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10 OKR examples for Mvp Launch

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What are Mvp Launch OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Mvp Launch. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Mvp Launch OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Mvp Launch OKRs examples

You'll find below a list of Objectives and Key Results templates for Mvp Launch. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to successfully launch and operationalize MVP 1.0

  • ObjectiveSuccessfully launch and operationalize MVP 1.0
  • KRAchieve at least 20 completed transactions on the platform
  • TaskEnhance user experience for easier transaction completion
  • TaskImplement effective marketing strategies to attract new customers
  • TaskHost promotional events to drive user engagement
  • KREnsure that the average order value reaches or surpasses $350 per transaction
  • TaskIncrease prices or bundle products to boost order value
  • TaskPromote bulk purchase discounts or loyalty rewards
  • TaskImplement upselling strategies during checkout process
  • KRGain a minimum of 200 registered users with our platform
  • TaskImplement a user referral program with benefits
  • TaskDevelop engaging social media advertising campaigns
  • TaskCollaborate with influencers for promotional activities

OKRs to successfully launch MVP of new module suite

  • ObjectiveSuccessfully launch MVP of new module suite
  • KRSecure 5 confirmed clients adopting the new module suite within its debut quarter
  • TaskSecure commitments through contracts or agreements
  • TaskIdentify potential clients interested in new module suite
  • TaskDemonstrate module suite benefits via personalized presentations
  • KRAttain user satisfaction rate of 85% through effective product testing and user feedback
  • TaskImplement rigorous product testing protocols before release
  • TaskUse feedback to improve product design and functionality
  • TaskDevelop a user feedback collection and evaluation system
  • KRComplete development of MVP features with zero critical defects by week 6
  • TaskImplement strict quality assurance checks for each feature
  • TaskAllocate resources and plan week-by-week development tasks
  • TaskPrioritize and finalize the list of MVP features by end of week 1

OKRs to successfully launch the MVP of our e-commerce platform

  • ObjectiveSuccessfully launch the MVP of our e-commerce platform
  • KRImplement user testing and ship the final product with adjustments by next quarter
  • TaskDevelop a comprehensive user testing plan
  • TaskConduct user testing and gather feedback
  • TaskAdjust product based on feedback and ship
  • KRDefine the necessary functions and features of the platform within two weeks
  • TaskOutline desired features for user interface
  • TaskIdentify key functions required for the platform
  • Taskfinalize functions and features list in two weeks
  • KRFinish designing the platform and begin development by month's end
  • TaskInitiate the development process
  • TaskFinalize all design elements for the platform
  • TaskEstablish a clear development timeline

OKRs to launch a successful MVP

  • ObjectiveLaunch a successful MVP
  • KRAchieve a NPS score above 40
  • TaskFix core issues mentioned in surveys
  • TaskSend NPS surveys to all users
  • KRConvert 5 existing customers to paid
  • TaskLaunch pricing plans
  • TaskIntegrate with Stripe
  • KRWe have 100 weekly active users
  • TaskImplement core features
  • TaskOnboard users
  • TaskBuild a landing page to recruit beta users

OKRs to launch a successful mobile application

  • ObjectiveLaunch an amazing mobile app MVP
  • KRAchieve a 60% week-4 retention of beta users
  • KRAchieve great Mobile NPS by reaching a score above 30
  • KRGet 100 daily active users on mobile
  • TaskPromote MVP beta in our newsletter
  • TaskSend typeform to recruit TestFlight users

OKRs to successfully launch MVP of X new website to the public

  • ObjectiveSuccessfully launch MVP of X new website to the public
  • KRComplete detailed project plan, design and development for X website within 4 weeks
  • TaskDevelop the design based on approved project plan within first two weeks
  • TaskDefine clear objectives and create detailed project plan for X website
  • TaskFinalize website development and conduct testing within remaining two weeks
  • KRTest the website's functionality and fix bugs for two weeks post-development
  • TaskConduct thorough functionality testing on the website
  • TaskIdentify and document any detected bugs
  • TaskImplement bug fixes and perform retests
  • KREnsure user friendly interface by conducting a usability test with 50 beta testers
  • TaskIdentify and recruit 50 beta testers for usability testing
  • TaskExecute usability tests on the interface
  • TaskAnalyze feedback and implement necessary changes

OKRs to launch MVP to our first 1,000 users

  • ObjectiveLaunch MVP to our first 1,000 users
  • KRImplement a user onboarding process that converts 50% of users
  • TaskEvaluate and improve process using user feedback
  • TaskDevelop engaging and interactive onboarding tutorials
  • TaskPersonalize user experience based on initial interactions
  • KRDevelop and finalize MVP with all key features in place
  • TaskTest, evaluate and finalize MVP
  • TaskDraft a development timeline and assign responsibilities
  • TaskIdentify key features necessary for MVP development
  • KRSecure 2,000 downloads to ensure reaching our target of 1,000 active users
  • TaskImplement an aggressive digital marketing strategy
  • TaskOffer incentives for initial downloads
  • TaskCollaborate with influencers for promotion

OKRs to develop and launch the MVP for a real estate application

  • ObjectiveDevelop and launch the MVP for a real estate application
  • KRSuccessfully execute MVP beta testing with at least 100 potential end-users
  • TaskDevelop a detailed, user-friendly feedback mechanism for beta testers
  • TaskMonitor feedback and data to revise and improve the MVP accordingly
  • TaskIdentify and onboard at least 100 potential end-users for beta testing
  • KRFinalize MVP features and design following user requirements by analyzing market needs
  • KRComplete the development of the application's MVP with essential functionalities
  • TaskAssign development tasks to the team
  • TaskOutline the MVP's essential features and functionality
  • TaskConduct rigorous testing and debugging

OKRs to successfully launch challenge MVP (Minimum Viable Product)

  • ObjectiveSuccessfully launch challenge MVP (Minimum Viable Product)
  • KRDevelop functional prototype of the MVP by engaging tech team
  • TaskAssign tasks to tech team for prototype development
  • TaskDefine MVP specifications and requirements with relevant teams
  • TaskRegularly supervise and adjust prototype progress
  • KRValidate MVP through feedback from 100 beta users
  • TaskDistribute MVP to these users and gather the feedback
  • TaskIdentify and recruit 100 potential beta users for testing
  • TaskAnalyze and implement suggestions from user feedback
  • KRAchieve 70% user satisfaction rate post MVP launch
  • TaskContinuously improve product based on user feedback
  • TaskEnhance user support and engagement systems
  • TaskImplement customer feedback surveys post-launch

OKRs to build and launch our minimum viable product (MVP)

  • ObjectiveBuild and launch our minimum viable product (MVP)
  • KRSecure MVP launch with 100% of targeted early adopters signed up
  • TaskImplement sign-up mechanism and secure all early adopter registrations
  • TaskDevelop a marketing strategy focused on targeted early adopters for the MVP
  • TaskFinalize MVP, ensuring it meets the needs of the targeted early adopters
  • KRComplete MVP development by achieving 100% of assigned programming tasks
  • TaskPrioritize and organize assigned programming tasks by their complexity
  • TaskDevote dedicated daily hours to working on these assigned tasks
  • TaskRegularly review and test code to ensure quality and functionality
  • KRConduct 3 iterative tests for MVP targeting 100% bug resolution
  • TaskExecute three iterative tests of MVP
  • TaskAnalyze testing data, identify and resolve all bugs
  • TaskDevelop test plan for MVP with goals of identifying bugs

Mvp Launch OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Mvp Launch OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Mvp Launch OKR templates

We have more templates to help you draft your team goals and OKRs.

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