OKRs examples for Marketing
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the meaning of OKRs online.
How to use these templates?
Quarterly OKRs should have weekly updates to get all the benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Marketing OKRs templates
We've added Marketing Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to scale the startup to achieve unicorn status
Scale the startup to achieve unicorn status
Expand customer base by acquiring 100 new clients
Identify target market segments and prioritize based on potential revenue and fit- Develop targeted marketing campaigns to attract potential clients from identified segments
- Establish strategic partnerships with complementary businesses to leverage their customer base
- Implement referral program to encourage existing clients to refer friends and colleagues
- secure $10 million in funding from investors
- Identify and approach potential investors with a tailored and persuasive investment proposal
- Develop and demonstrate a solid growth strategy and execution plan to convince investors
- Create a compelling pitch deck highlighting the market potential, competitive advantage, and financial projections
- Conduct thorough due diligence to ensure investors' trust by providing accurate financial information and projections
- Increase monthly revenue by 30%
- Achieve a user retention rate of 80%
- Implement personalized notifications and incentives to encourage users to stay active
- Improve user onboarding process to enhance engagement and reduce churn
- Continuously analyze user behavior data to optimize the app experience and prevent attrition
- Conduct regular user surveys to identify pain points and address them promptly
Reclaim your productivity with AI-powered OKR trackingAutomate the boring part of OKRs to cut the waste and spend more time doing what really matters.
OKRs to increase Ad Ranks by Optimizing User Intent Matching
- Increase Ad Ranks by Optimizing User Intent Matching
- Reduce bounce rate by 20% through landing page optimization and improved user experience
- Conduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
- Optimize landing page loading speed by compressing images and enabling browser caching
- Implement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
- Analyze landing page design and simplify layout to enhance user navigation
- Achieve a conversion rate uplift of 12% by aligning landing page content with user intent
- Enhance visual elements and layout of the landing page to improve user experience
- Revise landing page headlines and copy to clearly address user needs and desires
- Implement A/B testing to evaluate the impact of content adjustments on conversion rate
- Conduct a thorough analysis of user intent and behavior on the landing page
- Increase click-through rate (CTR) by 10% through compelling ad copy and call-to-action
- Improve relevance score of ads by 15% through keyword analysis and optimization
OKRs to enhance ad performance with 10% higher CTR
- Increase ad CTR by 10%
- Implement 2 new ad targeting options
- Consult with marketing team to determine feasibility and potential impact
- Research industry trends and identify two new ad targeting options
- Roll out second option to target audience and monitor engagement metrics
- Implement and test first option, adjusting as needed for optimal performance
- Adjust bidding strategy for higher ad placement
- Increase CPC bids for targeted keywords
- Monitor competitor bids and adjust bidding strategy accordingly
- Review impression share and increase bids for low share
- Test different ad formats and adjust bids based on performance
- Conduct 3 A/B tests on ad copy
- Create two versions of ad copy with one variable changed
- Identify variables to test in ad copy
- Analyze data and make data-driven decision on ad copy
- Implement A/B test and collect relevant data
- Increase ad relevance score by 2 points
- Utilize more relevant ad copy and messaging
- Improve targeting parameters for better audience matching
- Monitor and adjust ad frequency to prevent ad fatigue
- Focus on high-quality landing pages
OKRs to expand reach through paid advertising with 30% more impressions
- Increase reach through paid advertising
- Improve click-through rate by 10%
- Increase ad spend by 20%
- Identify ad campaigns with highest ROI
- Optimize ad targeting and messaging
- Expand ad reach through new platforms or channels
- Increase bid amounts for top-performing campaigns
- Evaluate campaign performance and adjust strategy accordingly
- Implement changes and continue to monitor results
- Identify successful campaigns and tactics
- Review data from analytics and social media platforms
- Adjust targeting, messaging, and budget based on performance
- Test and optimize targeting for better results
- Conduct A/B testing to determine most effective targeting strategy
- Utilize data to adjust targeting for underperforming segments
- Analyze demographics and interests of current audience
- Continuously monitor and refine targeting approach for maximum impact
OKRs to increase paid advertising conversions by 20%
- Boost paid advertisement conversions by improving campaign performance
- Reach target audience more effectively with improved targeting parameters
- Conduct market research to determine audience characteristics
- Implement A/B testing to optimize targeting parameters
- Monitor analytics and adjust targeting parameters as necessary
- Refine targeting parameters based on market research findings
- Increase click-through rate by 10%
- Decrease cost per click by 15%
- Try new ad copy and test performance
- Target specific demographics and locations to increase relevance
- Increase bid adjustments for higher performing keywords
- Improve ad relevance and quality score
- Implement A/B test strategy to optimize landing page for better conversion rate
- Split traffic evenly between variations
- Analyze data to determine the winning variation
- Develop variations of landing page
- Define key performance indicators
OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- Expand customer acquisition through strategic partnerships
- Achieve a 20% increase in revenue from converted partnership leads
- Establish 5 new partnerships with relevant brands in our industry
- Increase website traffic by 30% through partnership-driven promotions
- Generate 100 new leads by leveraging partner networks and referrals
OKRs to expand brand awareness through social media marketing and influencer collaborations
- Increase brand reach through social media and influencer partnerships
- Identify and partner with 5 relevant influencers to promote our brand
- Track success metrics, analyze the ROI, and optimize campaigns accordingly
- Increase social media followers by 20% through targeted advertising campaigns
- Generate 50% increase in social media engagement through compelling content
OKRs to improve user acquisition through targeted referral programs
- Increase user acquisition through targeted referral programs
- Analyze referral data to optimize and improve future campaigns
- Launch 3 new referral campaigns with personalized incentives
- Increase referral conversion rate by 20% through A/B testing
- Achieve 50% growth in referred users compared to last quarter
OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
- Boost BDR outreach response rates
- Achieve a 20% increase in response rates within the quarter
- Conduct a comprehensive analysis of current outreach tactics
- Implement new outreach methods and tactics
- Improve BDRs' knowledge of the product and value propositions
OKRs to increase the number of qualified leads generated by BDRs by 30%
- Improve BDR performance to generate more qualified leads
- Implement new outreach strategy to increase lead conversion by 10%
- Increase BDR call volume by 20%
- Increase email response rate by 25%
- Improve lead qualification accuracy by 15%
OKRs to increase in-app purchases by 15%
- Boost in-app purchases
- Implement personalized recommendations to increase add-to-cart rate by 20%
- A/B test different pricing strategies to increase revenue per purchase by 15%
- Increase conversion rate on product page to 30%
- Increase retention rate by 10% through targeted email campaigns
OKRs to triple our website traffic
- Get 3x more traffic to our website
- Increase unique page views to 300,000
- Create a content marketing plan to promote existing content
- Create a targeted email campaign to drive traffic to high-value pages
- Increase engagement through social media campaigns
- Monitor and optimize website performance to improve page loading speed
- Improve ads to get CTR of 5%
- Review existing ads for relevance and effectiveness
- Analyze the best performing ad campaigns for insights
- Create new ads with a focus on high-converting keywords
- Test different ad variations to determine the highest CTR
- Grow blog traffic share to be 30% of all website traffic
OKRs to improve visibility on socials
- Build a significant social media presence for the brand
- Get 250 positive mentions on Twitter and Linkedin
- Reach a total audience of 10k across all channels
- 2.5% average engagement on promoted posts
- Run 10 collaborations with relevant content creators
- Build a detailed project brief
- Create a list of relevant content creators
OKRs to reach $100,000 ARR in app stores without paid marketing
- Achieve $100K ARR through organic traffic
- Triple installs thanks to localization
- Localize title, subtitles, screenshots, description and keywords
- Increase revenue growth by 60%
- A/B test screenshots on Google Play
- Sign up for App Store Optimization tool (https://appradar.com/)
- A/B test screenshots and icons on App StoreS
- Survey users to understand their core keywords
OKRs to use Event Marketing to drive outbound leads
- Hold the first annual user conference
- Register 250 attendees
- Drive $500,000 in upsell/cross-sell revenue from event
- Drive outbound marketing efforts
- Secure two keynote speaking slots at industry events
- Increase event-driven leads by 25%
OKRs to provide the best Marketing solution
- Provide the most powerful marketing solution ever
- Improve Return on Advertising Spend (RoAS) by 45%
- Increase engagement rate by 20%
- Improve Click Through Rate (CTR) from 0.85% to 1.5%
- Improve Average Time to Conversion from 27 days to 7 days
- Reduce cost per lead from $730 to $600
OKRs to get a solid growth engine
- Create a solid growth engine
- Increase weekly leads by 30%
- We're getting 0.1 leads/active customer/week
- 30% of new leads start a trial
OKRs to increase SEO performance
- Become the #1 online resource for the problem we solve
- Secure 45 high-quality backlinks from industry influences and publications
- Get 30% more organic visits to our online resources
- We rank in top 5 results for 60% of our targeted keywords in Google
OKRs to generate significant growth through Content Marketing
- Increase brand awareness through engagement with industry thought leaders
- Secure five published interviews on industry websites
- Co-publish a thought leadership white paper with leading analyst
- Improve blog readership
- Increase the number of shared blogs across platforms by 25%
- Identify CTA sharing placements on all websites
- Boost blog subscribers by 30%
OKRs to improve our email Marketing activities
- Launch a weekly newsletter
- Reach a click-through rate of 45% for email newsletters
- Convert 15% of newsletter click-through to demo requests
- Maximize email marketing efforts
- Drive a 150% increase in webinar registrations through targeted emails
- Boost e-book downloads by 25% through an email campaign
- Design new email templates
OKRs to become the brand leader in our category
- Become the brand leader in our category
- Reduce customer acquisition costs (CAC) by 10%
- Improve top of mind awareness (TOMA) in surveys from 40% to 65%
- Grow Share of Voice (SOV) from 40% to 65%
- Increase market share from 25% to 40%
- Grow Share of Wallet (SAW) from 25% to 60%
OKRs to develop paid acquisition channels
- Paid Marketing is a new channel for leads growth
- 20% of new leads come from paid acquistion
- Generate $10K MRR from paid acquisition channels
- Bring Customer Acquisition Costs (CAC) down to $500
OKRs to increase leads through Inbound Marketing
- Increase visitors to the new product landing page
- Drive a 20% increase in click-through rates in the customer newsletter
- Refine organic search to drive website visitor
- Drive inbound marketing leads
- Increase white paper downloads by 15%
- Boost contact form submission by 30%
OKRs to use Content Marketing for growth
- Content is a significant driver for growth
- 20 partners have joined our content partner program
- Increase traffic to our blog to 3k visits/week
- Create a new microsite optimised on targeted keywords
- Check Ahrefs report and fix SEO issues
- Hire writer to post every week
- Increase content-to-lead conversion to 9%
- Add CTAs on all content websites
OKRs to build a strong and consistent brand
- Build a strong, consistent brand
- 80% of people can clearly identify our brand vs. other competitors in blind tests
- Our brand guidelines cover 100% of our public facing assets
- All websites/emails/keynotes are using the new brand guidelines
OKRs to optimize SEO readiness
- Significantly improve our SEO performance
- Identify and fix all broken links
- Add meta description and titles to 100% of website pages
- Identify missing pages via Ahrefs
- Create project page to track completion
- Reduce load time of pages to be under 1s
- Cache website content for faster loading times
OKRs to implement ad-tracking with Google
- Improve tracking and analytics
- Increase the number of events tracked from 10 to 100
- Implement click-tracking for main actions
- Create funnels for the core user journeys
- All websites have Google Ads tracking properly setup
- Install tracking on all websites
- Sync Google Ads and Google Analytics content
- Check that conversions are firing properly
Need more OKR examples?
Option 1: Use AI to generate OKRs
Try our OKRs generator, or use a goal-setting AI to generate great OKRs for you based on a description of your objectives.
Option 2: Check out other examples
We have more templates to help you draft your team goals and OKRs.
- OKRs to accelerate release cycles
- OKRs to ensure compliance and adaptability of Finance department for long-term success
- OKRs to improve Employee Experience
- OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
- OKRs to increase app downloads by 25%
- OKRs to increase adoption of our SaaS platform in the mid-tier market segment
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2022 OKRs guide for Startups
- To implement: Flowing OKRs: 14 rules to simplify OKRs
- Blog posts: ODT Blog
- Success metrics: Success metrics examples