15 OKR examples for Product Designer

What are Product Designer OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Designer to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Designer OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our Product Designer OKRs examples

We've added many examples of Product Designer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to decrease average product impact across categories annually

  • ObjectiveDecrease average product impact across categories annually
  • Key ResultIncrease reusability/recyclability of products by 15%
  • TaskImplement design for recyclability guidelines
  • TaskDevelop reusable product line
  • TaskExplore partnerships with recycling organizations
  • Key ResultImplement 5 eco-friendly modifications in product design and packaging
  • TaskInvestigate biodegradable or recyclable packaging options
  • TaskResearch eco-friendly materials for product design improvement
  • TaskOrganize training on sustainability for product design team
  • Key ResultReduce product waste by 10% through improved production processes
  • TaskTrain staff on lean manufacturing principles
  • TaskImplement regular equipment maintenance for optimal efficiency
  • TaskReview and improve current production procedures

OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • Key ResultIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • Key ResultImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • Key ResultReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

OKRs to enhance the User Experience (UX) for our digital products

  • ObjectiveEnhance the User Experience (UX) for our digital products
  • Key ResultIncrease user session duration by 20% signalling improved engagement
  • TaskEnhance website content for improved user interest and interaction
  • TaskImplement engaging, interactive features on the platform
  • TaskOptimize website speed and functionality for user convenience
  • Key ResultConduct 10 user testing sessions to gather feedback for UX improvements
  • TaskIdentify 10 users for testing the current UX
  • TaskSchedule and conduct user testing sessions
  • TaskAnalyze feedback and compile UX improvement suggestions
  • Key ResultImprove user interface friendliness by 30% based on user experience surveys
  • TaskValidate improvements with targeted user feedback sessions
  • TaskImplement suggested changes to enhance interface friendliness
  • TaskAnalyze user experience surveys to identify improvement areas
  • Key ResultReduce UX design-related customer complaints by 15%
  • TaskImprove the onboarding process for better user understanding
  • TaskConduct frequent usability tests for early bug identification
  • TaskImplement a system for regular user feedback collection

OKRs to amplify our product's feature set

  • ObjectiveAmplify our product's feature set
  • Key ResultDevelop and deploy five new user-requested features by the end of the period
  • TaskDesign, develop and test each new feature
  • TaskIncorporate feedback and deploy new features
  • TaskPrioritize the top five user-requested features from feedback
  • Key ResultAchieve at least 90% user satisfaction ratings for all newly developed features
  • TaskImplement user feedback into feature improvements
  • TaskDevelop comprehensive user testing for new features
  • TaskRegularly track and evaluate user satisfaction
  • Key ResultImprove feature implementation rate by 30% through workflow optimizations
  • TaskProvide team training on efficient workflow processes
  • TaskImplement automation for repetitive manual tasks
  • TaskIdentify and eliminate unproductive tasks from the workflow

OKRs to increase in-app purchases by 15%

  • ObjectiveBoost in-app purchases
  • Key ResultImplement personalized recommendations to increase add-to-cart rate by 20%
  • Key ResultA/B test different pricing strategies to increase revenue per purchase by 15%
  • Key ResultIncrease conversion rate on product page to 30%
  • Key ResultIncrease retention rate by 10% through targeted email campaigns

OKRs to successfully develop a functional Figma prototype

  • ObjectiveSuccessfully develop a functional Figma prototype
  • Key ResultImplement feedback and finalize the prototype by week 12
  • TaskFinalize prototype by week 12
  • TaskIncorporate received feedback into the prototype
  • TaskConduct final tests on the adjusted prototype
  • Key ResultDesign a full user-interface mockup in Figma by week 4
  • TaskFinalize mockup with interactive features
  • TaskDevelop the initial design layout in Figma
  • TaskOutline the specific interface components needed
  • Key ResultValidate the prototype with 10 user tests by week 8
  • TaskDocument and analyze user feedback for validation
  • TaskIdentify and recruit 10 users for prototype testing
  • TaskCoordinate and conduct user testing sessions

OKRs to enhance product functionality by adding three new features based on user feedback

  • ObjectiveImprove product functionality through user feedback
  • Key ResultAchieve a 90% satisfaction rate in user testing for new features
  • Key ResultReduce customer support interactions related to functionality by 25%
  • Key ResultImplement three new features based on user feedback
  • Key ResultIncrease daily active user rate by 15% after feature implementation

OKRs to establish leadership in impactful digital product delivery

  • ObjectiveEstablish leadership in impactful digital product delivery
  • Key ResultIncrease user engagement metrics by 20% across all digital products
  • TaskDevelop and implement compelling content to attract users
  • TaskLaunch promotional campaigns to drive user engagement
  • TaskEnhance interactivity features and UX across platforms
  • Key ResultEnsure customer satisfaction rate surpasses 80% via enhanced digital experiences
  • TaskProvide quick and effective online customer service
  • TaskImplement user-friendly interfaces in digital platforms
  • TaskOffer personalized digital experiences based on customer preferences
  • Key ResultLaunch 3 new innovative features improving product performance by 15%
  • TaskIdentify areas in current product requiring performance enhancements
  • TaskDevelop three innovative features targeting identified areas
  • TaskTest and integrate these features into the existing product

OKRs to enhance app experience through the implementation of product design best practices

  • ObjectiveEnhance app experience through the implementation of product design best practices
  • Key ResultReduce app bounce rate by 15% by optimizing loading speeds and intuitive navigation
  • Key ResultIncrease user satisfaction rating by 10% through UI/UX improvements
  • TaskAnalyze user satisfaction data regularly to identify trends and prioritize future UI/UX enhancements
  • TaskConduct user research to identify pain points and areas for improvement
  • TaskImplement user feedback loop to continuously gather insights and address user concerns promptly
  • TaskCollaborate with UI/UX designers to enhance visual appeal and streamline navigation
  • Key ResultAchieve 20% increase in daily active users by simplifying onboarding and feature accessibility
  • Key ResultEnhance conversion rate by 10% through A/B testing and iterative design iterations

OKRs to establish and optimize a QA design team for the mobile gaming division

  • ObjectiveEstablish and optimize a QA design team for the mobile gaming division
  • Key ResultDevelop and implement a comprehensive QA design process to ensure efficient testing and bug detection
  • Key ResultHire and onboard skilled QA designers to form a cohesive and proficient team
  • Key ResultImprove time-to-market by streamlining QA design procedures and optimizing testing efficiency
  • TaskEstablish clear communication channels between QA and development teams for quick feedback and issue resolution
  • TaskRegularly evaluate and update testing strategies to ensure they align with the project's objectives
  • TaskReview current QA design procedures to identify areas for improvement and streamlining
  • TaskImplement automation tools and frameworks to increase testing efficiency
  • Key ResultEnhance customer satisfaction by reducing post-release issues and increasing positive user reviews
  • TaskImplement a streamlined feedback system to promptly address user concerns and provide solutions
  • TaskConsistently track and analyze user reviews to gain insights and prioritize areas for improvement
  • TaskConduct thorough user testing before releasing products to identify and address potential issues
  • TaskImprove product documentation and provide user-friendly resources to assist customers in troubleshooting

OKRs to enhance platform performance through strategic commercial projects

  • ObjectiveEnhance platform performance through strategic commercial projects
  • Key ResultIncrease platform user engagement rate by 25%
  • TaskEnhance user experience with personalized content
  • TaskDevelop and implement new, interactive features to the platform
  • TaskOrganize regular virtual events for user engagement
  • Key ResultAdd 3 new significant revenue-driving features
  • TaskDevelop a business case for each proposed feature
  • TaskImplement, test, and launch the new features
  • TaskIdentify prospective features based on customer feedback and market trends
  • Key ResultAchieve a 15% reduction in overall platform churn rate
  • TaskDevelop a comprehensive customer retention strategy
  • TaskImplement customer satisfaction surveys to identify areas for improvement
  • TaskEnhance customer service training protocols

OKRs to enhance app personalization and customization

  • ObjectiveImprove app personalization and customization
  • Key ResultImplement personalized push notifications, resulting in a 30% increase in click-through rates
  • Key ResultIncrease user engagement by 25% through tailored content and recommendations
  • Key ResultAchieve a 20% increase in app ratings and reviews through personalized messaging and in-app surveys
  • Key ResultOffer customizable user interfaces, resulting in a 15% increase in user satisfaction

OKRs to reduce the number of UX issues found in production

  • ObjectiveReduce the number of UX issues found in production
  • Key ResultEnroll 100 users to our early-access program
  • Key ResultUX issues represent fewer than 10% of new bug reports
  • Key ResultAt least 20 design tests are run every month

OKRs to increase design competency and productivity for high-quality outputs

  • ObjectiveIncrease design competency and productivity for high-quality outputs
  • Key ResultAttain and maintain a 90% satisfaction rating from internal teams for all design projects
  • TaskConduct regular feedback surveys with internal teams after each project
  • TaskImplement suggested improvements from feedback promptly and efficiently
  • TaskProvide continuous training and development for the design team
  • Key ResultComplete a comprehensive graphic design course with 85% or higher score
  • TaskSchedule regular study hours for course materials
  • TaskEnroll in a reputable graphic design course
  • TaskComplete all assignments and exams timely
  • Key ResultProduce 15% more design projects as compared to last quarter
  • TaskIncrease weekly design output through efficient time management strategies
  • TaskInvest in new design software to streamline workflow
  • TaskDelegate smaller tasks to free up design production time

OKRs to get first 10 users

    Best practices for managing your Product Designer OKRs

    Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

    Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

    Tip #1: Limit the number of key results

    Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

    We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

    Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

    Tip #2: Commit to the weekly check-ins

    Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

    Being able to see trends for your key results will also keep yourself honest.

    Tability Insights DashboardTability's check-ins will save you hours and increase transparency

    Tip #3: No more than 2 yellow statuses in a row

    Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

    As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

    Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

    Best way to track your Product Designer OKRs

    The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

    • It brings the goals back to the top of the mind
    • It will highlight poorly set OKRs
    • It will surface execution risks
    • It improves transparency and accountability

    Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

    A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

    If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

    More Product Designer OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.

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