15 customisable OKR examples for Team Expansion
What are Team Expansion OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Team Expansion. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Team Expansion OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Team Expansion OKRs examples
You will find in the next section many different Team Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to strengthen in-house legal team for maritime business expansion
Strengthen in-house legal team for maritime business expansion
Reduce legal bottlenecks slowing expansion by 30%
Streamline legal procedures by implementing automation technology- Hire additional specialized legal staff
- Regularly review and update legal processes
- Hire 5 experienced maritime lawyers by the end of the quarter
- Schedule and conduct final interviews, then extend offers
- Post job ads on maritime law employment websites and professional networks
- Review resumes and conduct initial phone interviews
- Develop an intensive training program for new hires within two weeks
- Construct a comprehensive training curriculum
- Organize expert trainers and materials
- Identify essential skills and knowledge for the job
2. OKRs to accelerate the expansion of our service offering
- Accelerate the expansion of our service offering
- Increase service offering sales by 25%
- Provide additional training for sales team
- Implement targeted marketing for our service offerings
- Enhance customer service for greater client satisfaction
- Improve customer satisfaction rate on the service offering to 90%
- Regularly review and improve service policies
- Implement a reliable customer feedback system
- Train staff in customer service skills
- Enroll 50 new clients into the service offering
- Create a compelling marketing campaign to attract potential clients
- Offer incentives for referrals from current clients
- Conduct follow-ups with promising leads
3. OKRs to scale and ensure long-term success of the new team
- Scale and ensure long-term success of the new team
- Improve team performance by implementing at least 2 training programs to enhance skills
- Implement the selected training programs and track progress through regular evaluations and updates
- Research and select two training programs that align with the identified skill gaps
- Communicate the importance of the training programs and obtain buy-in from team members
- Identify key skill gaps within the team through assessments and evaluations
- Increase team size by hiring and onboarding 3 new members
- Conduct effective interviews and assessments to select the most qualified candidates for the team
- Advertise job openings through various channels to reach a wide pool of potential candidates
- Update job descriptions and qualifications to attract suitable candidates for new team members
- Implement a thorough onboarding process to ensure smooth integration and successful transition for new members
- Establish a sustainable workflow that consistently meets team's productivity goals
- Continuously analyze data and adjust workflow as needed to improve productivity and efficiency
- Identify productivity goals and define clear metrics for measuring success
- Streamline workflow processes to eliminate inefficiencies and reduce manual tasks
- Implement regular team meetings to discuss progress, challenges, and brainstorm solutions
- Achieve a 90% retention rate of existing team members through effective engagement efforts
4. OKRs to scale product offering with multi-tenant apps
- Scale product offering with multi-tenant apps
- Launch 3 new multi-tenant apps to diversify our offer
- Identify potential markets for multi-tenant app development
- Strategize a marketing plan for newly developed apps
- Assemble a dedicated project team for app creation
- Increase customer base using multi-tenant apps by 25%
- Implement referral programs to incentivize app sharing
- Launch marketing campaigns to promote new multi-tenant apps
- Develop multi-tenant apps targeting untapped audience segments
- Improve the usage rate of multi-tenant apps by 20%
- Implement user-friendly guided tours within the app
- Provide timely support and efficient problem resolution
- Launch marketing campaigns highlighting app benefits
5. OKRs to strengthen strategic partnership for maximum business growth
- Strengthen strategic partnership for maximum business growth
- Increase partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- Establish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- Improve customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- Achieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
6. OKRs to increase annual revenue to $30 million
- Increase annual revenue to $30 million
- Improve operating efficiency by reducing overhead costs by 10%
- Negotiate with vendors and suppliers to secure better pricing and/or discounts on necessary materials and services
- Implement technology solutions or automation tools to streamline operations and reduce manual effort
- Conduct a thorough review of all overhead expenses and identify areas for cost reduction
- Streamline processes and eliminate any unnecessary steps or redundancies in operations
- Increase sales volume by 15% compared to the previous quarter
- Train sales team on effective sales techniques and provide ongoing support and motivation
- Identify target market and create targeted marketing campaign to attract new customers
- Implement a customer loyalty program to encourage repeat purchases and increase customer retention
- Collaborate with suppliers to negotiate bulk discounts and lower costs to maximize profit margins
- Expand trading operations to three new markets
- Conduct market research to identify potential markets for expansion
- Establish partnerships or collaborations with local partners in the target markets
- Develop a strategic plan for entering new markets, including budgeting and resource allocation
- Implement marketing and advertising campaigns to raise awareness and attract customers in new markets
- Achieve a customer retention rate of 90% or higher
7. OKRs to achieve product-market fit and expand market reach
- Achieve product-market fit and expand market reach
- Increase customer satisfaction level by 30% through product improvements
- Conduct surveys to identify areas of the product needing improvement
- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
8. OKRs to secure venture capital funding for Plika's Latam expansion
- Secure venture capital funding for Plika's Latam expansion
- Secure a minimum of $1million in funding committed by at least 2 investors
- Conduct engaging pitch meetings with selected investors
- Identify and connect with potential investors
- Develop a comprehensive, persuasive business plan presentation
- Arrange pitch meetings with a minimum of 10 prospective Venture Capital investors
- Identify and research 10 prospective Venture Capital investors
- Prepare a compelling investment pitch presentation
- Schedule meetings via email or phone calls
- Identify and prioritize 20 potential Venture Capitalists suitable for our expansion strategy
- Research and compile a list of 20 potential venture capitalists
- Analyze each prospect's investment tendencies and records
- Rank potential investors based on alignment with our expansion strategy
9. OKRs to achieve dominance in digital payment acceptance market
- Achieve dominance in digital payment acceptance market
- Expand to 3 new key geographical markets
- Develop a market entry strategy tailored for each region
- Allocate resources for marketing and operations in new markets
- Identify potential markets based on product demand and customer demographic
- Increase total transaction volume by 25%
- Implement targeted marketing campaigns to attract new customers
- Invest in user-friendly transaction platform improvements
- Offer incentives for high-volume transactions
- Secure partnerships with 5 leading eCommerce platforms
- Develop tailored pitches for partnership proposals
- Reach out to eCommerce platforms with partnership proposals
- Identify top 5 eCommerce platforms suitable for partnership
10. OKRs to effectively scale up our operations
- Effectively scale up our operations
- Increase production efficiency by 30%
- Train staff in lean manufacturing techniques
- Implement automation in repetitive production processes
- Regularly maintain and upgrade production machinery
- Upskill 30% of staff for specialized roles
- Evaluate staff for relevant existing skills or interest
- Identify key specialized roles in need of personnel
- Implement comprehensive training programs for chosen roles
- Expand market operations into 2 new regions
- Conduct a thorough market research in the two new regions
- Establish local partnerships for smooth operations
- Develop a region-specific marketing strategy
11. OKRs to increase Atlassian partnership conditions by region
- Increase Atlassian partnership conditions by region
- Achieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
- Implement action plans to address client feedback and improve customer satisfaction scores
- Conduct customer satisfaction surveys with Atlassian partnership clients in each region
- Analyze survey results to identify areas for improvement and develop action plans
- Monitor and track customer satisfaction ratings regularly to ensure continuous improvement
- Improve partner enablement resources utilization rate by 20%
- Increase revenue generated through Atlassian partnerships in each region by 10%
- Conduct market research to identify potential untapped regions for Atlassian partnerships
- Develop a targeted marketing strategy to attract new partners and expand reach
- Strengthen relationship with existing partners through regular communication and collaboration
- Offer incentives and discounts to encourage partners to increase sales and revenue
- Increase the number of Atlassian partners in each region by 15%
- Provide incentives and benefits for current partners to refer new partners
- Collaborate with local business associations to identify and onboard potential Atlassian partners
- Enhance the partner onboarding process to facilitate easy and quick registration
- Improve marketing campaigns to attract new potential Atlassian partners in each region
12. OKRs to achieve a successful and appealing Gaydon Expansion OBC
- Achieve a successful and appealing Gaydon Expansion OBC
- Ensure 100% OBC compliance with environmental, safety and quality standards by week 8
- Review all OBC environmental, safety and quality standard documents
- Implement necessary corrective actions before week 8
- Conduct OBC audit checks for complete compliance by week 6
- Generate 5 innovative, cost-effective expansion designs by week 6
- Research current cost-effective expansion design trends
- Refine and finalize five chosen designs
- Sketch initial design concepts for feedback
- Secure approval from 90% key stakeholders by week 10
13. OKRs to enhance collaboration and engagement with global organizations
- Enhance collaboration and engagement with global organizations
- Increase number of joint projects with international organizations by 20%
- Establish regular communication with partner organizations
- Identify potential international organizations for collaboration
- Create and send project proposals to targeted organizations
- Establish connections with at least 5 potential international project partners
- Identify potential international project partners
- Initiate contact and introduce your project
- Schedule virtual meetings for thorough discussions
- Implement 2 major cooperation frameworks agreed with global partners
- Organize training sessions for involved staff members
- Identify core responsibilities for each cooperation framework
- Launch the implemented frameworks and monitor progress
14. OKRs to identify and assess new growth opportunities
- Identify and assess new growth opportunities
- Conduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- Research and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- Develop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
15. OKRs to expand and excel in the Spanish Market
- Expand and excel in the Spanish Market
- Increase Spanish market share by 15%
- Develop localized marketing strategies tailored to the Spanish audience
- Improve customer service with bilingual support staff
- Partner with popular Spanish influencers for product promotions
- Launch effective marketing campaigns in at least 5 major Spanish cities
- Develop unique marketing strategies tailored for each city
- Identify top 5 Spanish cities with the largest target market
- Allocate budget for comprehensive marketing campaigns in each city
- Secure at least 3 strategic partnerships in Spain
- Identify potential partnership opportunities in Spain
- Negotiate and finalize partnership agreements
- Initiate conversations with selected businesses
Team Expansion OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Team Expansion OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Team Expansion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance bug tracking in failed transactions
- OKRs to boost overall delivery speed by 10%
- OKRs to develop a comprehensive new customer database
- OKRs to elevate team agility and uphold quality
- OKRs to improve website security through effective deployment of content security policy
- OKRs to improve effectiveness of sales promotion forecasting
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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