14 customisable OKR examples for Service Design

What are Service Design OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Service Design. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Service Design OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Service Design OKRs examples

We've added many examples of Service Design Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to develop comprehensive KPIs for service design enhancement

  • ObjectiveDevelop comprehensive KPIs for service design enhancement
  • Key ResultIdentify and categorize 15 potential KPIs critical to service design by next month
  • TaskCategorize selected KPIs based on importance
  • TaskAnalyze and select the top 15 KPIs
  • TaskConduct research on potential service design KPIs
  • Key ResultMeasure and achieve 25% improvement in service design efficiency using new KPIs
  • TaskIdentify new KPIs relevant to service design efficiency
  • TaskTrain staff in measuring and improving these new KPIs
  • TaskImplement changes, monitor progress and adjust as necessary
  • Key ResultImplement at least 10 newly defined KPIs in ongoing service design projects
  • TaskMonitor and adjust KPIs based on project outcomes
  • TaskIdentify 10 key performance indicators for service design projects
  • TaskIncorporate the defined KPIs into ongoing projects

2OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • Key ResultIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • Key ResultTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • Key ResultCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

3OKRs to streamline service requests via self-service platform

  • ObjectiveStreamline service requests via self-service platform
  • Key ResultDecrease manual service requests by 70% through successful self-service implementation
  • TaskDevelop comprehensive, user-friendly online self-service tools
  • TaskTrain customers to utilize self-service effectively
  • TaskMonitor and improve self-service system constantly
  • Key ResultTrain 80% of clients on the new self-service request system within 30 days
  • TaskSchedule and conduct training sessions for clients
  • TaskTrack and follow up with untrained clients
  • TaskDevelop a comprehensive training plan for the new system
  • Key ResultImplement a user-friendly self-service portal with all service request features by 60 days
  • TaskDesign layout and structure for self-service portal
  • TaskDevelop portal with all service request features
  • TaskTest portal usability and implement improvements

4OKRs to to enhance customer satisfaction, effort score, and net promoter score

  • ObjectiveTo enhance customer satisfaction, effort score, and net promoter score
  • Key ResultIncrease net promoter score by 8% via effective customer feedback mechanisms
  • TaskDevelop a robust system for addressing complaints
  • TaskTrain staff in effective customer service techniques
  • TaskImplement regular customer satisfaction surveys
  • Key ResultBoost customer satisfaction index by 10% through improved service quality
  • TaskImplement comprehensive staff training to improve customer service skills
  • TaskMonitor and fix identified service quality issues in a timely manner
  • TaskDevelop a robust customer feedback system to identify service quality issues
  • Key ResultReduce customer effort score by 15% by simplifying user journeys
  • TaskStreamline user interface for simplicity and comfort
  • TaskIdentify complex steps in current user journeys
  • TaskImplement effective user feedback mechanisms

5OKRs to boost IDV completion success for business clientele

  • ObjectiveBoost IDV completion success for business clientele
  • Key ResultAchieve a 20% increase in successful IDV attempts by end of next quarter
  • Key ResultImprove user experience leading to a 25% increase in client satisfaction survey scores
  • TaskEnhance customer service response times and quality
  • TaskInitiate regular customer feedback loops for continuous improvement
  • TaskRevamp website layout for easy navigation and quick access
  • Key ResultReduce by 15% the errors in the IDV process in the next quarter
  • TaskImplement targeted training to address identified issues
  • TaskReview and analyze errors in current IDV process
  • TaskMonitor and adjust the IDV process regularly

6OKRs to enhance overall user experience on our platform

  • ObjectiveEnhance overall user experience on our platform
  • Key ResultDecrease user complaint rate by 10%
  • TaskEnhance user interface for easier navigation
  • TaskImplement proactive customer service training
  • TaskImprove product quality testing processes
  • Key ResultImprove user satisfaction score by 20%
  • TaskImplement regular customer feedback and survey sessions
  • TaskOffer prompt and effective customer support service
  • TaskEnhance product features based on user suggestions
  • Key ResultIncrease average session duration by 15%
  • TaskProduce engaging, high-quality content
  • TaskImplement effective CTAs on pages
  • TaskImprove site speed for enhanced user experience

7OKRs to establish distinct service processes for every client

  • ObjectiveEstablish distinct service processes for every client
  • Key ResultImplement client-specific service processes for 50% of clients in portfolio
  • TaskIdentify 50% of clients needing specific service processes
  • TaskTrain the team to implement these custom service processes
  • TaskDevelop customized service processes for these identified clients
  • Key ResultTrack success of individualized processes with 85% client satisfaction reported
  • TaskImplement a client feedback survey after each completed process
  • TaskMaking necessary adjustments based on feedback results
  • TaskAnalyze data to identify areas of dissatisfaction
  • Key ResultDevelop bespoke service process templates for 70% of clients by the quarter-end
  • TaskImplement these templates within client workflows
  • TaskDesign custom service process templates
  • TaskIdentify 70% of clients needing bespoke service processes

8OKRs to establish leadership in impactful digital product delivery

  • ObjectiveEstablish leadership in impactful digital product delivery
  • Key ResultIncrease user engagement metrics by 20% across all digital products
  • TaskDevelop and implement compelling content to attract users
  • TaskLaunch promotional campaigns to drive user engagement
  • TaskEnhance interactivity features and UX across platforms
  • Key ResultEnsure customer satisfaction rate surpasses 80% via enhanced digital experiences
  • TaskProvide quick and effective online customer service
  • TaskImplement user-friendly interfaces in digital platforms
  • TaskOffer personalized digital experiences based on customer preferences
  • Key ResultLaunch 3 new innovative features improving product performance by 15%
  • TaskIdentify areas in current product requiring performance enhancements
  • TaskDevelop three innovative features targeting identified areas
  • TaskTest and integrate these features into the existing product

9OKRs to enhance customer satisfaction in car rental booking process

  • ObjectiveEnhance customer satisfaction in car rental booking process
  • Key ResultImplement user-friendly interface increasing customer engagement by 35%
  • TaskConduct user testing to understand interface improvement needs
  • TaskCollaborate with design team to create responsive layout
  • TaskMonitor analytics to track increased customer engagement
  • Key ResultReduce booking errors and cancellation by 30%
  • TaskProvide training for staff on efficient booking management
  • TaskImplement a double-check system before finalizing bookings
  • TaskIntroduce customer verification steps to reduce errors
  • Key ResultIncrease customer service response time by 40%
  • TaskImplement comprehensive training for customer service representatives
  • TaskHire more customer service representatives
  • TaskInvest in efficient customer service software

10OKRs to establish an expert IC design team

  • ObjectiveEstablish an expert IC design team
  • Key ResultSecure a minimum score of 85% on client satisfaction surveys by project completion
  • TaskResolve client issues promptly and effectively
  • TaskImplement regular client meetings for updates and feedback
  • TaskDeliver high-quality work consistently and punctually
  • Key ResultFill all job vacancies with skilled IC designers within 8 weeks
  • TaskFinalize hiring and onboard skilled IC designers
  • TaskSchedule and conduct interviews for eligible candidates
  • TaskPost all IC designer vacancies on relevant job platforms
  • Key ResultEnsure all team members obtain at least one industry certification in IC design
  • TaskMonitor team progress towards certification completion
  • TaskDevelop a training plan for certification prep
  • TaskIdentify relevant industry certifications in IC design

11OKRs to enhance platform performance through strategic commercial projects

  • ObjectiveEnhance platform performance through strategic commercial projects
  • Key ResultIncrease platform user engagement rate by 25%
  • TaskEnhance user experience with personalized content
  • TaskDevelop and implement new, interactive features to the platform
  • TaskOrganize regular virtual events for user engagement
  • Key ResultAdd 3 new significant revenue-driving features
  • TaskDevelop a business case for each proposed feature
  • TaskImplement, test, and launch the new features
  • TaskIdentify prospective features based on customer feedback and market trends
  • Key ResultAchieve a 15% reduction in overall platform churn rate
  • TaskDevelop a comprehensive customer retention strategy
  • TaskImplement customer satisfaction surveys to identify areas for improvement
  • TaskEnhance customer service training protocols

12OKRs to enhance design skills and output

  • ObjectiveEnhance design skills and output
  • Key ResultComplete 3 advanced design skill training courses with a final score of 85%
  • TaskAchieve a final score of 85% in each course
  • TaskResearch and select 3 advanced design skill training courses
  • TaskAttend and complete all course material thoroughly
  • Key ResultProduce 12 innovative design projects meeting client satisfaction levels of 90%
  • TaskGather client requirements and preferences for each design project
  • TaskDevelop unique and innovative design concepts based on client needs
  • TaskIncorporate client feedback into final design revisions for approval
  • Key ResultReduce design process time by 20% while maintaining quality metrics
  • TaskTrain team in rapid prototyping techniques
  • TaskImplement efficient design software and tools
  • TaskEstablish clear, streamlined design workflow

13OKRs to streamline onboard services for robust engagement environment

  • ObjectiveStreamline onboard services for robust engagement environment
  • Key ResultDecrease user churn rate by 15% via optimizing onboarding process
  • TaskIntegrate a user feedback system during onboarding process
  • TaskRegularly update onboarding materials based on metrics analysis
  • TaskRedesign onboarding tutorials to highlight software's key features
  • Key ResultIncrease customer engagement rates by 20% through enhanced onboard services
  • TaskConduct regular surveys to assess and improve onboard services
  • TaskImprove onboard service responsiveness to customer inquiries/requests
  • TaskDevelop new, engaging onboard activities for customers
  • Key ResultImplement 3 new features that improve onboarding experience, verified by user feedback
  • TaskIdentify pain points in the current onboarding process
  • TaskDevelop and integrate 3 user-centric features
  • TaskGather user feedback post-implementation

14OKRs to enhance product value and user discovery speed

  • ObjectiveEnhance product value and user discovery speed
  • Key ResultIncrease customer satisfaction rate by 20% through product enhancements
  • TaskConduct regular quality checks for product enhancements
  • TaskImplement customer feedback into product improvement plans
  • TaskTrain customer service to address product-related queries effectively
  • Key ResultIncrease product conversion rate by 10% through user-centric design improvements
  • TaskResearch market trends and consumer preferences in product design
  • TaskImplement design changes based on research data
  • TaskTest and analyze results for design improvements
  • Key ResultLower average time-to-value for new users by 15% with improved onboarding process
  • TaskImplement a well-structured induction program for new users
  • TaskCreate engaging, user-friendly tutorial videos for swift learning
  • TaskSimplify the initial login process for user convenience

Service Design OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Service Design OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Service Design OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

Signup1 Create your workspace
Signup2 Build plans in seconds with AI
Signup3Track your progress
Quick nav