Discover Tability: the AI platform that turns OKRs into resultsLearn more →

10 OKR examples for Content Strategist

Need the perfect OKRs? This AI can do it for you

And also automate 80% of your reporting process

If you're here, you're probably looking for some inspiration to write your OKRs.

We've got you covered below, but you can draft and track perfectly tailored strategies in minutes with Tability.

AI feedback for OKRs in Tability

What are Content Strategist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Content Strategist OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Content Strategist OKRs examples

You will find in the next section many different Content Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost subscriber count to 10,000 without relying on paid advertisements

  • ObjectiveBoost subscriber count to 10,000 without relying on paid advertisements
  • KRAchieve a retention rate of 90% through engagement strategies and personalized content
  • TaskRegularly analyze customer feedback to improve strategies
  • TaskImplement a comprehensive customer engagement strategy
  • TaskDevelop personalized content aligned to customer interests
  • KRDevelop and implement three strategic content partnerships to attract new audience
  • TaskDefine target audience and identify desired content partners
  • TaskImplement partnership plans and measure success rates
  • TaskDevelop partnership proposals, outlining mutual benefits
  • KRGarner 1000 new subscribers every week through organic channel optimization
  • TaskIncrease social media presence to drive website traffic
  • TaskResearch SEO trends and optimize website content accordingly
  • TaskDevelop a comprehensive content marketing strategy

OKRs to implement AI for content enhancement

  • ObjectiveImplement AI for content enhancement
  • KRIncorporate AI algorithms into content management system by end of quarter
  • TaskDevelop strategy for integrating identified AI algorithms
  • TaskImplement and test AI integration within the system
  • TaskIdentify suitable AI algorithms for the content management system
  • KRIncrease content personalization using AI by 30%
  • TaskImplement AI-driven algorithms for personalized content curation
  • TaskEnhance user profiling for improved personalization accuracy
  • TaskConduct A/B testing to optimize AI personalization efforts
  • KRImprove content discoverability by 40% through AI-based SEO improvements
  • TaskDevelop AI-driven keywords and meta tags for better search visibility
  • TaskImplement AI algorithms to evaluate and optimize SEO strategies
  • TaskUtilize AI for predictive analysis of trending topics and keywords

OKRs to amplify our brand visibility through strategic content marketing

  • ObjectiveAmplify our brand visibility through strategic content marketing
  • KRDrive a 25% growth in newsletter subscriptions with engaging blog posts
  • KRGenerate 20% increase in unique page visits through SEO-optimized content
  • TaskMonitor website traffic and adjust SEO strategies accordingly
  • TaskConduct keyword research for highly searched terms in your industry
  • TaskOptimize website content with selected keywords
  • KRBoost social media shares by 30% through effective content distribution
  • TaskCreate engaging, shareable content relevant to target audience
  • TaskUtilize influencers for wider content distribution
  • TaskMonitor and optimize content sharing strategies regularly

OKRs to deepen understanding of audience content preferences

  • ObjectiveDeepen understanding of audience content preferences
  • KRAnalyze data and summarize top 3 content preferences by month-end
  • TaskCompile analysis results into a summary report
  • TaskAcquire relevant content data for analysis
  • TaskAnalyze data to identify top 3 content preferences
  • KRConduct 3 audience surveys with at least 500 respondents each
  • TaskDesign comprehensive, engaging surveys for audience data collection
  • TaskDistribute surveys to at least 1500 potential respondents
  • TaskAnalyze and compile the survey responses data
  • KRIncrease audience engagement by 20% through optimized content strategy
  • TaskDevelop a comprehensive content strategy to boost engagement and interaction
  • TaskAnalyze current content to identify areas for improvement and optimization
  • TaskTest and implement new content formats to increase audience engagement

OKRs to boost social media content shares by refining our content strategy

  • ObjectiveBoost social media content shares by refining our content strategy
  • KRImplement the revised content strategy on all social media channels to test efficacy
  • TaskUpdate all social media channels with the revised content strategy
  • TaskAdjust strategy as needed based on analytics feedback
  • TaskMonitor engagement metrics on all platforms for efficacy analysis
  • KRAchieve over 20% increase in content shares across all social media platforms
  • TaskOptimise posts for each specific social media platform
  • TaskImplement a promotion strategy to boost content visibility
  • TaskCreate engaging, shareable content relevant to target audience
  • KRDevelop a refreshed, audience-focused content strategy by collaborating with market research
  • TaskDevelop innovative, audience-centric content ideas
  • TaskImplement the new content strategy and measure engagement
  • TaskAssemble team for market research and audience analysis

OKRs to enhance homepage with contextually relevant content to engage customers

  • ObjectiveEnhance homepage with contextually relevant content to engage customers
  • KRA/B test and improve homepage layout for better content visibility by 15%
  • TaskIdentify elements on homepage for A/B testing
  • TaskImplement A/B testing with different layouts
  • TaskAnalyze results and adjust layout accordingly
  • KRImplement content personalization for 70% of homepage visitors
  • TaskSet up tracking and analytics for homepage visits
  • TaskDevelop personalized content based on user profiles
  • TaskIdentify audience characteristics and create user profiles
  • KRIncrease customer engagement rate on homepage by 25%
  • TaskImplement interactive elements like quizzes or surveys on the homepage
  • TaskImprove website loading speed for superior user experience
  • TaskPersonalize the homepage based on user's preferences

OKRs to boost overall community engagement on the platform

  • ObjectiveBoost overall community engagement on the platform
  • KRBoost comment count by 15% from the previous period stats
  • TaskSchedule regular posts to maintain audience engagement
  • TaskRespond, like, and share user comments to foster community
  • TaskEncourage audience participation with interactive posts
  • KRDrive up shares of content by 30% advancing our community visibility
  • TaskImplement a robust content sharing strategy across all social media platforms
  • TaskDevelop intriguing, high-quality posts to stimulate sharing and visibility
  • TaskEncourage user-generated content to increase engagement and shareability
  • KRIncrease the number of likes by 20% by the end of quarter
  • TaskPromote liking and sharing contests on all platforms
  • TaskDevelop engaging daily content to improve user interaction
  • TaskImplement advertising campaigns targeting potential likers

OKRs to consistently publish high-quality content aligned with audience needs

  • ObjectiveIncrease audience engagement through high-quality content
  • KRAchieve a minimum of X% engagement rate on all social media platforms
  • KRImplement X new content formats to diversify and expand our audience reach
  • KRIncrease website traffic by X% through SEO optimization
  • KRIncrease email open rates by X% through personalized and segmented email campaigns

OKRs to cultivate a highly involved and passionate online community

  • ObjectiveCultivate a highly involved and passionate online community
  • KRBoost average session duration per user by 15%
  • TaskImplement interactive elements to sustain user interest
  • TaskImprove content quality to engage users longer
  • TaskOptimize website layout for easier navigation
  • KRIncrease user posts and comments by 30%
  • TaskImplement rewards program for frequent posters and commenters
  • TaskCreate engaging content to spark discussions
  • TaskEnhance user interface for easier posting
  • KRIncrease weekly active community users by 25%
  • TaskPromote engaging, user-generated content regularly
  • TaskImplement a referral program with incentives for existing users
  • TaskEnhance community outreach through social media campaigns

OKRs to enhance understanding of competitors' keyword gaps and ranking

  • ObjectiveEnhance understanding of competitors' keyword gaps and ranking
  • KRImplement SEO strategies to fill 80% identified keyword gaps in our content
  • TaskDevelop SEO optimized content for identified keywords
  • TaskMonitor and adjust strategy based on SEO results
  • TaskIdentify specific keyword gaps in existing content
  • KRIdentify and categorize 20 main competitors' top keywords by end of next quarter
  • TaskCategorize and document each competitor's keywords
  • TaskUse SEO tools to identify their top keywords
  • TaskConduct a competitive analysis for 20 main competitors
  • KRIncrease our ranking for identified competitor's top 10 keywords by 15%
  • TaskAnalyze competitor's keywords, ad campaigns, and backlinks
  • TaskImplement robust SEO strategies using these keywords
  • TaskRegularly monitor and adjust strategies based on results

Content Strategist OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Content Strategist OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents