15 customisable OKR examples for Social Media Engagement

What are Social Media Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Social Media Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Social Media Engagement OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Social Media Engagement OKRs examples

You'll find below a list of Objectives and Key Results templates for Social Media Engagement. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to enhance interaction and engagement on our social media platforms

  • ObjectiveEnhance interaction and engagement on our social media platforms
  • Key ResultConduct 10 interactive live sessions to facilitate direct communication with followers
  • TaskSchedule and advertise the dates for each live session
  • TaskHost and moderate each session, engaging with followers
  • TaskPlan topics and content for 10 live interactive sessions
  • Key ResultGather and categorize feedback from 500 users to better inform our content strategy
  • TaskAnalyze user responses and categorize feedback
  • TaskDistribute surveys to gather user feedback
  • TaskUpdate content strategy based on feedback patterns
  • Key ResultIncrease average post comments by 30% to improve social media engagement
  • TaskDevelop more engaging, relatable content to spark discussion
  • TaskRespond interactively to existing comments to foster dialogue
  • TaskPrompt followers to comment with questions or polls

2. OKR to boost engagement through strategic social media listening and talking

  • ObjectiveBoost engagement through strategic social media listening and talking
  • Key ResultElevate overall reach to 15% via analysis and actionable insights from listening
  • TaskAnalyze audience demographic data to identify target engagement groups
  • TaskImplement regular monitoring and adjustment of reach strategies based on insights
  • TaskDevelop strategic, data-driven content to increase audience reach
  • Key ResultAttract 20% more followers by posting daily engaging and relatable content
  • TaskDevelop a content calendar with diverse daily engaging posts
  • TaskPromote posts on other established platforms
  • TaskIncorporate user-generated content to increase relatability
  • Key ResultIncrease social media comments by 30% through competitive keyword strategies
  • TaskIdentify top-performing keywords in competitor's social media posts
  • TaskMonitor and adjust keyword strategy based on engagement
  • TaskIncorporate popular keywords into our social media content

3. OKR to to implement a strategic, consistent, and realistic social media approach

  • ObjectiveTo implement a strategic, consistent, and realistic social media approach
  • Key ResultGain 1000 new, organic followers across all social media platforms
  • TaskImplement a strategic follow and unfollow campaign
  • TaskActively interact and build relationships with followers
  • TaskCreate engaging, high-quality content regularly
  • Key ResultPost high-quality content consistently 5 times per week
  • TaskWrite and finalize 5 high-quality posts
  • TaskCreate a weekly content calendar with 5 post ideas
  • TaskSchedule 5 posts for weekly publication
  • Key ResultIncrease overall social media engagement by 20%
  • TaskRespond promptly and personally to comments and messages
  • TaskImplement a regular posting schedule across all platforms
  • TaskEngage audience with interactive content like quizzes and polls

4. OKR to amplify lead generation via social media platforms

  • ObjectiveAmplify lead generation via social media platforms
  • Key ResultGenerate 15% more conversions through Facebook ads by improving targeting
  • TaskIncrease ad spend focused on targeted demographic
  • TaskTailor ad content to engage the identified demographic
  • TaskIdentify demographic with the highest conversion rate
  • Key ResultBoost Instagram engagement rate by 25% through interactive content
  • TaskIncorporate quizzes and polls in Instagram stories frequently
  • TaskRegularly host live Q&A or discussion sessions
  • TaskDevelop engaging, user-generated Instagram challenges
  • Key ResultIncrease LinkedIn followers by 30% to enhance professional exposure
  • TaskPromote LinkedIn profile across different social media platforms
  • TaskPublish high-value content regularly to attract new followers
  • TaskEngage with followers by responding or liking their comments

5. OKR to increase social media engagement by 30%

  • ObjectiveBoost social media engagement
  • Key ResultElevate average share per post by 30%
  • Key ResultExpand the reach of each post by 20%
  • Key ResultRaise average likes per post by 25%
  • Key ResultIncrease average comments per post by 35%

6. OKR to implement a consistent social media approach based on a calendar agreement

  • ObjectiveImplement a consistent social media approach based on a calendar agreement
  • Key ResultMeasure and increase audience engagement by 20% by the end of the quarter
  • TaskConsistently track engagement growth weekly
  • TaskDetermine current engagement levels with existing data
  • TaskImplement new user-engaging content strategy
  • Key ResultEstablish a shared social media calendar with agreed posts within two weeks
  • TaskCreate a shared social media calendar online
  • TaskIdentify relevant team members for shared calendar collaboration
  • TaskSchedule meeting to agree on posts
  • Key ResultConsistently post on social media 5 times a week for the entire quarter
  • TaskRegularly monitor and adjust posting strategy
  • TaskDevelop a content calendar scheduling 5 posts weekly
  • TaskCreate engaging posts according to schedule

7. OKR to raise Customer Score and Customer Engagement Rate

  • ObjectiveIncrease Customer Satisfaction and Engagement
  • Key ResultReduce customer churn rate by 15% through proactive retention strategies
  • Key ResultImplement and launch a loyalty program with a minimum of 20% customer enrollment
  • Key ResultIncrease overall Customer Score by 5 points through weekly post-purchase surveys
  • Key ResultAchieve a 10% increase in average monthly Customer Engagement Rate on social media platforms

8. OKR to boost Site Traffic

  • ObjectiveBoost Site Traffic
  • Key ResultImprove website loading speed by 30% to enhance user experience and reduce bounce rates
  • TaskUtilize a content delivery network (CDN) to serve website content faster to users worldwide
  • TaskEnable browser caching to store static resources locally and speed up subsequent page visits
  • TaskOptimize images by compressing, resizing, and converting to a more web-friendly format
  • TaskMinify CSS and JavaScript files to reduce their file size and improve loading speed
  • Key ResultGrow social media traffic by 25% through targeted campaigns and compelling content
  • TaskCreate engaging and shareable content tailored to the identified target audience
  • TaskConduct in-depth audience research to identify target demographics and interests
  • TaskAnalyze and optimize campaign performance using analytics tools for continuous improvement
  • TaskUtilize social media advertising to reach a wider audience and increase visibility
  • Key ResultAchieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
  • TaskRegularly track and analyze referral traffic data to monitor progress and identify areas for improvement
  • TaskResearch and identify popular guest blogging platforms and collaboration opportunities
  • TaskDevelop high-quality, engaging blog posts and content for guest blogging and collaborations
  • TaskReach out to potential partners and pitch guest blogging and collaboration ideas
  • Key ResultIncrease organic search traffic by 20% by optimizing website content and keywords
  • TaskOptimize existing website content by incorporating identified keywords and improving metadata
  • TaskConduct an in-depth keyword research to identify high-potential and relevant keywords
  • TaskImplement a backlink-building strategy to improve website authority and increase organic search rankings
  • TaskRegularly create and publish fresh, high-quality content that is optimized for targeted keywords

9. OKR to enhance marketing effectiveness and reach

  • ObjectiveEnhance marketing effectiveness and reach
  • Key ResultIncrease social media engagement by 30%
  • TaskEngage with audience via comments, shares, and direct messages
  • TaskDevelop and implement a consistent posting schedule
  • TaskInitiate regular, interactive content such as polls and quizzes
  • Key ResultBoost email open rates by 25%
  • TaskImprove subject lines for increased intrigue and relevance
  • TaskSegment email list for targeted, personalized content
  • TaskOptimize send times based on recipient activity
  • Key ResultAttract 20% more unique website visitors through SEO strategies
  • TaskImprove site speed and mobile responsiveness
  • TaskIncrease backlinks through guest blogging on relevant sites
  • TaskImplement targeted keyword research to optimize website content

10. OKR to increase visibility and knowledge of our brand

  • ObjectiveIncrease visibility and knowledge of our brand
  • Key ResultIncrease social media followers by 30%
  • TaskInvest in targeted social media advertising campaigns
  • TaskCollaborate with influencers to promote the page
  • TaskElevate content strategy to boost engagement
  • Key ResultAchieve a 20% increase in unaided brand awareness survey responses
  • TaskLaunch a customer referral program to boost awareness
  • TaskIncrease PR efforts to gain more media coverage
  • TaskImplement a targeted social media advertising campaign
  • Key ResultOrganize 10 event sponsorships in relevant industry events
  • TaskReach out to event organizers regarding potential sponsorships
  • TaskIdentify 10 industry events aligned with company interests
  • TaskFinalize sponsorship details and benefits for each event

11. OKR to successfully execute a dynamic and effective promotional campaign

  • ObjectiveSuccessfully execute a dynamic and effective promotional campaign
  • Key ResultIncrease social media engagement by 30% through promotional content
  • TaskRun social media competitions that encourage consumer interaction
  • TaskUtilize targeted ads to increase visibility towards core customers
  • TaskCreate valuable, engaging content tailored to the audience's interests
  • Key ResultBoost product sales by a minimum of 15% due to the promotional campaign
  • TaskTrack, analyze, and adjust strategy based on sales metrics
  • TaskLaunch a robust online and offline promotional campaign
  • TaskDevelop incentives like discounts to attract customers
  • Key ResultGain 20% more leads from promotional campaign outreach efforts
  • TaskIdentify and engage with prospective influencers
  • TaskIncrease frequency of email marketing campaigns
  • TaskEnhance digital strategy with targeted SEO and PPC campaigns

12. OKR to increase LinkedIn activity on the company page

  • ObjectiveIncrease LinkedIn activity on the company page
  • Key ResultEngage 20% of our followers with the first 5 posts by month 2
  • TaskMonitor and respond to comments and messages swiftly
  • TaskPromote posts across various social media platforms
  • TaskCreate engaging content tailored to follower's interests
  • Key ResultSchedule and create content for 5 LinkedIn posts by the end of month 1
  • TaskIdentify key topics for five LinkedIn posts
  • TaskSet exact dates to publish each post
  • TaskDraft creative content for each post
  • Key ResultComplete and publish remaining 5 posts ensuring 30% audience engagement by month 3
  • TaskWrite, edit, and finalize the remaining 5 blog posts
  • TaskPromote each post effectively to ensure 30% of audience interaction
  • TaskUse analytics to craft audience-engaging content for each post

13. OKR to enhance outreach with effective marketing strategies and brand visibility

  • ObjectiveEnhance outreach with effective marketing strategies and brand visibility
  • Key ResultIncrease social media organic engagement by 30%
  • TaskEncourage audience interaction through quizzes and contests
  • TaskDevelop and share high-quality, relevant content regularly
  • TaskBoost posts visibility using suitable hashtags and keywords
  • Key ResultSecure 5 new partnerships with relevant businesses for brand cross-promotion
  • Key ResultImplement marketing campaign that results in 20% increase in website traffic
  • TaskDevelop engaging content and visuals for digital marketing materials
  • TaskImplement SEO strategy for improved online visibility
  • TaskConduct targeted social media advertising campaigns

14. OKR to establish a recognised presence on Twitter

  • ObjectiveEstablish a recognised presence on Twitter
  • Key ResultGain 1000 followers by implementing strategic daily interaction with popular tweets
  • TaskConsistently promote your responses to attract new followers
  • TaskIdentify popular tweets relevant to your industry daily
  • TaskEngage with those tweets through insightful responses
  • Key ResultPost 200 engaging, original tweets, tracking likes and retweets for engagement
  • TaskAnalyze engagement levels to refine tweeting strategy
  • TaskCraft and post 200 original, captivating tweets
  • TaskMonitor likes and retweets daily
  • Key ResultImprove profile visibility by connecting and interacting with 50 influential Twitter users
  • TaskBegin actively following and engaging with their posts
  • TaskIdentify 50 influential Twitter users related to your niche
  • TaskCreate and share content that will attract their attention

15. OKR to develop and launch a web based multiplayer game

  • ObjectiveDevelop and launch a web based multiplayer game
  • Key ResultEnhance player retention by implementing a leaderboard and achieving a 30% increase in returning players
  • Key ResultIncrease user engagement by achieving a minimum of 1000 active players per week
  • TaskIncrease social media presence and regularly share updates, promotions, and player achievements
  • TaskLaunch weekly in-game events and competitions to keep players engaged and excited
  • TaskImplement a referral program to encourage current players to invite new ones
  • TaskImprove user interface and overall gameplay experience based on player feedback
  • Key ResultImprove game performance by reducing average server response time to below 100 milliseconds
  • Key ResultEnsure a seamless gaming experience by achieving a player satisfaction rating of at least 4 out of 5
  • TaskEnhance in-game communication channels to provide prompt and effective customer support
  • TaskConduct player surveys and gather feedback to identify areas for improvement
  • TaskImplement regular bug fixes and performance updates to optimize game functionality
  • TaskContinuously analyze gameplay data to identify patterns and enhance game features accordingly

Best practices for managing your Social Media Engagement OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Social Media Engagement OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Social Media Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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