8 customisable OKR examples for Audience Engagement
What are Audience Engagement OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Audience Engagement to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Audience Engagement OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Audience Engagement OKRs examples
We've added many examples of Audience Engagement Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to restore and increase OBDeleven page audience
Restore and increase OBDeleven page audience
Achieve a 25% recovery of the previous OBDeleven page's audience
Create engaging email campaigns for previous audience- Improve content relevance on the OBDeleven page
- Target retargeting ads towards previous OBDeleven page visitors
- Heighten engagement rate by 20% through interactive content and user participation
- Promote user-generated content through contests
- Develop interactive content like polls, quizzes, and surveys
- Implement a rewards system for user participation
- Draw in a 15% increase in new followers on the revived OBDeleven page
- Implement a targeted social media advertising campaign
- Develop engaging content relevant to OBDeleven products and services
- Encourage existing followers to share posts
2. OKRs to deepen understanding of audience content preferences
- Deepen understanding of audience content preferences
- Analyze data and summarize top 3 content preferences by month-end
- Compile analysis results into a summary report
- Acquire relevant content data for analysis
- Analyze data to identify top 3 content preferences
- Conduct 3 audience surveys with at least 500 respondents each
- Design comprehensive, engaging surveys for audience data collection
- Distribute surveys to at least 1500 potential respondents
- Analyze and compile the survey responses data
- Increase audience engagement by 20% through optimized content strategy
- Develop a comprehensive content strategy to boost engagement and interaction
- Analyze current content to identify areas for improvement and optimization
- Test and implement new content formats to increase audience engagement
3. OKRs to improve the quality and relevancy of content through comprehensive revisions
- Improve the quality and relevancy of content through comprehensive revisions
- Raise positive reader feedback on revised content by 25%
- Include a call-to-action encouraging readers to leave feedback
- Enhance content quality through professional proofreading and editing
- Implement surveys to collect readers' opinions on revisions
- Increase peer reviews per article by 30% to ensure thorough evaluation
- Improve training for potential reviewers
- Develop and implement a new, incentivized peer-review policy
- Mandate additional reviews during article submission procedure
- Reduce average article revision time by 20% without compromising quality
- Utilize article review templates to streamline process
- Implement time-management training for article review team
- Automate revising process using language editing software
4. OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
5. OKRs to increase LinkedIn activity on the company page
- Increase LinkedIn activity on the company page
- Engage 20% of our followers with the first 5 posts by month 2
- Monitor and respond to comments and messages swiftly
- Promote posts across various social media platforms
- Create engaging content tailored to follower's interests
- Schedule and create content for 5 LinkedIn posts by the end of month 1
- Identify key topics for five LinkedIn posts
- Set exact dates to publish each post
- Draft creative content for each post
- Complete and publish remaining 5 posts ensuring 30% audience engagement by month 3
- Write, edit, and finalize the remaining 5 blog posts
- Promote each post effectively to ensure 30% of audience interaction
- Use analytics to craft audience-engaging content for each post
6. OKRs to shift newsroom operations towards a topic-first communication approach
- Shift newsroom operations towards a topic-first communication approach
- Increase audience engagement by 15% through topic-first content
- Research popular topics among current audience members
- Monitor and adjust content based on audience feedback
- Develop compelling content based on chosen topics
- Improve team knowledge on 5 key topics by 30% through training sessions
- Identify 5 key topics necessitating improved team knowledge
- Organize comprehensive training sessions on these topics
- Evaluate team's understanding after each session
- Reduce time spent on channel-focused strategies by 25%
- Streamline content creation for all platforms
- Implement automation tools for posting schedules
- Delegate channel strategy work among team members
7. OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
8. OKRs to validate MVP's success with the target audience
- Validate MVP's success with the target audience
- Obtain a 70% positive feedback rate from potential customers about the MVP
- Engage with customers to encourage feedback submission
- Develop and implement a customer feedback system for MVP
- Regularly analyze feedback and make necessary improvements
- Conduct 50 customer interviews to assess their interest in our MVP
- Conduct the customer interviews
- Create a questionnaire to assess MVP interest
- Identify 50 existing customers for the interview
- Identify and address top three riskiest assumptions via weekly product testing sessions
- Determine top three riskiest assumptions
- Organize weekly product testing sessions
- Evaluate and mitigate identified risks
Audience Engagement OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Audience Engagement OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Audience Engagement OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to minimize technical debt across all 100 crawlers
- OKRs to develop robust metrics for social media content assessment
- OKRs to boost sales performance significantly
- OKRs to build a high-quality MVP product for the targeted market segment
- OKRs to accelerate the expansion of our service offering
- OKRs to optimise drop ship efficiency by Q4 end
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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