Table of content

15 OKR examples for User Engagement

What are User Engagement OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for User Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our User Engagement OKRs examples

We've added many examples of User Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to enhance NPS for improved user engagement and risk identification

  • ObjectiveEnhance NPS for improved user engagement and risk identification
  • Key ResultImplement 2 new user engagement strategies based on NPS feedback evaluation
  • TaskAnalyze NPS feedback to identify areas needing improvement
  • TaskDevelop two new user engagement strategies
  • TaskImplement and test new strategies
  • Key ResultIncrease NPS response rate by 20% through personalized, engaging survey communication
  • TaskCustomize survey wording to reflect individual customer experiences
  • TaskTrain the team on engagement and personalized communication techniques
  • TaskImplement engaging, visually appealing survey designs
  • Key ResultConduct detailed analysis of 25% more low-scoring NPS responses for risk identification
  • TaskConduct thorough analysis on these responses
  • TaskIdentify potential risks from these analyses
  • TaskIdentify 25% more low-scoring NPS responses

OKRs to foster user-centric culture through stakeholder engagement

  • ObjectiveDrive a user-centric culture by engaging stakeholders
  • Key ResultIncrease user feedback submission rate by 20% through improved communication channels
  • Key ResultConduct user surveys and incorporate findings in product development
  • Key ResultIncrease user satisfaction score by 10% through better UX design
  • Key ResultHost 3 cross-functional stakeholder workshops to prioritize user needs

OKRs to enhance user experience for increased software engagement

  • ObjectiveEnhance user experience for increased software engagement
  • Key ResultDecrease software response time by 30%
  • TaskOptimize code to reduce complexity and redundant processes
  • TaskUpgrade server hardware to improve processing speed
  • TaskImplement effective caching strategies for data retrieval
  • Key ResultAchieve 90% customer satisfaction rate on usability of our software
  • TaskDevelop user-friendly interface providing intuitive navigation
  • TaskProvide swift, professional customer support and resolution
  • TaskImplement frequent, targeted user testing for regular improvements
  • Key ResultImplement 5 new user-requested features into software interface
  • TaskDevelop and code the selected features into software interface
  • TaskPrioritize top 5 user-requested features based on feasibility and impact
  • TaskTest and debug new features before final implementation

OKRs to enhance user satisfaction and engagement with our app

  • ObjectiveEnhance user satisfaction and engagement with our app
  • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
  • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
  • TaskEstablish clear guidelines and documentation for resolving common user inquiries
  • TaskTrain customer support agents to handle inquiries effectively and efficiently
  • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
  • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
  • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
  • TaskDevelop and implement a comprehensive push notification strategy based on user insights
  • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
  • TaskEnhance user experience by adding new features and improving existing functionalities
  • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
  • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
  • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
  • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
  • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
  • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements

OKRs to enhance user engagement on app and website

  • ObjectiveEnhance user engagement on app and website
  • Key ResultDecrease bounce rate by 15%
  • TaskOptimize website for faster loading times
  • TaskImplement engaging, high-quality content
  • TaskImprove website navigation and user interface
  • Key ResultIncrease average session duration by 20%
  • TaskImplement more engaging, interactive content
  • TaskIncrease frequency of relevant, updated posts
  • TaskOptimize website speed and navigation
  • Key ResultImprove app store rating to 4.5+
  • TaskInitiate a campaign encouraging satisfied users to leave reviews
  • TaskImplement customer feedback into app updates and improvements
  • TaskEnhance user experience by fixing reported bugs and errors

OKRs to establish robust foundations for scalable personalization

  • ObjectiveEstablish robust foundations for scalable personalization
  • Key ResultDevelop detailed persona types for 80% of our user base
  • TaskAnalyze user data to identify patterns and common characteristics
  • TaskCollect and integrate user feedback into persona development
  • TaskDefining key attributes, preferences, and behaviors for each persona
  • Key ResultImprove user engagement rates by 25% through personalized content/features
  • TaskDevelop tailored content based on user behavior analysis
  • TaskImplement personalization features in app/website interface
  • TaskCreate user-specific recommendations using AI algorithms
  • Key ResultImplement personalization technology to support 10,000 daily active users
  • TaskResearch and select suitable personalization technology for target user base
  • TaskMonitor user interaction and regularly adjust technology as needed
  • TaskDevelop and execute a detailed implementation strategy

OKRs to improve the game's community size and interaction levels

  • ObjectiveImprove the game's community size and interaction levels
  • Key ResultIncrease the retention rate of users over a three-month period by 30%
  • TaskIntroduce loyalty programs and rewards system
  • TaskImplement personalized email marketing strategies
  • TaskImprove user interface for enhanced usability and engagement
  • Key ResultIncrease the weekly interaction per user by 15%
  • TaskCreate engaging content that encourages user comments, likes, shares
  • TaskOffer weekly challenges or rewards for user participation
  • TaskImplement a weekly email newsletter highlighting site updates and features
  • Key ResultIncrease the number of active users by 25%
  • TaskInitiate referral programs for existing users
  • TaskImprove user experience on the platform
  • TaskImplement targeted advertising to reach potential users

OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making

  • ObjectiveDrive stakeholder UX comprehension and increase customer engagement in decision-making
  • Key ResultIncrease customer decision participation by 30% through implantation of a decision-sharing platform
  • TaskResearch and select a suitable decision-sharing platform
  • TaskTrain staff to effectively utilize the platform
  • TaskImplement the chosen platform across the business
  • Key ResultConduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
  • TaskIdentify topic areas and develop a UX training curriculum
  • TaskImplement post-training quizzes to assess learning
  • TaskSchedule five training sessions for stakeholders
  • Key ResultAchieve a 10% improvement in stakeholder UX understanding survey scores
  • TaskConduct a stakeholder-focused UX training session
  • TaskSchedule regular stakeholder UX feedback sessions
  • TaskImprove clarity in UX-related communications

OKRs to improve app user experience through personalized design processes

  • ObjectiveImprove app user experience through personalized design processes
  • Key ResultAchieve a customer satisfaction rating of 4.5+ out of 5 through personalized design improvements
  • TaskRegularly monitor customer satisfaction metrics to track progress towards achieving the target rating
  • TaskImplement personalized design changes based on individual customer preferences and needs
  • TaskConduct a detailed analysis of customer feedback to identify specific design improvement areas
  • TaskContinuously analyze customer feedback and make necessary adjustments to further enhance customer satisfaction
  • Key ResultReduce user churn rate by 15% by enhancing personalized interactions and features
  • TaskImplement a comprehensive user feedback system to identify pain points and areas of improvement
  • TaskRegularly analyze user data to identify patterns and preferences for targeted personalized interactions
  • TaskContinuously optimize and update features based on user feedback and behavior analysis
  • TaskDevelop and incorporate personalized recommendations to enhance user experience and engagement
  • Key ResultIncrease average user session duration by 10% via tailored and intuitive app experiences
  • Key ResultIncrease user engagement by 20% through personalized app experiences

OKRs to implement engagement visibility for corporate customers on Mina Sidor

  • ObjectiveImplement engagement visibility for corporate customers on Mina Sidor
  • Key ResultIncrease the number of corporate users by 20% through improved platform functionality
  • TaskConduct targeted marketing for corporate users
  • TaskUpgrade platform features based on popular user feedback
  • TaskOffer limited-time promotions for corporate sign-ups
  • Key ResultReduce customer inquiries regarding engagement status by 30% after feature implementation
  • TaskImplement a self-help guide for new feature
  • TaskApply customer feedback for feature improvement
  • TaskConduct webinars demonstrating feature usage
  • Key ResultAchieve 90% positive feedback on newly implemented engagement visibility feature
  • TaskGather initial user feedback on engagement visibility feature
  • TaskContinuously monitor and adjust feature for user satisfaction
  • TaskImprove feature based on user feedback and comments

OKRs to enhance the quality of our App notifications

  • ObjectiveEnhance the quality of our App notifications
  • Key ResultReduce notification-related uninstalls by 15%
  • TaskEvaluate current notifications for relevance and engagement
  • TaskImplement succinct, value-driven notification content
  • TaskOptimize notification frequency based on user preferences
  • Key ResultIncrease user satisfaction score with notifications by 30%
  • TaskEnhance notification relevance with personalized user preferences
  • TaskImprove notification design for clear visibility and comprehension
  • TaskRegularly survey users for feedback on notification improvements
  • Key ResultBoost notification open rate by 20%
  • TaskImplement engaging, customised content in notification messages
  • TaskA/B test different notification strategies and formats
  • TaskOptimize notification timing based on user activity

OKRs to boost repeat user purchasing rate to 2%

  • ObjectiveBoost repeat user purchasing rate to 2%
  • Key ResultImplement targeted marketing campaigns to increase repeat user engagement by 20%
  • TaskMonitor and adjust campaign based on user feedback
  • TaskIdentify customer preferences through user data analysis
  • TaskDevelop personalized marketing strategies based on preferences
  • Key ResultEnhance user experience to boost repeat user conversion by 15%
  • TaskDevelop personalized user recommendations
  • TaskSimplify navigation and checkout process
  • TaskImplement user feedback for platform improvements
  • Key ResultAnalyze and improve product availability and variety to elevate repeat user orders by 25%
  • TaskImplement improvement strategies based on analysis results
  • TaskTrack and measure improvements in repeat user orders
  • TaskConduct data analysis on current product availability and user preference

OKRs to increase new offering adoption to 50% of our userbase

  • ObjectiveIncrease new offering adoption to 50% of our userbase
  • Key ResultImprove onboarding experience to increase user engagement with the new offering
  • TaskCollect and analyze user feedback to continuously improve and refine the onboarding experience
  • TaskOffer personalized support and assistance to address any user concerns or queries
  • TaskSimplify the onboarding process for a smooth and user-friendly experience
  • TaskProvide interactive tutorials and guides to educate users about the new offering
  • Key ResultIncrease user awareness of the new offering through targeted marketing campaigns
  • TaskUtilize various advertising channels, such as social media and email marketing, to reach targeted audience effectively
  • TaskDevelop a compelling marketing message highlighting the unique benefits of the new offering
  • TaskIdentify and target specific customer segments most likely to be interested in the new offering
  • TaskMeasure the success of marketing campaigns through relevant metrics to optimize future efforts
  • Key ResultIncrease conversion rate by driving more users to complete the registration process
  • TaskOptimize the registration form to improve user experience and minimize drop-offs
  • TaskImplement a user-friendly reminder system to encourage users to complete the registration
  • TaskIncrease visibility and promotion of registration process through targeted marketing strategies
  • TaskOffer rewards or incentives to motivate users to complete the registration process
  • Key ResultAchieve a customer satisfaction score of at least 4.5 out of 5 through feedback surveys
  • TaskImplement a post-purchase feedback system to gather customer satisfaction data
  • TaskImplement customer satisfaction incentives to encourage participation in feedback surveys
  • TaskTrain customer service team to ensure excellent communication and problem-solving skills
  • TaskAnalyze feedback data regularly to identify areas for improvement and address customer concerns

OKRs to enhance platform performance through strategic commercial projects

  • ObjectiveEnhance platform performance through strategic commercial projects
  • Key ResultIncrease platform user engagement rate by 25%
  • TaskEnhance user experience with personalized content
  • TaskDevelop and implement new, interactive features to the platform
  • TaskOrganize regular virtual events for user engagement
  • Key ResultAdd 3 new significant revenue-driving features
  • TaskDevelop a business case for each proposed feature
  • TaskImplement, test, and launch the new features
  • TaskIdentify prospective features based on customer feedback and market trends
  • Key ResultAchieve a 15% reduction in overall platform churn rate
  • TaskDevelop a comprehensive customer retention strategy
  • TaskImplement customer satisfaction surveys to identify areas for improvement
  • TaskEnhance customer service training protocols

OKRs to enhance usability of our product

  • ObjectiveEnhance usability of our product
  • Key ResultIncrease user activity duration by 10% indicating improved product usability
  • TaskOffer tutorials or guides to help users understand product functionality better
  • TaskImplement user-friendly features based on customer feedback and suggestions
  • TaskRegularly update user interface for easier navigation and accessibility
  • Key ResultImprove in-app guidance to achieve 25% reduction in support queries
  • TaskUpdate frequently asked questions within the app
  • TaskImplement more comprehensive in-app tutorials
  • TaskSimplify app navigation and instructions
  • Key ResultReduce user reported usability issues by 15%
  • TaskImplement regular user experience testing
  • TaskDevelop system for feedback collection and resolution
  • TaskTrain team on best UI/UX practices

Best practices for managing your User Engagement OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own User Engagement OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your User Engagement OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More User Engagement OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.