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10 OKR examples for Team Expansion

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What are Team Expansion OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team Expansion. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Team Expansion OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Team Expansion OKRs examples

You will find in the next section many different Team Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to strengthen in-house legal team for maritime business expansion

  • ObjectiveStrengthen in-house legal team for maritime business expansion
  • KRReduce legal bottlenecks slowing expansion by 30%
  • TaskStreamline legal procedures by implementing automation technology
  • TaskHire additional specialized legal staff
  • TaskRegularly review and update legal processes
  • KRHire 5 experienced maritime lawyers by the end of the quarter
  • TaskSchedule and conduct final interviews, then extend offers
  • TaskPost job ads on maritime law employment websites and professional networks
  • TaskReview resumes and conduct initial phone interviews
  • KRDevelop an intensive training program for new hires within two weeks
  • TaskConstruct a comprehensive training curriculum
  • TaskOrganize expert trainers and materials
  • TaskIdentify essential skills and knowledge for the job

OKRs to accelerate the expansion of our service offering

  • ObjectiveAccelerate the expansion of our service offering
  • KRIncrease service offering sales by 25%
  • TaskProvide additional training for sales team
  • TaskImplement targeted marketing for our service offerings
  • TaskEnhance customer service for greater client satisfaction
  • KRImprove customer satisfaction rate on the service offering to 90%
  • TaskRegularly review and improve service policies
  • TaskImplement a reliable customer feedback system
  • TaskTrain staff in customer service skills
  • KREnroll 50 new clients into the service offering
  • TaskCreate a compelling marketing campaign to attract potential clients
  • TaskOffer incentives for referrals from current clients
  • TaskConduct follow-ups with promising leads

OKRs to scale and ensure long-term success of the new team

  • ObjectiveScale and ensure long-term success of the new team
  • KRImprove team performance by implementing at least 2 training programs to enhance skills
  • TaskImplement the selected training programs and track progress through regular evaluations and updates
  • TaskResearch and select two training programs that align with the identified skill gaps
  • TaskCommunicate the importance of the training programs and obtain buy-in from team members
  • TaskIdentify key skill gaps within the team through assessments and evaluations
  • KRIncrease team size by hiring and onboarding 3 new members
  • TaskConduct effective interviews and assessments to select the most qualified candidates for the team
  • TaskAdvertise job openings through various channels to reach a wide pool of potential candidates
  • TaskUpdate job descriptions and qualifications to attract suitable candidates for new team members
  • TaskImplement a thorough onboarding process to ensure smooth integration and successful transition for new members
  • KREstablish a sustainable workflow that consistently meets team's productivity goals
  • TaskContinuously analyze data and adjust workflow as needed to improve productivity and efficiency
  • TaskIdentify productivity goals and define clear metrics for measuring success
  • TaskStreamline workflow processes to eliminate inefficiencies and reduce manual tasks
  • TaskImplement regular team meetings to discuss progress, challenges, and brainstorm solutions
  • KRAchieve a 90% retention rate of existing team members through effective engagement efforts

OKRs to scale product offering with multi-tenant apps

  • ObjectiveScale product offering with multi-tenant apps
  • KRLaunch 3 new multi-tenant apps to diversify our offer
  • TaskIdentify potential markets for multi-tenant app development
  • TaskStrategize a marketing plan for newly developed apps
  • TaskAssemble a dedicated project team for app creation
  • KRIncrease customer base using multi-tenant apps by 25%
  • TaskImplement referral programs to incentivize app sharing
  • TaskLaunch marketing campaigns to promote new multi-tenant apps
  • TaskDevelop multi-tenant apps targeting untapped audience segments
  • KRImprove the usage rate of multi-tenant apps by 20%
  • TaskImplement user-friendly guided tours within the app
  • TaskProvide timely support and efficient problem resolution
  • TaskLaunch marketing campaigns highlighting app benefits

OKRs to to expand my understanding of royalties

  • ObjectiveTo expand my understanding of royalties
  • KRAttend 3 royalties seminars or webinars and share key learnings
  • TaskTake detailed notes during each session
  • TaskShare key insights with team post-event
  • TaskRegister for three royalties seminars or webinars
  • KRRead and summarize 5 books on royalties by industry experts
  • TaskResearch and purchase 5 reputable books on industry royalties
  • TaskDraft detailed summaries of each book
  • TaskThoroughly read each book, taking comprehensive notes
  • KRInterview or have informative discussions with 2 seasoned professionals in royalties management
  • TaskPrepare a list of relevant questions for discussions or interviews
  • TaskSchedule interviews or discussions with selected professionals
  • TaskIdentify two experienced professionals in royalties management

OKRs to drive Successful Expansion of Orocop Duo in Pakistan

  • ObjectiveDrive Successful Expansion of Orocop Duo in Pakistan
  • KRGain a 5% market share in the pharmaceutical industry
  • TaskInvest in result-driven marketing strategies
  • TaskCultivate strategic partnerships with healthcare providers
  • TaskDevelop innovative, patient-centric medications
  • KRIncrease the number of distribution outlets by 20%
  • TaskEstablish partnership agreements with new outlets
  • TaskIdentify potential new distribution outlet locations
  • TaskImplement outlet openings and distribution setup
  • KRSecure at least $10,000 in Orocop Duo sales per month
  • TaskImplement a training program to boost sales team performance
  • TaskDevelop a targeted marketing campaign for Orocop Duo products
  • TaskCultivate relationships with potential large-scale buyers

OKRs to enhance writing prowess and broaden vocabulary use

  • ObjectiveEnhance writing prowess and broaden vocabulary use
  • KRPractice writing — publish a 1000-word article each week on varying subjects
  • TaskResearch diverse topics to write about each week
  • TaskDedicate time to write a 1000-word article weekly
  • TaskPublish written articles on a chosen platform regularly
  • KRComplete a writing course that addresses your specific needs
  • TaskResearch and select a suitable writing course
  • TaskIdentify personal writing weaknesses and areas for development
  • TaskEnroll in the chosen course and participate fully
  • KRRead five books of diverse genres and note down unfamiliar words
  • TaskWrite down and define each unknown word
  • TaskSelect five books from different genres
  • TaskRead each book, identifying unfamiliar words

OKRs to strengthen strategic partnership for maximum business growth

  • ObjectiveStrengthen strategic partnership for maximum business growth
  • KRIncrease partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
  • TaskIdentify potential partners with complementary products/services for joint marketing campaigns
  • TaskCollaborate with partners to create and implement effective sales strategies and tactics
  • TaskDevelop and execute a targeted marketing strategy to promote joint marketing campaigns
  • TaskRegularly analyze and evaluate the success of joint marketing campaigns and sales efforts
  • KREstablish three new strategic partnerships with key industry players to expand market reach
  • TaskExecute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
  • TaskIdentify potential industry players that align with our strategic goals and market objectives
  • TaskNegotiate mutually beneficial terms and agreements with the selected strategic partners
  • TaskInitiate contact and engage in conversations to explore partnership opportunities with identified industry players
  • KRImprove customer retention rate by 15% through enhanced partner engagement and support programs
  • TaskLaunch a partner feedback survey to gather insights and identify areas for improvement
  • TaskCreate a dedicated partner portal with resources to enhance collaboration and knowledge sharing
  • TaskEstablish a proactive communication channel to address partner concerns and promptly resolve issues
  • TaskImplement regular training sessions and workshops for partners to strengthen their product expertise
  • KRAchieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
  • TaskDevelop a clear and concise communication plan to ensure all relevant information reaches partners
  • TaskImplement weekly check-ins with partners to address any concerns and provide updates
  • TaskConduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
  • TaskPrioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions

OKRs to increase annual revenue to $30 million

  • ObjectiveIncrease annual revenue to $30 million
  • KRImprove operating efficiency by reducing overhead costs by 10%
  • TaskNegotiate with vendors and suppliers to secure better pricing and/or discounts on necessary materials and services
  • TaskImplement technology solutions or automation tools to streamline operations and reduce manual effort
  • TaskConduct a thorough review of all overhead expenses and identify areas for cost reduction
  • TaskStreamline processes and eliminate any unnecessary steps or redundancies in operations
  • KRIncrease sales volume by 15% compared to the previous quarter
  • TaskTrain sales team on effective sales techniques and provide ongoing support and motivation
  • TaskIdentify target market and create targeted marketing campaign to attract new customers
  • TaskImplement a customer loyalty program to encourage repeat purchases and increase customer retention
  • TaskCollaborate with suppliers to negotiate bulk discounts and lower costs to maximize profit margins
  • KRExpand trading operations to three new markets
  • TaskConduct market research to identify potential markets for expansion
  • TaskEstablish partnerships or collaborations with local partners in the target markets
  • TaskDevelop a strategic plan for entering new markets, including budgeting and resource allocation
  • TaskImplement marketing and advertising campaigns to raise awareness and attract customers in new markets
  • KRAchieve a customer retention rate of 90% or higher

OKRs to boost Socotra Creative Centre's handcraft production and market reach

  • ObjectiveBoost Socotra Creative Centre's handcraft production and market reach
  • KRIncrease weekly handcraft production output by 30%
  • TaskInvest in advanced handcraft tools and equipment
  • TaskHire additional qualified staff for handcraft production
  • TaskImplement efficient production techniques and processes
  • KRAttract 15% more local tourists with targeted marketing
  • TaskIdentify popular local attractions and events for promotional focus
  • TaskDevelop targeted social media ad campaigns for local audiences
  • TaskOrganize exclusive deals or discounts for local tourists
  • KRSecure 3 new export contracts for handcraft products
  • TaskContact potential buyers, present product proposals
  • TaskResearch potential international markets for handcraft products
  • TaskNegotiate and finalize export contracts

Team Expansion OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Team Expansion OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Team Expansion OKR templates

We have more templates to help you draft your team goals and OKRs.

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