13 OKR examples for Market Research Team
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Research Team to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Market Research Team OKRs templates
The examples have Market Research Team Objectives and Key Results, but they may also include the tasks that can help you get there.
OKRs to secure local channels and gain market insights
Secure local channels and gain market insights
Conduct regular market research to gather local market data and information
Conduct surveys or interviews to gather insights and preferences of local customers- Identify key competitors and their market share in the local market
- Monitor industry trends and analyze data to identify emerging opportunities in the local market
- Establish partnerships with local stakeholders to enhance channel security
- Collaborate with stakeholders to develop and implement strategies for enhancing channel security
- Identify key local stakeholders with expertise in channel security
- Initiate meetings with stakeholders to discuss potential partnership opportunities
- Increase security measures on local channels to reduce unauthorized access
- Implement two-factor authentication for all user accounts on local channels
- Conduct regular security audits and penetration testing on local channels to identify and resolve vulnerabilities
- Regularly update and patch software on local channels to address security vulnerabilities
- Implement data analytics tools to analyze market trends and consumer behavior
- Train and educate the team on how to effectively use the selected data analytics tools
- Research and compare various data analytics tools available in the market
- Determine key metrics and indicators to track market trends and consumer behavior
OKRs to launch machine learning product on website
- Launch machine learning product on website
- Generate at least 100 sign-ups for the machine learning product through website registration
- Collaborate with influencers or industry experts to promote the machine learning product
- Implement targeted online advertising campaigns to drive traffic to the website
- Optimize website registration page to increase conversion rate
- Run referral programs and offer incentives to encourage users to refer others
- Generate a revenue of $50,000 from sales of the machine learning product
- Implement effective online advertising and social media campaigns to reach potential customers
- Identify target market and create a comprehensive marketing strategy for machine learning product
- Train sales team and provide them with necessary resources to effectively promote machine learning product
- Conduct market research to determine competitive pricing and set optimal price point
- Increase website traffic by 20% through targeted marketing campaigns
- Optimize website content with relevant keywords to improve organic search rankings
- Conduct extensive keyword research to identify high-performing search terms
- Develop and implement targeted advertising campaigns on social media platforms
- Collaborate with industry influencers to gain exposure and drive traffic to the website
- Achieve a customer satisfaction rating of 4 out of 5 through user feedback surveys
- Analyze feedback survey data to identify areas for improvement and prioritize actions
- Continuously monitor customer satisfaction ratings and adjust strategies as needed for improvement
- Implement changes and improvements based on user feedback to enhance customer satisfaction
- Develop and distribute user feedback surveys to gather customer satisfaction ratings
OKRs to increase online community subscriptions for startups
- Increase online community subscriptions for startups
- Achieve a 20% increase in the overall number of startups subscribed
- Offer incentives or discounts to existing customers for referring new startups to subscribe
- Improve and optimize the onboarding process to increase conversion rates for new subscriptions
- Develop and implement targeted marketing campaigns to attract new startup subscribers
- Conduct market research to identify potential target audience for startup subscriptions
- Increase user engagement by 15% to encourage startups to stay subscribed
- Improve onboarding experience with a guided tutorial showcasing key features
- Provide regular surveys or feedback forms to gather insights on user needs and preferences
- Send personalized emails with helpful tips and success stories to inspire startups
- Create an online community for startups to share experiences and network with peers
- Generate 50% more leads through targeted marketing campaigns
- Implement lead nurturing campaigns using email marketing automation to engage and convert leads
- Optimize landing pages with clear call-to-actions and forms to capture leads effectively
- Identify target audience demographics and develop personalized marketing messages for each segment
- Analyze campaign performance data regularly to identify areas of improvement and adjust strategies
- Improve website conversion rate by 10% to attract more startups
- Utilize remarketing strategies to re-engage with potential startup customers and drive conversions
- Implement A/B testing for different call-to-action buttons and optimize based on performance
- Optimize landing page design and content to increase user engagement and conversion
- Enhance website loading speed to reduce bounce rate and improve user experience
OKRs to boost customer base and broaden our market influence
- Boost customer base and broaden our market influence
- Achieve a conversion rate of 15% from new marketing campaigns
- Construct engaging, persuasive call-to-actions in marketing materials
- Track, analyze, and optimize campaign performance regularly
- Implement targeted marketing techniques towards specific customer profiles
- Penetrate two new potential markets to extend our market footprint
- Develop targeted marketing strategies for these markets
- Implement marketing strategies and measure results
- Identify two potential markets compatible with our product
- Secure 20% more new customers than last quarter
- Improve customer service to boost positive referrals
- Develop strategic marketing campaigns targeting potential customers
- Optimize digital platforms for better lead generation
OKRs to increase AliExpress purchases
- Increase AliExpress purchases
- Research trending products weekly
- Browse popular e-commerce sites for current top-selling items
- Analyze Google Trends data for rising product searches
- Follow relevant industry influencers and note product recommendations
- Place orders for at least 5 items per week
- Review product availability and pricing from suppliers
- Submit at least 5 orders to suppliers each week
- Compile a list of desired products for purchase weekly
- Track delivery times and customer satisfaction
- Set up a system to record and monitor delivery times
- Analyze collected data and develop improvement strategies
- Create customer satisfaction surveys after product delivery
OKRs to develop a functional and user-friendly MVP
- Develop a functional and user-friendly MVP
- Release MVP to a test group and achieve more than 85% satisfaction rate
- Identify and organize a comprehensive, relevant test group
- Develop a fully functional MVP for the specified product
- Implement feedback collection and satisfaction measurement tools
- Identify and prioritize the top 3 key features by interviewing 20 potential users
- Conduct interviews with 20 potential users
- Prepare interview questions targeting potential key features
- Analyze responses to determine top 3 features
- Secure commitment from a technical developer or agency for MVP development
- Finalize and sign official commitment agreement
- Present project details and expectations to potential developer
- Identify potential technical developers or agencies
OKRs to drive 110% growth in MRR for our new product
- Drive 110% growth in MRR for our new product
- Enhance customer retention rate for the new product by 15%
- Achieve a 10% increase in average revenue per customer for the new product
- Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
- Conduct market research to identify key customer segments and their willingness to pay
- Develop targeted marketing campaigns to increase product adoption and upsell opportunities
- Provide additional training and resources to sales team to effectively communicate product value
- Generate a 30% growth in upsell and cross-sell revenue from the new product
- Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
- Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
- Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
- Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
- Increase the number of paying customers for the new product by 20%
- Implement targeted online advertising to reach a wider audience
- Offer enticing promotional discounts to encourage immediate purchase
- Leverage social media platforms for customer engagement and word-of-mouth marketing
- Enhance product features and benefits to increase perceived value
OKRs to increase Atlassian partnership conditions by region
- Increase Atlassian partnership conditions by region
- Achieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
- Implement action plans to address client feedback and improve customer satisfaction scores
- Conduct customer satisfaction surveys with Atlassian partnership clients in each region
- Analyze survey results to identify areas for improvement and develop action plans
- Monitor and track customer satisfaction ratings regularly to ensure continuous improvement
- Improve partner enablement resources utilization rate by 20%
- Increase revenue generated through Atlassian partnerships in each region by 10%
- Conduct market research to identify potential untapped regions for Atlassian partnerships
- Develop a targeted marketing strategy to attract new partners and expand reach
- Strengthen relationship with existing partners through regular communication and collaboration
- Offer incentives and discounts to encourage partners to increase sales and revenue
- Increase the number of Atlassian partners in each region by 15%
- Provide incentives and benefits for current partners to refer new partners
- Collaborate with local business associations to identify and onboard potential Atlassian partners
- Enhance the partner onboarding process to facilitate easy and quick registration
- Improve marketing campaigns to attract new potential Atlassian partners in each region
OKRs to implement strategies to enhance sustainable revenue growth
- Implement strategies to enhance sustainable revenue growth
- Secure at least 10 new B2B partnerships for an expected sales increase of 20%
- Negotiate partnership terms and finalize agreements
- Identify and list potential B2B partnership targets
- Initiate contact and set meetings with the targets
- Increase customer retention rate by 15% through customer satisfaction strategies
- Boost market penetration in untapped regions by 25% to grow brand presence
- Perform market research to identify potential untapped regions
- Develop tailored marketing strategies for these regions
- Implement intensive promotional campaigns in targeted regions
OKRs to increase outsourcing sales performance
- Increase outsourcing sales performance
- Reduce the average sales cycle time for outsourcing deals by 20%
- Conduct regular training sessions to enhance negotiation skills and close deals more efficiently
- Improve efficiency by implementing automation tools and standardized templates for contract and proposal preparation
- Streamline communication channels and establish clear guidelines to expedite decision-making processes
- Analyze and optimize the sales pipeline by identifying bottlenecks and removing unnecessary steps
- Achieve a 10% increase in the number of new outsourcing clients acquired
- Enhance online presence through search engine optimization and increased social media engagement
- Provide exceptional customer service to existing clients to encourage referrals and positive reviews
- Offer discounted introductory rates or incentives to attract new outsourcing clients
- Implement targeted digital marketing campaigns to reach potential outsourcing clients
- Improve customer satisfaction ratings for outsourcing services to 90%
- Continuously review and refine processes to streamline operations and exceed customer expectations
- Conduct customer satisfaction surveys regularly to gather feedback and identify areas for improvement
- Implement a robust training program for outsourcing service agents to enhance their skills
- Establish clear communication channels and respond promptly to customer inquiries and concerns
- Increase the average value of each outsourcing contract by 15%
- Analyze past successful outsourcing contracts to identify factors that contribute to higher values
- Train sales team on effectively communicating the value proposition of higher value outsourcing contracts
- Develop targeted marketing campaigns highlighting the added value and benefits of outsourcing services
- Conduct market research to identify areas where higher value outsourcing contracts are prevalent
OKRs to successfully penetrate and gain market share in a new market
- Successfully penetrate and gain market share in a new market
- Acquire 100 new customers through effective lead generation strategies in the new market
- Develop compelling lead magnets tailored to the needs and preferences of potential customers
- Implement targeted online advertising campaigns to capture the attention of the new market
- Build strategic partnerships and collaborations to expand reach and attract new customers
- Conduct market research to identify target audience and demographics in the new market
- Generate $500,000 in revenue from sales of the new product in the new market
- Establish partnerships or distribution channels to reach a wider audience in the new market
- Develop a comprehensive marketing strategy to effectively promote the new product
- Conduct market research to identify potential customers and understand their needs
- Monitor sales data and adjust pricing or strategies accordingly to maximize revenue
- Increase brand awareness by achieving 50,000 impressions through targeted advertising campaigns
- Achieve a customer satisfaction rating of 90% or higher through post-purchase surveys
OKRs to maximize self-service options for private customers
- Maximize self-service options for private customers
- Launch 3 new intuitive self-service features by the end of the quarter
- Develop and test these self-service features thoroughly
- Identify potential features through market research and user feedback
- Efficiently integrate and deploy new features into the system
- Achieve 25% customer usage of these new self-service features
- Implement a marketing campaign highlighting feature benefits
- Develop engaging tutorials on utilizing new self-service features
- Conduct user experience surveys to uncover usage barriers
- Reduce customer support queries by 15% through increased self-service utilization
- Implement comprehensive FAQ section on the website
- Implement a robust chatbot for common queries
- Develop easy-to-understand user manuals
OKRs to enhance product-market fit by conducting customer research and implementing user feedback
- Improve product-market fit by leveraging customer research and user feedback
- Measure the impact of the improvements on product-market fit by tracking user metrics
- Conduct in-depth interviews with 50 potential and existing customers
- Implement the top 3 product improvements within 3 weeks
- Analyze user feedback and identify the top 3 product improvements
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase business growth and client retention
- OKRs to master all functionalities in Clickup
- OKRs to successfully launch a venture capital fund
- OKRs to enhance Product Owners' competency for optimal efficiency
- OKRs to improve ROAS with 25% revenue increase from paid marketing
- OKRs to improve project delivery margins while keeping existing customers happy
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples