15 customisable OKR examples for User Engagement
What are User Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for User Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own User Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable User Engagement OKRs examples
We've added many examples of User Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to enhance NPS for improved user engagement and risk identification
Enhance NPS for improved user engagement and risk identification
Implement 2 new user engagement strategies based on NPS feedback evaluation
Analyze NPS feedback to identify areas needing improvement- Develop two new user engagement strategies
- Implement and test new strategies
- Increase NPS response rate by 20% through personalized, engaging survey communication
- Customize survey wording to reflect individual customer experiences
- Train the team on engagement and personalized communication techniques
- Implement engaging, visually appealing survey designs
- Conduct detailed analysis of 25% more low-scoring NPS responses for risk identification
- Conduct thorough analysis on these responses
- Identify potential risks from these analyses
- Identify 25% more low-scoring NPS responses
2. OKRs to foster user-centric culture through stakeholder engagement
- Drive a user-centric culture by engaging stakeholders
- Increase user feedback submission rate by 20% through improved communication channels
- Conduct user surveys and incorporate findings in product development
- Increase user satisfaction score by 10% through better UX design
- Host 3 cross-functional stakeholder workshops to prioritize user needs
3. OKRs to enhance user experience for increased software engagement
- Enhance user experience for increased software engagement
- Decrease software response time by 30%
- Optimize code to reduce complexity and redundant processes
- Upgrade server hardware to improve processing speed
- Implement effective caching strategies for data retrieval
- Achieve 90% customer satisfaction rate on usability of our software
- Develop user-friendly interface providing intuitive navigation
- Provide swift, professional customer support and resolution
- Implement frequent, targeted user testing for regular improvements
- Implement 5 new user-requested features into software interface
- Develop and code the selected features into software interface
- Prioritize top 5 user-requested features based on feasibility and impact
- Test and debug new features before final implementation
4. OKRs to enhance user satisfaction and engagement with our app
- Enhance user satisfaction and engagement with our app
- Reduce average response time to user inquiries to under 24 hours through streamlined customer support
- Regularly analyze response time data to identify bottlenecks and implement process improvements
- Establish clear guidelines and documentation for resolving common user inquiries
- Train customer support agents to handle inquiries effectively and efficiently
- Implement a ticketing system for efficient tracking and prioritization of user inquiries
- Increase user retention rate by 15% through personalized push notifications and enhanced features
- Continuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
- Develop and implement a comprehensive push notification strategy based on user insights
- Analyze user behavior to identify key preferences and interests for personalized push notifications
- Enhance user experience by adding new features and improving existing functionalities
- Increase user reviews by 20% through targeted campaigns and incentivized prompts
- Use social media platforms to highlight positive user reviews and encourage others to share their experiences
- Create personalized email campaigns to request user reviews with compelling copy and visuals
- Offer exclusive incentives, such as discounts or freebies, for users who leave reviews
- Implement in-app prompts at strategic moments to remind and encourage users to submit reviews
- Increase average app rating to 4.5 stars through user feedback and app improvements
5. OKRs to enhance user engagement on app and website
- Enhance user engagement on app and website
- Decrease bounce rate by 15%
- Optimize website for faster loading times
- Implement engaging, high-quality content
- Improve website navigation and user interface
- Increase average session duration by 20%
- Implement more engaging, interactive content
- Increase frequency of relevant, updated posts
- Optimize website speed and navigation
- Improve app store rating to 4.5+
- Initiate a campaign encouraging satisfied users to leave reviews
- Implement customer feedback into app updates and improvements
- Enhance user experience by fixing reported bugs and errors
6. OKRs to establish robust foundations for scalable personalization
- Establish robust foundations for scalable personalization
- Develop detailed persona types for 80% of our user base
- Analyze user data to identify patterns and common characteristics
- Collect and integrate user feedback into persona development
- Defining key attributes, preferences, and behaviors for each persona
- Improve user engagement rates by 25% through personalized content/features
- Develop tailored content based on user behavior analysis
- Implement personalization features in app/website interface
- Create user-specific recommendations using AI algorithms
- Implement personalization technology to support 10,000 daily active users
- Research and select suitable personalization technology for target user base
- Monitor user interaction and regularly adjust technology as needed
- Develop and execute a detailed implementation strategy
7. OKRs to improve the game's community size and interaction levels
- Improve the game's community size and interaction levels
- Increase the retention rate of users over a three-month period by 30%
- Introduce loyalty programs and rewards system
- Implement personalized email marketing strategies
- Improve user interface for enhanced usability and engagement
- Increase the weekly interaction per user by 15%
- Create engaging content that encourages user comments, likes, shares
- Offer weekly challenges or rewards for user participation
- Implement a weekly email newsletter highlighting site updates and features
- Increase the number of active users by 25%
- Initiate referral programs for existing users
- Improve user experience on the platform
- Implement targeted advertising to reach potential users
8. OKRs to streamline onboard services for robust engagement environment
- Streamline onboard services for robust engagement environment
- Decrease user churn rate by 15% via optimizing onboarding process
- Integrate a user feedback system during onboarding process
- Regularly update onboarding materials based on metrics analysis
- Redesign onboarding tutorials to highlight software's key features
- Increase customer engagement rates by 20% through enhanced onboard services
- Conduct regular surveys to assess and improve onboard services
- Improve onboard service responsiveness to customer inquiries/requests
- Develop new, engaging onboard activities for customers
- Implement 3 new features that improve onboarding experience, verified by user feedback
- Identify pain points in the current onboarding process
- Develop and integrate 3 user-centric features
- Gather user feedback post-implementation
9. OKRs to improve product designs to enhance user-experience and boost engagements
- Improve product designs to enhance user-experience and boost engagements
- Increase average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- Achieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- Design and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
10. OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- Drive stakeholder UX comprehension and increase customer engagement in decision-making
- Increase customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- Achieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
11. OKRs to boost app user engagement and increase application downloads
- Boost app user engagement and increase application downloads
- Improve user retention rate by 15% through the enhancement of user experience
- Solicit user feedback to identify improvement areas
- Implement personalized features to enhance user engagement
- Enhance user interface for better navigation
- Drive a 25% increase in total app downloads across all platforms
- Develop referral programs to encourage current users to invite others
- Implement SEO strategies to improve app visibility in search results
- Create engaging content to promote the app on social media platforms
- Achieve 20% growth in active monthly users interacting with app content
- Implement aggressive social media marketing for app promotion
- Enhance user interface for improved app experience
- Introduce exclusive features or benefits for app users
12. OKRs to improve app user experience through personalized design processes
- Improve app user experience through personalized design processes
- Achieve a customer satisfaction rating of 4.5+ out of 5 through personalized design improvements
- Regularly monitor customer satisfaction metrics to track progress towards achieving the target rating
- Implement personalized design changes based on individual customer preferences and needs
- Conduct a detailed analysis of customer feedback to identify specific design improvement areas
- Continuously analyze customer feedback and make necessary adjustments to further enhance customer satisfaction
- Reduce user churn rate by 15% by enhancing personalized interactions and features
- Implement a comprehensive user feedback system to identify pain points and areas of improvement
- Regularly analyze user data to identify patterns and preferences for targeted personalized interactions
- Continuously optimize and update features based on user feedback and behavior analysis
- Develop and incorporate personalized recommendations to enhance user experience and engagement
- Increase average user session duration by 10% via tailored and intuitive app experiences
- Increase user engagement by 20% through personalized app experiences
13. OKRs to implement engagement visibility for corporate customers on Mina Sidor
- Implement engagement visibility for corporate customers on Mina Sidor
- Increase the number of corporate users by 20% through improved platform functionality
- Conduct targeted marketing for corporate users
- Upgrade platform features based on popular user feedback
- Offer limited-time promotions for corporate sign-ups
- Reduce customer inquiries regarding engagement status by 30% after feature implementation
- Implement a self-help guide for new feature
- Apply customer feedback for feature improvement
- Conduct webinars demonstrating feature usage
- Achieve 90% positive feedback on newly implemented engagement visibility feature
- Gather initial user feedback on engagement visibility feature
- Continuously monitor and adjust feature for user satisfaction
- Improve feature based on user feedback and comments
14. OKRs to enhance the quality of our App notifications
- Enhance the quality of our App notifications
- Reduce notification-related uninstalls by 15%
- Evaluate current notifications for relevance and engagement
- Implement succinct, value-driven notification content
- Optimize notification frequency based on user preferences
- Increase user satisfaction score with notifications by 30%
- Enhance notification relevance with personalized user preferences
- Improve notification design for clear visibility and comprehension
- Regularly survey users for feedback on notification improvements
- Boost notification open rate by 20%
- Implement engaging, customised content in notification messages
- A/B test different notification strategies and formats
- Optimize notification timing based on user activity
15. OKRs to boost repeat user purchasing rate to 2%
- Boost repeat user purchasing rate to 2%
- Implement targeted marketing campaigns to increase repeat user engagement by 20%
- Monitor and adjust campaign based on user feedback
- Identify customer preferences through user data analysis
- Develop personalized marketing strategies based on preferences
- Enhance user experience to boost repeat user conversion by 15%
- Develop personalized user recommendations
- Simplify navigation and checkout process
- Implement user feedback for platform improvements
- Analyze and improve product availability and variety to elevate repeat user orders by 25%
- Implement improvement strategies based on analysis results
- Track and measure improvements in repeat user orders
- Conduct data analysis on current product availability and user preference
User Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your User Engagement OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More User Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to boost NTS and CSAT scores for enhanced customer satisfaction
- OKRs to enhance the accounting, financial, and tax processes architecture
- OKRs to enhance proficiency in managing administrative tasks and assigned duties
- OKRs to establish a consistent gym routine
- OKRs to achieve full stakeholder satisfaction
- OKRs to minimize overall business risk
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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