15 OKR examples for Market Strategist

What are Market Strategist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Strategist to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

• Use AI to draft a complete set of OKRs in seconds
• Connect your OKRs and team goals to your project
• Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

• Edit the objectives, key results, and tasks
• Click on the target 0 → 100% to set better target
• Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

• 10+ built-in dashboards to visualise progress on your goals
• Weekly reminders, data connectors, and smart notifications
• 9 views to map OKRs to strategic projects
• Strategy map to align teams at scale

Building your own Market Strategist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our Market Strategist OKRs examples

You will find in the next section many different Market Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to ensure Successful Onboarding onto Salesforce Marketing Cloud (SFMC)

2. OKRs to strengthen and expand our outbound marketing efforts

3. OKRs to enhance the effectiveness of our marketing strategy

4. OKRs to enhance triggering and conversion rates through effective marketing strategies

5. OKRs to amplify our brand visibility through strategic content marketing

6. OKRs to establish definitive guidelines for all marketing functions

7. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

8. OKRs to boost revenue contribution from email marketing

9. OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization

10. OKRs to establish a formidable brand presence

11. OKRs to increase sales of coaching services to independent professionals

12. OKRs to boost monthly revenue

13. OKRs to boost the income of the flight training academy

14. OKRs to craft a compelling and successful business case

15. OKRs to boost email's contribution to total revenue

Market Strategist OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Market Strategist OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Market Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost sales performance of KSB pumps and spares
  sales-boostcustomer-engagementsales-managermarketing-managersales-teammarketing-team
• OKRs to successfully lead the organization of 12 Days of Christmas event
  event-managementattendee-satisfactionevent-organizersocial-media-managerevent-management-teampublic-relations-team
• OKRs to double Accelerator's demo call volume
  targeted-marketingconversion-ratemarketing-specialistsales-representativesales-teammarketing-team
• OKRs to improve staff retention and foster a positive work culture
  employee-satisfactionstaff-retentionhuman-resource-managerteam-leaderhuman-resourcesemployee-engagement-team
• OKRs to enhance internal controls for a zero-deficiency internal audit
  internal-controlsinternal-auditinternal-audit-managercompliance-managerinternal-audit-teamcompliance-team
• OKRs to enhance productivity and effectiveness of the advertising sales team
  enhance-productivitylead-conversionsales-team-managertraining-coordinatorsales-teamtraining-team