15 customisable OKR examples for Website Design Team

What are Website Design Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Design Team to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website Design Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Website Design Team OKRs examples

We've added many examples of Website Design Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKR to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • Key ResultAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • Key ResultReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • Key ResultIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer

2. OKR to increase newsletter subscriptions through website interaction

  • ObjectiveIncrease newsletter subscriptions through website interaction
  • Key ResultImplement two new call-to-action prompts encouraging newsletter sign-ups
  • TaskMeasure and report prompt effectiveness
  • TaskIntegrate prompts into website and email communications
  • TaskDesign visually appealing call-to-action prompts
  • Key ResultReduce the newsletter opt-out rate by 15% through improved content quality
  • TaskRegularly analyze unsubscribe reasons for improvements
  • TaskImplement feedback to improve newsletter content quality
  • TaskConduct a survey to understand subscribers' content preferences
  • Key ResultAchieve a 20% conversion rate from site visitors to newsletter sign-ups
  • TaskImplement engaging pop-ups for the newsletter
  • TaskOffer exclusive content upon newsletter subscription
  • TaskImprove site design for easy access to sign-up forms

3. OKR to boost website conversion rate

  • ObjectiveBoost website conversion rate
  • Key ResultImplement A/B testing to improve call-to-action and uplift conversions by 10%
  • TaskDesign and implement a different version of CTA
  • TaskIdentify key elements in your current CTA for A/B testing
  • TaskAnalyze test results, and apply improvements
  • Key ResultReduce website load time for 20% increased visitor retention
  • TaskImplement browser caching for recurring visitors
  • TaskMinimize HTTP requests for a faster response time
  • TaskOptimize images and videos on the website for quicker loading
  • Key ResultImprove landing page design to increase user engagement by 15%
  • TaskImplement A/B testing to identify effective changes
  • TaskReduce load time for improved user experience
  • TaskEnhance visuals for a more appealing and intuitive design

4. OKR to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

5. OKR to enhance the performance and usability of the technical website

  • ObjectiveEnhance the performance and usability of the technical website
  • Key ResultDecrease bounce rate by 35% through optimization of landing pages
  • TaskOptimize loading speed for enhanced user experience
  • TaskImplement relevant, attention-grabbing headlines on all landing pages
  • TaskProvide clear, engaging calls to action
  • Key ResultImprove website load time by 30% to boost user experience
  • TaskEnable compression to reduce your HTTP response time
  • TaskOptimize images and videos for quicker on-page load time
  • TaskRemove unnecessary plugins that may slow website speed
  • Key ResultIncrease the site's mobile responsiveness rank by 40%
  • TaskOptimize images and text sizes for mobile view
  • TaskSpeed up load times to improve mobile usability
  • TaskImplement a responsive design for better mobile adaptation

6. OKR to enhance account profile set up quality on eCommerce website

  • ObjectiveEnhance account profile set up quality on eCommerce website
  • Key ResultEnsure 15% more complete account profiles by adding mandatory fields
  • TaskInclude additional mandatory fields for new account registration
  • TaskModify existing profiles for users to add missing information
  • TaskEnforce complete profile setup before allowing account use
  • Key ResultAchieve a 10% decrease in errors made during account profile set up
  • TaskConduct training for staff on correct setup procedure
  • TaskIntroduce a double-check system before final submission
  • TaskImplement a step-by-step tutorial for account profile setup
  • Key ResultIncrease by 20% customer satisfaction scores related to profile set up process
  • TaskSimplify and streamline the profile setup process
  • TaskImplement step-by-step instructions for setup
  • TaskAdd interactive tutorial for profile setup process

7. OKR to streamline Sign in and Registration process on eCommerce Website

  • ObjectiveStreamline Sign in and Registration process on eCommerce Website
  • Key ResultReduce sign in and registration related support tickets by 15%
  • TaskConduct site-wide usability testing to identify problem areas
  • TaskImplement user-friendly, intuitive sign in and registration process
  • TaskProvide clear, simple instructions for the sign-up process
  • Key ResultDecrease average sign in time by 30%
  • TaskImplement auto-fill option for returning users
  • TaskOptimize website's load time for faster access
  • TaskStreamline the sign in process by removing unnecessary steps
  • Key ResultIncrease registration conversion rate by 20%
  • TaskImprove website speed and usability
  • TaskOffer incentives for completing sign-ups
  • TaskSimplify registration form to only essential information

8. OKR to enhance website usability and comply with accessibility standards

  • ObjectiveEnhance website usability and comply with accessibility standards
  • Key ResultAchieve 100% WCAG 2.1 Level AA compliance
  • TaskDevelop and implement a remediation plan based on audit findings
  • TaskConduct a comprehensive audit of the current website for WCAG 2.1 compliance
  • TaskRegularly test the website to ensure ongoing compliance
  • Key ResultRaise customer satisfaction score on usability to 90%
  • TaskRegularly update and improve product features
  • TaskProvide efficient and reliable customer support
  • TaskImplement a user-friendly interface for easy navigation
  • Key ResultReduce user task completion time by 20%
  • TaskImprove server response times
  • TaskImplement efficient user interface redesign
  • TaskStreamline workflow processes

9. OKR to increase Ad Ranks by Optimizing User Intent Matching

  • ObjectiveIncrease Ad Ranks by Optimizing User Intent Matching
  • Key ResultReduce bounce rate by 20% through landing page optimization and improved user experience
  • TaskConduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
  • TaskOptimize landing page loading speed by compressing images and enabling browser caching
  • TaskImplement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
  • TaskAnalyze landing page design and simplify layout to enhance user navigation
  • Key ResultAchieve a conversion rate uplift of 12% by aligning landing page content with user intent
  • TaskEnhance visual elements and layout of the landing page to improve user experience
  • TaskRevise landing page headlines and copy to clearly address user needs and desires
  • TaskImplement A/B testing to evaluate the impact of content adjustments on conversion rate
  • TaskConduct a thorough analysis of user intent and behavior on the landing page
  • Key ResultIncrease click-through rate (CTR) by 10% through compelling ad copy and call-to-action
  • Key ResultImprove relevance score of ads by 15% through keyword analysis and optimization

10. OKR to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • Key ResultIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • Key ResultImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • Key ResultReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

11. OKR to successfully launch and sell my online course

  • ObjectiveSuccessfully launch and sell my online course
  • Key ResultAttract 1000 potential buyers through strategic social media marketing
  • TaskDevelop attention-grabbing content tailored for various social media platforms
  • TaskImplement targeted paid advertising campaigns on Facebook and Instagram
  • TaskEngage with followers consistently to build a community and generate leads
  • Key ResultDevelop high-converting landing page for course by testing 3 design variations
  • TaskAnalyze test results and choose highest-converting design
  • TaskImplement A/B testing for each design variation
  • TaskCreate three distinct design variations for the landing page
  • Key ResultAchieve 100 course sales at full price within the first two weeks of launch
  • TaskOffer an exclusive bonus for immediate sign-ups
  • TaskDevelop a comprehensive, high-engagement marketing campaign
  • TaskUtilize both email and social media for marketing

12. OKR to increase revenue and lead generation

  • ObjectiveIncrease revenue and lead generation
  • Key ResultIncrease conversion rate by 15% through better website optimization and UX
  • TaskImprove website navigation and user flow for a seamless user experience
  • TaskConduct a thorough website audit to identify areas for optimization
  • TaskA/B test different landing page designs to identify the most effective layout
  • TaskStreamline the checkout process to reduce friction and increase conversions
  • Key ResultImprove lead response time to an average of less than 1 hour
  • TaskAssign dedicated staff members to monitor and respond to leads promptly
  • TaskProvide regular training to employees on effective and timely lead communication techniques
  • TaskStreamline lead routing and distribution process to reduce response time
  • TaskImplement an automated lead email notification system for immediate response
  • Key ResultIncrease monthly revenue by 10% compared to previous quarter
  • TaskLaunch targeted marketing campaign to attract new customers
  • TaskImprove product pricing strategy to increase customer spend
  • TaskOffer discounts or promotions to incentivize repeat purchases
  • TaskEnhance customer experience to encourage higher customer satisfaction and retention
  • Key ResultGenerate 50% more qualified leads through targeted marketing campaigns
  • TaskCreate compelling and personalized content to engage target audience and drive conversions
  • TaskImplement a data-driven approach to optimize marketing channels and increase lead generation
  • TaskConduct market research to identify target audience's preferences and pain points
  • TaskContinuously analyze campaign performance and make necessary adjustments to maximize qualified leads

13. OKR to boost ad revenue on patrika.com

  • ObjectiveBoost ad revenue on patrika.com
  • Key ResultIncrease website visitor traffic by 20%
  • TaskImplement SEO strategies to improve website's search engine ranking
  • TaskStart a blog and post relevant, keyword-rich content regularly
  • TaskLaunch a social media advertising campaign to attract users
  • Key ResultImprove ad click-through rate by 10%
  • TaskImplement A/B testing to optimize ad design
  • TaskIncrease visibility with strategic ad placements
  • TaskRefine targeting parameters to align with customer demographics
  • Key ResultExpand advertisement placement options by adding 2 new ad formats
  • TaskResearch trending and effective advertisement formats
  • TaskDesign and develop 2 new ad formats
  • TaskImplement and test new ad formats

14. OKR to enhance web usability to boost conversions and lead quality

  • ObjectiveEnhance web usability to boost conversions and lead quality
  • Key ResultDecrease bounce rate by 15% via improving website navigation
  • TaskImplement intuitive, clear, and user-friendly navigation menus
  • TaskOptimize page loading speed to decrease visitor frustration
  • TaskPerform user experience testing and make necessary adjustments
  • Key ResultReduce page load time by 20% to improve user experience
  • TaskOptimize image sizes to improve webpage loading speeds
  • TaskRemove unused scripts and unnecessary plugins
  • TaskImplement Lazy-loading for content elements
  • Key ResultIncrease conversion rate by 10% through refining call-to-actions
  • TaskImplement successful changes site-wide
  • TaskConduct A/B testing on revised call-to-actions
  • TaskReview existing call-to-actions for clarity and attraction

15. OKR to enhance user engagement on app and website

  • ObjectiveEnhance user engagement on app and website
  • Key ResultDecrease bounce rate by 15%
  • TaskOptimize website for faster loading times
  • TaskImplement engaging, high-quality content
  • TaskImprove website navigation and user interface
  • Key ResultIncrease average session duration by 20%
  • TaskImplement more engaging, interactive content
  • TaskIncrease frequency of relevant, updated posts
  • TaskOptimize website speed and navigation
  • Key ResultImprove app store rating to 4.5+
  • TaskInitiate a campaign encouraging satisfied users to leave reviews
  • TaskImplement customer feedback into app updates and improvements
  • TaskEnhance user experience by fixing reported bugs and errors

Best practices for managing your Website Design Team OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Website Design Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Design Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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