Business Development OKRs

Business Development OKR examples and templates

A clear focus. Measurable progress.

Explore business development OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 10 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good business development OKR?

A good business development OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

10 matching templates

OKR example

Boost AI brand awareness in the fashion industry

Objective

Boost AI brand awareness in the fashion industry

  1. Secure at least 3 partnerships with high-profile fashion companies for AI integration
  2. Increase fashion industry leads by 30% via targeted AI-focused marketing campaigns
  3. Get featured in 5 leading fashion industry publications discussing AI implementation
Project management

Increase engagement with 5 new 'non-Everyday' producers

Objective

Increase engagement with 5 new 'non-Everyday' producers

  1. Facilitate their first project or engagement by end of Week 12
  2. Secure commitment from at least 5 out of these producers to engage by Week 8
  3. Identify and connect with 10 potential 'non-Everyday' producers by end of Week 4
OKR example

Contribute proactively to three Atlassian Services proposals

Objective

Contribute proactively to three Atlassian Services proposals

  1. Gain customer acceptance on at least two proposals by the end of the quarter
  2. Draft and submit one compelling proposal each month for client consideration
  3. Identify and finalize five potential clients needing Atlassian Services by Week 2
Marketing

Build strategic partnerships to reach new audiences and drive customer acquisition

Objective

Expand customer acquisition through strategic partnerships

  1. Achieve a 20% increase in revenue from converted partnership leads
  2. Establish 5 new partnerships with relevant brands in our industry
  3. Increase website traffic by 30% through partnership-driven promotions
More objectives and key results

Expand customer acquisition through strategic partnerships

  1. Generate 100 new leads by leveraging partner networks and referrals
Operations

Scale the team by hiring and onboarding key talent to support business expansion

Objective

Expand the business by scaling the team with quality personnel

  1. Hire and onboard 3 experienced sales executives
  2. Enhance team diversity by 20% via targeted recruitment strategy
  3. Reduce time-to-fill open positions by 50% through process improvement
More objectives and key results

Expand the business by scaling the team with quality personnel

  1. Recruit and integrate 2 seasoned marketing specialists

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use business development OKRs

How to use these templates

Choose the business development outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs