15 customisable OKR examples for Product Designer
What are Product Designer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Product Designer to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Product Designer OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Product Designer OKRs examples
We've added many examples of Product Designer Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to decrease average product impact across categories annually
Decrease average product impact across categories annually
Increase reusability/recyclability of products by 15%
Implement design for recyclability guidelines- Develop reusable product line
- Explore partnerships with recycling organizations
- Implement 5 eco-friendly modifications in product design and packaging
- Investigate biodegradable or recyclable packaging options
- Research eco-friendly materials for product design improvement
- Organize training on sustainability for product design team
- Reduce product waste by 10% through improved production processes
- Train staff on lean manufacturing principles
- Implement regular equipment maintenance for optimal efficiency
- Review and improve current production procedures
2. OKRs to enhance usability of our product
- Enhance usability of our product
- Increase user activity duration by 10% indicating improved product usability
- Offer tutorials or guides to help users understand product functionality better
- Implement user-friendly features based on customer feedback and suggestions
- Regularly update user interface for easier navigation and accessibility
- Improve in-app guidance to achieve 25% reduction in support queries
- Update frequently asked questions within the app
- Implement more comprehensive in-app tutorials
- Simplify app navigation and instructions
- Reduce user reported usability issues by 15%
- Implement regular user experience testing
- Develop system for feedback collection and resolution
- Train team on best UI/UX practices
3. OKRs to improve product designs to enhance user-experience and boost engagements
- Improve product designs to enhance user-experience and boost engagements
- Increase average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- Achieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- Design and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
4. OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
5. OKRs to amplify our product's feature set
- Amplify our product's feature set
- Develop and deploy five new user-requested features by the end of the period
- Design, develop and test each new feature
- Incorporate feedback and deploy new features
- Prioritize the top five user-requested features from feedback
- Achieve at least 90% user satisfaction ratings for all newly developed features
- Implement user feedback into feature improvements
- Develop comprehensive user testing for new features
- Regularly track and evaluate user satisfaction
- Improve feature implementation rate by 30% through workflow optimizations
- Provide team training on efficient workflow processes
- Implement automation for repetitive manual tasks
- Identify and eliminate unproductive tasks from the workflow
6. OKRs to develop an extensive asset library for product and merchandise designs
- Develop an extensive asset library for product and merchandise designs
- Create 50 inventive and digitally-rendered merchandise design templates
- Sketch these designs into draft templates
- Brainstorm 50 unique ideas for digital merchandise designs
- Digitally render final drafts using graphic design software
- Obtain and digitize 200 unique high-quality product images for the asset library
- Source high-quality images of the listed products
- Digitize and upload images to asset library
- Identify and compile list of 200 unique products for digitization
- Organize and categorize all images and designs efficiently in the asset library
- Create categories based on content, style, or project
- Input items into the asset library under respective categories
- Gather all digital and physical images and designs
7. OKRs to build a high-quality MVP product for the targeted market segment
- Build a high-quality MVP product for the targeted market segment
- Complete robust product design involving the critical feature set by week 6
- Develop and refine design mock-ups integrating critical features by week 4
- Identify and outline critical features for product design by week 2
- Finalize and complete robust product design by week 6
- Obtain positive feedback on the MVP from at least 80% of our beta testers
- Reach out to beta testers for feedback
- Implement suggestions to improve MVP
- Follow up for positive feedback confirmation
- Finalize MVP development and resolve all identified bugs by week 10
- Organize team to address bugs sequentially
- Review and sort identified bugs by priority
- Finalize development of MVP by week 10
8. OKRs to deepen understanding of customer needs
- Deepen understanding of customer needs
- Implement changes in 2 products based on customer feedback for improved user experience
- Design alterations in 2 products based on feedback
- Review customer feedback for the specific product changes
- Roll out changes for users and monitor feedback
- Conduct 20 customer feedback surveys each week to gather data on customer preferences
- Draft and finalize a comprehensive customer feedback survey
- Analyze and record feedback data weekly
- Assign team members to conduct four surveys daily
- Analyze sales reports weekly to identify top selling products and user behavior
- Identify top selling products from weekly reports
- Review sales reports every week
- Track user behavior trends from weekly sales data
9. OKRs to successfully launch the MVP of our e-commerce platform
- Successfully launch the MVP of our e-commerce platform
- Implement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- Define the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- Finish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
10. OKRs to increase in-app purchases by 15%
- Boost in-app purchases
- Implement personalized recommendations to increase add-to-cart rate by 20%
- A/B test different pricing strategies to increase revenue per purchase by 15%
- Increase conversion rate on product page to 30%
- Increase retention rate by 10% through targeted email campaigns
11. OKRs to successfully develop a functional Figma prototype
- Successfully develop a functional Figma prototype
- Implement feedback and finalize the prototype by week 12
- Finalize prototype by week 12
- Incorporate received feedback into the prototype
- Conduct final tests on the adjusted prototype
- Design a full user-interface mockup in Figma by week 4
- Finalize mockup with interactive features
- Develop the initial design layout in Figma
- Outline the specific interface components needed
- Validate the prototype with 10 user tests by week 8
- Document and analyze user feedback for validation
- Identify and recruit 10 users for prototype testing
- Coordinate and conduct user testing sessions
12. OKRs to enhance product functionality by adding three new features based on user feedback
- Improve product functionality through user feedback
- Achieve a 90% satisfaction rate in user testing for new features
- Reduce customer support interactions related to functionality by 25%
- Implement three new features based on user feedback
- Increase daily active user rate by 15% after feature implementation
13. OKRs to establish leadership in impactful digital product delivery
- Establish leadership in impactful digital product delivery
- Increase user engagement metrics by 20% across all digital products
- Develop and implement compelling content to attract users
- Launch promotional campaigns to drive user engagement
- Enhance interactivity features and UX across platforms
- Ensure customer satisfaction rate surpasses 80% via enhanced digital experiences
- Provide quick and effective online customer service
- Implement user-friendly interfaces in digital platforms
- Offer personalized digital experiences based on customer preferences
- Launch 3 new innovative features improving product performance by 15%
- Identify areas in current product requiring performance enhancements
- Develop three innovative features targeting identified areas
- Test and integrate these features into the existing product
14. OKRs to enhance app experience through the implementation of product design best practices
- Enhance app experience through the implementation of product design best practices
- Reduce app bounce rate by 15% by optimizing loading speeds and intuitive navigation
- Increase user satisfaction rating by 10% through UI/UX improvements
- Analyze user satisfaction data regularly to identify trends and prioritize future UI/UX enhancements
- Conduct user research to identify pain points and areas for improvement
- Implement user feedback loop to continuously gather insights and address user concerns promptly
- Collaborate with UI/UX designers to enhance visual appeal and streamline navigation
- Achieve 20% increase in daily active users by simplifying onboarding and feature accessibility
- Enhance conversion rate by 10% through A/B testing and iterative design iterations
15. OKRs to boost SaaS product activation rates
- Boost SaaS product activation rates
- Reduce time to activation by 30% through user journey optimization
- Simplify onboarding process with clear, step-by-step instructions
- Improve user interface for easy and quick navigation
- Eliminate non-essential steps in the user journey
- Ensure 90% of all trials convert to full activations
- Administer follow-up emails post-trial period
- Implement user-friendly tutorials for trial products
- Enhance customer service for trial users
- Achieve a 15% increase in new user activations
- Streamline the user onboarding process
- Offer incentives for new user sign-ups
- Develop and implement a comprehensive marketing strategy
Product Designer OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Product Designer OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Product Designer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline and optimize the HR data process
- OKRs to enhance HR capabilities in conducting technical interviews
- OKRs to launch data-centric beta marketplace
- OKRs to enhance proficiency in answering sales pitches
- OKRs to establish robust security controls for DHS/ATO and NATO contracts
- OKRs to enhance NPS for improved user engagement and risk identification
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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