11 customisable OKR examples for Business Strategy

What are Business Strategy OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Business Strategy OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Business Strategy OKRs examples

We've added many examples of Business Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • Key ResultImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • Key ResultDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • Key ResultIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

2OKRs to establish a new vertically integrated business line

  • ObjectiveEstablish a new vertically integrated business line
  • Key ResultLaunch a pilot project using this business line, achieving 20% ROI
  • TaskDevelop a comprehensive business strategy to ensure 20% ROI
  • TaskIdentify a suitable project for implementing the new business line
  • TaskExecute the pilot project using the developed strategy
  • Key ResultCreate a business plan incorporating these competencies by the quarter's end
  • TaskDraft a business plan incorporating the identified competencies
  • TaskIdentify and list the specific competencies required for the business plan
  • TaskRefine and finalize the business plan for presentation
  • Key ResultIdentify and define 3 core competencies relevant to the new business line
  • TaskSet clear definitions for each identified core competency
  • TaskResearch core competencies critical for success in the new business line
  • TaskEstablish relevancy of each competency to the new business

3OKRs to achieve promotion to an executive position

  • ObjectiveAchieve promotion to an executive position
  • Key ResultDevelop and implement a new business strategy resulting in 10% revenue increase
  • TaskExecute new strategy, monitor progress, adjust tactics as necessary
  • TaskEvaluate current business strategies, identify areas for potential growth
  • TaskDevelop a comprehensive plan to increase revenue by 10%
  • Key ResultReduce department expenses by 15% without sacrificing quality
  • TaskNegotiate vendor contracts for better pricing deals
  • TaskIdentify areas of unnecessary spending within the department
  • TaskImplement cost-efficient technology solutions
  • Key ResultIncrease team project completion rate by 20%
  • TaskImplement regular status checks and progress reporting
  • TaskProvide training in efficient project management tools
  • TaskImprove workload distribution amongst team members

4OKRs to optimize the company's financial ratio

  • ObjectiveOptimize the company's financial ratio
  • Key ResultImprove return on investment ratio by 15% through innovative, profit-focused business strategies
  • TaskResearch successful innovative profit-focused strategies in similar businesses
  • TaskImplement selected profit-focused strategies firm-wide
  • TaskRoutinely monitor and adjust strategies to maximize profit
  • Key ResultIncrease current ratio by 20% through improved asset management and liability reduction
  • TaskOptimize cash flow by collecting receivables swiftly
  • TaskImprove inventory turnover rate through efficient management
  • TaskImplement stringent budget controls to reduce unnecessary spending
  • Key ResultDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
  • TaskEvaluate all outstanding loans and identify for consolidation
  • TaskArrange for a convenient debt consolidation plan
  • TaskRegularly repay consolidated debt to decrease ratio

5OKRs to secure series A financing

  • ObjectiveSecure series A financing
  • Key ResultDevelop a compelling business plan and pitch deck
  • TaskConduct market research and identify target audience for business plan
  • TaskIncorporate financial projections and ROI analysis to support the business plan and pitch deck
  • TaskClearly outline the problem, solution, and value proposition in the business plan
  • TaskCreate a visually appealing pitch deck with concise and engaging content
  • Key ResultAchieve a 10% increase in investor meetings
  • TaskEstablish and maintain relationships with key industry influencers and networks to expand investor connections
  • TaskIncrease outreach efforts to potential investors through targeted email campaigns
  • TaskDevelop and deliver compelling presentations to attract investor interest and secure meetings
  • TaskUtilize social media platforms to promote our company and engage with potential investors
  • Key ResultIncrease investor outreach by 50%
  • TaskCreate personalized email campaigns for targeted investor segments
  • TaskDevelop a comprehensive database of potential investors
  • TaskLeverage social media platforms to engage with potential investors and share updates
  • TaskSchedule regular investor meetings and webinar sessions to disseminate information
  • Key ResultReceive positive feedback from at least 75% of the potential investors
  • TaskConduct thorough research on potential investors to understand their interests and preferences
  • TaskFollow up with investors promptly, addressing any questions or concerns they may have
  • TaskDeliver a compelling and concise presentation that clearly communicates the value proposition
  • TaskTailor pitch deck to highlight benefits and potential returns for investors

6OKRs to establish credibility and affordability in the tour agency market

  • ObjectiveEstablish credibility and affordability in the tour agency market
  • Key ResultEstablish partnerships with 3 major local tourism providers for affordable packages
  • TaskInitiate meetings to present proposals and negotiate terms
  • TaskDevelop package proposals tailored to each provider
  • TaskIdentify potential local tourism providers for partnership
  • Key ResultGenerate 20% increase in return customers through competitive pricing strategies
  • TaskDevelop and implement competitive pricing structure
  • TaskEvaluate and adjust pricing strategies based on business performance
  • TaskResearch competitors' pricing strategies and consumer responses
  • Key ResultSecure 5 positive testimonials from satisfied customers
  • TaskReach out to happy customers to request testimonials
  • TaskFollow-up on testimonial progress after consultation
  • TaskBrief customers on testimonial forms and content expectations

7OKRs to develop relevant KPI examples for service designers in businesses

  • ObjectiveDevelop relevant KPI examples for service designers in businesses
  • Key ResultIdentify 10 common KPIs used by service designers across various industries
  • TaskInterview service designers about their preferred KPIs
  • TaskReview industry reports for commonly used KPIs
  • TaskResearch online for popular KPIs in service design
  • Key ResultTest three KPI implementation strategies with five businesses and solicit feedback
  • TaskImplement three KPI strategies in selected businesses
  • TaskIdentify five businesses to test KPI strategies on
  • TaskCollect feedback from these businesses on effectiveness
  • Key ResultCreate a detailed blueprint for implementing each KPI within two weeks
  • TaskIdentify crucial KPIs relevant to the business's goals and operations
  • TaskDesign a comprehensive implementation plan for each KPI
  • TaskSet a timeline and dedicate resources for KPI implementation

8OKRs to conduct thorough analysis of two main competitors

  • ObjectiveConduct thorough analysis of two main competitors
  • Key ResultIdentify and list 10 key business strategies of each competitor by week 4
  • TaskComplete and review strategy lists by week 4
  • TaskResearch competitors and their unique strategic approaches
  • TaskCompile a list of 10 strategies per competitor
  • Key ResultCraft and present a detailed comparative report on competitor strategies by week 8
  • TaskResearch and compile data on current competitor strategies
  • TaskDevelop a comparative analysis from gathered data
  • TaskPrepare and rehearse a detailed presentation report
  • Key ResultAnalyse and document competitive product benefits and drawbacks by week 6
  • TaskDocument drawbacks of competitive products by week 6
  • TaskIdentify main competitors and their respective products by week 2
  • TaskEvaluate competitive product benefits by week 4

9OKRs to enhance proficiency in data-driven decision making

  • ObjectiveEnhance proficiency in data-driven decision making
  • Key ResultEffectively use data to drive at least five major business decisions
  • TaskIdentify key metrics and data points relevant to decision-making
  • TaskImplement a comprehensive data tracking system
  • TaskRegularly analyze and interpret data for insights
  • Key ResultHandle and interpret data from at least three different company projects successfully
  • TaskReport findings and implications to relevant teams
  • TaskAcquire data from three diverse company projects
  • TaskAnalyze and interpret collected data accurately
  • Key ResultComplete two online courses on data analytics by industry-leading platforms
  • TaskIdentify two industry-leading platforms offering courses in data analytics
  • TaskDedicate time to complete both courses regularly
  • TaskSign up for a data analytics course on each platform

10OKRs to boost customer acquisition for consultancy business

  • ObjectiveBoost customer acquisition for consultancy business
  • Key ResultConvert 20% of website visitors into leads with an optimized conversion strategy
  • TaskImplement robust SEO to increase website visibility and traffic
  • TaskCreate appealing, clear call-to-actions for visitor engagement
  • TaskInstall analytics to track and improve conversion rates
  • Key ResultIncrease website traffic by 30% through SEO and content marketing strategies
  • TaskUtilize SEO analytics tools to monitor results and optimize strategies
  • TaskCreate shareable, high-quality content for increased backlinks
  • TaskImplement targeted SEO keywords in blog posts and website content
  • Key ResultAttain a close rate of 15% by improving sales outreach and follow-up processes
  • TaskStreamline follow-up process to ensure timely communication
  • TaskImplement efficient CRM system for effective sales tracking
  • TaskProvide team with progressive sales training and workshops

11OKRs to robustly improve the industrial sector's market strategy

  • ObjectiveRobustly improve the industrial sector's market strategy
  • Key ResultIdentify and establish strategic partnerships with at least 3 relevant companies
  • TaskResearch companies that align with our strategic goals
  • TaskFormalize partnerships through agreements or contracts
  • TaskInitiate contact and discuss partnership opportunities
  • Key ResultSuccessfully implement 2 market strategies improving sector growth by 15%
  • TaskIdentify and analyze two potential market growth strategies
  • TaskDevelop clear implementation plans for chosen strategies
  • TaskTrack and measure the implemented strategies' growth regularly
  • Key ResultIncrease the industrial sector's market share by 10%
  • TaskDevelop and implement robust industrial marketing strategies
  • TaskConduct a comprehensive market analysis and competitor research
  • TaskImprove existing product offerings and assess potential innovations

Business Strategy OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Business Strategy OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Business Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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