15 OKR examples for Web Design
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
That's why we have created a list of OKRs examples for Web Design to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Web Design OKRs templates
We've added Web Design Objectives and Key Results, but also the initiatives that relate to the OKRs.
OKRs to boost website conversion rate
Boost website conversion rate
Implement A/B testing to improve call-to-action and uplift conversions by 10%
Design and implement a different version of CTA- Identify key elements in your current CTA for A/B testing
- Analyze test results, and apply improvements
- Reduce website load time for 20% increased visitor retention
- Implement browser caching for recurring visitors
- Minimize HTTP requests for a faster response time
- Optimize images and videos on the website for quicker loading
- Improve landing page design to increase user engagement by 15%
- Implement A/B testing to identify effective changes
- Reduce load time for improved user experience
- Enhance visuals for a more appealing and intuitive design
OKRs to launch and redesign our website
- Testing and knowledge sourcing
- User-test page prototypes on 12 people
- Conduct interviews with 10 people from sales and marketing
- Identify target personas
- Identify key objectives from a marketing perspective
- Identify key stakeholders
- Design and implement new rebrand
- Updated rebrand designs for all 42 current pages
- Updated components library
- Align with brand team on new rebrand assets
OKRs to boost website performance
- Boost landing page performance through UX/UI
- Watch 5 user sessions/week and record findings
- Install Hotjar on our site to get user recordings
- Double conversions on pricing page by 12%
- Decrease bounce rate by 15%
- Increase homepage CTA conversion by 16%
- Redesign hero to bring more info above the fold
OKRs to launch engaging, user-friendly website
- Launch engaging, user-friendly website
- Increase site usability score by 30% through UX-focused improvements
- Regularly track usability score and revise improvements
- Prioritize and implement user-friendly design changes
- Conduct user testing to identify existing usability issues
- Attract 15% more unique visitors through enhanced SEO tactics
- Improve website loading speed and mobile compatibility for user satisfaction
- Develop a detailed keyword strategy based on market trends and customer needs
- Create high-quality, keyword-rich content that caters to user queries
- Achieve a bounce rate reduction of 20% via interactive contents
- Develop interactive infographics and videos to engage users
- Improve website's navigation and user experience design
- Incorporate quizzes, polls, and surveys into website content
OKRs to launch user-friendly and engaging new B2B website
- Launch user-friendly and engaging new B2B website
- Secure 1,000+ active user accounts within the first two weeks post-launch
- Organize an attractive launch event for potential users
- Offer incentives for early sign-ups and referrals
- Implement a targeted online advertising campaign
- Guarantee 98% uptime throughout the post-launch stabilization period
- Establish a dedicated team for quick issue resolution
- Implement continuous system monitoring and issue detection tools
- Regularly verify and update disaster recovery plans
- Achieve a user satisfaction score of 90% in usability testing
- Implement improvements based on user feedback swiftly
- Regularly conduct and analyze user testing feedback
- Train staff in user-centered design principles and practices
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- Create an engaging landing page featuring 3 goals tiles with OKR
- Increase average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- Design 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- Achieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
OKRs to attract 400 new members to our community
- Attract 400 new members to our community
- Initiate two referral programs leading to 100 more community members
- Follow up and onboard the new community members properly
- Identify potential referral avenues and design two distinct programs
- Promote the referral programs via social media and email marketing
- Improve website conversion rate by 10% to encourage community sign-ups
- Optimize landing page design and layout for user engagement
- Implement clear, compelling calls-to-action towards community sign-up
- Test and improve website loading speed
- Execute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
- Adjust strategies based on captured data to attract new members
- Implement campaigns, tracking their success and reach
- Develop individual strategies for three targeted marketing campaigns
OKRs to improve search results page functionality based on device id
- Improve search results page functionality based on device id
- Reduce the number of broken links on the search results page by 50%
- Implement responsive design for the search page to ensure optimal display across all device ids
- Identify and address any design elements that are not responsive
- Modify the search page layout to adapt to different screen sizes
- Test and validate the responsive design on various devices for optimal display
- Conduct a thorough analysis of the current search page design
- Increase search page loading speed by 30% for all device ids
- Optimize image sizes and formats to reduce loading time
- Enable browser caching to store and retrieve frequently accessed resources
- Implement lazy loading for non-critical resources to prioritize initial page rendering
- Minify CSS and JS files to decrease page load size
- Achieve a user satisfaction score of at least 4 out of 5 on the fixed search results page
OKRs to increase website traffic by 30% through SEO and content marketing
- Boost website traffic
- Achieve 50% higher engagement on social media posts
- Improve website ranking on targeted keywords
- Increase organic traffic by 20%
- Increase backlinks by 15%
OKRs to boost website conversion rate to 1%
- Boost website conversion rate to 1%
- Develop and launch a targeted marketing campaign to drive 25% more traffic
- Conduct market research to identify target audience behavior and preferences
- Develop compelling content and marketing materials tailored to target audience
- Launch the campaign using selected media outlets and digital platforms
- Improve site layout and user experience to increase user engagement by 20%
- Implement responsive web design for optimal viewing across devices
- Develop intuitive navigation and clear call-to-action signs
- Conduct user surveys to identify usability problems and areas for improvement
- Implement A/B testing to optimize conversion-driving elements, improving conversions by 15%
- Set up A/B testing for these identified elements
- Analyze results and apply successful changes
- Identify key elements impacting user conversion rates
OKRs to boost customer interaction on the homepage
- Boost customer interaction on the homepage
- Decrease bounce rate on homepage by 15%
- Redesign homepage for ease of navigation and aesthetic appeal
- Optimize page load times for better user experience
- Implement engaging, relevant content on the homepage
- Increase the average time users spend on homepage by 25%
- Improve homepage content and visual appeal
- Incorporate interactive features or videos
- Use analytics to identify and address user detractions
- Achieve a 20% increase in homepage click-through rate
- Optimize homepage layout for easier navigation
- Create engaging, visually appealing homepage content
- Implement A/B testing to improve user engagement
OKRs to enhance the effectiveness and impact of the company newsletter
- Enhance the effectiveness and impact of the company newsletter
- Achieve a 10% click-through rate, reflecting enhanced user interaction
- Optimize website UI/UX for seamless navigation
- Develop engaging content to increase user interest
- Implement A/B testing for effective CTA buttons
- Increase newsletter open rate by 20% through engaging content and subject lines
- Research popular trends to integrate into the newsletter content
- Enhance subject lines with compelling keywords or phrases
- Test various email formats for optimal user engagement
- Grow subscriber count by 15% via targeted promotion and referral program
- Implement a beneficial referral program for members
- Design engaging tailored promotions for existing subscribers
- Regularly analyze and optimize campaign effectiveness
OKRs to increase Ad Ranks by Optimizing User Intent Matching
- Increase Ad Ranks by Optimizing User Intent Matching
- Reduce bounce rate by 20% through landing page optimization and improved user experience
- Conduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
- Optimize landing page loading speed by compressing images and enabling browser caching
- Implement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
- Analyze landing page design and simplify layout to enhance user navigation
- Achieve a conversion rate uplift of 12% by aligning landing page content with user intent
- Enhance visual elements and layout of the landing page to improve user experience
- Revise landing page headlines and copy to clearly address user needs and desires
- Implement A/B testing to evaluate the impact of content adjustments on conversion rate
- Conduct a thorough analysis of user intent and behavior on the landing page
- Increase click-through rate (CTR) by 10% through compelling ad copy and call-to-action
- Improve relevance score of ads by 15% through keyword analysis and optimization
OKRs to successfully launch and sell my online course
- Successfully launch and sell my online course
- Attract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
OKRs to increase revenue and lead generation
- Increase revenue and lead generation
- Increase conversion rate by 15% through better website optimization and UX
- Improve website navigation and user flow for a seamless user experience
- Conduct a thorough website audit to identify areas for optimization
- A/B test different landing page designs to identify the most effective layout
- Streamline the checkout process to reduce friction and increase conversions
- Improve lead response time to an average of less than 1 hour
- Assign dedicated staff members to monitor and respond to leads promptly
- Provide regular training to employees on effective and timely lead communication techniques
- Streamline lead routing and distribution process to reduce response time
- Implement an automated lead email notification system for immediate response
- Increase monthly revenue by 10% compared to previous quarter
- Launch targeted marketing campaign to attract new customers
- Improve product pricing strategy to increase customer spend
- Offer discounts or promotions to incentivize repeat purchases
- Enhance customer experience to encourage higher customer satisfaction and retention
- Generate 50% more qualified leads through targeted marketing campaigns
- Create compelling and personalized content to engage target audience and drive conversions
- Implement a data-driven approach to optimize marketing channels and increase lead generation
- Conduct market research to identify target audience's preferences and pain points
- Continuously analyze campaign performance and make necessary adjustments to maximize qualified leads
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase sales and profitability for sellers in the next quarter
- OKRs to boost revenue by enhancing account management strategies
- OKRs to improve stakeholder engagement and communication plan to enhance project success
- OKRs to increase Atlassian partnership conditions by region
- OKRs to get a solid growth engine
- OKRs to enhance performance testing for v2 services
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples