15 customisable OKR examples for Social Media Marketing Team

What are Social Media Marketing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Marketing Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media Marketing Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Social Media Marketing Team OKRs examples

You will find in the next section many different Social Media Marketing Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to stay informed on influencer trends and social media hype

2. OKRs to amplify lead generation via social media platforms

3. OKRs to establish a formidable brand presence

4. OKRs to boost brand visibility through enhanced focus on major supplies

5. OKRs to achieve a 20% upsurge in organic traffic for designated categories

6. OKRs to boost brand awareness through strategic social media marketing

7. OKRs to amplify brand popularity and reach across all digital platforms

8. OKRs to enhance marketing effectiveness and reach

9. OKRs to increase player base by 20%

10. OKRs to boost subscription to AI Quick Bytes newsletter

11. OKRs to enhance outreach with effective marketing strategies and brand visibility

12. OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies

13. OKRs to enhance overall business visibility

14. OKRs to successfully launch and sell my online course

15. OKRs to enhance the effectiveness of our marketing strategy

Social Media Marketing Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Social Media Marketing Team OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Marketing Team OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost the sales performance to reach 1.44 million
  sales-performancecustomer-attractionsales-managermarketing-strategistsales-teammarketing-team
• OKRs to develop and implement an impactful spending proposal
  spending-proposaloperational-line-itemsdepartment-headspending-proposal-analystfinance-departmentoperations-team
• OKRs to enhance overall Identity and Access Management system
  access-managementmulti-factor-authenticationsystem-admincybersecurity-trainersystem-management-teamtraining-and-development-team
• OKRs to secure two contracts with value at least $300,000
  high-value-contractsbusiness-proposal-presentationssales-managerbusiness-development-managersales-teambusiness-development-team
• OKRs to enhance comprehensive proficiency in product knowledge
  product-knowledgecustomer-queriesproduct-trainercustomer-service-representativetraining-teamcustomer-support-team
• OKRs to enhance the organization's information technology efficiency and security
  information-technologysecurityit-operations-managerit-support-specialistit-operations-teamit-support-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

1 Create your workspace

2 Build plans in seconds with AI

3Track your progress

Get started →Learn more about Tability