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10 OKR examples for Lead Generation

What are Lead Generation OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Lead Generation to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Lead Generation OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Lead Generation OKRs examples

You'll find below a list of Objectives and Key Results templates for Lead Generation. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to enhance outbound lead generation for NHS prospects

  • ObjectiveEnhance outbound lead generation for NHS prospects
  • KRImplement 3 new lead generation strategies targeting NHS prospects specifically
  • TaskBegin executing strategies and monitor initial results
  • TaskDevelop detailed plans for implementing each strategy
  • TaskResearch and identify 3 relevant lead generation strategies for NHS prospects
  • KRIncrease the number of NHS prospect contacts by 25%
  • TaskEnhance outreach efforts on social media platforms
  • TaskConduct engaging networking events
  • TaskImplement a membership referral program
  • KRAchieve a lead conversion rate of 10% on NHS prospects
  • TaskDevelop targeted marketing content for NHS prospects
  • TaskOptimize sales pitch for NHS demographic
  • TaskImplement an effective follow-up system
Tability

2OKRs to develop and implement a global lead generation strategy with banks

  • ObjectiveDevelop and implement a global lead generation strategy with banks
  • KRGenerate 30% increase in quality leads sourced via global banks
  • TaskTailor marketing strategies to target bank-based clienteles
  • TaskDevelop partnerships with global banking institutions for lead generation
  • TaskImprove lead qualification process between banks and our company
  • KRSecure 5 partnerships agreements with global banks to facilitate lead generation
  • TaskIdentify and research potential global bank partners
  • TaskInitiate meetings to present partnership proposals
  • TaskDevelop tailored partnership proposals for each bank
  • KRIdentify and engage with 20 potential global banking partners by quarter-end
  • TaskReach out to each bank for initial potential partnership discussion
  • TaskCompile a list of 20 potential global banking partners
  • TaskSet and maintain follow-up meetings to build relationships

3OKRs to improve lead generation through effective lead capture strategies

  • ObjectiveIncrease lead generation with targeted capture strategies
  • KRImplement lead magnets on website resulting in 50% increase in page conversion rate
  • KRRun A/B tests on landing pages resulting in a 25% increase in lead capture
  • KRLaunch paid campaigns resulting in a 20% increase in lead quantity and quality
  • KRHost monthly webinars resulting in a 30% increase in leads generated

4OKRs to increase generation of quality leads weekly

  • ObjectiveIncrease generation of quality leads weekly
  • KRImplement improved lead scoring system to enhance lead quality by 30%
  • TaskDesign and programm improved lead scoring algorithms
  • TaskTest and incorporate new system into the existing company's structure
  • TaskIdentify current lead scoring system's weaknesses and areas for improvement
  • KRSecure 40% higher engagement in weekly networking events
  • TaskIncorporate interactive sessions in every event
  • TaskDevelop a riveting agenda to keep attendees engaged
  • TaskPromote the event through engaging social media campaigns
  • KRIncrease targeted marketing campaigns by 50% to generate more leads
  • TaskBoost funding towards targeted marketing campaign by 50%
  • TaskDevelop new targeted advertising materials for leads
  • TaskMonitor and evaluate performance of marketing efforts

5OKRs to enhance lead generation processes for more qualified leads

  • ObjectiveEnhance lead generation processes for more qualified leads
  • KRReduce lead acquisition costs by at least 10%
  • TaskPrioritize high-converting, low-cost acquisition sources
  • TaskAnalyze current efforts to identify costliest lead acquisition methods
  • TaskImplement optimization strategies for low-converting channels
  • KRIncrease conversion rate of leads from 25% to 35%
  • TaskImplement personalized email marketing campaigns to targeted leads
  • TaskImplement A/B testing to identify more effective strategies
  • TaskOptimize landing pages to improve user experience and engagement
  • KRImplement a new lead scoring system to identify 20% more high-quality leads
  • TaskResearch and select a high-performing lead scoring system
  • TaskTrain team on new lead scoring method application
  • TaskMonitor and evaluate system efficiency regularly

6OKRs to significantly boost the volume of lead generation

  • ObjectiveSignificantly boost the volume of lead generation
  • KRAchieve a 25% increase in website traffic through targeted digital marketing
  • TaskImplement targeted social media advertising campaigns
  • TaskCreate engaging content to stimulate user sharing
  • TaskDevelop a strategic SEO plan to boost organic website traffic
  • KRImplement 3 new lead generation strategies to create diverse channels
  • TaskIdentify potential new channels for effective lead generation
  • TaskBegin implementing these strategies across the channels
  • TaskDevelop and finalize strategies for each chosen channel
  • KRIncrease lead conversion rate by 15% through improved sales engagement
  • TaskEnhance sales scripts to better target and engage leads
  • TaskImplement a personalized follow-up system for potential leads
  • TaskProvide continuous sales team training on customer engagement techniques

7OKRs to improve lead generation with gated content for 20% more qualified leads

  • ObjectiveIncrease qualified leads with gated content
  • KRIncrease website traffic by 30% with SEO optimization
  • KRCreate and distribute 2 new high-value gated pieces of content
  • KRAchieve a 25% conversion rate with targeted email campaigns
  • KRImplement lead scoring and increase qualified leads by 20%

8OKRs to maximize data enrichment and lead generation capabilities

  • ObjectiveMaximize data enrichment and lead generation capabilities
  • KRImplement 2 new strategies for optimizing lead generation process each month
  • TaskResearch innovative lead generation strategies and techniques
  • TaskDevelop and implement two new lead generation methods
  • TaskMonitor and evaluate the effectiveness of new strategies
  • KRIncrease the number of accurately enriched data by 25%
  • TaskTrain staff in accurate data capture and processing
  • TaskImplement advanced data enrichment tools and strategies
  • TaskRegularly monitor and evaluate data quality
  • KRSuccessfully convert 15% of newly generated leads into active customers
  • TaskOffer special promotions to encourage conversion
  • TaskDevelop engaging email follow-up sequences for new leads
  • TaskLaunch customized ad campaigns targeting new leads
Tability

9OKRs to amplify brand reputation to boost lead generation

  • ObjectiveAmplify brand reputation to boost lead generation
  • KRImprove net promoter score by 15% through enhanced customer experiences
  • TaskOptimize communication channels for easier customer navigation
  • TaskImplement personalized customer service to boost satisfaction levels
  • TaskAddress customer complaints promptly to improve brand perception
  • KRAchieve a 20% increase in positive online reviews and ratings
  • TaskImplement a post-purchase email encouraging buyers to leave a review
  • TaskOffer incentives for customers who write reviews
  • TaskConduct a social media campaign promoting customer reviews
  • KRSecure 10 impactful PR mentions in industry-related publications
  • TaskDevelop a compelling press release relevant to industry trends
  • TaskResearch and compile a list of industry-related publications
  • TaskReach out to journalists and editors to pitch the story

10OKRs to boost lead generation by 20% MOM

  • ObjectiveBoost lead generation by 20% MOM
  • KRConvert 5% more website visitors into leads through optimized landing pages
  • TaskRevise landing page design for more engaging visuals and clearer calls-to-action
  • TaskConduct A/B testing to determine most effective page layout
  • TaskImplement SEO strategies to attract targeted traffic
  • KRImplement SEO techniques to increase website traffic by 30%
  • TaskCreate quality backlinks to boost website's authority
  • TaskConduct keyword research to optimize website content
  • TaskImprove website's loading speed and mobile optimization
  • KRIncrease content marketing reach by 15% to draw more potential leads
  • TaskPromote content using social media platforms and emails
  • TaskUtilize SEO strategies for higher visibility in search engines
  • TaskCreate engaging content targeting customers' interests and queries

Lead Generation OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Lead Generation OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Lead Generation OKR templates

We have more templates to help you draft your team goals and OKRs.