Table of content

15 OKR examples for Ux

What are Ux OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Ux to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Our Ux OKRs examples

You will find in the next section many different Ux Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to reduce app loading time by 20%

  • ObjectiveImprove app loading time
  • Key ResultIdentify key performance bottlenecks
  • Key ResultConduct app performance analysis
  • Key ResultImplement code optimization techniques
  • Key ResultTest app performance after optimizations

OKRs to integrate UX testing insights into decision-making

  • ObjectiveImprove decision-making with UX testing insights
  • Key ResultIncrease user satisfaction rating by 10%
  • Key ResultTrain 3 non-UX team members on conducting and interpreting UX tests
  • Key ResultImplement changes based on user feedback in 100% of cases
  • Key ResultConduct 10 user tests for at least 2 features

OKRs to foster customer-centric culture through UX insights

  • ObjectiveFoster customer-centric culture through UX insights
  • Key ResultConduct 3 UX training sessions for all team members achieving 85% attendance
  • TaskSend reminders and materials related to training sessions in advance
  • TaskFollow-up to ensure 85% attendance was achieved in all sessions
  • TaskSchedule 3 UX training sessions to suit all team members' availability
  • Key ResultImplement weekly UX insights discussion forums, promoting 75% total team participation
  • TaskSet a goal of 75% total team participation
  • TaskPromote forums to encourage team engagement
  • TaskSchedule weekly UX insights discussion forums
  • Key ResultEnhance customer satisfaction by 15% through UX improvements informed by team input
  • TaskMonitor and evaluate customer feedback to measure efficacy
  • TaskInitiate regular team brainstorming sessions on UX improvements
  • TaskImplement team's suggested UX enhancements

OKRs to increase revenue and lead generation

  • ObjectiveIncrease revenue and lead generation
  • Key ResultIncrease conversion rate by 15% through better website optimization and UX
  • TaskImprove website navigation and user flow for a seamless user experience
  • TaskConduct a thorough website audit to identify areas for optimization
  • TaskA/B test different landing page designs to identify the most effective layout
  • TaskStreamline the checkout process to reduce friction and increase conversions
  • Key ResultImprove lead response time to an average of less than 1 hour
  • TaskAssign dedicated staff members to monitor and respond to leads promptly
  • TaskProvide regular training to employees on effective and timely lead communication techniques
  • TaskStreamline lead routing and distribution process to reduce response time
  • TaskImplement an automated lead email notification system for immediate response
  • Key ResultIncrease monthly revenue by 10% compared to previous quarter
  • TaskLaunch targeted marketing campaign to attract new customers
  • TaskImprove product pricing strategy to increase customer spend
  • TaskOffer discounts or promotions to incentivize repeat purchases
  • TaskEnhance customer experience to encourage higher customer satisfaction and retention
  • Key ResultGenerate 50% more qualified leads through targeted marketing campaigns
  • TaskCreate compelling and personalized content to engage target audience and drive conversions
  • TaskImplement a data-driven approach to optimize marketing channels and increase lead generation
  • TaskConduct market research to identify target audience's preferences and pain points
  • TaskContinuously analyze campaign performance and make necessary adjustments to maximize qualified leads

OKRs to drive stakeholder UX comprehension and increase customer engagement in decision-making

  • ObjectiveDrive stakeholder UX comprehension and increase customer engagement in decision-making
  • Key ResultIncrease customer decision participation by 30% through implantation of a decision-sharing platform
  • TaskResearch and select a suitable decision-sharing platform
  • TaskTrain staff to effectively utilize the platform
  • TaskImplement the chosen platform across the business
  • Key ResultConduct five UX training sessions for stakeholders and evaluate knowledge with post-training quizzes
  • TaskIdentify topic areas and develop a UX training curriculum
  • TaskImplement post-training quizzes to assess learning
  • TaskSchedule five training sessions for stakeholders
  • Key ResultAchieve a 10% improvement in stakeholder UX understanding survey scores
  • TaskConduct a stakeholder-focused UX training session
  • TaskSchedule regular stakeholder UX feedback sessions
  • TaskImprove clarity in UX-related communications

OKRs to enhance the User Experience (UX) for our digital products

  • ObjectiveEnhance the User Experience (UX) for our digital products
  • Key ResultIncrease user session duration by 20% signalling improved engagement
  • TaskEnhance website content for improved user interest and interaction
  • TaskImplement engaging, interactive features on the platform
  • TaskOptimize website speed and functionality for user convenience
  • Key ResultConduct 10 user testing sessions to gather feedback for UX improvements
  • TaskIdentify 10 users for testing the current UX
  • TaskSchedule and conduct user testing sessions
  • TaskAnalyze feedback and compile UX improvement suggestions
  • Key ResultImprove user interface friendliness by 30% based on user experience surveys
  • TaskValidate improvements with targeted user feedback sessions
  • TaskImplement suggested changes to enhance interface friendliness
  • TaskAnalyze user experience surveys to identify improvement areas
  • Key ResultReduce UX design-related customer complaints by 15%
  • TaskImprove the onboarding process for better user understanding
  • TaskConduct frequent usability tests for early bug identification
  • TaskImplement a system for regular user feedback collection

OKRs to reduce the number of UX issues found in production

  • ObjectiveReduce the number of UX issues found in production
  • Key ResultEnroll 100 users to our early-access program
  • Key ResultUX issues represent fewer than 10% of new bug reports
  • Key ResultAt least 20 design tests are run every month

OKRs to develop an AI application

  • ObjectiveDevelop an AI application
  • Key ResultImprove accuracy by achieving an average precision rate of at least 90% on test data
  • Key ResultIncrease adoption by acquiring at least 1000 active users within the target market segment
  • TaskImplement targeted social media advertising campaigns and track user acquisition metrics
  • TaskOffer exclusive promotions and incentives to current users for referring new users
  • TaskCollaborate with influential industry bloggers and request product reviews and endorsements
  • TaskConduct market research to identify untapped customer needs and optimize product offering
  • Key ResultEnhance performance by reducing AI response time to under 500 milliseconds for real-time processing
  • TaskOptimize algorithms and models to reduce AI response time below 500 milliseconds
  • TaskUtilize distributed computing to parallelize AI tasks and accelerate real-time processing
  • TaskContinuously monitor and fine-tune system parameters to achieve optimal performance benchmarks
  • TaskImprove hardware infrastructure to support faster processing and minimize latency
  • Key ResultIncrease user engagement by implementing a user-friendly interface with intuitive navigation
  • TaskCollaborate with UX designers to create wireframes and prototypes for the new user-friendly interface
  • TaskConduct usability testing to gather feedback on the intuitiveness of the new interface design
  • TaskImplement the finalized user-friendly interface with intuitive navigation based on user feedback
  • TaskConduct user research to identify pain points and areas for improvement in current interface

OKRs to enhance app personalization and customization

  • ObjectiveImprove app personalization and customization
  • Key ResultImplement personalized push notifications, resulting in a 30% increase in click-through rates
  • Key ResultIncrease user engagement by 25% through tailored content and recommendations
  • Key ResultAchieve a 20% increase in app ratings and reviews through personalized messaging and in-app surveys
  • Key ResultOffer customizable user interfaces, resulting in a 15% increase in user satisfaction

OKRs to elevate the quality and impact of design solutions

  • ObjectiveElevate the quality and impact of design solutions
  • Key ResultSecure positive feedback on design improvements from 90% of project stakeholders
  • TaskCreate a stakeholder survey to collect feedback on improvements
  • TaskImplement design improvements based on stakeholder feedback
  • TaskDiscuss feedback results with stakeholders, making necessary adjustments
  • Key ResultComplete and apply comprehensive brand guidelines to at least 3 projects
  • TaskDevelop comprehensive brand guidelines based on company values and aesthetics
  • TaskIncorporate and apply brand guidelines to each project
  • TaskAssign the guidelines to three specific projects
  • Key ResultAchieve a 15% improvement in user experience scores for all projects
  • TaskTrain staff in advanced UX/UI design principles
  • TaskImplement user feedback for continuous product improvement
  • TaskRegularly test and optimize website speed and responsiveness

OKRs to improve user satisfaction through comprehensive training

  • ObjectiveEnhance user satisfaction through upgraded training
  • Key ResultIncrease user satisfaction score by 15%
  • Key ResultDecrease average response time to support tickets by 30%
  • Key ResultImprove user retention rate by 10%
  • Key ResultIncrease completion rate of comprehensive training by 20%

OKRs to enhance the effectiveness and impact of the company newsletter

  • ObjectiveEnhance the effectiveness and impact of the company newsletter
  • Key ResultAchieve a 10% click-through rate, reflecting enhanced user interaction
  • TaskOptimize website UI/UX for seamless navigation
  • TaskDevelop engaging content to increase user interest
  • TaskImplement A/B testing for effective CTA buttons
  • Key ResultIncrease newsletter open rate by 20% through engaging content and subject lines
  • TaskResearch popular trends to integrate into the newsletter content
  • TaskEnhance subject lines with compelling keywords or phrases
  • TaskTest various email formats for optimal user engagement
  • Key ResultGrow subscriber count by 15% via targeted promotion and referral program
  • TaskImplement a beneficial referral program for members
  • TaskDesign engaging tailored promotions for existing subscribers
  • TaskRegularly analyze and optimize campaign effectiveness

OKRs to successfully launch website version 2

  • ObjectiveSuccessfully launch website version 2
  • Key ResultComplete UX/UI improvements for increased user engagement by 20%
  • TaskDevelop and implement detailed UX/UI enhancement strategies
  • TaskMonitor and assess improvements for desired 20% engagement increase
  • TaskIdentify and analyze current UX/UI weaknesses and user engagement rates
  • Key ResultAttain a user feedback score of 90% post-launch due to improved functionalities
  • TaskImplement thorough testing to optimize new functionalities
  • TaskDevelop and launch a user-friendly feedback system
  • TaskActively encourage users to give their feedback
  • Key ResultImplement and test new features/functions with zero bug reports
  • TaskConduct thorough bug testing after implementation
  • TaskDevelop comprehensive unit tests for each new feature
  • TaskRegularly schedule functionality evaluation and debug sessions

OKRs to boost customer interaction on the homepage

  • ObjectiveBoost customer interaction on the homepage
  • Key ResultDecrease bounce rate on homepage by 15%
  • TaskRedesign homepage for ease of navigation and aesthetic appeal
  • TaskOptimize page load times for better user experience
  • TaskImplement engaging, relevant content on the homepage
  • Key ResultIncrease the average time users spend on homepage by 25%
  • TaskImprove homepage content and visual appeal
  • TaskIncorporate interactive features or videos
  • TaskUse analytics to identify and address user detractions
  • Key ResultAchieve a 20% increase in homepage click-through rate
  • TaskOptimize homepage layout for easier navigation
  • TaskCreate engaging, visually appealing homepage content
  • TaskImplement A/B testing to improve user engagement

OKRs to build an amazing user experience

  • ObjectiveBuild an amazing user experience
  • Key ResultIncrease the number of weekly active users from 8k to 10k
  • Key ResultImplement the equivalent of 100 votes in features
  • TaskIdentify top voted feature requests
  • Key ResultImprove our NPS from 50 to 75
  • TaskReach out to 10 low NPS scores to understand their frustrations

Best practices for managing your Ux OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Ux OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Ux OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Ux OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.