15 customisable OKR examples for Ux
What are Ux OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We've tailored a list of OKRs examples for Ux to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Ux OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Ux OKRs examples
You will find in the next section many different Ux Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to reduce app loading time by 20%
Improve app loading time
Identify key performance bottlenecks- Conduct app performance analysis
- Implement code optimization techniques
- Test app performance after optimizations
2. OKRs to integrate UX testing insights into decision-making
- Improve decision-making with UX testing insights
- Increase user satisfaction rating by 10%
- Train 3 non-UX team members on conducting and interpreting UX tests
- Implement changes based on user feedback in 100% of cases
- Conduct 10 user tests for at least 2 features
3. OKRs to hire top-level Senior UX Researcher
- Hire top-level Senior UX Researcher
- Screen and shortlist at least 10 suitable candidates by week 4
Launch a comprehensive job ad campaign immediately- Shortlist 10 suitable candidates by week 4
- Review all received applications daily
- Conduct interviews and make an offer to the selected candidate by week 8
- Compile a list of potential interview candidates
- Schedule and conduct interviews
- Select and make offer to chosen candidate
- Define clear job description and requirements for the UX Researcher role by week 2
- Detail daily responsibilities and tasks for role
- Outline necessary qualifications and skills for UX Researcher role
- Include long-term goals and expectations for position
4. OKRs to foster customer-centric culture through UX insights
- Foster customer-centric culture through UX insights
- Conduct 3 UX training sessions for all team members achieving 85% attendance
- Send reminders and materials related to training sessions in advance
- Follow-up to ensure 85% attendance was achieved in all sessions
- Schedule 3 UX training sessions to suit all team members' availability
- Implement weekly UX insights discussion forums, promoting 75% total team participation
- Set a goal of 75% total team participation
- Promote forums to encourage team engagement
- Schedule weekly UX insights discussion forums
- Enhance customer satisfaction by 15% through UX improvements informed by team input
- Monitor and evaluate customer feedback to measure efficacy
- Initiate regular team brainstorming sessions on UX improvements
- Implement team's suggested UX enhancements
5. OKRs to enhance web usability to boost conversions and lead quality
- Enhance web usability to boost conversions and lead quality
- Decrease bounce rate by 15% via improving website navigation
- Implement intuitive, clear, and user-friendly navigation menus
- Optimize page loading speed to decrease visitor frustration
- Perform user experience testing and make necessary adjustments
- Reduce page load time by 20% to improve user experience
- Optimize image sizes to improve webpage loading speeds
- Remove unused scripts and unnecessary plugins
- Implement Lazy-loading for content elements
- Increase conversion rate by 10% through refining call-to-actions
- Implement successful changes site-wide
- Conduct A/B testing on revised call-to-actions
- Review existing call-to-actions for clarity and attraction
6. OKRs to increase revenue and lead generation
- Increase revenue and lead generation
- Increase conversion rate by 15% through better website optimization and UX
- Improve website navigation and user flow for a seamless user experience
- Conduct a thorough website audit to identify areas for optimization
- A/B test different landing page designs to identify the most effective layout
- Streamline the checkout process to reduce friction and increase conversions
- Improve lead response time to an average of less than 1 hour
- Assign dedicated staff members to monitor and respond to leads promptly
- Provide regular training to employees on effective and timely lead communication techniques
- Streamline lead routing and distribution process to reduce response time
- Implement an automated lead email notification system for immediate response
- Increase monthly revenue by 10% compared to previous quarter
- Launch targeted marketing campaign to attract new customers
- Improve product pricing strategy to increase customer spend
- Offer discounts or promotions to incentivize repeat purchases
- Enhance customer experience to encourage higher customer satisfaction and retention
- Generate 50% more qualified leads through targeted marketing campaigns
- Create compelling and personalized content to engage target audience and drive conversions
- Implement a data-driven approach to optimize marketing channels and increase lead generation
- Conduct market research to identify target audience's preferences and pain points
- Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
7. OKRs to successfully launch the MVP of our e-commerce platform
- Successfully launch the MVP of our e-commerce platform
- Implement user testing and ship the final product with adjustments by next quarter
- Develop a comprehensive user testing plan
- Conduct user testing and gather feedback
- Adjust product based on feedback and ship
- Define the necessary functions and features of the platform within two weeks
- Outline desired features for user interface
- Identify key functions required for the platform
- finalize functions and features list in two weeks
- Finish designing the platform and begin development by month's end
- Initiate the development process
- Finalize all design elements for the platform
- Establish a clear development timeline
8. OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making
- Drive stakeholder UX comprehension and increase customer engagement in decision-making
- Increase customer decision participation by 30% through implantation of a decision-sharing platform
- Research and select a suitable decision-sharing platform
- Train staff to effectively utilize the platform
- Implement the chosen platform across the business
- Conduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
- Identify topic areas and develop a UX training curriculum
- Implement post-training quizzes to assess learning
- Schedule five training sessions for stakeholders
- Achieve a 10% improvement in stakeholder UX understanding survey scores
- Conduct a stakeholder-focused UX training session
- Schedule regular stakeholder UX feedback sessions
- Improve clarity in UX-related communications
9. OKRs to enhance the User Experience (UX) for our digital products
- Enhance the User Experience (UX) for our digital products
- Increase user session duration by 20% signalling improved engagement
- Enhance website content for improved user interest and interaction
- Implement engaging, interactive features on the platform
- Optimize website speed and functionality for user convenience
- Conduct 10 user testing sessions to gather feedback for UX improvements
- Identify 10 users for testing the current UX
- Schedule and conduct user testing sessions
- Analyze feedback and compile UX improvement suggestions
- Improve user interface friendliness by 30% based on user experience surveys
- Validate improvements with targeted user feedback sessions
- Implement suggested changes to enhance interface friendliness
- Analyze user experience surveys to identify improvement areas
- Reduce UX design-related customer complaints by 15%
- Improve the onboarding process for better user understanding
- Conduct frequent usability tests for early bug identification
- Implement a system for regular user feedback collection
10. OKRs to reduce the number of UX issues found in production
- Reduce the number of UX issues found in production
- Enroll 100 users to our early-access program
- UX issues represent fewer than 10% of new bug reports
- At least 20 design tests are run every month
11. OKRs to enhance intuitive feature navigation and findability
- Enhance intuitive feature navigation and findability
- Increase customer satisfaction rate by 20% via enhanced feature findability
- Conduct user research to understand feature usage problems
- Implement UX training for customer support team
- Update product design for improved feature accessibility
- Achieve 15% less customer queries relating to feature discovery and navigation
- Implement intuitive user interfaces for easier feature discovery
- Initiate customer training sessions for navigation assistance
- Improve feature-related content in user manuals and FAQs
- Reduce user navigation time by 30% through improved design usability
- Conduct usability tests to identify current site navigation issues
- Implement A/B testing to refine navigation elements
- Develop a more intuitive, user-friendly interface layout
12. OKRs to improve product designs to enhance user-experience and boost engagements
- Improve product designs to enhance user-experience and boost engagements
- Increase average user session time on product by 15%
- Improve site speed and functionality to enhance user experience
- Implement personalized user recommendations and notifications
- Create engaging, original content to retain users
- Achieve a satisfaction score of 85% in UX surveys
- Organize UX workshops for staff to enhance user understanding
- Conduct regular UX surveys to measure current satisfaction levels
- Implement user feedback for continual UX improvement
- Design and test 3 new user interface concepts for approval
- Develop three distinct user interface concepts
- Implement prototypes for usability tests
- Conduct testing and gather feedback for approval
13. OKRs to develop an AI application
- Develop an AI application
- Improve accuracy by achieving an average precision rate of at least 90% on test data
- Increase adoption by acquiring at least 1000 active users within the target market segment
- Implement targeted social media advertising campaigns and track user acquisition metrics
- Offer exclusive promotions and incentives to current users for referring new users
- Collaborate with influential industry bloggers and request product reviews and endorsements
- Conduct market research to identify untapped customer needs and optimize product offering
- Enhance performance by reducing AI response time to under 500 milliseconds for real-time processing
- Optimize algorithms and models to reduce AI response time below 500 milliseconds
- Utilize distributed computing to parallelize AI tasks and accelerate real-time processing
- Continuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
- Improve hardware infrastructure to support faster processing and minimize latency
- Increase user engagement by implementing a user-friendly interface with intuitive navigation
- Collaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
- Conduct usability testing to gather feedback on the intuitiveness of the new interface design
- Implement the finalized user-friendly interface with intuitive navigation based on user feedback
- Conduct user research to identify pain points and areas for improvement in current interface
14. OKRs to develop a comprehensive and user-friendly dictionary
- Develop a comprehensive and user-friendly dictionary
- Design an intuitive, easy-to-navigate user interface
- Test interface usability and adjust accordingly
- Sketch layout with clear, easily accessible features
- Identify key user tasks for functionality prioritization
- Procure and integrate 1,000 relevant images to aid understanding
- Identify sources for acquiring relevant images
- Incorporate images into desired content
- Purchase or download 1,000 suitable images
- Draft at least 10,000 word definitions meeting academic standards
- Research academic standards for word definitions
- Review and edit definitions for accuracy
- Draft 10,000-word academic-standard definitions
15. OKRs to enhance the accessibility and utility of Customer Care Applications
- Enhance the accessibility and utility of Customer Care Applications
- Decrease application error reports by 30%
- Establish stronger error tracking and fixing systems
- Train development team on advanced debugging methods
- Implement rigorous software testing before product launch
- Increase app user engagement by adding two new customer-centric features
- Implement and promote the new features within the app
- Identify customer needs through surveys or feedback tools
- Design two new customer-centric features based on the identified needs
- Improve app user interface for 25% higher customer satisfaction rate
- Conduct user testing to identify areas for interface improvement
- Implement design changes based on user testing feedback
- Monitor user reviews and satisfaction metrics post-update
Ux OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Ux OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Ux OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to instill a high-performance culture in Finance Operations
- OKRs to preserve and augment the company's knowledge base
- OKRs to enhance superior customer support to VIP clients
- OKRs to streamline and enhance the performance management system
- OKRs to improve executive productivity and support
- OKRs to enhance performance in the top two targeted areas for improvement
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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