15 customisable OKR examples for Marketing
What are Marketing OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Marketing OKRs examples
We've added many examples of Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach
Deepen WIMU penetration in Latin America using the marketing-influenced deals approach
Acquire 25 new WIMU partner memberships by end of quarter
Outline and implement a referral reward program
Organize partnership outreach events or webinars
Create a compelling WIMU partner membership marketing campaign
Increase cross-border WIMU deals by 30% quarter-over-quarter
Strengthen relationships with cross-border partners
Develop and implement targeted marketing strategies
Identify potential markets and analyse their success potential for WIMU deals
Enhance marketing campaign's reach to hit 200,000 engagements across Latin America
Research popular social platforms in Latin America
Create engaging content tailored to the demographic
Implement targeted paid advertisements
2. OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
Ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
Complete SFMC essential training modules with a score of 85% within the first month
Review and understand SFMC course materials
Aim to achieve a minimum 85% score
Complete all necessary training modules
Successfully set up 3 marketing campaigns using SFMC by the second month
Implement campaigns using Salesforce Marketing Cloud (SFMC)
Identify objectives and target audience for each marketing campaign
Create engaging content tailored to each campaign objective
Attain a 20% increase in marketing campaign effectiveness using SFMC by quarter-end
Implement and test new strategies in SFMC
Evaluate past SFMC campaign data to identify improvement areas
Develop new strategies based on data insights
3. OKRs to boost promotion conversions from Hubspot marketing emails
Boost promotion conversions from Hubspot marketing emails
Decrease email bounce rate to less than 2% by refining recipient list
Analyze and segment email recipient list based on engagement
Implement a double opt-in subscription process
Remove inactive and invalid email addresses periodically
Deploy A/B testing on emails to improve engagement by 5%
Identify key metrics to measure improved engagement
Create two distinct email variations for testing
Analyze A/B test data, determine successful strategy
Achieve a 15% increase in conversion rates from marketing emails by quarter end
Personalize email content to engage recipients better
Improve email subject lines for increased open rates
Implement A/B tests to optimize click-through rates
4. OKRs to enhance triggering and conversion rates through effective marketing strategies
Enhance triggering and conversion rates through effective marketing strategies
Elevate conversion rates by 10% via optimizing the website's landing page
Improve loading speed of the landing page
Create engaging, relevant content for the audience
Conduct A/B testing on various landing page designs
Boost social media engagement by 30% through regular, quality content posting
Develop engaging, relevant content that encourages interaction
Create a consistent posting schedule for all social media platforms
Implement promotional strategies to increase post visibility
Increase the Open Rate of marketing emails by 25%
Segment email list for targeted, personalized content
Test different sending times and days
Improve subject lines to be more enticing and relevant
5. OKRs to enhance marketing and operations efficiency at the center
Enhance marketing and operations efficiency at the center
Reduce marketing overhead costs by 20%
Implement digital marketing strategies to reduce traditional advertising costs
Consolidate marketing vendors to achieve economies of scale
Streamline project management processes within the marketing team
Achieve a 15% increase in generated leads through optimized marketing strategies
Tailor content to audience using analytics data
Implement A/B testing for all marketing campaigns
Enhance SEO techniques to improve online presence
Improve operational processing speed by 25%
Provide staff training on efficiency and speed-enhancing techniques
Streamline processes, eliminate redundancies or bottlenecks
Implement latest high-speed software in operational processes
6. OKRs to establish definitive guidelines for all marketing functions
Establish definitive guidelines for all marketing functions
Improve adherence to marketing principles, reducing deviation in marketing activities by 40%
Establish penalties for unnecessary deviations from set standards
Develop a review process ensuring alignment with marketing principles
Implement regular training sessions on fundamental marketing principles
Implement marketing principles across all teams, increasing alignment by 50%
Track and measure alignment progress periodically
Develop a unified strategic marketing plan for company alignment
Conduct workshops on essential marketing principles for all teams
Formulate 5 universal marketing principles that enhance ROI by 30%
Develop and detail five universal marketing principles
Research universal marketing principles in successful campaigns
Identify current successful marketing strategies that increase ROI
7. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Achieve 15% increase in website traffic via personalized email marketing campaigns
Analyze and adjust campaigns based on metrics
Identify target audience for personalized email marketing
Develop engaging, personalized email content
Secure at least 10 qualified leads from top-tier target accounts each month
Initiate contact and nurture relationships with leads
Identify and research top-tier target accounts
Develop personalized outreach strategies for each account
Garner a 30% increase in social media following through targeted content promotion
Identify and analyze the audience's content interests
Develop and implement a tailored content strategy
Regularly monitor and optimize content performance
8. OKRs to enhance visibility and effectiveness of Fintech marketing operations
Enhance visibility and effectiveness of Fintech marketing operations
Increase conversion rates by 25% through optimization of marketing funnels
Analyze current marketing funnel for potential improvements
Implement A/B testing strategies on landing pages
Enhance user experience and navigation on the website
Secure 10 new high-value partnerships for cooperative marketing ventures
Develop tailored partnership proposals
Identify potential partners in target market
Initiate engagement and negotiations
Boost website traffic by 30% with strategic SEO and content marketing
Develop valuable, SEO-optimized content
Monitor and analyze website traffic data regularly
Research relevant keywords for strategic SEO implementation
9. OKRs to boost revenue contribution from email marketing
Boost revenue contribution from email marketing
Increase email subscriber base by 25%
Implement a high-converting pop-up subscription form on the website
Promote the email newsletter on all social media platforms
Offer exclusive content for subscribers only
Achieve an open rate of 30% for all marketing emails
Craft engaging, personalized subject lines for each email
Regularly test and optimize email content
Segment email lists for targeted marketing
Increase conversion rate from email traffic to 5%
Implement personalized email marketing strategies
Optimize email design for mobile users
A/B test different subject lines and call-to-actions
10. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
Enhance knowledge on marketing and branding for B2B SaaS product optimization
Improve trial-to-subscription conversion rate by 20% through marketing strategies
Implement personalized email marketing campaigns
Run targeted social media promotions
Enhance product sign-up and onboarding process
Increase brand awareness, achieving 15% growth in organic website traffic
Develop engaging social media campaigns
Collaborate with influencers for product promotion
Implement SEO strategies to improve search engine rankings
Complete three practical marketing and branding courses focused on B2B SaaS
Consistently participate and complete the chosen courses
Enroll in three selected marketing and branding courses
Research reputable online platforms offering B2B SaaS marketing courses
11. OKRs to enhance the effectiveness of our marketing strategy
Enhance the effectiveness of our marketing strategy
Improve email marketing open rates by 30%
Test various email send times for maximum visibility
Segment email list for personalized content delivery
Optimize email subject lines for relevancy and engagement
Drive website traffic up by 25%
Develop sponsored content or collaborations with related influential blogs
Utilize social media platforms for promotion and link sharing
Implement SEO techniques to improve site visibility in search engine results
Increase social media engagement by 40%
Launch a weekly interactive quiz or contest on all platforms
Initiate collaborations with relevant influencers or brand ambassadors
Regularly post shareable, high-quality content relative to your audience
12. OKRs to streamline marketing campaign processes for improved efficiency and consistency
Streamline marketing campaign processes for improved efficiency and consistency
Improve campaign performance tracking by implementing a centralized analytics dashboard
Select and implement a suitable analytics dashboard platform for centralized data monitoring
Identify the key metrics to be tracked and establish a standardized reporting format
Train the team members on how to access and utilize the new analytics dashboard effectively
Assess the current tracking methods and identify gaps or areas of improvement
Decrease average time spent on campaign creation and execution by 20%
Increase campaign approval time by 30% through streamlined review and feedback processes
Train all team members on efficient review and feedback techniques
Implement an online collaboration tool for real-time feedback and reviews
Conduct regular process audits to identify bottlenecks and optimize the approval workflow
Establish clear review deadlines and hold stakeholders accountable for on-time feedback
Achieve 95% adherence to standardized campaign templates across all teams and groups
Conduct training sessions on standardized campaign templates for all teams and groups
Establish a communication channel to address questions and provide support for template adherence
Regularly monitor and provide feedback on adherence to standardized campaign templates
Develop clear and concise guidelines for using standardized campaign templates
13. OKRs to strengthen and Revitalize Marketing Department Functionality
Strengthen and Revitalize Marketing Department Functionality
Implement two new strategic marketing initiatives
Identify potential marketing initiatives based on current market trends
Implement and monitor the effectiveness of the new initiatives
Develop detailed plans and goals for two chosen initiatives
Increase team productivity by 25% measured through KPIs
Incentivize timely task completion with rewards
Provide training for efficient project management tools
Implement daily stand-up meetings to streamline communication
Achieve 30% rise in positive customer feedback on marketing efforts
Increase frequency of customer satisfaction surveys and feedback requests
Revamp marketing strategies based on customers' preferences and needs
Streamline communication channels for better customer engagement
14. OKRs to increase contract bookings significantly
Increase contract bookings significantly
Generate 10% more qualified leads through targeted marketing campaigns
Implement targeted marketing strategies across various platforms
Identify customer demographics for highly personalized ads
Evaluate and optimize campaigns based on lead generation metrics
Secure 15% more contract bookings compared to last quarter over the next quarter
Increase marketing efforts towards client acquisition
Improve and promote contract discount incentives
Identify and target new potential clients for contract bookings
Improve contract completion rate to 85% with no escalation or issues
Implement thorough contract review to find potential obstacles
Conduct continuous improvement training for better contract execution
Provide timely support and guidance to the contracting team
15. OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program
Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Check Ahrefs report and fix SEO issues
Hire writer to post every week
Increase content-to-lead conversion to 9%
Add CTAs on all content websites
Marketing OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to implement Crowdstrike enterprise endpoint security with new features
OKRs to increase platform onboarding efficiency
OKRs to improve our team's productivity and efficiency
OKRs to forge symbiotic relations with key stakeholders for expertise promotion
OKRs to accelerate user growth for SaaS product
OKRs to enhance proficiency in requirements assessment for personal development
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/hi_tabby.abf06789.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/magic_tabby.7ff0a69b.png)
![Signup](https://tability-templates-v2.vercel.app/_next/static/media/track_tabby.c131e286.png)