15 customisable OKR examples for User Experience
What are User Experience OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Experience to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Experience OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable User Experience OKRs examples
We've added many examples of User Experience Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to enhance overall user experience on our platform
Enhance overall user experience on our platform
Decrease user complaint rate by 10%
Enhance user interface for easier navigation- Implement proactive customer service training
- Improve product quality testing processes
- Improve user satisfaction score by 20%
- Implement regular customer feedback and survey sessions
- Offer prompt and effective customer support service
- Enhance product features based on user suggestions
- Increase average session duration by 15%
- Produce engaging, high-quality content
- Implement effective CTAs on pages
- Improve site speed for enhanced user experience
2. OKRs to improve user experience design and expand research scope
- Improve user experience design and expand research scope
- Increase user satisfaction scores by 20% through UX enhancements
- Collaboratively design UX updates addressing critical issues
- Implement updates and gather user feedback for adjustments
- Survey users to identify current UX pain points
- Reduce task completion time by 15% via redesigned user workflows
- Identify bottlenecks in the current workflow system
- Implement and test redesigned workflows
- Develop user-friendly and efficient workflow design
- Conduct and analyze 30 user interviews for UX research insights
- Conduct 30 user interviews focused on UX insights
- Analyze collected data and compile UX research report
- Identify and schedule interviews with 30 appropriate users
3. OKRs to successfully redesign and enhance the website's user experience
- Successfully redesign and enhance the website's user experience
- Achieve a 20% decrease in bounce rate post-redesign
- Conduct user testing on new design for usability issues
- Implement SEO strategies to attract relevant traffic
- Adjust website loading speed and mobile responsiveness
- Increase user engagement on the website by 30%
- Analyze and optimize the website's load speed
- Implement interactive content and communication tools
- Develop more user-friendly website design and features
- Receive above 85% in satisfaction score from user experience surveys post-redesign
- Implement user feedback into website redesign plans
- Conduct regular testing and tweaks post-redesign
- Deliver outstanding customer service throughout the experience
4. OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
5. OKRs to enhance customer engagement via CRM and onsite experience
- Enhance customer engagement via CRM and onsite experience
- Improve onsite user experience leading to a 15% rise in order frequency
- Implement personalized recommendations for returning users
- Enhance website navigation for seamless user browsing
- Optimize checkout process to increase conversion rates
- Reduce customer churn by 10% by improving post-purchase follow-ups and interactions
- Implement personalized post-purchase follow-up emails
- Evaluate and refine after-sales service procedures
- Train staff on effective, empathetic customer interaction
- Achieve 20% increase in repeat orders through CRM engagement campaigns strategy
- Develop a loyalty rewards program to incentivize repeat orders
- Implement personalized email campaigns targeting previous customers
- Analyze purchase history to offer tailored product recommendations
6. OKRs to enhance user experience for increased software engagement
- Enhance user experience for increased software engagement
- Decrease software response time by 30%
- Optimize code to reduce complexity and redundant processes
- Upgrade server hardware to improve processing speed
- Implement effective caching strategies for data retrieval
- Achieve 90% customer satisfaction rate on usability of our software
- Develop user-friendly interface providing intuitive navigation
- Provide swift, professional customer support and resolution
- Implement frequent, targeted user testing for regular improvements
- Implement 5 new user-requested features into software interface
- Develop and code the selected features into software interface
- Prioritize top 5 user-requested features based on feasibility and impact
- Test and debug new features before final implementation
7. OKRs to establish robust foundations for scalable personalization
- Establish robust foundations for scalable personalization
- Develop detailed persona types for 80% of our user base
- Analyze user data to identify patterns and common characteristics
- Collect and integrate user feedback into persona development
- Defining key attributes, preferences, and behaviors for each persona
- Improve user engagement rates by 25% through personalized content/features
- Develop tailored content based on user behavior analysis
- Implement personalization features in app/website interface
- Create user-specific recommendations using AI algorithms
- Implement personalization technology to support 10,000 daily active users
- Research and select suitable personalization technology for target user base
- Monitor user interaction and regularly adjust technology as needed
- Develop and execute a detailed implementation strategy
8. OKRs to improve the game's community size and interaction levels
- Improve the game's community size and interaction levels
- Increase the retention rate of users over a three-month period by 30%
- Introduce loyalty programs and rewards system
- Implement personalized email marketing strategies
- Improve user interface for enhanced usability and engagement
- Increase the weekly interaction per user by 15%
- Create engaging content that encourages user comments, likes, shares
- Offer weekly challenges or rewards for user participation
- Implement a weekly email newsletter highlighting site updates and features
- Increase the number of active users by 25%
- Initiate referral programs for existing users
- Improve user experience on the platform
- Implement targeted advertising to reach potential users
9. OKRs to enhance user experience for our new ERP system
- Enhance user experience for our new ERP system
- Achieve 85% completion rate for staff training on the new ERP system
- Regularly track and report staff training progress
- Address training difficulties promptly with additional support
- Schedule mandatory ERP system training for all staff
- Increase user satisfaction scores by 40% through user surveys
- Develop and distribute user surveys regularly
- Analyze survey results and identify areas for improvement
- Implement changes based on user feedback
- Reduce system response time by 30%
- Optimize code for increased system performance
- Implement efficient caching strategies
- Upgrade system hardware to improve speed
10. OKRs to improve mobile user experience for our ecommerce website
- Improve mobile user experience for our ecommerce website
- Increase mobile navigation efficiency by reducing clicks by 20%
- Improve search capabilities for user-friendly results
- Implement quick-access shortcuts for key functions
- Simplify menus to decrease depth and complexity
- Decrease mobile page load time by 30%
- Minimize use of heavy code and unnecessary plugins
- Implement effective caching and content delivery network (CDN)
- Optimize images for faster loading
- Improve mobile conversion rate by 15%
- Optimize site for mobile usability and readability
- Enhance mobile site speed and overall user experience
- Implement user-friendly mobile checkout process
11. OKRs to improve product designs to enhance user-experience and boost engagements
- Improve product designs to enhance user-experience and boost engagements
- Increase average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- Achieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- Design and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
12. OKRs to drive up frequency of customer purchases
- Drive up frequency of customer purchases
- Decrease checkout abandonment rate by 10% through user experience improvements
- Offer various secure payment methods
- Add trust signals like reviews, ratings, and testimonials
- Simplify the checkout process to only essential steps
- Introduce a customer loyalty program that increases repeat purchases by 15%
- Develop a tailored loyalty program focused on customer retention
- Implement, track, and adjust the loyalty program as necessary
- Research popular customer loyalty programs for effective strategies
- Boost cart size by 20% through upselling and cross-selling strategies
- Develop personalized product suggestions based on customer buying habits
- Incorporate a rewards program for higher-value purchases
- Implement a bundle discount strategy for related items
13. OKRs to develop an English learning program for university teachers
- Develop an English learning program for university teachers
- Attract and retain 100+ active users within first two months after launch
- Offer valued incentives for referrals and loyalty
- Implement a comprehensive customer engagement strategy
- Develop a user-friendly interface that caters to customer needs
- Design intuitive, user-friendly software interface by end of first month
- Test interface prototype and incorporate user feedback
- Develop software wireframes incorporating user-centric design
- Conduct research to understand user needs and preferences
- Incorporate 500+ unique, academic-focused English lessons in the program
- Compile list of 500+ unique, academic-focused English lessons
- Incorporate lessons into program's existing structure
- Test program to ensure lesson functionality
14. OKRs to increase platform onboarding efficiency
- Increase platform onboarding efficiency
- Increase user satisfaction rating for onboarding process to 4.5 out of 5
- Achieve 95% completion rate for onboarding tasks
- Decrease average onboarding time by 10%
- Reduce onboarding support tickets by 20% through improved self-service resources
- Implement a user-friendly FAQ page addressing common onboarding queries and concerns
- Develop video tutorials to visually guide users through the onboarding process
- Revamp knowledge base content with clear and detailed instructions for onboarding steps
- Conduct regular surveys to gather feedback and identify areas for further improvement
15. OKRs to enhance the quality of our App notifications
- Enhance the quality of our App notifications
- Reduce notification-related uninstalls by 15%
- Evaluate current notifications for relevance and engagement
- Implement succinct, value-driven notification content
- Optimize notification frequency based on user preferences
- Increase user satisfaction score with notifications by 30%
- Enhance notification relevance with personalized user preferences
- Improve notification design for clear visibility and comprehension
- Regularly survey users for feedback on notification improvements
- Boost notification open rate by 20%
- Implement engaging, customised content in notification messages
- A/B test different notification strategies and formats
- Optimize notification timing based on user activity
User Experience OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Experience OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Experience OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to substantially reduce technical debt across all projects
- OKRs to enhance supervisory skills and coffee expertise for barista/retail supervisor role
- OKRs to increase wealth by improving income and managing spending
- OKRs to improve Access control, management, and automation efforts
- OKRs to improve stakeholder feedback incorporation through iterative design
- OKRs to execute Seamless Transition to Cloud Infrastructure
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.