OKRs examples for Sales

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Sales OKRs templates

The examples have Sales Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to boost Used Car Sales

  • ObjectiveBoost Used Car Sales
  • Key ResultIncrease the average transaction value for Used Cars by 10%
  • TaskEnhance marketing campaigns highlighting value-added features and benefits of higher-end used cars
  • TaskOffer attractive financing options to increase affordability and willingness to spend more
  • TaskImplement a loyalty program to encourage repeat customers for higher transaction values
  • TaskTrain sales team to upsell additional services and accessories during car purchase
  • Key ResultAchieve a conversion rate of 15% from leads to actual sales
  • TaskOptimize website design and user experience to increase lead conversion rates
  • TaskImplement targeted marketing campaigns to attract qualified leads
  • TaskAnalyze and optimize sales funnel to identify and remove any bottlenecks hindering conversions
  • TaskImprove sales team training and provide effective sales scripts for better conversions
  • Key ResultImprove customer satisfaction ratings related to Used Car purchases by 2 points
  • Key ResultIncrease the number of leads generated from online platforms by 20%
  • TaskOptimize landing pages to improve conversion rates
  • TaskRegularly analyze and adjust online marketing campaigns to improve lead generation
  • TaskImplement SEO strategies to increase organic traffic and website visibility
  • TaskCreate compelling and targeted online advertisements for better audience engagement
Reclaim your productivity with AI-powered OKR trackingAutomate the boring part of OKRs to cut the waste and spend more time doing what really matters.
Tability drawing a chart

OKRs to secure series A financing

  • ObjectiveSecure series A financing
  • Key ResultDevelop a compelling business plan and pitch deck
  • TaskConduct market research and identify target audience for business plan
  • TaskIncorporate financial projections and ROI analysis to support the business plan and pitch deck
  • TaskClearly outline the problem, solution, and value proposition in the business plan
  • TaskCreate a visually appealing pitch deck with concise and engaging content
  • Key ResultAchieve a 10% increase in investor meetings
  • TaskEstablish and maintain relationships with key industry influencers and networks to expand investor connections
  • TaskIncrease outreach efforts to potential investors through targeted email campaigns
  • TaskDevelop and deliver compelling presentations to attract investor interest and secure meetings
  • TaskUtilize social media platforms to promote our company and engage with potential investors
  • Key ResultIncrease investor outreach by 50%
  • TaskCreate personalized email campaigns for targeted investor segments
  • TaskDevelop a comprehensive database of potential investors
  • TaskLeverage social media platforms to engage with potential investors and share updates
  • TaskSchedule regular investor meetings and webinar sessions to disseminate information
  • Key ResultReceive positive feedback from at least 75% of the potential investors
  • TaskConduct thorough research on potential investors to understand their interests and preferences
  • TaskFollow up with investors promptly, addressing any questions or concerns they may have
  • TaskDeliver a compelling and concise presentation that clearly communicates the value proposition
  • TaskTailor pitch deck to highlight benefits and potential returns for investors

OKRs to increase account expansion by securing contract renewals for 90% of existing clients

  • ObjectiveAchieve a high rate of contract renewals for existing clients
  • Key ResultIncrease customer satisfaction rates by 15% via feedback surveys
  • Key ResultImprove account management processes to reduce churn by 10%
  • Key ResultOutperform monthly revenue targets by 20% to upsell and cross-sell
  • Key ResultLaunch a customer referral program to generate 30% new business from existing clients

OKRs to strengthen relationships with key accounts and identifying opportunities for growth

  • ObjectiveIncrease revenue through strategic account management
  • Key ResultDevelop and execute personalized account plans for top 3 accounts
  • Key ResultConduct 5 in-person meetings with key accounts to strengthen relationships
  • Key ResultIdentify 3 new growth opportunities within key accounts
  • Key ResultIncrease key account revenue by 10% through cross-selling and upselling

OKRs to expand BDR prospecting efforts into new target markets or industry segments

  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%

OKRs to improve BDR outreach effectiveness by achieving an increase in response rates

  • ObjectiveBoost BDR outreach response rates
  • Key ResultAchieve a 20% increase in response rates within the quarter
  • Key ResultConduct a comprehensive analysis of current outreach tactics
  • Key ResultImplement new outreach methods and tactics
  • Key ResultImprove BDRs' knowledge of the product and value propositions

OKRs to increase the number of qualified leads generated by BDRs by 30%

  • ObjectiveImprove BDR performance to generate more qualified leads
  • Key ResultImplement new outreach strategy to increase lead conversion by 10%
  • Key ResultIncrease BDR call volume by 20%
  • Key ResultIncrease email response rate by 25%
  • Key ResultImprove lead qualification accuracy by 15%

OKRs to triple our revenue growth

  • ObjectiveTripe our revenue growth
  • Key ResultIncrease revenue by 200%
  • TaskFind 2 new channels to acquire customers
  • TaskEvaluate pricing strategies
  • TaskIncrease sales and marketing efforts
  • TaskAnalyze current revenue sources to identify channels to invest in
  • Key ResultIncrease the average order value by 15%
  • TaskAnalyze current purchasing behaviors and identify areas for improvement
  • TaskDevelop strategies to entice customers to purchase more items in one order
  • TaskCreate special offers and discounts to encourage larger orders
  • TaskTrack progress and refine strategies as needed
  • Key ResultIncrease conversion rate by 10%
  • TaskAnalyze current sales funnel to identify areas for improvement
  • TaskImplement targeted A/B testing to test changes to the user experience
  • TaskEvaluate user experience to ensure it is optimized for conversion
  • TaskMonitor and measure conversion rate to track progress and adjust strategy

OKRs to increase the number of sales meetings

  • ObjectiveIncrease the number of sales meetings
  • Key ResultIncrease the total number of sales leads by 40%.
  • Key ResultIncrease the total number of sales meetings by 30%.
  • Key ResultReduce the average time to close a sale by 30%.

OKRs to hit revenue milestones

  • ObjectiveAchieve $5,000,000 in quarterly revenue
  • Key ResultIncrease MRR from $1.5M to $1.8M
  • Key ResultSuccessfully expand revenue to EU market with $50K MRR coming from Europe
  • Key ResultAchieve 30% upsell to existing customers

OKRs to increase sales through channel partners

  • ObjectiveMake channel partners a significant part of our success
  • Key ResultGet $120,000 in ARR through channel partners
  • Key ResultRecruit 25 new channels partners in US and EU
  • Key ResultGenerate $20,000 in revenue for partners through our affiliate program

OKRs to build an Enterprise Sales effort

  • ObjectiveBecome a compelling offer for large and Enterprise customers
  • Key ResultSign 15 Enterprise customers with ACV >$60,000
  • Key ResultRecruit 3 Enterprise Sales specialists
  • Key ResultGenerate $3M in qualified Enterprise leads

OKRs to enable a better sales process

  • ObjectiveTurn sales into an efficient growth engine
  • Key ResultReduce Customer Acquisition Costs from $740 to $350
  • Key ResultIncrease inbound sales by 30%
  • Key ResultReduce the sales cycle from 9 to 3 months

OKRs to expand Sales to a new region

  • ObjectiveExpand revenue in Europe
  • Key ResultRecruit 10 resellers in Europe
  • Key Result10% of new sales are coming from EU customers
  • Key ResultGenerate a pipeline of $500K in Europe

OKRs to develop a winning sales strategy

  • ObjectiveDevelop a winning sales strategy
  • Key ResultImprove the cross-sell ration by 15%
  • Key ResultAchieve net sales of $12M
  • Key ResultReduce customer churn rate from 35% to 15%
  • Key ResultIncrease revenue/sales staff from $1.2k to $2k
  • Key ResultIncrease the Average Revenue Per Unit (ARPU) to $275

OKRs to grow sales effort in new markets

  • ObjectiveDevelop a strong presence in <country>
  • Key ResultAchieve 25K MRR in <country>
  • Key Result25% of new sales come from <country>
  • Key Result10 of top 100 companies in <country> are customers

OKRs to improve consulting services

  • ObjectiveDeliver an amazing experience to customers
  • Key ResultReduce time-to-completion of documentation projects by 30%
  • Key ResultReduce the number of documentation defects by 25%
  • Key ResultIncrease NPS from 0 to 30
  • ObjectiveCreate an incredible growth funnel
  • Key ResultBuild a pipeline of $200K
  • Key ResultIncrease average contract value by 20%
  • Key ResultIncrease win/rate percentage by 30%

OKRs to enter the US market

  • ObjectiveShift our sales effort to focus on the US market
  • Key ResultRecruit 10 sales partners in the US
  • TaskCreate partnership resources and templates
  • TaskCreate outreach script
  • TaskIdentify 50 potential partners
  • Key ResultGenerate a pipeline of $500K in the US
  • TaskGet a list of 1,000 companies to qualify
  • TaskRecruit new SDRs
  • TaskCreate sales playbook for the US market
  • Key Result20% of new sales come from the US
  • ObjectiveDevelop a strong voice in the US
  • Key Result20% of the Marketing Qualified Leads are coming from the US
  • Key ResultAttend 3 conferences in America
  • Key ResultOrganize 10 webinars for the US audience
  • TaskCreate a list of 30 tiers-1 guests for our webinars

Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.