Sales OKRs

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

Examples of OKRs for Sales

The examples have Sales Objectives and Key Results, but they may also include the tasks that can help you get there.

You'll find 11 OKRs examples for Sales below, and some extra tips to write better quarterly plans at the end.

OKRs to hit revenue milestones

  • ObjectiveAchieve $5,000,000 in quarterly revenue
  • Key ResultIncrease MRR from $1.5M to $1.8M
  • Key ResultSuccessfully expand revenue to EU market with $50K MRR coming from Europe
  • Key ResultAchieve 30% upsell to existing customers

OKRs to expand Sales to a new region

  • ObjectiveExpand revenue in Europe
  • Key ResultRecruit 10 resellers in Europe
  • Key Result10% of new sales are coming from EU customers
  • Key ResultGenerate a pipeline of $500K in Europe

OKRs to grow sales effort in new markets

  • ObjectiveDevelop a strong presence in <country>
  • Key ResultAchieve 25K MRR in <country>
  • Key Result25% of new sales come from <country>
  • Key Result10 of top 100 companies in <country> are customers

OKRs to enter the US market

  • ObjectiveShift our sales effort to focus on the US market
  • Key ResultRecruit 10 sales partners in the US
  • TaskCreate partnership resources and templates
  • TaskCreate outreach script
  • TaskIdentify 50 potential partners
  • Key ResultGenerate a pipeline of $500K in the US
  • TaskGet a list of 1,000 companies to qualify
  • TaskRecruit new SDRs
  • TaskCreate sales playbook for the US market
  • Key Result20% of new sales come from the US
  • ObjectiveDevelop a strong voice in the US
  • Key Result20% of the Marketing Qualified Leads are coming from the US
  • Key ResultAttend 3 conferences in America
  • Key ResultOrganize 10 webinars for the US audience
  • TaskCreate a list of 30 tiers-1 guests for our webinars

OKRs to increase sales through channel partners

  • ObjectiveMake channel partners a significant part of our success
  • Key ResultGet $120,000 in ARR through channel partners
  • Key ResultRecruit 25 new channels partners in US and EU
  • Key ResultGenerate $20,000 in revenue for partners through our affiliate program

OKRs to build an Enterprise Sales effort

  • ObjectiveBecome a compelling offer for large and Enterprise customers
  • Key ResultSign 15 Enterprise customers with ACV >$60,000
  • Key ResultRecruit 3 Enterprise Sales specialists
  • Key ResultGenerate $3M in qualified Enterprise leads

OKRs to improve consulting services

  • ObjectiveDeliver an amazing experience to customers
  • Key ResultReduce time-to-completion of documentation projects by 30%
  • Key ResultReduce the number of documentation defects by 25%
  • Key ResultIncrease NPS from 0 to 30
  • ObjectiveCreate an incredible growth funnel
  • Key ResultBuild a pipeline of $200K
  • Key ResultIncrease average contract value by 20%
  • Key ResultIncrease win/rate percentage by 30%

OKRs to enable a better sales process

  • ObjectiveTurn sales into an efficient growth engine
  • Key ResultReduce Customer Acquisition Costs from $740 to $350
  • Key ResultIncrease inbound sales by 30%
  • Key ResultReduce the sales cycle from 9 to 3 months

OKRs to develop a winning sales strategy

  • ObjectiveDevelop a winning sales strategy
  • Key ResultImprove the cross-sell ration by 15%
  • Key ResultAchieve net sales of $12M
  • Key ResultReduce customer churn rate from 35% to 15%
  • Key ResultIncrease revenue/sales staff from $1.2k to $2k
  • Key ResultIncrease the Average Revenue Per Unit (ARPU) to $275

OKRs to increase the number of sales meetings

  • ObjectiveIncrease the number of sales meetings
  • Key ResultIncrease the total number of sales leads by 40%.
  • Key ResultIncrease the total number of sales meetings by 30%.
  • Key ResultReduce the average time to close a sale by 30%.

OKRs to triple our revenue growth

  • ObjectiveTripe our revenue growth
  • Key ResultIncrease revenue by 200%
  • TaskFind 2 new channels to acquire customers
  • TaskEvaluate pricing strategies
  • TaskIncrease sales and marketing efforts
  • TaskAnalyze current revenue sources to identify channels to invest in
  • Key ResultIncrease the average order value by 15%
  • TaskAnalyze current purchasing behaviors and identify areas for improvement
  • TaskDevelop strategies to entice customers to purchase more items in one order
  • TaskCreate special offers and discounts to encourage larger orders
  • TaskTrack progress and refine strategies as needed
  • Key ResultIncrease conversion rate by 10%
  • TaskAnalyze current sales funnel to identify areas for improvement
  • TaskImplement targeted A/B testing to test changes to the user experience
  • TaskEvaluate user experience to ensure it is optimized for conversion
  • TaskMonitor and measure conversion rate to track progress and adjust strategy

Not seeing what you need?

You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

How to track your OKRs?

It's important to establish a cadence of check-ins for your OKRs for Sales.

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.