15 customisable OKR examples for Social Media Engagement
What are Social Media Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Media Engagement OKRs examples
You'll find below a list of Objectives and Key Results templates for Social Media Engagement. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to establish a high-performing social media team
Establish a high-performing social media team
Develop and implement a comprehensive social media strategy
Analyzing competitors’ social media approach for strategy formulation- Monitoring and regularly updating social media metrics for continuous improvement
- Creating a content calendar to maintain regular posting
- Hire and onboard 5 skilled social media experts
- Implement a comprehensive onboarding process for new hires
- Conduct interviews to evaluate candidates' skills and experience
- Post job openings on digital platforms and industry-specific job boards
- Gain 10% increased engagement on all social media platforms
- Implement daily posting of keyword-focused, engaging content
- Utilize influencer partnerships for cross-promotion
- Respond promptly to comments from followers
2. OKRs to boost brand recognition and engagement on all social media platforms
- Boost brand recognition and engagement on all social media platforms
- Enhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- Achieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- Increase overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
3. OKRs to enhance interaction and engagement on our social media platforms
- Enhance interaction and engagement on our social media platforms
- Conduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- Gather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- Increase average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
4. OKRs to boost organic customer engagement and reach on social media
- Boost organic customer engagement and reach on social media
- Raise post engagement rate by 15%
- Promote user-generated content for greater engagement
- Create more engaging and interactive social media content
- Invest in social media advertising to reach a wider audience
- Increase social media follower count by 20%
- Collaborate with influencers to boost profile visibility
- Run targeted follower acquisition campaigns across platforms
- Implement a social media content strategy to attract new followers
- Gain 25% more organic shares on top-performing posts
- Improve SEO strategies to increase visibility of top-performing posts
- Encourage audience engagement with interactive content and calls-to-action
- Implement a consistent posting schedule to maximize reach and shares
5. OKRs to boost engagement through strategic social media listening and talking
- Boost engagement through strategic social media listening and talking
- Elevate overall reach to 15% via analysis and actionable insights from listening
- Analyze audience demographic data to identify target engagement groups
- Implement regular monitoring and adjustment of reach strategies based on insights
- Develop strategic, data-driven content to increase audience reach
- Attract 20% more followers by posting daily engaging and relatable content
- Develop a content calendar with diverse daily engaging posts
- Promote posts on other established platforms
- Incorporate user-generated content to increase relatability
- Increase social media comments by 30% through competitive keyword strategies
- Identify top-performing keywords in competitor's social media posts
- Monitor and adjust keyword strategy based on engagement
- Incorporate popular keywords into our social media content
6. OKRs to boost reach and engagement via paid social initiatives
- Boost reach and engagement via paid social initiatives
- Secure a 10% conversion rate lift from paid social traffic
- Increase investment in high-performing ad campaigns
- Tailor content to target audience preferences
- Implement A/B testing for different ad variations
- Achieve a 25% rise in post interactions through tailored promotional content
- Analyze audience reaction to previous promotional content
- Implement customer feedback in content strategy adjustments
- Develop promotional content specifically targeting engaged users
- Increase social media following by 30% via targeted ads
- Design engaging ads specifically targeted at this audience group
- Allocate budget for targeted social media ad campaigns
- Identify audience demographics most responsive to previous social media content
7. OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
8. OKRs to establish an active social media volunteer team
- Establish an active social media volunteer team
- Recruit and onboard 10 committed, skilled social media volunteers by week 6
- Implement a comprehensive onboarding program for the new recruits
- Conduct interviews and skill assessments for potential volunteers
- Develop a recruitment ad targeting skilled social media enthusiasts
- Achieve a 30% increase in social media engagement by the end of the quarter
- Launch engaging competitions or giveaways
- Develop and implement a consistent posting schedule
- Respond promptly and constructively to all comments
- Design and implement 2 detailed social media strategies by week 9
- Implement strategies and monitor their effectiveness
- Identify target audience and platforms for each strategy
- Outline content plan and schedule for both strategies
9. OKRs to establish a proficient social media volunteer team
- Establish a proficient social media volunteer team
- Increase overall social media engagement by 30% by the end of the quarter
- Utilize Instagram and Facebook stories features for promotions
- Create and post interactive, engaging, and shareable content regularly
- Interact and respond regularly to comments or messages
- Conduct bi-weekly virtual training sessions, achieving 95% participation rate
- Send reminders and materials in advance to participants
- Monitor and follow up on participation rates
- Create a consistent bi-weekly schedule for virtual training
- Recruit a team of 10 dedicated volunteers knowledgeable in social media within 2 weeks
- Finalize and onboard selected volunteers
- Schedule and conduct interviews for interested applicants
- Post volunteer requirements on popular social media channels
10. OKRs to amplify lead generation via social media platforms
- Amplify lead generation via social media platforms
- Generate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- Boost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- Increase LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
11. OKRs to increase social media engagement by 30%
- Boost social media engagement
- Elevate average share per post by 30%
- Expand the reach of each post by 20%
- Raise average likes per post by 25%
- Increase average comments per post by 35%
12. OKRs to boost social media impact through paid advertising
- Boost social media impact through paid advertising
- Increase social media reach by 30%
- Implement a consistent posting schedule across all platforms
- Invest in targeted social media advertising
- Promote user-generated content and engage actively
- Achieve a 15% rise in conversion rate from ad campaigns
- Identify and target high-performing demographics
- Enhance the landing page user experience
- Optimize ad copy based on analytics
- Improve engagement rate by 25% across all platforms
- Implement daily unique and engaging posts to boost interactions
- Run weekly virtual competitions with incentives
- Emphasize on personalized customer interactions
13. OKRs to boost Overall Customer Engagement
- Boost Overall Customer Engagement
- Increase monthly website visitors by 20%
- Utilize social media platforms for website promotion
- Develop engaging content to reduce bounce rates
- Implement SEO strategies to boost organic search rankings
- Upsurge social media engagement by 30%
- Promote audience interaction through contests and giveaways
- Utilize social media advertising to reach a wider audience
- Develop and implement a consistent, engaging content schedule
- Improve customer review scores by 15%
- Develop effective response system for customer complaints
- Implement regular staff training for enhanced customer service
- Initiate feedback-driven improvements in product quality
14. OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
15. OKRs to create a robust Social Media Volunteer Team for improved visibility and donor awareness
- Create a robust Social Media Volunteer Team for improved visibility and donor awareness
- Boost social media engagement by 25% through increased posting and interaction
- Respond to all new comments within 3 hours
- Increase daily posts frequency on all social media channels by 50%
- Regularly share user-generated content
- Recruit and train 10 volunteers for Social Media team in two weeks
- Post volunteer positions on social media platforms
- Implement a social media training program for selected volunteers
- Conduct interviews and select potential candidates
- Drive a 20% increase in donor awareness with improved social media content
- Monitor and evaluate social media analytics to optimize engagement
- Launch targeted online advertising campaigns to reach potential donors
- Develop engaging, donor-centric content for all social media platforms
Social Media Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Engagement OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to formulate and Implement a robust Business and Product Strategy
- OKRs to successfully Deliver Roadmap on Schedule
- OKRs to enhance quality control testing effectiveness
- OKRs to streamline workflows and optimize lead generators
- OKRs to enhance intuitive feature navigation and findability
- OKRs to reinforce innovation within the finance department operations
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.