13 customisable OKR examples for Strategy Development
What are Strategy Development OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Strategy Development to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Strategy Development OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Strategy Development OKRs examples
We've added many examples of Strategy Development Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to develop a cohesive investor relations strategy for effective fundraising
Develop a cohesive investor relations strategy for effective fundraising
Secure commitments for fundraising from 5 potential investors following strategy implementation
Schedule and conduct meetings with potential stakeholders- Obtain written commitments from investors
- Craft persuasive, personalized pitches for potential investors
- Train 80% of team on strategy execution for secure investor communication
- Monitor and ensure 80% team participation in training
- Identify team members needing strategy execution training
- Schedule training sessions on secure investor communication
- Create strategy document involving all departments within 1 month
- Identify key stakeholders across all departments
- Schedule meetings to discuss strategies
- Write and revise comprehensive strategy document
2. OKRs to formulate and Implement a robust Business and Product Strategy
- Formulate and Implement a robust Business and Product Strategy
- Implement and test product strategy with a minimum viable product in 6 weeks
- Develop a prototype of the minimum viable product
- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- Develop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- Identify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
3. OKRs to establish credibility and affordability in the tour agency market
- Establish credibility and affordability in the tour agency market
- Establish partnerships with 3 major local tourism providers for affordable packages
- Initiate meetings to present proposals and negotiate terms
- Develop package proposals tailored to each provider
- Identify potential local tourism providers for partnership
- Generate 20% increase in return customers through competitive pricing strategies
- Develop and implement competitive pricing structure
- Evaluate and adjust pricing strategies based on business performance
- Research competitors' pricing strategies and consumer responses
- Secure 5 positive testimonials from satisfied customers
- Reach out to happy customers to request testimonials
- Follow-up on testimonial progress after consultation
- Brief customers on testimonial forms and content expectations
4. OKRs to enhance strategic decision-making skills
- Enhance strategic decision-making skills
- Gather and analyze feedback on decision efficiency from 5 colleagues
- Collect and analyze the returned surveys
- Identify five colleagues to provide feedback
- Develop and distribute an efficiency feedback survey
- Implement learned strategies in 3 real-life scenarios successfully
- Utilize learned strategy in first identified scenario
- Identify 3 real-life scenarios where strategies can be applied
- Document the success of each strategy implementation
- Complete a decision-making course with at least 85% score
- Consistently attend classes and complete all assignments
- Register for a reputable decision-making course
- Study regularly to achieve at least 85% score
5. OKRs to develop relevant KPI examples for service designers in businesses
- Develop relevant KPI examples for service designers in businesses
- Identify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- Test three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- Create a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
6. OKRs to enhance analytical thinking and problem-solving skills
- Enhance analytical thinking and problem-solving skills
- Implement creative solutions to 3 ongoing business challenges
- Implement and monitor the effectiveness of these solutions
- Research and develop innovative strategies to address these challenges
- Identify 3 key challenges affecting business productivity or growth
- Solve 5 complex analytical problems per week without assistance
- Allocate dedicated time daily for problem-solving
- Determine and understand problem scope and requirements
- Constantly develop and grow problem-solving skills
- Complete 3 logic and problem-solving related online courses
- Research and select three online courses focused on logic and problem solving
- Systematically complete each course according to its curriculum
- Enroll in the selected courses on their respective platforms
7. OKRs to establish a new vertically integrated business line
- Establish a new vertically integrated business line
- Launch a pilot project using this business line, achieving 20% ROI
- Develop a comprehensive business strategy to ensure 20% ROI
- Identify a suitable project for implementing the new business line
- Execute the pilot project using the developed strategy
- Create a business plan incorporating these competencies by the quarter's end
- Draft a business plan incorporating the identified competencies
- Identify and list the specific competencies required for the business plan
- Refine and finalize the business plan for presentation
- Identify and define 3 core competencies relevant to the new business line
- Set clear definitions for each identified core competency
- Research core competencies critical for success in the new business line
- Establish relevancy of each competency to the new business
8. OKRs to effectively craft and define OKR for strategic clarity
- Effectively craft and define OKR for strategic clarity
- Develop engaging, SMART, and unique KRs for each department
- Gather insights on specific objectives for each department
- Craft unique, measurable KRs aligned with these objectives
- Facilitate workshops for SMART KR development and engagement
- Conduct training sessions on OKR interpretation and implementation for all team leads
- Evaluate and refine training impact periodically
- Develop comprehensive OKR interpretation and implementation curriculum
- Schedule regular training sessions for team leads
- Establish a monitoring process to track the progress of all OKRs
- Identify and assign team members responsible for monitoring each OKR progress
- Determine key metrics to measure progress of all OKRs
- Implement a tracking system to consistently record OKR data
9. OKRs to achieve promotion to an executive position
- Achieve promotion to an executive position
- Develop and implement a new business strategy resulting in 10% revenue increase
- Execute new strategy, monitor progress, adjust tactics as necessary
- Evaluate current business strategies, identify areas for potential growth
- Develop a comprehensive plan to increase revenue by 10%
- Reduce department expenses by 15% without sacrificing quality
- Negotiate vendor contracts for better pricing deals
- Identify areas of unnecessary spending within the department
- Implement cost-efficient technology solutions
- Increase team project completion rate by 20%
- Implement regular status checks and progress reporting
- Provide training in efficient project management tools
- Improve workload distribution amongst team members
10. OKRs to secure series A financing
- Secure series A financing
- Develop a compelling business plan and pitch deck
- Conduct market research and identify target audience for business plan
- Incorporate financial projections and ROI analysis to support the business plan and pitch deck
- Clearly outline the problem, solution, and value proposition in the business plan
- Create a visually appealing pitch deck with concise and engaging content
- Achieve a 10% increase in investor meetings
- Establish and maintain relationships with key industry influencers and networks to expand investor connections
- Increase outreach efforts to potential investors through targeted email campaigns
- Develop and deliver compelling presentations to attract investor interest and secure meetings
- Utilize social media platforms to promote our company and engage with potential investors
- Increase investor outreach by 50%
- Create personalized email campaigns for targeted investor segments
- Develop a comprehensive database of potential investors
- Leverage social media platforms to engage with potential investors and share updates
- Schedule regular investor meetings and webinar sessions to disseminate information
- Receive positive feedback from at least 75% of the potential investors
- Conduct thorough research on potential investors to understand their interests and preferences
- Follow up with investors promptly, addressing any questions or concerns they may have
- Deliver a compelling and concise presentation that clearly communicates the value proposition
- Tailor pitch deck to highlight benefits and potential returns for investors
11. OKRs to successfully merge two websites with optimized SEO strategy
- Successfully merge two websites with optimized SEO strategy
- Increase the combined organic search traffic by 30%
- Build strong, relevant backlinks to increase site authority
- Improve SEO strategies to boost rankings on search engines
- Generate high-quality, keyword-infused content
- Achieve a combined domain authority of over 60
- Build high-quality, reputable backlinks from trusted sources
- Enhance SEO strategies focusing on quality content and relevant keywords
- Regularly monitor and audit website for SEO performance
- Lower bounce rate to below 50% on merged website
- Incorporate engaging and relevant content regularly
- Enhance page load speed for better visitor retention
- Improve website navigation for a user-friendly experience
12. OKRs to increase conversion rate of free subscribers to paid subscribers
- Increase conversion rate of free subscribers to paid subscribers
- Release two new premium features exclusive for paid subscribers
- Develop detailed specifications for the two new premium features
- Plan a marketing campaign to promote the new features
- Execute a testing procedure to ensure feature efficiency
- Implement a new marketing strategy to increase free to paid user conversions by 15%
- Create incentivized referral programs for paid users
- Implement targeted email campaigns to drive conversion
- Develop premium features that add significant value to paid plans
- Conduct 3 A/B tests monthly to improve landing page conversion rates by 20%
- Identify key elements of landing page to test
- Analyze data and apply successful changes
- Develop and implement A/B versions
13. OKRs to robustly improve the industrial sector's market strategy
- Robustly improve the industrial sector's market strategy
- Identify and establish strategic partnerships with at least 3 relevant companies
- Research companies that align with our strategic goals
- Formalize partnerships through agreements or contracts
- Initiate contact and discuss partnership opportunities
- Successfully implement 2 market strategies improving sector growth by 15%
- Identify and analyze two potential market growth strategies
- Develop clear implementation plans for chosen strategies
- Track and measure the implemented strategies' growth regularly
- Increase the industrial sector's market share by 10%
- Develop and implement robust industrial marketing strategies
- Conduct a comprehensive market analysis and competitor research
- Improve existing product offerings and assess potential innovations
Strategy Development OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Strategy Development OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Strategy Development OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline and optimize the payroll process
- OKRs to substantially reduce technical debt across all projects
- OKRs to enhance Crowdstrike security measures
- OKRs to enhance sales team performance to achieve set KPIs
- OKRs to boost our premium collection rate next quarter
- OKRs to enhance efficiency and accuracy in month end reporting systems
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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