14 OKR examples for Content Strategist

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Content Strategist OKRs templates

The examples have Content Strategist Objectives and Key Results, but they may also include the tasks that can help you get there.

OKRs to boost overall community engagement on the platform

Boost overall community engagement on the platform
Boost comment count by 15% from the previous period stats
Schedule regular posts to maintain audience engagement
Respond, like, and share user comments to foster community
Encourage audience participation with interactive posts
Drive up shares of content by 30% advancing our community visibility
Implement a robust content sharing strategy across all social media platforms
Develop intriguing, high-quality posts to stimulate sharing and visibility
Encourage user-generated content to increase engagement and shareability
Increase the number of likes by 20% by the end of quarter
Promote liking and sharing contests on all platforms
Develop engaging daily content to improve user interaction
Implement advertising campaigns targeting potential likers

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OKRs to consistently publish high-quality content aligned with audience needs

Increase audience engagement through high-quality content
Achieve a minimum of X% engagement rate on all social media platforms
Implement X new content formats to diversify and expand our audience reach
Increase website traffic by X% through SEO optimization
Increase email open rates by X% through personalized and segmented email campaigns

content-creation audience-focused content-strategist writer editor

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OKRs to boost email's contribution to total revenue

Boost email's contribution to total revenue
Increase email subscription rate by 25%
Improve newsletter content to add value for subscribers
Implement compelling, clear call-to-actions on website
Offer exclusive benefits to email subscribers
Augment click-through rates from email campaigns by 30%
Incorporate strong, clear calls to action in emails
Personalize email content based on recipient's preferences
Improve subject lines to increase email open rates
Enhance conversion rates from email referrals by 15%
Optimize referral emails' content and design
Implement personalized email marketing strategies
Analyze success metrics, adjust strategies accordingly

email-marketing revenue-growth email-marketing-specialist content-strategist marketing content-strategy

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OKRs to boost the volume of organic traffic to our website

Boost the volume of organic traffic to our website
Achieve a 25% increase in website search engine ranking for top 5 keywords
Optimize website content using top 5 keywords effectively
Utilize backlinks from high authority websites
Continually monitor and adjust SEO strategies
Create and publish 50 SEO-optimized articles related to our industry
Write and optimize 50 industry-related articles
Research industry-related keywords for SEO purposes
Publish and share articles on relevant platforms
Improve bounce rate by 15% through improved website UI/UX
Implement feedback system to understand user experience
Revamp website layout for intuitive navigation and ease of use
Incorporate appealing visuals and simplified, engaging content

organic-traffic seo-optimization content-creator seo-strategist content-team seo-team

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OKRs to increase Domain authority score to 35

Improve Domain Authority (DA) score
Reduce website load time to under 2 seconds
Optimize on-page content to improve keyword rankings
Increase backlinks from authoritative websites by 20%
Increase organic search traffic by 15%
Optimize website content with targeted keywords and improve internal linking structure
Create high-quality, shareable content to attract inbound links and improve search rankings
Conduct regular SEO audits and make necessary optimizations to stay updated with search algorithms
Improve website loading speed and mobile responsiveness for better user experience