15 customisable OKR examples for Website Development

What are Website Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

That's why we have created a list of OKRs examples for Website Development to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Website Development OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Website Development OKRs examples

We've added many examples of Website Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to enroll in relevant courses for proficient website development

  • ObjectiveEnroll in relevant courses for proficient website development
  • Key ResultComplete three different web development courses on Coursera
  • TaskSelect three web development courses offered on Coursera
  • TaskEnroll in the selected courses
  • TaskComplete assignments and pass final exams
  • Key ResultImplement practical knowledge by building a demo website
  • TaskBegin developing your website using the sketch as a guide
  • TaskLearn basic coding languages like HTML, CSS, and JavaScript
  • TaskSketch out a simple website design on paper
  • Key ResultObtain certification for each completed course for professional credibility
  • TaskDisplay certificates in professional profiles and resumes
  • TaskComplete all course assignments and assessments
  • TaskApply for the certification upon course completion

2OKRs to improve user navigation and orientation on the website

  • ObjectiveImprove user navigation and orientation on the website
  • Key ResultAchieve 95% positive feedback on user interface and navigation ease
  • TaskImplement user feedback for interface improvements
  • TaskOffer in-app guidance for simplified navigation
  • TaskConduct a detailed usability testing of the interface
  • Key ResultReduce website bounce rate by 15%
  • TaskEnsure website content is relevant and engaging
  • TaskOptimize website layout for easy navigation
  • TaskImprove website loading speed to reduce visitor impatience
  • Key ResultIncrease average session duration by 10%
  • TaskOptimize page load times to reduce bounce rates
  • TaskImprove website interface for more user-friendly navigation
  • TaskIntroduce engaging content to retain visitors longer

3OKRs to successfully merge two websites with optimized SEO strategy

  • ObjectiveSuccessfully merge two websites with optimized SEO strategy
  • Key ResultIncrease the combined organic search traffic by 30%
  • TaskBuild strong, relevant backlinks to increase site authority
  • TaskImprove SEO strategies to boost rankings on search engines
  • TaskGenerate high-quality, keyword-infused content
  • Key ResultAchieve a combined domain authority of over 60
  • TaskBuild high-quality, reputable backlinks from trusted sources
  • TaskEnhance SEO strategies focusing on quality content and relevant keywords
  • TaskRegularly monitor and audit website for SEO performance
  • Key ResultLower bounce rate to below 50% on merged website
  • TaskIncorporate engaging and relevant content regularly
  • TaskEnhance page load speed for better visitor retention
  • TaskImprove website navigation for a user-friendly experience

4OKRs to improve E-commerce Platform and User Experience

  • ObjectiveImprove E-commerce Platform and User Experience
  • Key ResultAchieve a stable uptime of at least 99.9% to ensure seamless access for customers
  • TaskImprove server performance and reliability through regular maintenance and upgrades
  • TaskImplement robust backup systems and monitor data integrity to prevent potential downtime
  • TaskConduct frequent network audits and security checks to identify and resolve vulnerabilities
  • TaskEstablish an efficient incident response plan to promptly address any unforeseen issues or outages
  • Key ResultIncrease website loading speed by 30% to enhance user experience and reduce bounce rate
  • Key ResultDecrease average checkout time by 20% to streamline the purchasing process
  • TaskTrain staff on efficient checkout procedures and customer service skills
  • TaskStreamline payment process by accepting mobile payments and digital wallets
  • TaskOptimize store layout and organize merchandise for easy and quick access
  • TaskImplement self-checkout option to reduce wait time for customers
  • Key ResultImprove mobile responsiveness, resulting in a 15% increase in mobile conversions

5OKRs to enhance the performance and usability of the technical website

  • ObjectiveEnhance the performance and usability of the technical website
  • Key ResultDecrease bounce rate by 35% through optimization of landing pages
  • TaskOptimize loading speed for enhanced user experience
  • TaskImplement relevant, attention-grabbing headlines on all landing pages
  • TaskProvide clear, engaging calls to action
  • Key ResultImprove website load time by 30% to boost user experience
  • TaskEnable compression to reduce your HTTP response time
  • TaskOptimize images and videos for quicker on-page load time
  • TaskRemove unnecessary plugins that may slow website speed
  • Key ResultIncrease the site's mobile responsiveness rank by 40%
  • TaskOptimize images and text sizes for mobile view
  • TaskSpeed up load times to improve mobile usability
  • TaskImplement a responsive design for better mobile adaptation

6OKRs to launch user-friendly and engaging new B2B website

  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices

7OKRs to successfully launch website version 2

  • ObjectiveSuccessfully launch website version 2
  • Key ResultComplete UX/UI improvements for increased user engagement by 20%
  • TaskDevelop and implement detailed UX/UI enhancement strategies
  • TaskMonitor and assess improvements for desired 20% engagement increase
  • TaskIdentify and analyze current UX/UI weaknesses and user engagement rates
  • Key ResultAttain a user feedback score of 90% post-launch due to improved functionalities
  • TaskImplement thorough testing to optimize new functionalities
  • TaskDevelop and launch a user-friendly feedback system
  • TaskActively encourage users to give their feedback
  • Key ResultImplement and test new features/functions with zero bug reports
  • TaskConduct thorough bug testing after implementation
  • TaskDevelop comprehensive unit tests for each new feature
  • TaskRegularly schedule functionality evaluation and debug sessions

8OKRs to amplify revenue generation from the Niche Hawaiian Alibaytrendy website

  • ObjectiveAmplify revenue generation from the Niche Hawaiian Alibaytrendy website
  • Key ResultAchieve 25% increase in conversion rates through website optimization
  • TaskImplement A/B testing to compare different site layouts
  • TaskAdjust website colors and fonts for increased engagement
  • TaskOptimize website load speed for better user experience
  • Key ResultBoost repeat customer rates by developing a 20% more engaging loyalty program
  • TaskIdentify current loyalty program flaws through customer feedback
  • TaskDesign 20% more engaging reward options
  • TaskImplement and promote improved loyalty program
  • Key ResultIncrease website traffic by 15% using targeted SEO strategies
  • TaskImplement on-page SEO techniques to optimize website
  • TaskResearch and utilize keywords relevant to your target audience
  • TaskDevelop a backlink strategy to improve site visibility

9OKRs to improve website's overall usability

  • ObjectiveImprove website's overall usability
  • Key ResultReduce bounce rate by 15%
  • TaskRedesign website for easy navigation and compelling aesthetics
  • TaskOffer engaging, relevant, and high-quality content
  • TaskIncrease website speed and mobile compatibility
  • Key ResultDecrease website load time to 2 seconds or less
  • TaskEnable browser caching system
  • TaskMinimize HTTP requests on site
  • TaskOptimize images and media files for web
  • Key ResultIncrease session duration by 20%
  • TaskOptimize website's loading speed and navigation
  • TaskAdd engaging and relevant content to the website
  • TaskImplement interactive features and multimedia elements

10OKRs to reshape website to align with updated strategic plan

  • ObjectiveReshape website to align with updated strategic plan
  • Key ResultReduce website bounce rate to below 50% by enhancing site navigation and performance
  • TaskOptimize website loading speed and responsiveness
  • TaskImplement a clear, user-friendly navigation menu
  • TaskRegularly update relevant, high-quality content
  • Key ResultImprove user engagement by 30% through improved website UI and UX
  • TaskConduct A/B testing to refine the user interface
  • TaskAdd interactive elements to increase user interactivity
  • TaskImplement user-friendly navigation with intuitive menus and layouts
  • Key ResultIncrease site traffic by 40% through new strategic SEO and content optimization
  • TaskResearch and implement high-traffic, relevant keywords into website content
  • TaskDevelop and execute an updated SEO strategy
  • TaskRegularly update site with fresh, SEO-friendly content

11OKRs to successfully launch MVP of X new website to the public

  • ObjectiveSuccessfully launch MVP of X new website to the public
  • Key ResultComplete detailed project plan, design and development for X website within 4 weeks
  • TaskDevelop the design based on approved project plan within first two weeks
  • TaskDefine clear objectives and create detailed project plan for X website
  • TaskFinalize website development and conduct testing within remaining two weeks
  • Key ResultTest the website's functionality and fix bugs for two weeks post-development
  • TaskConduct thorough functionality testing on the website
  • TaskIdentify and document any detected bugs
  • TaskImplement bug fixes and perform retests
  • Key ResultEnsure user friendly interface by conducting a usability test with 50 beta testers
  • TaskIdentify and recruit 50 beta testers for usability testing
  • TaskExecute usability tests on the interface
  • TaskAnalyze feedback and implement necessary changes

12OKRs to attain 1% client engagement on our new website

  • ObjectiveAttain 1% client engagement on our new website
  • Key ResultAchieve a 10% conversion rate of website visitors to active clients
  • TaskOffer exclusive incentives for new customers
  • TaskOptimize website design for usability and accessibility
  • TaskImplement an engaging call to action across all web pages
  • Key ResultImprove user experience leading to 15% increase in average time spent on website
  • TaskEnhance site navigation for more user-friendly browsing
  • TaskImprove webpage loading speed to reduce wait times
  • TaskAdd engaging, relevant content to retain user interest
  • Key ResultIncrease website traffic by 20% through SEO optimization and digital marketing campaigns
  • TaskImplement SEO strategies for higher search engine ranking
  • TaskLaunch targeted digital marketing campaigns across platforms
  • TaskDevelop engaging content to attract more visitors

13OKRs to enhance website usability and comply with accessibility standards

  • ObjectiveEnhance website usability and comply with accessibility standards
  • Key ResultAchieve 100% WCAG 2.1 Level AA compliance
  • TaskDevelop and implement a remediation plan based on audit findings
  • TaskConduct a comprehensive audit of the current website for WCAG 2.1 compliance
  • TaskRegularly test the website to ensure ongoing compliance
  • Key ResultRaise customer satisfaction score on usability to 90%
  • TaskRegularly update and improve product features
  • TaskProvide efficient and reliable customer support
  • TaskImplement a user-friendly interface for easy navigation
  • Key ResultReduce user task completion time by 20%
  • TaskImprove server response times
  • TaskImplement efficient user interface redesign
  • TaskStreamline workflow processes

14OKRs to expand expertise and productivity as a Shopify theme developer

  • ObjectiveExpand expertise and productivity as a Shopify theme developer
  • Key ResultIncrease client satisfaction rates by 20% through improved theme functionality and design
  • TaskSolicit client feedback for actionable insights on theme enhancements
  • TaskRevamp website themes for enhanced visual appeal and functionality
  • TaskConduct usability tests to identify potential design improvements
  • Key ResultDevelop and successfully deploy three new Shopify themes
  • TaskResearch and design three unique layouts for the new Shopify themes
  • TaskSuccessfully deploy each new theme on Shopify's platform
  • TaskImplement and thoroughly test coding for each theme
  • Key ResultObtain advanced certification in Shopify theme development within the quarter
  • TaskTake and pass the certification exam
  • TaskRegister and complete chosen certification course
  • TaskIdentify relevant Shopify theme development certification courses

15OKRs to enhance technical performance and usability of the website

  • ObjectiveEnhance technical performance and usability of the website
  • Key ResultIncrease website traffic by 50% through SEO optimizations
  • TaskDevelop and implement a keyword optimization strategy
  • TaskIncrease the creation of high-quality, SEO-friendly content
  • TaskConduct a comprehensive SEO audit to identify improvement areas
  • Key ResultImplement a responsive design, increasing mobile traffic by 40%
  • TaskTest and debug mobile functionality regularly
  • TaskDevelop a responsive design layout for optimal mobile browsing
  • TaskOptimize website speed for mobile users
  • Key ResultReduce site loading time by 30% to improve user experience
  • TaskImplement lazy loading for non-critical site elements
  • TaskMinimize HTTP requests by combining CSS/JavaScript files
  • TaskOptimize images and multimedia files for faster loading

Website Development OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Website Development OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Website Development OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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