OKRs examples for Marketing

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read more about the meaning of OKRs online.

How to use these templates?

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Marketing OKRs templates

We've added Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.

OKRs to increase LinkedIn activity on the company page

  • ObjectiveIncrease LinkedIn activity on the company page
  • Key ResultEngage 20% of our followers with the first 5 posts by month 2
  • TaskMonitor and respond to comments and messages swiftly
  • TaskPromote posts across various social media platforms
  • TaskCreate engaging content tailored to follower's interests
  • Key ResultSchedule and create content for 5 LinkedIn posts by the end of month 1
  • TaskIdentify key topics for five LinkedIn posts
  • TaskSet exact dates to publish each post
  • TaskDraft creative content for each post
  • Key ResultComplete and publish remaining 5 posts ensuring 30% audience engagement by month 3
  • TaskWrite, edit, and finalize the remaining 5 blog posts
  • TaskPromote each post effectively to ensure 30% of audience interaction
  • TaskUse analytics to craft audience-engaging content for each post
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OKRs to scale the startup to achieve unicorn status

  • ObjectiveScale the startup to achieve unicorn status
  • Key ResultExpand customer base by acquiring 100 new clients
  • TaskIdentify target market segments and prioritize based on potential revenue and fit
  • TaskDevelop targeted marketing campaigns to attract potential clients from identified segments
  • TaskEstablish strategic partnerships with complementary businesses to leverage their customer base
  • TaskImplement referral program to encourage existing clients to refer friends and colleagues
  • Key Resultsecure $10 million in funding from investors
  • TaskIdentify and approach potential investors with a tailored and persuasive investment proposal
  • TaskDevelop and demonstrate a solid growth strategy and execution plan to convince investors
  • TaskCreate a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
  • TaskConduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
  • Key ResultIncrease monthly revenue by 30%
  • Key ResultAchieve a user retention rate of 80%
  • TaskImplement personalized notifications and incentives to encourage users to stay active
  • TaskImprove user onboarding process to enhance engagement and reduce churn
  • TaskContinuously analyze user behavior data to optimize the app experience and prevent attrition
  • TaskConduct regular user surveys to identify pain points and address them promptly

OKRs to increase Ad Ranks by Optimizing User Intent Matching

  • ObjectiveIncrease Ad Ranks by Optimizing User Intent Matching
  • Key ResultReduce bounce rate by 20% through landing page optimization and improved user experience
  • TaskConduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
  • TaskOptimize landing page loading speed by compressing images and enabling browser caching
  • TaskImplement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
  • TaskAnalyze landing page design and simplify layout to enhance user navigation
  • Key ResultAchieve a conversion rate uplift of 12% by aligning landing page content with user intent
  • TaskEnhance visual elements and layout of the landing page to improve user experience
  • TaskRevise landing page headlines and copy to clearly address user needs and desires
  • TaskImplement A/B testing to evaluate the impact of content adjustments on conversion rate
  • TaskConduct a thorough analysis of user intent and behavior on the landing page
  • Key ResultIncrease click-through rate (CTR) by 10% through compelling ad copy and call-to-action
  • Key ResultImprove relevance score of ads by 15% through keyword analysis and optimization

OKRs to enhance ad performance with 10% higher CTR

  • ObjectiveIncrease ad CTR by 10%
  • Key ResultImplement 2 new ad targeting options
  • TaskConsult with marketing team to determine feasibility and potential impact
  • TaskResearch industry trends and identify two new ad targeting options
  • TaskRoll out second option to target audience and monitor engagement metrics
  • TaskImplement and test first option, adjusting as needed for optimal performance
  • Key ResultAdjust bidding strategy for higher ad placement
  • TaskIncrease CPC bids for targeted keywords
  • TaskMonitor competitor bids and adjust bidding strategy accordingly
  • TaskReview impression share and increase bids for low share
  • TaskTest different ad formats and adjust bids based on performance
  • Key ResultConduct 3 A/B tests on ad copy
  • TaskCreate two versions of ad copy with one variable changed
  • TaskIdentify variables to test in ad copy
  • TaskAnalyze data and make data-driven decision on ad copy
  • TaskImplement A/B test and collect relevant data
  • Key ResultIncrease ad relevance score by 2 points
  • TaskUtilize more relevant ad copy and messaging
  • TaskImprove targeting parameters for better audience matching
  • TaskMonitor and adjust ad frequency to prevent ad fatigue
  • TaskFocus on high-quality landing pages

OKRs to expand reach through paid advertising with 30% more impressions

  • ObjectiveIncrease reach through paid advertising
  • Key ResultImprove click-through rate by 10%
  • Key ResultIncrease ad spend by 20%
  • TaskIdentify ad campaigns with highest ROI
  • TaskOptimize ad targeting and messaging
  • TaskExpand ad reach through new platforms or channels
  • TaskIncrease bid amounts for top-performing campaigns
  • Key ResultEvaluate campaign performance and adjust strategy accordingly
  • TaskImplement changes and continue to monitor results
  • TaskIdentify successful campaigns and tactics
  • TaskReview data from analytics and social media platforms
  • TaskAdjust targeting, messaging, and budget based on performance
  • Key ResultTest and optimize targeting for better results
  • TaskConduct A/B testing to determine most effective targeting strategy
  • TaskUtilize data to adjust targeting for underperforming segments
  • TaskAnalyze demographics and interests of current audience
  • TaskContinuously monitor and refine targeting approach for maximum impact

OKRs to increase paid advertising conversions by 20%

  • ObjectiveBoost paid advertisement conversions by improving campaign performance
  • Key ResultReach target audience more effectively with improved targeting parameters
  • TaskConduct market research to determine audience characteristics
  • TaskImplement A/B testing to optimize targeting parameters
  • TaskMonitor analytics and adjust targeting parameters as necessary
  • TaskRefine targeting parameters based on market research findings
  • Key ResultIncrease click-through rate by 10%
  • Key ResultDecrease cost per click by 15%
  • TaskTry new ad copy and test performance
  • TaskTarget specific demographics and locations to increase relevance
  • TaskIncrease bid adjustments for higher performing keywords
  • TaskImprove ad relevance and quality score
  • Key ResultImplement A/B test strategy to optimize landing page for better conversion rate
  • TaskSplit traffic evenly between variations
  • TaskAnalyze data to determine the winning variation
  • TaskDevelop variations of landing page
  • TaskDefine key performance indicators

OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

  • ObjectiveExpand customer acquisition through strategic partnerships
  • Key ResultAchieve a 20% increase in revenue from converted partnership leads
  • Key ResultEstablish 5 new partnerships with relevant brands in our industry
  • Key ResultIncrease website traffic by 30% through partnership-driven promotions
  • Key ResultGenerate 100 new leads by leveraging partner networks and referrals

OKRs to expand brand awareness through social media marketing and influencer collaborations

  • ObjectiveIncrease brand reach through social media and influencer partnerships
  • Key ResultIdentify and partner with 5 relevant influencers to promote our brand
  • Key ResultTrack success metrics, analyze the ROI, and optimize campaigns accordingly
  • Key ResultIncrease social media followers by 20% through targeted advertising campaigns
  • Key ResultGenerate 50% increase in social media engagement through compelling content

OKRs to improve user acquisition through targeted referral programs

  • ObjectiveIncrease user acquisition through targeted referral programs
  • Key ResultAnalyze referral data to optimize and improve future campaigns
  • Key ResultLaunch 3 new referral campaigns with personalized incentives
  • Key ResultIncrease referral conversion rate by 20% through A/B testing
  • Key ResultAchieve 50% growth in referred users compared to last quarter

OKRs to expand BDR prospecting efforts into new target markets or industry segments

  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%

OKRs to improve BDR outreach effectiveness by achieving an increase in response rates

  • ObjectiveBoost BDR outreach response rates
  • Key ResultAchieve a 20% increase in response rates within the quarter
  • Key ResultConduct a comprehensive analysis of current outreach tactics
  • Key ResultImplement new outreach methods and tactics
  • Key ResultImprove BDRs' knowledge of the product and value propositions

OKRs to increase the number of qualified leads generated by BDRs by 30%

  • ObjectiveImprove BDR performance to generate more qualified leads
  • Key ResultImplement new outreach strategy to increase lead conversion by 10%
  • Key ResultIncrease BDR call volume by 20%
  • Key ResultIncrease email response rate by 25%
  • Key ResultImprove lead qualification accuracy by 15%

OKRs to increase in-app purchases by 15%

  • ObjectiveBoost in-app purchases
  • Key ResultImplement personalized recommendations to increase add-to-cart rate by 20%
  • Key ResultA/B test different pricing strategies to increase revenue per purchase by 15%
  • Key ResultIncrease conversion rate on product page to 30%
  • Key ResultIncrease retention rate by 10% through targeted email campaigns

OKRs to triple our website traffic

  • ObjectiveGet 3x more traffic to our website
  • Key ResultIncrease unique page views to 300,000
  • TaskCreate a content marketing plan to promote existing content
  • TaskCreate a targeted email campaign to drive traffic to high-value pages
  • TaskIncrease engagement through social media campaigns
  • TaskMonitor and optimize website performance to improve page loading speed
  • Key ResultImprove ads to get CTR of 5%
  • TaskReview existing ads for relevance and effectiveness
  • TaskAnalyze the best performing ad campaigns for insights
  • TaskCreate new ads with a focus on high-converting keywords
  • TaskTest different ad variations to determine the highest CTR
  • Key ResultGrow blog traffic share to be 30% of all website traffic

OKRs to improve visibility on socials

  • ObjectiveBuild a significant social media presence for the brand
  • Key ResultGet 250 positive mentions on Twitter and Linkedin
  • Key ResultReach a total audience of 10k across all channels
  • Key Result2.5% average engagement on promoted posts
  • Key ResultRun 10 collaborations with relevant content creators
  • TaskBuild a detailed project brief
  • TaskCreate a list of relevant content creators

OKRs to reach $100,000 ARR in app stores without paid marketing

  • ObjectiveAchieve $100K ARR through organic traffic
  • Key ResultTriple installs thanks to localization
  • TaskLocalize title, subtitles, screenshots, description and keywords
  • Key ResultIncrease revenue growth by 60%
  • TaskA/B test screenshots on Google Play
  • TaskSign up for App Store Optimization tool (https://appradar.com/)
  • TaskA/B test screenshots and icons on App StoreS
  • TaskSurvey users to understand their core keywords

OKRs to use Event Marketing to drive outbound leads

  • ObjectiveHold the first annual user conference
  • Key ResultRegister 250 attendees
  • Key ResultDrive $500,000 in upsell/cross-sell revenue from event
  • ObjectiveDrive outbound marketing efforts
  • Key ResultSecure two keynote speaking slots at industry events
  • Key ResultIncrease event-driven leads by 25%

OKRs to provide the best Marketing solution

  • ObjectiveProvide the most powerful marketing solution ever
  • Key ResultImprove Return on Advertising Spend (RoAS) by 45%
  • Key ResultIncrease engagement rate by 20%
  • Key ResultImprove Click Through Rate (CTR) from 0.85% to 1.5%
  • Key ResultImprove Average Time to Conversion from 27 days to 7 days
  • Key ResultReduce cost per lead from $730 to $600

OKRs to get a solid growth engine

  • ObjectiveCreate a solid growth engine
  • Key ResultIncrease weekly leads by 30%
  • Key ResultWe're getting 0.1 leads/active customer/week
  • Key Result30% of new leads start a trial

OKRs to increase SEO performance

  • ObjectiveBecome the #1 online resource for the problem we solve
  • Key ResultSecure 45 high-quality backlinks from industry influences and publications
  • Key ResultGet 30% more organic visits to our online resources
  • Key ResultWe rank in top 5 results for 60% of our targeted keywords in Google

OKRs to generate significant growth through Content Marketing

  • ObjectiveIncrease brand awareness through engagement with industry thought leaders
  • Key ResultSecure five published interviews on industry websites
  • Key ResultCo-publish a thought leadership white paper with leading analyst
  • ObjectiveImprove blog readership
  • Key ResultIncrease the number of shared blogs across platforms by 25%
  • TaskIdentify CTA sharing placements on all websites
  • Key ResultBoost blog subscribers by 30%

OKRs to improve our email Marketing activities

  • ObjectiveLaunch a weekly newsletter
  • Key ResultReach a click-through rate of 45% for email newsletters
  • Key ResultConvert 15% of newsletter click-through to demo requests
  • ObjectiveMaximize email marketing efforts
  • Key ResultDrive a 150% increase in webinar registrations through targeted emails
  • Key ResultBoost e-book downloads by 25% through an email campaign
  • TaskDesign new email templates

OKRs to become the brand leader in our category

  • ObjectiveBecome the brand leader in our category
  • Key ResultReduce customer acquisition costs (CAC) by 10%
  • Key ResultImprove top of mind awareness (TOMA) in surveys from 40% to 65%
  • Key ResultGrow Share of Voice (SOV) from 40% to 65%
  • Key ResultIncrease market share from 25% to 40%
  • Key ResultGrow Share of Wallet (SAW) from 25% to 60%

OKRs to develop paid acquisition channels

  • ObjectivePaid Marketing is a new channel for leads growth
  • Key Result20% of new leads come from paid acquistion
  • Key ResultGenerate $10K MRR from paid acquisition channels
  • Key ResultBring Customer Acquisition Costs (CAC) down to $500

OKRs to increase leads through Inbound Marketing

  • ObjectiveIncrease visitors to the new product landing page
  • Key ResultDrive a 20% increase in click-through rates in the customer newsletter
  • Key ResultRefine organic search to drive website visitor
  • ObjectiveDrive inbound marketing leads
  • Key ResultIncrease white paper downloads by 15%
  • Key ResultBoost contact form submission by 30%

OKRs to use Content Marketing for growth

  • ObjectiveContent is a significant driver for growth
  • Key Result20 partners have joined our content partner program
  • Key ResultIncrease traffic to our blog to 3k visits/week
  • TaskCreate a new microsite optimised on targeted keywords
  • TaskCheck Ahrefs report and fix SEO issues
  • TaskHire writer to post every week
  • Key ResultIncrease content-to-lead conversion to 9%
  • TaskAdd CTAs on all content websites

OKRs to build a strong and consistent brand

  • ObjectiveBuild a strong, consistent brand
  • Key Result80% of people can clearly identify our brand vs. other competitors in blind tests
  • Key ResultOur brand guidelines cover 100% of our public facing assets
  • Key ResultAll websites/emails/keynotes are using the new brand guidelines

OKRs to optimize SEO readiness

  • ObjectiveSignificantly improve our SEO performance
  • Key ResultIdentify and fix all broken links
  • Key ResultAdd meta description and titles to 100% of website pages
  • TaskIdentify missing pages via Ahrefs
  • TaskCreate project page to track completion
  • Key ResultReduce load time of pages to be under 1s
  • TaskCache website content for faster loading times

OKRs to implement ad-tracking with Google

  • ObjectiveImprove tracking and analytics
  • Key ResultIncrease the number of events tracked from 10 to 100
  • TaskImplement click-tracking for main actions
  • TaskCreate funnels for the core user journeys
  • Key ResultAll websites have Google Ads tracking properly setup
  • TaskInstall tracking on all websites
  • TaskSync Google Ads and Google Analytics content
  • TaskCheck that conversions are firing properly

Need more OKR examples?

Option 1: Use AI to generate OKRs

Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.

Option 2: Check out other examples

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.