15 customisable OKR examples for Marketing

What are Marketing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Marketing OKRs examples

We've added many examples of Marketing Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to deepen WIMU penetration in Latin America using the marketing-influenced deals approach

  • ObjectiveDeepen WIMU penetration in Latin America using the marketing-influenced deals approach
  • Key ResultAcquire 25 new WIMU partner memberships by end of quarter
  • TaskOutline and implement a referral reward program
  • TaskOrganize partnership outreach events or webinars
  • TaskCreate a compelling WIMU partner membership marketing campaign
  • Key ResultIncrease cross-border WIMU deals by 30% quarter-over-quarter
  • TaskStrengthen relationships with cross-border partners
  • TaskDevelop and implement targeted marketing strategies
  • TaskIdentify potential markets and analyse their success potential for WIMU deals
  • Key ResultEnhance marketing campaign's reach to hit 200,000 engagements across Latin America
  • TaskResearch popular social platforms in Latin America
  • TaskCreate engaging content tailored to the demographic
  • TaskImplement targeted paid advertisements

2OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)

  • ObjectiveEnsure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)
  • Key ResultComplete SFMC essential training modules with a score of 85% within the first month
  • TaskReview and understand SFMC course materials
  • TaskAim to achieve a minimum 85% score
  • TaskComplete all necessary training modules
  • Key ResultSuccessfully set up 3 marketing campaigns using SFMC by the second month
  • TaskImplement campaigns using Salesforce Marketing Cloud (SFMC)
  • TaskIdentify objectives and target audience for each marketing campaign
  • TaskCreate engaging content tailored to each campaign objective
  • Key ResultAttain a 20% increase in marketing campaign effectiveness using SFMC by quarter-end
  • TaskImplement and test new strategies in SFMC
  • TaskEvaluate past SFMC campaign data to identify improvement areas
  • TaskDevelop new strategies based on data insights

3OKRs to boost promotion conversions from Hubspot marketing emails

  • ObjectiveBoost promotion conversions from Hubspot marketing emails
  • Key ResultDecrease email bounce rate to less than 2% by refining recipient list
  • TaskAnalyze and segment email recipient list based on engagement
  • TaskImplement a double opt-in subscription process
  • TaskRemove inactive and invalid email addresses periodically
  • Key ResultDeploy A/B testing on emails to improve engagement by 5%
  • TaskIdentify key metrics to measure improved engagement
  • TaskCreate two distinct email variations for testing
  • TaskAnalyze A/B test data, determine successful strategy
  • Key ResultAchieve a 15% increase in conversion rates from marketing emails by quarter end
  • TaskPersonalize email content to engage recipients better
  • TaskImprove email subject lines for increased open rates
  • TaskImplement A/B tests to optimize click-through rates

4OKRs to enhance triggering and conversion rates through effective marketing strategies

  • ObjectiveEnhance triggering and conversion rates through effective marketing strategies
  • Key ResultElevate conversion rates by 10% via optimizing the website's landing page
  • TaskImprove loading speed of the landing page
  • TaskCreate engaging, relevant content for the audience
  • TaskConduct A/B testing on various landing page designs
  • Key ResultBoost social media engagement by 30% through regular, quality content posting
  • TaskDevelop engaging, relevant content that encourages interaction
  • TaskCreate a consistent posting schedule for all social media platforms
  • TaskImplement promotional strategies to increase post visibility
  • Key ResultIncrease the Open Rate of marketing emails by 25%
  • TaskSegment email list for targeted, personalized content
  • TaskTest different sending times and days
  • TaskImprove subject lines to be more enticing and relevant

5OKRs to enhance marketing and operations efficiency at the center

  • ObjectiveEnhance marketing and operations efficiency at the center
  • Key ResultReduce marketing overhead costs by 20%
  • TaskImplement digital marketing strategies to reduce traditional advertising costs
  • TaskConsolidate marketing vendors to achieve economies of scale
  • TaskStreamline project management processes within the marketing team
  • Key ResultAchieve a 15% increase in generated leads through optimized marketing strategies
  • TaskTailor content to audience using analytics data
  • TaskImplement A/B testing for all marketing campaigns
  • TaskEnhance SEO techniques to improve online presence
  • Key ResultImprove operational processing speed by 25%
  • TaskProvide staff training on efficiency and speed-enhancing techniques
  • TaskStreamline processes, eliminate redundancies or bottlenecks
  • TaskImplement latest high-speed software in operational processes

6OKRs to establish definitive guidelines for all marketing functions

  • ObjectiveEstablish definitive guidelines for all marketing functions
  • Key ResultImprove adherence to marketing principles, reducing deviation in marketing activities by 40%
  • TaskEstablish penalties for unnecessary deviations from set standards
  • TaskDevelop a review process ensuring alignment with marketing principles
  • TaskImplement regular training sessions on fundamental marketing principles
  • Key ResultImplement marketing principles across all teams, increasing alignment by 50%
  • TaskTrack and measure alignment progress periodically
  • TaskDevelop a unified strategic marketing plan for company alignment
  • TaskConduct workshops on essential marketing principles for all teams
  • Key ResultFormulate 5 universal marketing principles that enhance ROI by 30%
  • TaskDevelop and detail five universal marketing principles
  • TaskResearch universal marketing principles in successful campaigns
  • TaskIdentify current successful marketing strategies that increase ROI

7OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

  • ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
  • Key ResultAchieve 15% increase in website traffic via personalized email marketing campaigns
  • TaskAnalyze and adjust campaigns based on metrics
  • TaskIdentify target audience for personalized email marketing
  • TaskDevelop engaging, personalized email content
  • Key ResultSecure at least 10 qualified leads from top-tier target accounts each month
  • TaskInitiate contact and nurture relationships with leads
  • TaskIdentify and research top-tier target accounts
  • TaskDevelop personalized outreach strategies for each account
  • Key ResultGarner a 30% increase in social media following through targeted content promotion
  • TaskIdentify and analyze the audience's content interests
  • TaskDevelop and implement a tailored content strategy
  • TaskRegularly monitor and optimize content performance

8OKRs to enhance visibility and effectiveness of Fintech marketing operations

  • ObjectiveEnhance visibility and effectiveness of Fintech marketing operations
  • Key ResultIncrease conversion rates by 25% through optimization of marketing funnels
  • TaskAnalyze current marketing funnel for potential improvements
  • TaskImplement A/B testing strategies on landing pages
  • TaskEnhance user experience and navigation on the website
  • Key ResultSecure 10 new high-value partnerships for cooperative marketing ventures
  • TaskDevelop tailored partnership proposals
  • TaskIdentify potential partners in target market
  • TaskInitiate engagement and negotiations
  • Key ResultBoost website traffic by 30% with strategic SEO and content marketing
  • TaskDevelop valuable, SEO-optimized content
  • TaskMonitor and analyze website traffic data regularly
  • TaskResearch relevant keywords for strategic SEO implementation

9OKRs to boost revenue contribution from email marketing

  • ObjectiveBoost revenue contribution from email marketing
  • Key ResultIncrease email subscriber base by 25%
  • TaskImplement a high-converting pop-up subscription form on the website
  • TaskPromote the email newsletter on all social media platforms
  • TaskOffer exclusive content for subscribers only
  • Key ResultAchieve an open rate of 30% for all marketing emails
  • TaskCraft engaging, personalized subject lines for each email
  • TaskRegularly test and optimize email content
  • TaskSegment email lists for targeted marketing
  • Key ResultIncrease conversion rate from email traffic to 5%
  • TaskImplement personalized email marketing strategies
  • TaskOptimize email design for mobile users
  • TaskA/B test different subject lines and call-to-actions

10OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

  • ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
  • Key ResultImprove trial-to-subscription conversion rate by 20% through marketing strategies
  • TaskImplement personalized email marketing campaigns
  • TaskRun targeted social media promotions
  • TaskEnhance product sign-up and onboarding process
  • Key ResultIncrease brand awareness, achieving 15% growth in organic website traffic
  • TaskDevelop engaging social media campaigns
  • TaskCollaborate with influencers for product promotion
  • TaskImplement SEO strategies to improve search engine rankings
  • Key ResultComplete three practical marketing and branding courses focused on B2B SaaS
  • TaskConsistently participate and complete the chosen courses
  • TaskEnroll in three selected marketing and branding courses
  • TaskResearch reputable online platforms offering B2B SaaS marketing courses

11OKRs to enhance the effectiveness of our marketing strategy

  • ObjectiveEnhance the effectiveness of our marketing strategy
  • Key ResultImprove email marketing open rates by 30%
  • TaskTest various email send times for maximum visibility
  • TaskSegment email list for personalized content delivery
  • TaskOptimize email subject lines for relevancy and engagement
  • Key ResultDrive website traffic up by 25%
  • TaskDevelop sponsored content or collaborations with related influential blogs
  • TaskUtilize social media platforms for promotion and link sharing
  • TaskImplement SEO techniques to improve site visibility in search engine results
  • Key ResultIncrease social media engagement by 40%
  • TaskLaunch a weekly interactive quiz or contest on all platforms
  • TaskInitiate collaborations with relevant influencers or brand ambassadors
  • TaskRegularly post shareable, high-quality content relative to your audience

12OKRs to streamline marketing campaign processes for improved efficiency and consistency

  • ObjectiveStreamline marketing campaign processes for improved efficiency and consistency
  • Key ResultImprove campaign performance tracking by implementing a centralized analytics dashboard
  • TaskSelect and implement a suitable analytics dashboard platform for centralized data monitoring
  • TaskIdentify the key metrics to be tracked and establish a standardized reporting format
  • TaskTrain the team members on how to access and utilize the new analytics dashboard effectively
  • TaskAssess the current tracking methods and identify gaps or areas of improvement
  • Key ResultDecrease average time spent on campaign creation and execution by 20%
  • Key ResultIncrease campaign approval time by 30% through streamlined review and feedback processes
  • TaskTrain all team members on efficient review and feedback techniques
  • TaskImplement an online collaboration tool for real-time feedback and reviews
  • TaskConduct regular process audits to identify bottlenecks and optimize the approval workflow
  • TaskEstablish clear review deadlines and hold stakeholders accountable for on-time feedback
  • Key ResultAchieve 95% adherence to standardized campaign templates across all teams and groups
  • TaskConduct training sessions on standardized campaign templates for all teams and groups
  • TaskEstablish a communication channel to address questions and provide support for template adherence
  • TaskRegularly monitor and provide feedback on adherence to standardized campaign templates
  • TaskDevelop clear and concise guidelines for using standardized campaign templates

13OKRs to increase contract bookings significantly

  • ObjectiveIncrease contract bookings significantly
  • Key ResultGenerate 10% more qualified leads through targeted marketing campaigns
  • TaskImplement targeted marketing strategies across various platforms
  • TaskIdentify customer demographics for highly personalized ads
  • TaskEvaluate and optimize campaigns based on lead generation metrics
  • Key ResultSecure 15% more contract bookings compared to last quarter over the next quarter
  • TaskIncrease marketing efforts towards client acquisition
  • TaskImprove and promote contract discount incentives
  • TaskIdentify and target new potential clients for contract bookings
  • Key ResultImprove contract completion rate to 85% with no escalation or issues
  • TaskImplement thorough contract review to find potential obstacles
  • TaskConduct continuous improvement training for better contract execution
  • TaskProvide timely support and guidance to the contracting team

14OKRs to use Content Marketing for growth

  • ObjectiveContent is a significant driver for growth
  • Key Result20 partners have joined our content partner program
  • Key ResultIncrease traffic to our blog to 3k visits/week
  • TaskCreate a new microsite optimised on targeted keywords
  • TaskCheck Ahrefs report and fix SEO issues
  • TaskHire writer to post every week
  • Key ResultIncrease content-to-lead conversion to 9%
  • TaskAdd CTAs on all content websites

15OKRs to become a core collaborator in the local innovation ecosystem

  • ObjectiveBecome a core collaborator in the local innovation ecosystem
  • Key ResultLaunch targeted outreach marketing campaign to increase agency visibility in the ecosystem
  • TaskImplement and monitor the marketing campaign
  • TaskIdentify potential target audience for the marketing campaign
  • TaskDevelop a strategic, tailored marketing outreach plan
  • Key ResultBuild partnerships with 5 local tech-based startups for collaborative initiatives
  • Key ResultOrganize 3 interactive workshops/seminars to facilitate knowledge sharing in the ecosystem
  • TaskPromote events through email blasts, social media, and networking sites
  • TaskIdentify relevant topics and design 3 engaging workshop/seminar curriculums
  • TaskArrange logistic elements such as venue, audio/visual equipment, refreshments

Marketing OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Marketing OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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