15 customisable OKR examples for Social Media Team
What are Social Media Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Social Media Team OKRs examples
You'll find below a list of Objectives and Key Results templates for Social Media Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost lead generation via organic and paid social media
Boost lead generation via organic and paid social media
Improve social media conversion rate to 15% across all platforms
Analyze current social media strategies and pinpoint areas of low effectiveness- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- Achieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- Increase paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
2. OKRs to amplify lead generation via social media platforms
- Amplify lead generation via social media platforms
- Generate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- Boost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- Increase LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
3. OKRs to increase lead generation from organic and paid social media outlets
- Increase lead generation from organic and paid social media outlets
- Improve engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- Boost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- Achieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
4. OKRs to enhance brand visibility and interaction across social media networks
- Enhance brand visibility and interaction across social media networks
- Execute a social media campaign with a target of 1M impressions
- Identify relevant platforms and plan engaging content strategy
- Develop a comprehensive promotional schedule
- Track and analyze performance for improvements
- Achieve a 25% rise in organic followers on all brand's social media accounts
- Develop engaging, consistent content catered to target audience
- Collaborate with influencers to widen reach
- Leverage SEO tactics and keywords for discoverability
- Increase average post engagement rate by 30% across all platforms
- Run contests or giveaways to increase interactions
- Promote user-generated content to boost engagement
- Implement more interactive content like polls and quizzes
5. OKRs to accelerate sales and amplify social media presence
- Accelerate sales and amplify social media presence
- Convert 10% of followers into customers enhancing website's conversion funnel
- Redesign website layout for intuitive, user-friendly navigation
- Offer exclusive discounts or promotions to followers
- Implement targeted marketing strategies towards followers
- Boost sales to reach $15k without compromising margins
- Strengthen marketing activities to attract new customers
- Develop enticing upsell strategies to increase average order value
- Implement targeted emailing campaigns for existing customers
- Increase social media followers to 5k through strategic engagements and networking
- Interact consistently with followers to build loyalty and online community
- Develop engaging content to attract new followers daily
- Collaborate with influential personalities for shout-outs or endorsements
6. OKRs to boost brand recognition and engagement on all social media platforms
- Boost brand recognition and engagement on all social media platforms
- Enhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- Achieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- Increase overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
7. OKRs to enhance interaction and engagement on our social media platforms
- Enhance interaction and engagement on our social media platforms
- Conduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- Gather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- Increase average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
8. OKRs to to implement a strategic, consistent, and realistic social media approach
- To implement a strategic, consistent, and realistic social media approach
- Gain 1000 new, organic followers across all social media platforms
- Implement a strategic follow and unfollow campaign
- Actively interact and build relationships with followers
- Create engaging, high-quality content regularly
- Post high-quality content consistently 5 times per week
- Write and finalize 5 high-quality posts
- Create a weekly content calendar with 5 post ideas
- Schedule 5 posts for weekly publication
- Increase overall social media engagement by 20%
- Respond promptly and personally to comments and messages
- Implement a regular posting schedule across all platforms
- Engage audience with interactive content like quizzes and polls
9. OKRs to enhance inter-departmental collaboration for effective social media operations
- Enhance inter-departmental collaboration for effective social media operations
- Pioneer a shared, online document housing all social media initiatives and updates
- Create structure for social media initiatives document
- Identify suitable online platform for shared document storage
- Update document regularly with initiatives and updates
- Implement weekly cross-departmental meetings focused on social media strategy by month-end
- Create a recurring weekly meeting schedule
- Outline the meeting agenda focusing on social media
- Identify key representatives from each department
- Increase shared social media projects between departments by 20%
- Implement regular shared social media project progress reports across departments
- Develop a centralized social media project management tool for all departments
- Initiate weekly interdepartmental brainstorming sessions on social media projects
10. OKRs to develop robust metrics for social media content assessment
- Develop robust metrics for social media content assessment
- Minimize measurement errors to 2% or less across all evaluated social media content
- Implement precise analytics tools for accurate data collection
- Regularly audit data sets to identify discrepancies
- Train teams on data collection best practices
- Create a standardized measurement framework for evaluating content by week 8
- Review existing content evaluation methods by week 2
- Finalize and implement framework by week 8
- Establish criteria for standardized measurements by week 5
- Identify and define 10 key performance indicators for social media by the end of week 4
- Prepare definitions for each chosen indicator
- Research potential key performance indicators for social media
- Draft list of the 10 most relevant indicators
11. OKRs to implement a consistent social media approach based on a calendar agreement
- Implement a consistent social media approach based on a calendar agreement
- Measure and increase audience engagement by 20% by the end of the quarter
- Consistently track engagement growth weekly
- Determine current engagement levels with existing data
- Implement new user-engaging content strategy
- Establish a shared social media calendar with agreed posts within two weeks
- Create a shared social media calendar online
- Identify relevant team members for shared calendar collaboration
- Schedule meeting to agree on posts
- Consistently post on social media 5 times a week for the entire quarter
- Regularly monitor and adjust posting strategy
- Develop a content calendar scheduling 5 posts weekly
- Create engaging posts according to schedule
12. OKRs to boost engagement through strategic social media listening and talking
- Boost engagement through strategic social media listening and talking
- Elevate overall reach to 15% via analysis and actionable insights from listening
- Analyze audience demographic data to identify target engagement groups
- Implement regular monitoring and adjustment of reach strategies based on insights
- Develop strategic, data-driven content to increase audience reach
- Attract 20% more followers by posting daily engaging and relatable content
- Develop a content calendar with diverse daily engaging posts
- Promote posts on other established platforms
- Incorporate user-generated content to increase relatability
- Increase social media comments by 30% through competitive keyword strategies
- Identify top-performing keywords in competitor's social media posts
- Monitor and adjust keyword strategy based on engagement
- Incorporate popular keywords into our social media content
13. OKRs to restore and increase OBDeleven page audience
- Restore and increase OBDeleven page audience
- Achieve a 25% recovery of the previous OBDeleven page's audience
- Create engaging email campaigns for previous audience
- Improve content relevance on the OBDeleven page
- Target retargeting ads towards previous OBDeleven page visitors
- Heighten engagement rate by 20% through interactive content and user participation
- Promote user-generated content through contests
- Develop interactive content like polls, quizzes, and surveys
- Implement a rewards system for user participation
- Draw in a 15% increase in new followers on the revived OBDeleven page
- Implement a targeted social media advertising campaign
- Develop engaging content relevant to OBDeleven products and services
- Encourage existing followers to share posts
14. OKRs to boost Site Traffic
- Boost Site Traffic
- Improve website loading speed by 30% to enhance user experience and reduce bounce rates
- Utilize a content delivery network (CDN) to serve website content faster to users worldwide
- Enable browser caching to store static resources locally and speed up subsequent page visits
- Optimize images by compressing, resizing, and converting to a more web-friendly format
- Minify CSS and JavaScript files to reduce their file size and improve loading speed
- Grow social media traffic by 25% through targeted campaigns and compelling content
- Create engaging and shareable content tailored to the identified target audience
- Conduct in-depth audience research to identify target demographics and interests
- Analyze and optimize campaign performance using analytics tools for continuous improvement
- Utilize social media advertising to reach a wider audience and increase visibility
- Achieve a 15% increase in referral traffic by actively engaging in guest blogging and collaborations
- Regularly track and analyze referral traffic data to monitor progress and identify areas for improvement
- Research and identify popular guest blogging platforms and collaboration opportunities
- Develop high-quality, engaging blog posts and content for guest blogging and collaborations
- Reach out to potential partners and pitch guest blogging and collaboration ideas
- Increase organic search traffic by 20% by optimizing website content and keywords
- Optimize existing website content by incorporating identified keywords and improving metadata
- Conduct an in-depth keyword research to identify high-potential and relevant keywords
- Implement a backlink-building strategy to improve website authority and increase organic search rankings
- Regularly create and publish fresh, high-quality content that is optimized for targeted keywords
15. OKRs to raise Customer Score and Customer Engagement Rate
- Increase Customer Satisfaction and Engagement
- Reduce customer churn rate by 15% through proactive retention strategies
- Implement and launch a loyalty program with a minimum of 20% customer enrollment
- Increase overall Customer Score by 5 points through weekly post-purchase surveys
- Achieve a 10% increase in average monthly Customer Engagement Rate on social media platforms
Social Media Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Team OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance account growth and customer retention
- OKRs to devise the optimal work environment in the firm
- OKRs to enhance ad performance with 10% higher CTR
- OKRs to improve collaborative communication and confidence in team interactions
- OKRs to master the use of Service Channel for work order management
- OKRs to enhance skills and knowledge as Scrum Master and Agile Coach
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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