OKRs examples for Marketing
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Marketing OKRs templates
We've added Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to scale the startup to achieve unicorn status
Scale the startup to achieve unicorn status
Expand customer base by acquiring 100 new clients
Identify target market segments and prioritize based on potential revenue and fit
Develop targeted marketing campaigns to attract potential clients from identified segments
Establish strategic partnerships with complementary businesses to leverage their customer base
Implement referral program to encourage existing clients to refer friends and colleagues
secure $10 million in funding from investors
Identify and approach potential investors with a tailored and persuasive investment proposal
Develop and demonstrate a solid growth strategy and execution plan to convince investors
Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
Increase monthly revenue by 30%
Achieve a user retention rate of 80%
Implement personalized notifications and incentives to encourage users to stay active
Improve user onboarding process to enhance engagement and reduce churn
Continuously analyze user behavior data to optimize the app experience and prevent attrition
Conduct regular user surveys to identify pain points and address them promptly

OKRs to increase Ad Ranks by Optimizing User Intent Matching
Increase Ad Ranks by Optimizing User Intent Matching
Reduce bounce rate by 20% through landing page optimization and improved user experience
Conduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
Optimize landing page loading speed by compressing images and enabling browser caching
Implement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
Analyze landing page design and simplify layout to enhance user navigation
Achieve a conversion rate uplift of 12% by aligning landing page content with user intent
Enhance visual elements and layout of the landing page to improve user experience
Revise landing page headlines and copy to clearly address user needs and desires
Implement A/B testing to evaluate the impact of content adjustments on conversion rate
Conduct a thorough analysis of user intent and behavior on the landing page
Increase click-through rate (CTR) by 10% through compelling ad copy and call-to-action
Improve relevance score of ads by 15% through keyword analysis and optimization
OKRs to enhance ad performance with 10% higher CTR
Increase ad CTR by 10%
Implement 2 new ad targeting options
Consult with marketing team to determine feasibility and potential impact
Research industry trends and identify two new ad targeting options
Roll out second option to target audience and monitor engagement metrics
Implement and test first option, adjusting as needed for optimal performance
Adjust bidding strategy for higher ad placement
Increase CPC bids for targeted keywords
Monitor competitor bids and adjust bidding strategy accordingly
Review impression share and increase bids for low share
Test different ad formats and adjust bids based on performance
Conduct 3 A/B tests on ad copy
Create two versions of ad copy with one variable changed
Identify variables to test in ad copy
Analyze data and make data-driven decision on ad copy
Implement A/B test and collect relevant data
Increase ad relevance score by 2 points
Utilize more relevant ad copy and messaging
Improve targeting parameters for better audience matching
Monitor and adjust ad frequency to prevent ad fatigue
Focus on high-quality landing pages
OKRs to expand reach through paid advertising with 30% more impressions
Increase reach through paid advertising
Improve click-through rate by 10%
Increase ad spend by 20%
Identify ad campaigns with highest ROI
Optimize ad targeting and messaging
Expand ad reach through new platforms or channels
Increase bid amounts for top-performing campaigns
Evaluate campaign performance and adjust strategy accordingly
Implement changes and continue to monitor results
Identify successful campaigns and tactics
Review data from analytics and social media platforms
Adjust targeting, messaging, and budget based on performance
Test and optimize targeting for better results
Conduct A/B testing to determine most effective targeting strategy
Utilize data to adjust targeting for underperforming segments
Analyze demographics and interests of current audience
Continuously monitor and refine targeting approach for maximum impact
OKRs to increase paid advertising conversions by 20%
Boost paid advertisement conversions by improving campaign performance
Reach target audience more effectively with improved targeting parameters
Conduct market research to determine audience characteristics
Implement A/B testing to optimize targeting parameters
Monitor analytics and adjust targeting parameters as necessary
Refine targeting parameters based on market research findings
Increase click-through rate by 10%
Decrease cost per click by 15%
Try new ad copy and test performance
Target specific demographics and locations to increase relevance
Increase bid adjustments for higher performing keywords
Improve ad relevance and quality score
Implement A/B test strategy to optimize landing page for better conversion rate
Split traffic evenly between variations
Analyze data to determine the winning variation
Develop variations of landing page
Define key performance indicators
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
Expand customer acquisition through strategic partnerships
Achieve a 20% increase in revenue from converted partnership leads
Establish 5 new partnerships with relevant brands in our industry
Increase website traffic by 30% through partnership-driven promotions
Generate 100 new leads by leveraging partner networks and referrals
OKRs to expand brand awareness through social media marketing and influencer collaborations
Increase brand reach through social media and influencer partnerships
Identify and partner with 5 relevant influencers to promote our brand
Track success metrics, analyze the ROI, and optimize campaigns accordingly
Increase social media followers by 20% through targeted advertising campaigns
Generate 50% increase in social media engagement through compelling content
OKRs to improve user acquisition through targeted referral programs
Increase user acquisition through targeted referral programs
Analyze referral data to optimize and improve future campaigns
Launch 3 new referral campaigns with personalized incentives
Increase referral conversion rate by 20% through A/B testing
Achieve 50% growth in referred users compared to last quarter
OKRs to expand BDR prospecting efforts into new target markets or industry segments
Increase BDR prospecting in untapped markets/segments
Develop customized messaging for each target market/segment
Identify 3 new markets/segments to target
Secure at least 2 new clients from the targeted markets/segments
Increase qualified leads generated from new markets/segments by 20%
OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
Boost BDR outreach response rates
Achieve a 20% increase in response rates within the quarter
Conduct a comprehensive analysis of current outreach tactics
Implement new outreach methods and tactics
Improve BDRs' knowledge of the product and value propositions
OKRs to increase the number of qualified leads generated by BDRs by 30%
Improve BDR performance to generate more qualified leads
Implement new outreach strategy to increase lead conversion by 10%
Increase BDR call volume by 20%
Increase email response rate by 25%
Improve lead qualification accuracy by 15%
OKRs to increase in-app purchases by 15%
Boost in-app purchases
Implement personalized recommendations to increase add-to-cart rate by 20%
A/B test different pricing strategies to increase revenue per purchase by 15%
Increase conversion rate on product page to 30%
Increase retention rate by 10% through targeted email campaigns
OKRs to triple our website traffic
Get 3x more traffic to our website
Increase unique page views to 300,000
Create a content marketing plan to promote existing content
Create a targeted email campaign to drive traffic to high-value pages
Increase engagement through social media campaigns
Monitor and optimize website performance to improve page loading speed
Improve ads to get CTR of 5%
Review existing ads for relevance and effectiveness
Analyze the best performing ad campaigns for insights
Create new ads with a focus on high-converting keywords
Test different ad variations to determine the highest CTR
Grow blog traffic share to be 30% of all website traffic
OKRs to improve visibility on socials
Build a significant social media presence for the brand
Get 250 positive mentions on Twitter and Linkedin
Reach a total audience of 10k across all channels
2.5% average engagement on promoted posts
Run 10 collaborations with relevant content creators
Build a detailed project brief
Create a list of relevant content creators
OKRs to reach $100,000 ARR in app stores without paid marketing
Achieve $100K ARR through organic traffic
Triple installs thanks to localization
Localize title, subtitles, screenshots, description and keywords
Increase revenue growth by 60%
A/B test screenshots on Google Play
Sign up for App Store Optimization tool (https://appradar.com/)
A/B test screenshots and icons on App StoreS
Survey users to understand their core keywords
OKRs to use Event Marketing to drive outbound leads
Hold the first annual user conference
Register 250 attendees
Drive $500,000 in upsell/cross-sell revenue from event
Drive outbound marketing efforts
Secure two keynote speaking slots at industry events
Increase event-driven leads by 25%
OKRs to provide the best Marketing solution
Provide the most powerful marketing solution ever
Improve Return on Advertising Spend (RoAS) by 45%
Increase engagement rate by 20%
Improve Click Through Rate (CTR) from 0.85% to 1.5%
Improve Average Time to Conversion from 27 days to 7 days
Reduce cost per lead from $730 to $600
OKRs to get a solid growth engine
Create a solid growth engine
Increase weekly leads by 30%
We're getting 0.1 leads/active customer/week
30% of new leads start a trial
OKRs to increase SEO performance
Become the #1 online resource for the problem we solve
Secure 45 high-quality backlinks from industry influences and publications
Get 30% more organic visits to our online resources
We rank in top 5 results for 60% of our targeted keywords in Google
OKRs to generate significant growth through Content Marketing
Increase brand awareness through engagement with industry thought leaders
Secure five published interviews on industry websites
Co-publish a thought leadership white paper with leading analyst
Improve blog readership
Increase the number of shared blogs across platforms by 25%
Identify CTA sharing placements on all websites
Boost blog subscribers by 30%
OKRs to improve our email Marketing activities
Launch a weekly newsletter
Reach a click-through rate of 45% for email newsletters
Convert 15% of newsletter click-through to demo requests
Maximize email marketing efforts
Drive a 150% increase in webinar registrations through targeted emails
Boost e-book downloads by 25% through an email campaign
Design new email templates
OKRs to become the brand leader in our category
Become the brand leader in our category
Reduce customer acquisition costs (CAC) by 10%
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
Grow Share of Voice (SOV) from 40% to 65%
Increase market share from 25% to 40%
Grow Share of Wallet (SAW) from 25% to 60%
OKRs to develop paid acquisition channels
Paid Marketing is a new channel for leads growth
20% of new leads come from paid acquistion
Generate $10K MRR from paid acquisition channels
Bring Customer Acquisition Costs (CAC) down to $500
OKRs to increase leads through Inbound Marketing
Increase visitors to the new product landing page
Drive a 20% increase in click-through rates in the customer newsletter
Refine organic search to drive website visitor
Drive inbound marketing leads
Increase white paper downloads by 15%
Boost contact form submission by 30%
OKRs to use Content Marketing for growth
Content is a significant driver for growth
20 partners have joined our content partner program
Increase traffic to our blog to 3k visits/week
Create a new microsite optimised on targeted keywords
Check Ahrefs report and fix SEO issues
Hire writer to post every week
Increase content-to-lead conversion to 9%
Add CTAs on all content websites
OKRs to build a strong and consistent brand
Build a strong, consistent brand
80% of people can clearly identify our brand vs. other competitors in blind tests
Our brand guidelines cover 100% of our public facing assets
All websites/emails/keynotes are using the new brand guidelines
OKRs to optimize SEO readiness
Significantly improve our SEO performance
Identify and fix all broken links
Add meta description and titles to 100% of website pages
Identify missing pages via Ahrefs
Create project page to track completion
Reduce load time of pages to be under 1s
Cache website content for faster loading times
OKRs to implement ad-tracking with Google
Improve tracking and analytics
Increase the number of events tracked from 10 to 100
Implement click-tracking for main actions
Create funnels for the core user journeys
All websites have Google Ads tracking properly setup
Install tracking on all websites
Sync Google Ads and Google Analytics content
Check that conversions are firing properly
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
OKRs to improve Continuous Integration process efficiency
OKRs to enhance service infrastructure to improve customer satisfaction
OKRs to complete the Rockefeller Habits Checklist
OKRs to improve team performance through effective teamwork and collaboration
OKRs to optimize SEO readiness
OKRs to become the best place to work
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples