A starting point for clearer priorities and measurable progress. Make the targets your own.
User-test page prototypes on 12 people
Conduct interviews with 10 people from sales and marketing
Updated rebrand designs for all 42 current pages
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Design & UX OKR example
Suggested timeframe: Set with your team
2 objectives · 3 key results
Example targets. Adapt to your baseline before you start.---
title: launch and redesign our website
objectives:
- title: Testing and knowledge sourcing
outcomes:
- title: User-test page prototypes on 12 people
from: 0.0
to: 12.0
score_format: _number_ user interviews
initiatives: []
- title: Conduct interviews with 10 people from sales and marketing
from: 0.0
to: 10.0
score_format: _number_ stakeholder meetings
initiatives:
- title: Identify target personas
- title: Identify key objectives from a marketing perspective
- title: Identify key stakeholders
- title: Design and implement new rebrand
outcomes:
- title: Updated rebrand designs for all 42 current pages
from: 0.0
to: 42.0
score_format: _number_ pages
initiatives:
- title: Updated components library
- title: Align with brand team on new rebrand assets
Increase revenue by securing 117.000€ new business
Accelerate revenue growth, enhance scalability, and boost client satisfaction
Transform Socotra into a renowned hub for handcraft artisanry