Discover Tability AI: the AI platform that helps you drive OKRs, strategies and metrics

10 OKR examples for Marketing Team

What are Marketing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Team to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing Team OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Marketing Team OKRs examples

You will find in the next section many different Marketing Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to increase contract bookings significantly

  • ObjectiveIncrease contract bookings significantly
  • KRGenerate 10% more qualified leads through targeted marketing campaigns
  • TaskImplement targeted marketing strategies across various platforms
  • TaskIdentify customer demographics for highly personalized ads
  • TaskEvaluate and optimize campaigns based on lead generation metrics
  • KRSecure 15% more contract bookings compared to last quarter over the next quarter
  • TaskIncrease marketing efforts towards client acquisition
  • TaskImprove and promote contract discount incentives
  • TaskIdentify and target new potential clients for contract bookings
  • KRImprove contract completion rate to 85% with no escalation or issues
  • TaskImplement thorough contract review to find potential obstacles
  • TaskConduct continuous improvement training for better contract execution
  • TaskProvide timely support and guidance to the contracting team
Tability

2OKRs to enhance collaboration and performance in the marketing team

  • ObjectiveEnhance collaboration and performance in the marketing team
  • KRIncrease the number of joint projects by 50% to promote collaboration
  • TaskFollow-up aggressively on project proposals until closure
  • TaskIdentify potential partners for collaboration in shared fields
  • TaskPropose joint-venture ideas to potential partner organizations
  • KRImprove overall project efficiency by 30% through streamlined team processes
  • TaskImplement a robust project management software for better task tracking
  • TaskConduct workshops to enhance team collaboration and communication skills
  • TaskRegularly review and refine team processes to boost productivity
  • KRImplement fortnightly team-building activities to enhance cooperation by 20%
  • TaskSchedule bi-weekly team-building sessions within work hours
  • TaskMonitor and measure cooperation progress post-activity
  • TaskIdentify engaging team-building activities suitable for all team members

3OKRs to increase conversion rate of free subscribers to paid subscribers

  • ObjectiveIncrease conversion rate of free subscribers to paid subscribers
  • KRRelease two new premium features exclusive for paid subscribers
  • TaskDevelop detailed specifications for the two new premium features
  • TaskPlan a marketing campaign to promote the new features
  • TaskExecute a testing procedure to ensure feature efficiency
  • KRImplement a new marketing strategy to increase free to paid user conversions by 15%
  • TaskCreate incentivized referral programs for paid users
  • TaskImplement targeted email campaigns to drive conversion
  • TaskDevelop premium features that add significant value to paid plans
  • KRConduct 3 A/B tests monthly to improve landing page conversion rates by 20%
  • TaskIdentify key elements of landing page to test
  • TaskAnalyze data and apply successful changes
  • TaskDevelop and implement A/B versions

4OKRs to strengthen and expand our outbound marketing efforts

  • ObjectiveStrengthen and expand our outbound marketing efforts
  • KRIncrease the outbound marketing leads by 25%
  • TaskDevelop a compelling cold outreach script
  • TaskIncrease number of weekly emails by 25%
  • TaskImplement paid social media advertising
  • KRImplement 3 new outbound marketing strategiessuccessfully
  • TaskResearch and identify three new outbound marketing strategies
  • TaskDevelop a detailed, step-by-step implementation plan
  • TaskExecute the plan and monitor its success
  • KRAchieve a 10% improvement in the conversion rate of outbound leads
  • TaskOptimize website's user interface for increased user engagement
  • TaskImplement personalized and targeted email marketing strategies
  • TaskEnhance after-sales service and customer support

5OKRs to drive R2 million in monthly sales

  • ObjectiveDrive R2 million in monthly sales
  • KRUpsell to existing customers, boosting average order value by 10%
  • TaskTrain sales team on effective upselling techniques
  • TaskAnalyze purchase history to identify potential products for upselling
  • TaskImplement a reward scheme for larger purchases
  • KRIncrease weekly lead generation by 20%
  • TaskEnhance SEO on our company website
  • TaskPersonalize email marketing strategy
  • TaskImplement a daily social media advertising campaign
  • KRImprove conversion rate to 15% from current baseline
  • TaskImplement A/B testing to optimize landing page
  • TaskDevelop more targeted marketing campaigns
  • TaskEnhance product descriptions and visuals

6OKRs to increase Atlassian licensing sales by 50%

  • ObjectiveIncrease Atlassian licensing sales by 50%
  • KRIncrease the average purchase value of Atlassian licenses by 10%
  • KRAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • KRIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • KRIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points

7OKRs to amplify sales of IT services and staff augmentation

  • ObjectiveAmplify sales of IT services and staff augmentation
  • KRImprove lead conversion rates by 10% through targeted sales initiatives
  • KRUpscale IT staff augmentation sales by 20%
  • TaskInitiate upselling and cross-selling training for sales team
  • TaskDevelop specialized sales pitch and strategies for upscale clients
  • TaskIdentify potential markets for higher-end IT staff augmentation
  • KRAchieve a 15% increase in new contract signings for IT services
  • TaskEnhance sales strategies to attract potential customers
  • TaskDevelop and implement targeted marketing campaigns for IT services
  • TaskImprove service offerings based on customer feedback

8OKRs to accelerate growth to reach a $33 mln yearly revenue target

  • ObjectiveAccelerate growth to reach a $33 mln yearly revenue target
  • KRImprove upselling strategies to boost average order value by 10%
  • TaskTrain staff on effective upselling and cross-selling techniques
  • TaskDevelop limited-time promotional offers to encourage larger purchases
  • TaskImplement product recommendation algorithms on the website
  • KRAcquire 15 new high-value customers
  • TaskDevelop a targeted marketing strategy for potential high-value customers
  • TaskImplement a customer referral program with enticing incentives
  • TaskEnhance sales presentations to highlight value and benefits
  • KRIncrease monthly sales revenue by 20%
  • TaskImplement an upselling strategy into daily sales efforts
  • TaskEnhance marketing efforts to broaden customer reach
  • TaskImprove customer retention through loyalty programs
Tability

9OKRs to scale product offering with multi-tenant apps

  • ObjectiveScale product offering with multi-tenant apps
  • KRLaunch 3 new multi-tenant apps to diversify our offer
  • TaskIdentify potential markets for multi-tenant app development
  • TaskStrategize a marketing plan for newly developed apps
  • TaskAssemble a dedicated project team for app creation
  • KRIncrease customer base using multi-tenant apps by 25%
  • TaskImplement referral programs to incentivize app sharing
  • TaskLaunch marketing campaigns to promote new multi-tenant apps
  • TaskDevelop multi-tenant apps targeting untapped audience segments
  • KRImprove the usage rate of multi-tenant apps by 20%
  • TaskImplement user-friendly guided tours within the app
  • TaskProvide timely support and efficient problem resolution
  • TaskLaunch marketing campaigns highlighting app benefits

10OKRs to successfully scale up our sales pipeline

  • ObjectiveSuccessfully scale up our sales pipeline
  • KRImprove conversion rate of leads to sales by 20%
  • TaskImplement targeted email marketing strategy to nurture leads
  • TaskTrain sales team on effective closing techniques
  • TaskOptimize website for easier checkout process
  • KRRaise average sales order value by 10%
  • TaskOffer bundled products at a discounted price
  • TaskImplement upselling techniques and strategies
  • TaskEnhance personalized customer recommendations
  • KRIncrease weekly sales leads by 15%
  • TaskImprove product demonstrations to convert interest into sales leads
  • TaskTrain sales team to better identify and capture potential leads
  • TaskEnhance digital marketing strategies to reach a broader audience

Marketing Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Marketing Team OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing Team OKR templates

We have more templates to help you draft your team goals and OKRs.