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10 OKR examples for Strategy Development

What are Strategy Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategy Development to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Strategy Development OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Strategy Development OKRs examples

We've added many examples of Strategy Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to develop a cohesive investor relations strategy for effective fundraising

  • ObjectiveDevelop a cohesive investor relations strategy for effective fundraising
  • KRSecure commitments for fundraising from 5 potential investors following strategy implementation
  • TaskSchedule and conduct meetings with potential stakeholders
  • TaskObtain written commitments from investors
  • TaskCraft persuasive, personalized pitches for potential investors
  • KRTrain 80% of team on strategy execution for secure investor communication
  • TaskMonitor and ensure 80% team participation in training
  • TaskIdentify team members needing strategy execution training
  • TaskSchedule training sessions on secure investor communication
  • KRCreate strategy document involving all departments within 1 month
  • TaskIdentify key stakeholders across all departments
  • TaskSchedule meetings to discuss strategies
  • TaskWrite and revise comprehensive strategy document
Tability

2OKRs to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • KRImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • KRIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

3OKRs to implement SOCs playbooks for abnormal activities

  • ObjectiveImplement SOCs playbooks for abnormal activities
  • KRDefine 10 unique abnormal case scenarios by end of Week 4
  • TaskIdentify possible areas vulnerable to abnormalities
  • TaskReview and finalize abnormal case scenarios
  • TaskBrainstorm and outline 10 unique abnormal scenarios
  • KRTrain all SOC staff on newly developed playbooks ensuring 90% pass rate by Week 12
  • TaskDevelop comprehensive training module on new playbooks for SOC staff
  • TaskConduct frequent assessments to achieve 90% pass rate
  • TaskSchedule and implement ongoing training sessions till Week 12
  • KRDevelop and validate 10 effective response strategies for indicated scenarios by Week 8
  • TaskIdentify potential scenarios by Day 3 of Week 1
  • TaskComplete validation process for strategies by Week 7
  • TaskFormulate initial response strategies by Week 2

4OKRs to enhance customer interaction and support

  • ObjectiveEnhance customer interaction and support
  • KRIncrease customer support satisfaction rate by 20%
  • TaskOffer prompt responses to customer queries and complaints
  • TaskRegularly gather customer feedback and make necessary improvements
  • TaskImplement comprehensive training for customer support staff
  • KRReduce customer support ticket response time by 15%
  • TaskImplement a chatbot for immediate handling of common queries
  • TaskUpdate customer support tools/software to increase productivity
  • TaskTrain support staff for enhanced efficiency and faster response
  • KRImplement a new customer engagement strategy to boost interaction by 30%
  • TaskMonitor and adjust strategy effectiveness
  • TaskTrain staff to execute customer engagement strategies
  • TaskDevelop a comprehensive customer engagement strategic plan

5OKRs to establish credibility and affordability in the tour agency market

  • ObjectiveEstablish credibility and affordability in the tour agency market
  • KREstablish partnerships with 3 major local tourism providers for affordable packages
  • TaskInitiate meetings to present proposals and negotiate terms
  • TaskDevelop package proposals tailored to each provider
  • TaskIdentify potential local tourism providers for partnership
  • KRGenerate 20% increase in return customers through competitive pricing strategies
  • TaskDevelop and implement competitive pricing structure
  • TaskEvaluate and adjust pricing strategies based on business performance
  • TaskResearch competitors' pricing strategies and consumer responses
  • KRSecure 5 positive testimonials from satisfied customers
  • TaskReach out to happy customers to request testimonials
  • TaskFollow-up on testimonial progress after consultation
  • TaskBrief customers on testimonial forms and content expectations

6OKRs to enhance strategic decision-making skills

  • ObjectiveEnhance strategic decision-making skills
  • KRGather and analyze feedback on decision efficiency from 5 colleagues
  • TaskCollect and analyze the returned surveys
  • TaskIdentify five colleagues to provide feedback
  • TaskDevelop and distribute an efficiency feedback survey
  • KRImplement learned strategies in 3 real-life scenarios successfully
  • TaskUtilize learned strategy in first identified scenario
  • TaskIdentify 3 real-life scenarios where strategies can be applied
  • TaskDocument the success of each strategy implementation
  • KRComplete a decision-making course with at least 85% score
  • TaskConsistently attend classes and complete all assignments
  • TaskRegister for a reputable decision-making course
  • TaskStudy regularly to achieve at least 85% score

7OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • KRIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • KRTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • KRCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

8OKRs to generate a comprehensive audience engagement strategy

  • ObjectiveGenerate a comprehensive audience engagement strategy
  • KRImplement two new interactive engagement tools to boost audience participation by week 8
  • TaskResearch latest interactive engagement tools in the market
  • TaskTrain team to efficiently use these tools
  • TaskPurchase and install two selected tools
  • KRMeasure and increase the average page view duration by 20% by the end of week 12
  • TaskImplement Google Analytics to track page view durations
  • TaskOptimize website speed for user satisfaction
  • TaskImprove content quality for longer visitor engagement
  • KRDevelop an interest segmentation model for personalized communication by end of week 4
Tability

9OKRs to implement a robust outbound strategy for enhanced recruitment and service provision

  • ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
  • KREstablish partnerships with 10 new businesses for mutual referrals
  • TaskInitiate contact and propose mutual referral partnerships
  • TaskIdentify potential businesses for partnership opportunities
  • TaskFormalize partnerships through written agreements
  • KRIncrease conversion rate by 20% through targeted follow-up communications
  • TaskIdentify target audience for follow-up communications
  • TaskDesign personalized, engaging follow-up messages
  • TaskAnalyze and optimize follow-up communication effectiveness
  • KRGenerate 15% increase in qualified leads via cold emails and calls
  • TaskSchedule regular cold calls to the leads, tracking responses
  • TaskDraft personalized cold emails based on leads' interests and needs
  • TaskDevelop a targeted list of potential leads from industry-specific sources

10OKRs to enhance analytical thinking and problem-solving skills

  • ObjectiveEnhance analytical thinking and problem-solving skills
  • KRImplement creative solutions to 3 ongoing business challenges
  • TaskImplement and monitor the effectiveness of these solutions
  • TaskResearch and develop innovative strategies to address these challenges
  • TaskIdentify 3 key challenges affecting business productivity or growth
  • KRSolve 5 complex analytical problems per week without assistance
  • TaskAllocate dedicated time daily for problem-solving
  • TaskDetermine and understand problem scope and requirements
  • TaskConstantly develop and grow problem-solving skills
  • KRComplete 3 logic and problem-solving related online courses
  • TaskResearch and select three online courses focused on logic and problem solving
  • TaskSystematically complete each course according to its curriculum
  • TaskEnroll in the selected courses on their respective platforms

Strategy Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Strategy Development OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Strategy Development OKR templates

We have more templates to help you draft your team goals and OKRs.