OKR template to launch user-friendly and engaging new B2B website

public-lib · Published 27 days ago

The primary objective of this OKR is to launch a new, user-friendly, and engaging B2B website. This involves not only the development and maintenance aspect but also includes a comprehensive launch strategy to attract and retain users. There are three specific outcomes attached to this goal.

The first outcome is to secure 1,000+ active user accounts within the first two weeks post-launch. To achieve this, there are several initiatives in place such as organizing a launch event, offering incentives for early sign-ups and referrals and implementing a targeted online advertising campaign.

The second outcome pertains to the technical aspects of the website; guaranteeing 98% uptime throughout the post-launch stabilization period. For this, a dedicated team will be established for quick issue resolution. There will also be a continuous system monitoring system, alongside regularly verifying and updating the disaster recovery plans.

The third outcome focuses on user satisfaction, with a target to achieve a 90% score in usability testing. Initiatives here include swift implementation of improvements based on user feedback, regular user testing feedback analysis, and training the staff in user-centered design principles and practices.
  • ObjectiveLaunch user-friendly and engaging new B2B website
  • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
  • TaskOrganize an attractive launch event for potential users
  • TaskOffer incentives for early sign-ups and referrals
  • TaskImplement a targeted online advertising campaign
  • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
  • TaskEstablish a dedicated team for quick issue resolution
  • TaskImplement continuous system monitoring and issue detection tools
  • TaskRegularly verify and update disaster recovery plans
  • Key ResultAchieve a user satisfaction score of 90% in usability testing
  • TaskImplement improvements based on user feedback swiftly
  • TaskRegularly conduct and analyze user testing feedback
  • TaskTrain staff in user-centered design principles and practices
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