OKRs examples for Sales
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Sales OKRs templates
The examples have Sales Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to boost Used Car Sales
Boost Used Car Sales
Increase the average transaction value for Used Cars by 10%
Enhance marketing campaigns highlighting value-added features and benefits of higher-end used cars- Offer attractive financing options to increase affordability and willingness to spend more
- Implement a loyalty program to encourage repeat customers for higher transaction values
- Train sales team to upsell additional services and accessories during car purchase
- Achieve a conversion rate of 15% from leads to actual sales
- Optimize website design and user experience to increase lead conversion rates
- Implement targeted marketing campaigns to attract qualified leads
- Analyze and optimize sales funnel to identify and remove any bottlenecks hindering conversions
- Improve sales team training and provide effective sales scripts for better conversions
- Improve customer satisfaction ratings related to Used Car purchases by 2 points
- Increase the number of leads generated from online platforms by 20%
- Optimize landing pages to improve conversion rates
- Regularly analyze and adjust online marketing campaigns to improve lead generation
- Implement SEO strategies to increase organic traffic and website visibility
- Create compelling and targeted online advertisements for better audience engagement
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OKRs to secure series A financing
- Secure series A financing
- Develop a compelling business plan and pitch deck
- Conduct market research and identify target audience for business plan
- Incorporate financial projections and ROI analysis to support the business plan and pitch deck
- Clearly outline the problem, solution, and value proposition in the business plan
- Create a visually appealing pitch deck with concise and engaging content
- Achieve a 10% increase in investor meetings
- Establish and maintain relationships with key industry influencers and networks to expand investor connections
- Increase outreach efforts to potential investors through targeted email campaigns
- Develop and deliver compelling presentations to attract investor interest and secure meetings
- Utilize social media platforms to promote our company and engage with potential investors
- Increase investor outreach by 50%
- Create personalized email campaigns for targeted investor segments
- Develop a comprehensive database of potential investors
- Leverage social media platforms to engage with potential investors and share updates
- Schedule regular investor meetings and webinar sessions to disseminate information
- Receive positive feedback from at least 75% of the potential investors
- Conduct thorough research on potential investors to understand their interests and preferences
- Follow up with investors promptly, addressing any questions or concerns they may have
- Deliver a compelling and concise presentation that clearly communicates the value proposition
- Tailor pitch deck to highlight benefits and potential returns for investors
OKRs to increase account expansion by securing contract renewals for 90% of existing clients
- Achieve a high rate of contract renewals for existing clients
- Increase customer satisfaction rates by 15% via feedback surveys
- Improve account management processes to reduce churn by 10%
- Outperform monthly revenue targets by 20% to upsell and cross-sell
- Launch a customer referral program to generate 30% new business from existing clients
OKRs to strengthen relationships with key accounts and identifying opportunities for growth
- Increase revenue through strategic account management
- Develop and execute personalized account plans for top 3 accounts
- Conduct 5 in-person meetings with key accounts to strengthen relationships
- Identify 3 new growth opportunities within key accounts
- Increase key account revenue by 10% through cross-selling and upselling
OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
- Boost BDR outreach response rates
- Achieve a 20% increase in response rates within the quarter
- Conduct a comprehensive analysis of current outreach tactics
- Implement new outreach methods and tactics
- Improve BDRs' knowledge of the product and value propositions
OKRs to increase the number of qualified leads generated by BDRs by 30%
- Improve BDR performance to generate more qualified leads
- Implement new outreach strategy to increase lead conversion by 10%
- Increase BDR call volume by 20%
- Increase email response rate by 25%
- Improve lead qualification accuracy by 15%
OKRs to triple our revenue growth
- Tripe our revenue growth
- Increase revenue by 200%
- Find 2 new channels to acquire customers
- Evaluate pricing strategies
- Increase sales and marketing efforts
- Analyze current revenue sources to identify channels to invest in
- Increase the average order value by 15%
- Analyze current purchasing behaviors and identify areas for improvement
- Develop strategies to entice customers to purchase more items in one order
- Create special offers and discounts to encourage larger orders
- Track progress and refine strategies as needed
- Increase conversion rate by 10%
- Analyze current sales funnel to identify areas for improvement
- Implement targeted A/B testing to test changes to the user experience
- Evaluate user experience to ensure it is optimized for conversion
- Monitor and measure conversion rate to track progress and adjust strategy
OKRs to increase the number of sales meetings
- Increase the number of sales meetings
- Increase the total number of sales leads by 40%.
- Increase the total number of sales meetings by 30%.
- Reduce the average time to close a sale by 30%.
OKRs to hit revenue milestones
- Achieve $5,000,000 in quarterly revenue
- Increase MRR from $1.5M to $1.8M
- Successfully expand revenue to EU market with $50K MRR coming from Europe
- Achieve 30% upsell to existing customers
OKRs to increase sales through channel partners
- Make channel partners a significant part of our success
- Get $120,000 in ARR through channel partners
- Recruit 25 new channels partners in US and EU
- Generate $20,000 in revenue for partners through our affiliate program
OKRs to build an Enterprise Sales effort
- Become a compelling offer for large and Enterprise customers
- Sign 15 Enterprise customers with ACV >$60,000
- Recruit 3 Enterprise Sales specialists
- Generate $3M in qualified Enterprise leads
OKRs to enable a better sales process
- Turn sales into an efficient growth engine
- Reduce Customer Acquisition Costs from $740 to $350
- Increase inbound sales by 30%
- Reduce the sales cycle from 9 to 3 months
OKRs to expand Sales to a new region
- Expand revenue in Europe
- Recruit 10 resellers in Europe
- 10% of new sales are coming from EU customers
- Generate a pipeline of $500K in Europe
OKRs to develop a winning sales strategy
- Develop a winning sales strategy
- Improve the cross-sell ration by 15%
- Achieve net sales of $12M
- Reduce customer churn rate from 35% to 15%
- Increase revenue/sales staff from $1.2k to $2k
- Increase the Average Revenue Per Unit (ARPU) to $275
OKRs to grow sales effort in new markets
- Develop a strong presence in <country>
- Achieve 25K MRR in <country>
- 25% of new sales come from <country>
- 10 of top 100 companies in <country> are customers
OKRs to improve consulting services
- Deliver an amazing experience to customers
- Reduce time-to-completion of documentation projects by 30%
- Reduce the number of documentation defects by 25%
- Increase NPS from 0 to 30
- Create an incredible growth funnel
- Build a pipeline of $200K
- Increase average contract value by 20%
- Increase win/rate percentage by 30%
OKRs to enter the US market
- Shift our sales effort to focus on the US market
- Recruit 10 sales partners in the US
- Create partnership resources and templates
- Create outreach script
- Identify 50 potential partners
- Generate a pipeline of $500K in the US
- Get a list of 1,000 companies to qualify
- Recruit new SDRs
- Create sales playbook for the US market
- 20% of new sales come from the US
- Develop a strong voice in the US
- 20% of the Marketing Qualified Leads are coming from the US
- Attend 3 conferences in America
- Organize 10 webinars for the US audience
- Create a list of 30 tiers-1 guests for our webinars
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve leadership skills
- OKRs to enhance product value and user discovery speed
- OKRs to expand Sales to a new region
- OKRs to develop expertise in a specific field
- OKRs to enhance company security standards to safeguard against potential threats
- OKRs to foster inclusivity in the workplace
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples