15 customisable OKR examples for Strategy Team

What are Strategy Team OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Strategy Team to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Strategy Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Strategy Team OKRs examples

You will find in the next section many different Strategy Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance performance in the top two targeted areas for improvement

  • ObjectiveEnhance performance in the top two targeted areas for improvement
  • Key ResultBuild detailed strategy plans addressing identified improvements by week 4
  • TaskDevelop a detailed strategy plan in week two
  • TaskFinalize and implement improvement plans by week four
  • TaskIdentify areas needing improvement in the first week
  • Key ResultImplement created action plans and achieve 20% improvement by week 10
  • TaskMonitor progress and adjust approaches to ensure 20% improvement
  • TaskReview and understand the details of the created action plans
  • TaskStart implementing strategies from the action plans
  • Key ResultIdentify improvement needs through comprehensive analysis by week 2
  • TaskConduct surveys to gather employee feedback on improvement needs
  • TaskReview latest reports for performance-based improvement areas
  • TaskAnalyze customer feedback to identify required enhancements

2OKRs to secure the buy-in from the leadership of the 5 MAYD clusters on our strategy

  • ObjectiveSecure the buy-in from the leadership of the 5 MAYD clusters on our strategy
  • Key ResultConduct 5 customized persuasive presentations for each MAYD cluster's leadership
  • TaskCreate compelling graphics and content for five presentations
  • TaskIdentify key points for each MAYD cluster's personalized presentation
  • TaskSchedule and conduct the presentations for each cluster's leadership
  • Key ResultSecure formal written agreement from at least 4 of the 5 cluster heads on strategy
  • TaskSend drafted agreement to the 5 cluster heads
  • TaskDraft detailed strategy agreement for cluster head approval
  • TaskFollow up for signatures of at least 4 heads
  • Key ResultOutline benefits and get a 75% positive initial feedback from MAYD cluster heads
  • TaskConduct survey to gauge initial feedback
  • TaskIdentify and list benefits of MAYD cluster heads
  • TaskPrepare comprehensive presentation highlighting benefits

3OKRs to develop 2025's innovative digital strategy and planning framework

  • ObjectiveDevelop 2025's innovative digital strategy and planning framework
  • Key ResultDevelop a comprehensive digital strategy document incorporating above identified trends
  • TaskAnalyze current digital strategy and identify areas for improvement
  • TaskResearch latest digital trends relevant to the business sector
  • TaskCompile the strategy incorporating identified trends and improvements
  • Key ResultIdentify and evaluate 10 contemporary and potential digital trends by end of quarter
  • TaskResearch and select 10 notable contemporary digital trends
  • TaskEvaluate potential impact of chosen trends
  • TaskPrepare a comprehensive report on findings
  • Key ResultGet approval for the digital strategy plan from 90% of stakeholders
  • TaskPrepare a comprehensive presentation of the digital strategy plan
  • TaskCollect, document and quantify stakeholder approval
  • TaskSchedule and conduct meetings with all stakeholders

4OKRs to develop a cohesive investor relations strategy for effective fundraising

  • ObjectiveDevelop a cohesive investor relations strategy for effective fundraising
  • Key ResultSecure commitments for fundraising from 5 potential investors following strategy implementation
  • TaskSchedule and conduct meetings with potential stakeholders
  • TaskObtain written commitments from investors
  • TaskCraft persuasive, personalized pitches for potential investors
  • Key ResultTrain 80% of team on strategy execution for secure investor communication
  • TaskMonitor and ensure 80% team participation in training
  • TaskIdentify team members needing strategy execution training
  • TaskSchedule training sessions on secure investor communication
  • Key ResultCreate strategy document involving all departments within 1 month
  • TaskIdentify key stakeholders across all departments
  • TaskSchedule meetings to discuss strategies
  • TaskWrite and revise comprehensive strategy document

5OKRs to optimize the company's financial ratio

  • ObjectiveOptimize the company's financial ratio
  • Key ResultImprove return on investment ratio by 15% through innovative, profit-focused business strategies
  • TaskResearch successful innovative profit-focused strategies in similar businesses
  • TaskImplement selected profit-focused strategies firm-wide
  • TaskRoutinely monitor and adjust strategies to maximize profit
  • Key ResultIncrease current ratio by 20% through improved asset management and liability reduction
  • TaskOptimize cash flow by collecting receivables swiftly
  • TaskImprove inventory turnover rate through efficient management
  • TaskImplement stringent budget controls to reduce unnecessary spending
  • Key ResultDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
  • TaskEvaluate all outstanding loans and identify for consolidation
  • TaskArrange for a convenient debt consolidation plan
  • TaskRegularly repay consolidated debt to decrease ratio

6OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • Key ResultIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • Key ResultTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • Key ResultCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

7OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

8OKRs to establish successful strategy execution for value realization

  • ObjectiveEstablish successful strategy execution for value realization
  • Key ResultDefine and document 3 new key operational processes to ensure strategy alignment
  • TaskDocument these processes in writing
  • TaskDefine 3 new key operational processes
  • TaskVerify process aligns with overall strategy
  • Key ResultAchieve 20% increase in KPIs directly impacted by revised strategies
  • TaskImplement relevant training for team on new strategies
  • TaskContinuously monitor and adjust strategies based on KPI results
  • TaskReview and update current strategies based on previous KPI performances
  • Key ResultImprove team's strategic alignment scores by 30% through purposeful training initiatives
  • TaskImplement regular alignment evaluation measures
  • TaskProvide constructive feedback and strategic guidelines
  • TaskDevelop a comprehensive, purposeful training program

9OKRs to develop and implement an efficient cloud strategy

  • ObjectiveDevelop and implement an efficient cloud strategy
  • Key ResultIdentify and analyze potential cloud service providers by the end of month 2
  • TaskResearch potential cloud service providers
  • TaskPrepare a comparative analytical report of all providers
  • TaskEvaluate providers based on features, cost-effectiveness and reliability
  • Key ResultDefine key requirements and desired outcomes of the cloud strategy by month 1
  • TaskOutline desired outcomes from implementing the cloud solution
  • TaskIdentify critical objectives for adopting the cloud strategy
  • TaskDetermine primary requirements for the cloud strategy
  • Key ResultDesign, test, and execute cloud migration strategy achieving 90% transition by quarter end
  • TaskDevelop comprehensive cloud migration plan, including cost and risk analysis
  • TaskExecute the cloud migration, closely monitoring process and resolving issues promptly
  • TaskConduct exhaustive testing on pre-migration process and continuity plans

10OKRs to improve Advisory NPS through baseline measurement and analysis

  • ObjectiveImprove Advisory NPS through baseline measurement and analysis
  • Key ResultDevelop and implement targeted improvement strategies based on Advisory NPS insights
  • TaskImplement the planned improvement strategies systematically
  • TaskAnalyze Advisory NPS feedback to identify areas for improvement
  • TaskDevelop strategies to address identified weaknesses
  • Key ResultConduct customer satisfaction survey to gather Advisory NPS data
  • TaskDevelop a comprehensive customer satisfaction survey
  • TaskSend survey to existing advisory customers
  • TaskAnalyze survey results for NPS data
  • Key ResultAnalyze and compare Advisory NPS scores across different customer segments
  • TaskAnalyze Advisory NPS scores for each segment
  • TaskCategorize customers into different segments
  • TaskCompare NPS scores across all segments

11OKRs to shift newsroom operations towards a topic-first communication approach

  • ObjectiveShift newsroom operations towards a topic-first communication approach
  • Key ResultIncrease audience engagement by 15% through topic-first content
  • TaskResearch popular topics among current audience members
  • TaskMonitor and adjust content based on audience feedback
  • TaskDevelop compelling content based on chosen topics
  • Key ResultImprove team knowledge on 5 key topics by 30% through training sessions
  • TaskIdentify 5 key topics necessitating improved team knowledge
  • TaskOrganize comprehensive training sessions on these topics
  • TaskEvaluate team's understanding after each session
  • Key ResultReduce time spent on channel-focused strategies by 25%
  • TaskStreamline content creation for all platforms
  • TaskImplement automation tools for posting schedules
  • TaskDelegate channel strategy work among team members

12OKRs to boost asset retention and expansion in vital segments

  • ObjectiveBoost asset retention and expansion in vital segments
  • Key ResultReduce asset attrition in key segments by 5%
  • TaskDevelop targeted retention strategies for these identified segments
  • TaskIdentify key segments with highest asset attrition rates
  • TaskImplement regular monitoring and adjust strategies as necessary
  • Key ResultIncrease asset retention rate in key segments by 15%
  • TaskIdentify key segments with lower retention rates
  • TaskDevelop tailored marketing strategies for these segments
  • TaskImplement customer loyalty programs for these key areas
  • Key ResultAccelerate expansion rate within targeted segments by 10%
  • TaskIdentify high-growth potential segments within the targeted areas
  • TaskImplement sales incentives to boost segment-specific sales
  • TaskDevelop a tailored marketing strategy for each segment

13OKRs to enhance strategic decision-making skills

  • ObjectiveEnhance strategic decision-making skills
  • Key ResultGather and analyze feedback on decision efficiency from 5 colleagues
  • TaskCollect and analyze the returned surveys
  • TaskIdentify five colleagues to provide feedback
  • TaskDevelop and distribute an efficiency feedback survey
  • Key ResultImplement learned strategies in 3 real-life scenarios successfully
  • TaskUtilize learned strategy in first identified scenario
  • TaskIdentify 3 real-life scenarios where strategies can be applied
  • TaskDocument the success of each strategy implementation
  • Key ResultComplete a decision-making course with at least 85% score
  • TaskConsistently attend classes and complete all assignments
  • TaskRegister for a reputable decision-making course
  • TaskStudy regularly to achieve at least 85% score

14OKRs to boost sales figures utilizing CAIS distribution team

  • ObjectiveBoost sales figures utilizing CAIS distribution team
  • Key ResultIncrease average sales per team member by at least 15%
  • TaskSet up performance incentives for higher sales
  • TaskImplement regular sales training programs for team members
  • TaskMonitor and share individual sales performance regularly
  • Key ResultSecure 10 new high-value clients through strategic distribution efforts
  • TaskLaunch a personalized, strategic outreach and follow-up process
  • TaskDevelop targeted marketing materials for these potential clients
  • TaskIdentify potential high-value clients based on our market research
  • Key ResultAchieve a 10% reduction in sales cycle time for major accounts
  • TaskImplement training on efficient sales strategies for major accounts
  • TaskEnhance communication with key clients to expedite decisions
  • TaskAnalyze previous deals to identify common delays or inefficiencies

15OKRs to align team's mission and vision with company's strategic goals

  • ObjectiveAlign team's mission and vision with company's strategic goals
  • Key ResultUpdate mission and vision statements to reflect 80% overlap with company strategy
  • TaskRevise statements to reflect 80% overlap
  • TaskReview current mission and vision statements
  • TaskIdentify overlap with company strategy
  • Key ResultGet feedback from 90% of team members affirming clearer strategic alignment within 6 weeks
  • TaskAnalyze and address received feedback on strategy
  • TaskSend the survey to all team members
  • TaskDevelop a straightforward survey about strategic alignment
  • Key ResultFacilitate three workshops to promote understanding of company's strategic objectives by month's end
  • TaskSend invitations to all company employees
  • TaskDefine topics and prepare materials for three different workshops
  • TaskSchedule three workshop dates and secure venues

Strategy Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Strategy Team OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Strategy Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav