Marketing OKRs
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
Examples of OKRs for Marketing
We've added Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.
You'll find 16 OKRs examples for Marketing below, and some extra tips to write better quarterly plans at the end.
OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program- Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords- Check Ahrefs report and fix SEO issues
- Hire writer to post every week
- Increase content-to-lead conversion to 9%
- Add CTAs on all content websites
OKRs to improve our email Marketing activities
- Launch a weekly newsletter
- Reach a click-through rate of 45% for email newsletters
- Convert 15% of newsletter click-through to demo requests
- Maximize email marketing efforts
- Drive a 150% increase in webinar registrations through targeted emails
- Boost e-book downloads by 25% through an email campaign
- Design new email templates
OKRs to become the brand leader in our category
- Become the brand leader in our category
- Reduce customer acquisition costs (CAC) by 10%
- Improve top of mind awareness (TOMA) in surveys from 40% to 65%
- Grow Share of Voice (SOV) from 40% to 65%
- Increase market share from 25% to 40%
- Grow Share of Wallet (SAW) from 25% to 60%
OKRs to get a solid growth engine
- Create a solid growth engine
- Increase weekly leads by 30%
- We're getting 0.1 leads/active customer/week
- 30% of new leads start a trial
OKRs to increase leads through Inbound Marketing
- Increase visitors to the new product landing page
- Drive a 20% increase in click-through rates in the customer newsletter
- Refine organic search to drive website visitor
- Drive inbound marketing leads
- Increase white paper downloads by 15%
- Boost contact form submission by 30%
OKRs to increase SEO performance
- Become the #1 online resource for the problem we solve
- Secure 45 high-quality backlinks from industry influences and publications
- Get 30% more organic visits to our online resources
- We rank in top 5 results for 60% of our targeted keywords in Google
OKRs to develop paid acquisition channels
- Paid Marketing is a new channel for leads growth
- 20% of new leads come from paid acquistion
- Generate $10K MRR from paid acquisition channels
- Bring Customer Acquisition Costs (CAC) down to $500
OKRs to generate significant growth through Content Marketing
- Increase brand awareness through engagement with industry thought leaders
- Secure five published interviews on industry websites
- Co-publish a thought leadership white paper with leading analyst
- Improve blog readership
- Increase the number of shared blogs across platforms by 25%
- Identify CTA sharing placements on all websites
- Boost blog subscribers by 30%
OKRs to triple our website traffic
- Get 3x more traffic to our website
- Increase unique page views to 300,000
- Create a content marketing plan to promote existing content
- Create a targeted email campaign to drive traffic to high-value pages
- Increase engagement through social media campaigns
- Monitor and optimize website performance to improve page loading speed
- Improve ads to get CTR of 5%
- Review existing ads for relevance and effectiveness
- Analyze the best performing ad campaigns for insights
- Create new ads with a focus on high-converting keywords
- Test different ad variations to determine the highest CTR
- Grow blog traffic share to be 30% of all website traffic
OKRs to build a strong and consistent brand
- Build a strong, consistent brand
- 80% of people can clearly identify our brand vs. other competitors in blind tests
- Our brand guidelines cover 100% of our public facing assets
- All websites/emails/keynotes are using the new brand guidelines
OKRs to reach $100,000 ARR in app stores without paid marketing
- Achieve $100K ARR through organic traffic
- Triple installs thanks to localization
- Localize title, subtitles, screenshots, description and keywords
- Increase revenue growth by 60%
- A/B test screenshots on Google Play
- Sign up for App Store Optimization tool (https://appradar.com/)
- A/B test screenshots and icons on App StoreS
- Survey users to understand their core keywords
OKRs to improve visibility on socials
- Build a significant social media presence for the brand
- Get 250 positive mentions on Twitter and Linkedin
- Reach a total audience of 10k across all channels
- 2.5% average engagement on promoted posts
- Run 10 collaborations with relevant content creators
- Build a detailed project brief
- Create a list of relevant content creators
OKRs to use Event Marketing to drive outbound leads
- Hold the first annual user conference
- Register 250 attendees
- Drive $500,000 in upsell/cross-sell revenue from event
- Drive outbound marketing efforts
- Secure two keynote speaking slots at industry events
- Increase event-driven leads by 25%
OKRs to provide the best Marketing solution
- Provide the most powerful marketing solution ever
- Improve Return on Advertising Spend (RoAS) by 45%
- Increase engagement rate by 20%
- Improve Click Through Rate (CTR) from 0.85% to 1.5%
- Improve Average Time to Conversion from 27 days to 7 days
- Reduce cost per lead from $730 to $600
OKRs to implement ad-tracking with Google
- Improve tracking and analytics
- Increase the number of events tracked from 10 to 100
- Implement click-tracking for main actions
- Create funnels for the core user journeys
- All websites have Google Ads tracking properly setup
- Install tracking on all websites
- Sync Google Ads and Google Analytics content
- Check that conversions are firing properly
OKRs to optimize SEO readiness
- Significantly improve our SEO performance
- Identify and fix all broken links
- Add meta description and titles to 100% of website pages
- Identify missing pages via Ahrefs
- Create project page to track completion
- Reduce load time of pages to be under 1s
- Cache website content for faster loading times
Not seeing what you need?
You can use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
How to track your OKRs?
It's important to establish a cadence of check-ins for your OKRs for Marketing.
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples
