OKR template to successfully launch the new brand creative

This OKR sets out to successfully launch a new brand creative. This mostly involves increasing social media engagement on brand posts by 20% after the launch. Initiatives to achieve this outcome includes developing engaging content with interactive elements, defining hashtags for better visibility and audience engagement, and running user-generated content campaigns.

A secondary objective involves finalizing the creative designs for the potential brand logo by consulting three professional designers. This task is made actionable by approving the logo's final design, collaborating with the designers for logo ideas, and reviewing all the proposed logo designs.

The OKR further aims to optimize the brand’s website for the new creative, with a projected goal of decreasing the bounce rate by 10%. To realize this, it is necessary to improve the site’s speed and overall user experience, incorporate the new brand aesthetics into the website, and effectively implement SEO strategies on the site.

In summary, this OKR focuses on launching a new brand creative with specific strategies to increase social media interaction on brand posts, finalize a unique brand logo, and optimize the brand's website for enhanced user experience.