OKRs examples for Sales
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Sales OKRs templates
The examples have Sales Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to boost Used Car Sales
Boost Used Car Sales
Increase the average transaction value for Used Cars by 10%
Enhance marketing campaigns highlighting value-added features and benefits of higher-end used cars
Offer attractive financing options to increase affordability and willingness to spend more
Implement a loyalty program to encourage repeat customers for higher transaction values
Train sales team to upsell additional services and accessories during car purchase
Achieve a conversion rate of 15% from leads to actual sales
Optimize website design and user experience to increase lead conversion rates
Implement targeted marketing campaigns to attract qualified leads
Analyze and optimize sales funnel to identify and remove any bottlenecks hindering conversions
Improve sales team training and provide effective sales scripts for better conversions
Improve customer satisfaction ratings related to Used Car purchases by 2 points
Increase the number of leads generated from online platforms by 20%
Optimize landing pages to improve conversion rates
Regularly analyze and adjust online marketing campaigns to improve lead generation
Implement SEO strategies to increase organic traffic and website visibility
Create compelling and targeted online advertisements for better audience engagement

OKRs to secure series A financing
Secure series A financing
Develop a compelling business plan and pitch deck
Conduct market research and identify target audience for business plan
Incorporate financial projections and ROI analysis to support the business plan and pitch deck
Clearly outline the problem, solution, and value proposition in the business plan
Create a visually appealing pitch deck with concise and engaging content
Achieve a 10% increase in investor meetings
Establish and maintain relationships with key industry influencers and networks to expand investor connections
Increase outreach efforts to potential investors through targeted email campaigns
Develop and deliver compelling presentations to attract investor interest and secure meetings
Utilize social media platforms to promote our company and engage with potential investors
Increase investor outreach by 50%
Create personalized email campaigns for targeted investor segments
Develop a comprehensive database of potential investors
Leverage social media platforms to engage with potential investors and share updates
Schedule regular investor meetings and webinar sessions to disseminate information
Receive positive feedback from at least 75% of the potential investors
Conduct thorough research on potential investors to understand their interests and preferences
Follow up with investors promptly, addressing any questions or concerns they may have
Deliver a compelling and concise presentation that clearly communicates the value proposition
Tailor pitch deck to highlight benefits and potential returns for investors
OKRs to increase account expansion by securing contract renewals for 90% of existing clients
Achieve a high rate of contract renewals for existing clients
Increase customer satisfaction rates by 15% via feedback surveys
Improve account management processes to reduce churn by 10%
Outperform monthly revenue targets by 20% to upsell and cross-sell
Launch a customer referral program to generate 30% new business from existing clients
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
Increase revenue through strategic account management
Develop and execute personalized account plans for top 3 accounts
Conduct 5 in-person meetings with key accounts to strengthen relationships
Identify 3 new growth opportunities within key accounts
Increase key account revenue by 10% through cross-selling and upselling
OKRs to expand BDR prospecting efforts into new target markets or industry segments
Increase BDR prospecting in untapped markets/segments
Develop customized messaging for each target market/segment
Identify 3 new markets/segments to target
Secure at least 2 new clients from the targeted markets/segments
Increase qualified leads generated from new markets/segments by 20%
OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
Boost BDR outreach response rates
Achieve a 20% increase in response rates within the quarter
Conduct a comprehensive analysis of current outreach tactics
Implement new outreach methods and tactics
Improve BDRs' knowledge of the product and value propositions
OKRs to increase the number of qualified leads generated by BDRs by 30%
Improve BDR performance to generate more qualified leads
Implement new outreach strategy to increase lead conversion by 10%
Increase BDR call volume by 20%
Increase email response rate by 25%
Improve lead qualification accuracy by 15%
OKRs to triple our revenue growth
Tripe our revenue growth
Increase revenue by 200%
Find 2 new channels to acquire customers
Evaluate pricing strategies
Increase sales and marketing efforts
Analyze current revenue sources to identify channels to invest in
Increase the average order value by 15%
Analyze current purchasing behaviors and identify areas for improvement
Develop strategies to entice customers to purchase more items in one order
Create special offers and discounts to encourage larger orders
Track progress and refine strategies as needed
Increase conversion rate by 10%
Analyze current sales funnel to identify areas for improvement
Implement targeted A/B testing to test changes to the user experience
Evaluate user experience to ensure it is optimized for conversion
Monitor and measure conversion rate to track progress and adjust strategy
OKRs to increase the number of sales meetings
Increase the number of sales meetings
Increase the total number of sales leads by 40%.
Increase the total number of sales meetings by 30%.
Reduce the average time to close a sale by 30%.
OKRs to hit revenue milestones
Achieve $5,000,000 in quarterly revenue
Increase MRR from $1.5M to $1.8M
Successfully expand revenue to EU market with $50K MRR coming from Europe
Achieve 30% upsell to existing customers
OKRs to increase sales through channel partners
Make channel partners a significant part of our success
Get $120,000 in ARR through channel partners
Recruit 25 new channels partners in US and EU
Generate $20,000 in revenue for partners through our affiliate program
OKRs to build an Enterprise Sales effort
Become a compelling offer for large and Enterprise customers
Sign 15 Enterprise customers with ACV >$60,000
Recruit 3 Enterprise Sales specialists
Generate $3M in qualified Enterprise leads
OKRs to enable a better sales process
Turn sales into an efficient growth engine
Reduce Customer Acquisition Costs from $740 to $350
Increase inbound sales by 30%
Reduce the sales cycle from 9 to 3 months
OKRs to expand Sales to a new region
Expand revenue in Europe
Recruit 10 resellers in Europe
10% of new sales are coming from EU customers
Generate a pipeline of $500K in Europe
OKRs to develop a winning sales strategy
Develop a winning sales strategy
Improve the cross-sell ration by 15%
Achieve net sales of $12M
Reduce customer churn rate from 35% to 15%
Increase revenue/sales staff from $1.2k to $2k
Increase the Average Revenue Per Unit (ARPU) to $275
OKRs to grow sales effort in new markets
Develop a strong presence in <country>
Achieve 25K MRR in <country>
25% of new sales come from <country>
10 of top 100 companies in <country> are customers
OKRs to improve consulting services
Deliver an amazing experience to customers
Reduce time-to-completion of documentation projects by 30%
Reduce the number of documentation defects by 25%
Increase NPS from 0 to 30
Create an incredible growth funnel
Build a pipeline of $200K
Increase average contract value by 20%
Increase win/rate percentage by 30%
OKRs to enter the US market
Shift our sales effort to focus on the US market
Recruit 10 sales partners in the US
Create partnership resources and templates
Create outreach script
Identify 50 potential partners
Generate a pipeline of $500K in the US
Get a list of 1,000 companies to qualify
Recruit new SDRs
Create sales playbook for the US market
20% of new sales come from the US
Develop a strong voice in the US
20% of the Marketing Qualified Leads are coming from the US
Attend 3 conferences in America
Organize 10 webinars for the US audience
Create a list of 30 tiers-1 guests for our webinars
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
OKRs to improve leadership skills
OKRs to enhance product value and user discovery speed
OKRs to expand Sales to a new region
OKRs to develop expertise in a specific field
OKRs to enhance company security standards to safeguard against potential threats
OKRs to foster inclusivity in the workplace
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples