Marketing OKRs
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
Examples of OKRs for Marketing
We've added Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.
You'll find 16 OKRs examples for Marketing below, and some extra tips to write better quarterly plans at the end.
OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program
Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Check Ahrefs report and fix SEO issues
Hire writer to post every week
Increase content-to-lead conversion to 9%
Add CTAs on all content websites
OKRs to improve our email Marketing activities
Launch a weekly newsletter
Reach a click-through rate of 45% for email newsletters
Convert 15% of newsletter click-through to demo requests
Maximize email marketing efforts
Drive a 150% increase in webinar registrations through targeted emails
Boost e-book downloads by 25% through an email campaign
Design new email templates
OKRs to become the brand leader in our category
Become the brand leader in our category
Reduce customer acquisition costs (CAC) by 10%
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
Grow Share of Voice (SOV) from 40% to 65%
Increase market share from 25% to 40%
Grow Share of Wallet (SAW) from 25% to 60%
OKRs to get a solid growth engine
Create a solid growth engine
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
OKRs to increase leads through Inbound Marketing
Increase visitors to the new product landing page
Drive a 20% increase in click-through rates in the customer newsletter
Refine organic search to drive website visitor
Drive inbound marketing leads
Increase white paper downloads by 15%
Boost contact form submission by 30%
OKRs to increase SEO performance
Become the #1 online resource for the problem we solve
Secure 45 high-quality backlinks from industry influences and publications
Get 30% more organic visits to our online resources
We rank in top 5 results for 60% of our targeted keywords in Google
OKRs to develop paid acquisition channels
Paid Marketing is a new channel for leads growth
20% of new leads come from paid acquistion
Generate $10K MRR from paid acquisition channels
Bring Customer Acquisition Costs (CAC) down to $500
OKRs to generate significant growth through Content Marketing
Increase brand awareness through engagement with industry thought leaders
Secure five published interviews on industry websites
Co-publish a thought leadership white paper with leading analyst
Improve blog readership
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites
Boost blog subscribers by 30%
OKRs to triple our website traffic
Get 3x more traffic to our website
Increase unique page views to 300,000
Create a content marketing plan to promote existing content
Create a targeted email campaign to drive traffic to high-value pages
Increase engagement through social media campaigns
Monitor and optimize website performance to improve page loading speed
Improve ads to get CTR of 5%
Review existing ads for relevance and effectiveness
Analyze the best performing ad campaigns for insights
Create new ads with a focus on high-converting keywords
Test different ad variations to determine the highest CTR
Grow blog traffic share to be 30% of all website traffic
OKRs to build a strong and consistent brand
Build a strong, consistent brand
80% of people can clearly identify our brand vs. other competitors in blind tests
Our brand guidelines cover 100% of our public facing assets
All websites/emails/keynotes are using the new brand guidelines
OKRs to reach $100,000 ARR in app stores without paid marketing
Achieve $100K ARR through organic traffic
Triple installs thanks to localization
Localize title, subtitles, screenshots, description and keywords
Increase revenue growth by 60%
A/B test screenshots on Google Play
Sign up for App Store Optimization tool (https://appradar.com/)
A/B test screenshots and icons on App StoreS
Survey users to understand their core keywords
OKRs to improve visibility on socials
Build a significant social media presence for the brand
Get 250 positive mentions on Twitter and Linkedin
Reach a total audience of 10k across all channels
2.5% average engagement on promoted posts
Run 10 collaborations with relevant content creators
Build a detailed project brief
Create a list of relevant content creators
OKRs to use Event Marketing to drive outbound leads
Hold the first annual user conference
Register 250 attendees
Drive $500,000 in upsell/cross-sell revenue from event
Drive outbound marketing efforts
Secure two keynote speaking slots at industry events
Increase event-driven leads by 25%
OKRs to provide the best Marketing solution
Provide the most powerful marketing solution ever
Improve Return on Advertising Spend (RoAS) by 45%
Increase engagement rate by 20%
Improve Click Through Rate (CTR) from 0.85% to 1.5%
Improve Average Time to Conversion from 27 days to 7 days
Reduce cost per lead from $730 to $600
OKRs to implement ad-tracking with Google
Improve tracking and analytics
Increase the number of events tracked from 10 to 100
Implement click-tracking for main actions
Create funnels for the core user journeys
All websites have Google Ads tracking properly setup
Install tracking on all websites
Sync Google Ads and Google Analytics content
Check that conversions are firing properly
OKRs to optimize SEO readiness
Significantly improve our SEO performance
Identify and fix all broken links
Add meta description and titles to 100% of website pages
Identify missing pages via Ahrefs
Create project page to track completion
Reduce load time of pages to be under 1s
Cache website content for faster loading times
Not seeing what you need?
You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
How to track your OKRs?
It's important to establish a cadence of check-ins for your OKRs for Marketing.
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples