15 customisable OKR examples for Content Strategist

What are Content Strategist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Content Strategist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Content Strategist OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Content Strategist OKRs examples

You will find in the next section many different Content Strategist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to boost subscriber count to 10,000 without relying on paid advertisements

2. OKRs to implement AI for content enhancement

3. OKRs to deepen understanding of audience content preferences

4. OKRs to enhance homepage with contextually relevant content to engage customers

5. OKRs to boost overall community engagement on the platform

6. OKRs to consistently publish high-quality content aligned with audience needs

7. OKRs to enhance understanding of competitors' keyword gaps and ranking

8. OKRs to boost email's contribution to total revenue

9. OKRs to establish thought leadership in the B2B software product industry

10. OKRs to boost the volume of organic traffic to our website

11. OKRs to enhance overall business visibility

12. OKRs to boost revenue contribution from email marketing

13. OKRs to increase Domain authority score to 35

14. OKRs to boost overall website traffic

15. OKRs to optimize evergreen funnel to boost inbound discovery calls

Content Strategist OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Content Strategist OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Content Strategist OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to achieve full productivity in general accounting role
  productivityaccounting-automationgeneral-accountantaccounting-supervisoraccounting-teamquality-assurance-team
• OKRs to enhance the quality of project rules
  project-rulestrainingproject-managertraining-coordinatorproject-management-teamtraining-team
• OKRs to establish successful strategy execution for value realization
  strategy-executionvalue-realizationstrategy-execution-leadtraining-coordinatorstrategy-execution-teamtraining-team
• OKRs to become a computer security expert
  computer-securitycertified-ethical-hackersecurity-analystcybersecurity-consultantit-departmentsecurity-team
• OKRs to launch and redesign our website
  designweb-designux
• OKRs to ensure financial efficiency at Wonderfly Arena
  financial-efficiencyinventory-managementinventory-manageroperations-managerinventory-management-teamoperations-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

1 Create your workspace

2 Build plans in seconds with AI

3Track your progress

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