Sales OKRs
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
Examples of OKRs for Sales
The examples have Sales Objectives and Key Results, but they may also include the tasks that can help you get there.
You'll find 11 OKRs examples for Sales below, and some extra tips to write better quarterly plans at the end.
OKRs to hit revenue milestones
Achieve $5,000,000 in quarterly revenue
Increase MRR from $1.5M to $1.8M
Successfully expand revenue to EU market with $50K MRR coming from Europe
Achieve 30% upsell to existing customers
OKRs to expand Sales to a new region
Expand revenue in Europe
Recruit 10 resellers in Europe
10% of new sales are coming from EU customers
Generate a pipeline of $500K in Europe
OKRs to grow sales effort in new markets
Develop a strong presence in <country>
Achieve 25K MRR in <country>
25% of new sales come from <country>
10 of top 100 companies in <country> are customers
OKRs to enter the US market
Shift our sales effort to focus on the US market
Recruit 10 sales partners in the US
Create partnership resources and templates
Create outreach script
Identify 50 potential partners
Generate a pipeline of $500K in the US
Get a list of 1,000 companies to qualify
Recruit new SDRs
Create sales playbook for the US market
20% of new sales come from the US
Develop a strong voice in the US
20% of the Marketing Qualified Leads are coming from the US
Attend 3 conferences in America
Organize 10 webinars for the US audience
Create a list of 30 tiers-1 guests for our webinars
OKRs to increase sales through channel partners
Make channel partners a significant part of our success
Get $120,000 in ARR through channel partners
Recruit 25 new channels partners in US and EU
Generate $20,000 in revenue for partners through our affiliate program
OKRs to build an Enterprise Sales effort
Become a compelling offer for large and Enterprise customers
Sign 15 Enterprise customers with ACV >$60,000
Recruit 3 Enterprise Sales specialists
Generate $3M in qualified Enterprise leads
OKRs to improve consulting services
Deliver an amazing experience to customers
Reduce time-to-completion of documentation projects by 30%
Reduce the number of documentation defects by 25%
Increase NPS from 0 to 30
Create an incredible growth funnel
Build a pipeline of $200K
Increase average contract value by 20%
Increase win/rate percentage by 30%
OKRs to enable a better sales process
Turn sales into an efficient growth engine
Reduce Customer Acquisition Costs from $740 to $350
Increase inbound sales by 30%
Reduce the sales cycle from 9 to 3 months
OKRs to develop a winning sales strategy
Develop a winning sales strategy
Improve the cross-sell ration by 15%
Achieve net sales of $12M
Reduce customer churn rate from 35% to 15%
Increase revenue/sales staff from $1.2k to $2k
Increase the Average Revenue Per Unit (ARPU) to $275
OKRs to increase the number of sales meetings
Increase the number of sales meetings
Increase the total number of sales leads by 40%.
Increase the total number of sales meetings by 30%.
Reduce the average time to close a sale by 30%.
OKRs to triple our revenue growth
Tripe our revenue growth
Increase revenue by 200%
Find 2 new channels to acquire customers
Evaluate pricing strategies
Increase sales and marketing efforts
Analyze current revenue sources to identify channels to invest in
Increase the average order value by 15%
Analyze current purchasing behaviors and identify areas for improvement
Develop strategies to entice customers to purchase more items in one order
Create special offers and discounts to encourage larger orders
Track progress and refine strategies as needed
Increase conversion rate by 10%
Analyze current sales funnel to identify areas for improvement
Implement targeted A/B testing to test changes to the user experience
Evaluate user experience to ensure it is optimized for conversion
Monitor and measure conversion rate to track progress and adjust strategy
Not seeing what you need?
You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
How to track your OKRs?
It's important to establish a cadence of check-ins for your OKRs for Sales.
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples