15 customisable OKR examples for Market Strategist

What are Market Strategist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Strategist to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Market Strategist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Market Strategist OKRs examples

You will find in the next section many different Market Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKR to enhance the effectiveness of our marketing strategy

  • ObjectiveEnhance the effectiveness of our marketing strategy
  • Key ResultImprove email marketing open rates by 30%
  • TaskTest various email send times for maximum visibility
  • TaskSegment email list for personalized content delivery
  • TaskOptimize email subject lines for relevancy and engagement
  • Key ResultDrive website traffic up by 25%
  • TaskDevelop sponsored content or collaborations with related influential blogs
  • TaskUtilize social media platforms for promotion and link sharing
  • TaskImplement SEO techniques to improve site visibility in search engine results
  • Key ResultIncrease social media engagement by 40%
  • TaskLaunch a weekly interactive quiz or contest on all platforms
  • TaskInitiate collaborations with relevant influencers or brand ambassadors
  • TaskRegularly post shareable, high-quality content relative to your audience

2. OKR to enhance triggering and conversion rates through effective marketing strategies

  • ObjectiveEnhance triggering and conversion rates through effective marketing strategies
  • Key ResultElevate conversion rates by 10% via optimizing the website's landing page
  • TaskImprove loading speed of the landing page
  • TaskCreate engaging, relevant content for the audience
  • TaskConduct A/B testing on various landing page designs
  • Key ResultBoost social media engagement by 30% through regular, quality content posting
  • TaskDevelop engaging, relevant content that encourages interaction
  • TaskCreate a consistent posting schedule for all social media platforms
  • TaskImplement promotional strategies to increase post visibility
  • Key ResultIncrease the Open Rate of marketing emails by 25%
  • TaskSegment email list for targeted, personalized content
  • TaskTest different sending times and days
  • TaskImprove subject lines to be more enticing and relevant

3. OKR to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

  • ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
  • Key ResultAchieve 15% increase in website traffic via personalized email marketing campaigns
  • TaskAnalyze and adjust campaigns based on metrics
  • TaskIdentify target audience for personalized email marketing
  • TaskDevelop engaging, personalized email content
  • Key ResultSecure at least 10 qualified leads from top-tier target accounts each month
  • TaskInitiate contact and nurture relationships with leads
  • TaskIdentify and research top-tier target accounts
  • TaskDevelop personalized outreach strategies for each account
  • Key ResultGarner a 30% increase in social media following through targeted content promotion
  • TaskIdentify and analyze the audience's content interests
  • TaskDevelop and implement a tailored content strategy
  • TaskRegularly monitor and optimize content performance

4. OKR to boost revenue contribution from email marketing

  • ObjectiveBoost revenue contribution from email marketing
  • Key ResultIncrease email subscriber base by 25%
  • TaskImplement a high-converting pop-up subscription form on the website
  • TaskPromote the email newsletter on all social media platforms
  • TaskOffer exclusive content for subscribers only
  • Key ResultAchieve an open rate of 30% for all marketing emails
  • TaskCraft engaging, personalized subject lines for each email
  • TaskRegularly test and optimize email content
  • TaskSegment email lists for targeted marketing
  • Key ResultIncrease conversion rate from email traffic to 5%
  • TaskImplement personalized email marketing strategies
  • TaskOptimize email design for mobile users
  • TaskA/B test different subject lines and call-to-actions

5. OKR to enhance knowledge on marketing and branding for B2B SaaS product optimization

  • ObjectiveEnhance knowledge on marketing and branding for B2B SaaS product optimization
  • Key ResultImprove trial-to-subscription conversion rate by 20% through marketing strategies
  • TaskImplement personalized email marketing campaigns
  • TaskRun targeted social media promotions
  • TaskEnhance product sign-up and onboarding process
  • Key ResultIncrease brand awareness, achieving 15% growth in organic website traffic
  • TaskDevelop engaging social media campaigns
  • TaskCollaborate with influencers for product promotion
  • TaskImplement SEO strategies to improve search engine rankings
  • Key ResultComplete three practical marketing and branding courses focused on B2B SaaS
  • TaskConsistently participate and complete the chosen courses
  • TaskEnroll in three selected marketing and branding courses
  • TaskResearch reputable online platforms offering B2B SaaS marketing courses

6. OKR to boost email's contribution to total revenue

  • ObjectiveBoost email's contribution to total revenue
  • Key ResultIncrease email subscription rate by 25%
  • TaskImprove newsletter content to add value for subscribers
  • TaskImplement compelling, clear call-to-actions on website
  • TaskOffer exclusive benefits to email subscribers
  • Key ResultAugment click-through rates from email campaigns by 30%
  • TaskIncorporate strong, clear calls to action in emails
  • TaskPersonalize email content based on recipient's preferences
  • TaskImprove subject lines to increase email open rates
  • Key ResultEnhance conversion rates from email referrals by 15%
  • TaskOptimize referral emails' content and design
  • TaskImplement personalized email marketing strategies
  • TaskAnalyze success metrics, adjust strategies accordingly

7. OKR to stay informed on influencer trends and social media hype

  • ObjectiveStay informed on influencer trends and social media hype
  • Key ResultRead 10 reputable digital marketing publications daily for the latest social media hype
  • TaskAllocate time daily to read these publications
  • TaskIdentify 10 reputable digital marketing publications
  • TaskMonitor latest trends in social media hype
  • Key ResultFollow and analyze 20 new influencers each week for trend observations
  • TaskAnalyze and document observed trends for reporting
  • TaskRigorously follow their content daily for trend spotting
  • TaskIdentify 20 new influencers relevant to your field weekly
  • Key ResultCompile a weekly report of top 5 recurring trends in the influencer marketplace
  • TaskAnalyze data and identify top 5 recurring weekly trends
  • TaskDaily, track global influencers activities and note recurring trends
  • TaskDraft a report summarizing these top 5 trends

8. OKR to scale product offering with multi-tenant apps

  • ObjectiveScale product offering with multi-tenant apps
  • Key ResultLaunch 3 new multi-tenant apps to diversify our offer
  • TaskIdentify potential markets for multi-tenant app development
  • TaskStrategize a marketing plan for newly developed apps
  • TaskAssemble a dedicated project team for app creation
  • Key ResultIncrease customer base using multi-tenant apps by 25%
  • TaskImplement referral programs to incentivize app sharing
  • TaskLaunch marketing campaigns to promote new multi-tenant apps
  • TaskDevelop multi-tenant apps targeting untapped audience segments
  • Key ResultImprove the usage rate of multi-tenant apps by 20%
  • TaskImplement user-friendly guided tours within the app
  • TaskProvide timely support and efficient problem resolution
  • TaskLaunch marketing campaigns highlighting app benefits

9. OKR to get first 10 users

    10. OKR to conduct comprehensive market intelligence on competitors

    • ObjectiveConduct comprehensive market intelligence on competitors
    • Key ResultAnalyze 10 competitors' product and service offerings
    • TaskIdentify 10 competitors in the market
    • TaskPerform a detailed analysis comparing competitors' offerings
    • TaskResearch and list each competitor's products and services
    • Key ResultIdentify at least 20 key competitors in the market
    • TaskList all known competitors in your business sector
    • TaskResearch unknown competitors through market analysis
    • TaskCompile a list of 20 main competitors
    • Key ResultUnderstand the marketing strategies of at least 12 competitors
    • TaskIdentify 12 key competitors in your business sector
    • TaskGather data on each competitor's marketing approach
    • TaskAnalyze and contrast each competitor's marketing strategies
    • Key ResultDocument and interpret 15 competitors' pricing strategies
    • TaskObtain detailed information on each competitor's pricing strategy
    • TaskAnalyze and interpret obtained pricing data
    • TaskIdentify and list 15 primary competitors in the market

    11. OKR to increase online community subscriptions for startups

    • ObjectiveIncrease online community subscriptions for startups
    • Key ResultAchieve a 20% increase in the overall number of startups subscribed
    • TaskOffer incentives or discounts to existing customers for referring new startups to subscribe
    • TaskImprove and optimize the onboarding process to increase conversion rates for new subscriptions
    • TaskDevelop and implement targeted marketing campaigns to attract new startup subscribers
    • TaskConduct market research to identify potential target audience for startup subscriptions
    • Key ResultIncrease user engagement by 15% to encourage startups to stay subscribed
    • TaskImprove onboarding experience with a guided tutorial showcasing key features
    • TaskProvide regular surveys or feedback forms to gather insights on user needs and preferences
    • TaskSend personalized emails with helpful tips and success stories to inspire startups
    • TaskCreate an online community for startups to share experiences and network with peers
    • Key ResultGenerate 50% more leads through targeted marketing campaigns
    • TaskImplement lead nurturing campaigns using email marketing automation to engage and convert leads
    • TaskOptimize landing pages with clear call-to-actions and forms to capture leads effectively
    • TaskIdentify target audience demographics and develop personalized marketing messages for each segment
    • TaskAnalyze campaign performance data regularly to identify areas of improvement and adjust strategies
    • Key ResultImprove website conversion rate by 10% to attract more startups
    • TaskUtilize remarketing strategies to re-engage with potential startup customers and drive conversions
    • TaskImplement A/B testing for different call-to-action buttons and optimize based on performance
    • TaskOptimize landing page design and content to increase user engagement and conversion
    • TaskEnhance website loading speed to reduce bounce rate and improve user experience

    12. OKR to boost asset growth from new and existing customers

    • ObjectiveBoost asset growth from new and existing customers
    • Key ResultIncrease new customer along with asset acquisition by 30%
    • TaskStreamline onboarding process to increase customer retention
    • TaskImplement targeted marketing campaigns to attract new customers
    • TaskPromote special offers and incentives for large asset acquisition
    • Key ResultReduce asset churn rate to less than 5%
    • TaskEnhance customer engagement to foster loyalty
    • TaskImplement strategies to improve asset longevity
    • TaskIdentify key causes for high asset churn rate
    • Key ResultImprove existing customer assets growth by 40%
    • TaskEnhance brand loyalty program to encourage more purchases
    • TaskImprove customer service and relationship management
    • TaskImplement cross-selling strategies to promote additional products

    13. OKR to establish a consulting business

    • ObjectiveEstablish a consulting business
    • Key ResultAttain a net profit margin of 25% or higher
    • TaskIncrease sales revenue through targeted marketing campaigns and customer acquisition strategies
    • TaskAnalyze pricing structures and adjust product or service pricing to maximize profitability
    • TaskStreamline business operations to reduce overhead costs and improve efficiency
    • TaskImplement cost-cutting measures and negotiate better supplier contracts to boost net profit margin
    • Key ResultDevelop and implement a marketing strategy to generate consistent leads
    • TaskImplement email marketing campaigns to nurture leads and drive conversions
    • TaskCreate engaging content and optimize website for search engine visibility
    • TaskConduct market research to identify target audience and their preferences
    • TaskUtilize social media platforms to reach and engage with potential leads
    • Key ResultSecure at least 3 clients within the target industry
    • TaskDevelop a compelling value proposition to effectively pitch to potential clients
    • TaskIdentify potential clients within the target industry through market research
    • TaskOffer a limited-time discount or incentive to encourage clients to sign up
    • TaskReach out to potential clients through personalized emails or phone calls
    • Key ResultAchieve a 90% satisfaction rate in client feedback surveys
    • TaskStreamline survey process for clients
    • TaskImplement necessary changes based on client feedback to improve overall satisfaction
    • TaskIdentify and address common issues highlighted in client feedback
    • TaskActively seek feedback from clients through various channels

    14. OKR to increase transaction volume

    • ObjectiveIncrease transaction volume
    • Key ResultEnhance customer retention by 3%
    • Key ResultIncrease customer acquisition by 5%
    • TaskLaunch targeted advertising campaigns to reach a wider audience
    • TaskImplement referral programs to incentivize current customers to refer others
    • TaskOffer exclusive promotions and discounts to attract new customers
    • TaskImprove website design and usability for better customer experience
    • Key ResultExpand product awareness by reaching 10,000 additional potential customers
    • TaskHost virtual webinars or workshops to educate and engage with potential customers
    • TaskRun targeted social media ads to promote the product to new potential customers
    • TaskUtilize search engine optimization techniques to increase organic reach and visibility
    • TaskCollaborate with influencers to create sponsored content showcasing the product's benefits
    • Key ResultImprove conversion rate by 2%
    • TaskCreate compelling and concise call-to-action buttons and messaging
    • TaskAnalyze user feedback and make necessary improvements to enhance user experience
    • TaskImplement A/B testing to determine most effective design and content variations
    • TaskOptimize website layout and navigation for easier user flow

    15. OKR to boost community membership and customer conversion

    • ObjectiveBoost community membership and customer conversion
    • Key ResultInitiate a referral program and achieve 50% membership via referrals
    • TaskRegularly analyze and adjust strategy based on referral rates
    • TaskImplement a persuasive marketing campaign to promote referrals
    • TaskDevelop an enticing referral program centered on customer rewards
    • Key ResultConvert 15% of new members into customers through targeted email marketing
    • TaskDevelop personalized email marketing campaigns
    • TaskTrack and analyze customer conversion rates
    • TaskIdentify member preferences for targeted emails
    • Key ResultIncrease website traffic by 30% through optimized SEO techniques
    • TaskEnhance site's loading speed and mobile responsiveness
    • TaskImplement keyword optimization throughout the website's content
    • TaskCreate quality backlinks to boost page rankings

    Best practices for managing your Market Strategist OKRs

    Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

    Here are a couple of best practices extracted from our OKR implementation guide 👇

    Tip #1: Limit the number of key results

    Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

    We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

    Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

    Tip #2: Commit to the weekly check-ins

    Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

    Being able to see trends for your key results will also keep yourself honest.

    Tability Insights DashboardTability's check-ins will save you hours and increase transparency

    Tip #3: No more than 2 yellow statuses in a row

    Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

    As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

    Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

    Best way to track your Market Strategist OKRs

    Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

    • It brings the goals back to the top of the mind
    • It will highlight poorly set OKRs
    • It will surface execution risks
    • It improves transparency and accountability

    Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

    A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

    If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

    More Market Strategist OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.

    Create more examples in our app

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