conversion rate
- Continuously measure and analyze webinar performance to identify areas for improvement
- Create compelling and relevant content that resonates with target audience
- Implement effective promotion strategies across multiple platforms to reach wider audience
Social Media Marketer OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Marketer OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Marketer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance the quality and comprehensibility of technical documentation
- OKRs to enhance product research systems and procedures
- OKRs to accelerate the expansion of our service offering
- OKRs to enhance productivity with increased automation and streamlined administration
- OKRs to attain high-quality, timely data migration during Sprint delivery
- OKRs to elevate team agility and uphold quality
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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