9 customisable OKR examples for Business Growth Team
What are Business Growth Team OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Growth Team to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Business Growth Team OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Business Growth Team OKRs examples
We've added many examples of Business Growth Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to secure partnerships with strategic industry leaders to drive business growth
Establish key partnerships to drive growth
Identify and prioritize potential partners based on revenue and market share- Track the success of each partnership by setting clear KPIs and regularly measuring progress
- Develop a compelling pitch deck and present to at least 10 potential partners
- Sign partnership agreements with at least 3 of the identified partners
2. OKRs to enhance in-house legal team for aggressive business growth
- Enhance in-house legal team for aggressive business growth
- Reduce legal risks and issues by 30%, enhancing expansion strategy
Strengthen internal controls to prevent legal breaches- Hire legal consultant team to review existing policies
- Implement regular legal compliance training for all staff
- Improve legal operational efficiency by 25% using advance legal tech tools
- Monitor and evaluate the improvement in operational efficiency
- Implement advanced legal software for streamlined case management
- Train staff on utilizing new legal tech tools efficiently
- Hire and onboard four additional experienced legal professionals
- Screen applicants and conduct interviews
- Post job listings on legal employment websites
- Design comprehensive onboarding program
3. OKRs to increase business growth and client retention
- Increase business growth and client retention
- Increase quarterly revenue by 20% through cross-selling and up-selling strategies
- Monitor and optimize sales data weekly
- Develop and implement targeted marketing campaigns
- Train staff in effective cross-selling and up-selling techniques
- Boost customer base by 15% through intensive marketing and customer referral program
- Launch a lucrative customer referral program
- Develop and implement an intensive marketing strategy
- Regularly track and measure customer growth
- Achieve a 90% customer retention rate by optimizing customer service and support
- Set up a customer loyalty rewards program
- Organize regular training for customer service staff
- Implement a multi-channel customer support system
4. OKRs to identify and assess new growth opportunities
- Identify and assess new growth opportunities
- Conduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- Research and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- Develop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
5. OKRs to increase wealth by improving income and managing spending
- Increase wealth by improving income and managing spending
- Dedicate 10% of each paycheck to investments to generate additional income
- Determine monthly income
- Transfer this amount to chosen investments
- Calculate 10% of the monthly income
- Raise primary income by 15% through performance at work or business growth
- Seek promotion or salary increase at the current job
- Develop and implement strategies for business sales growth
- Improve job performance through continuing education or training
- Reduce unnecessary expenses by identifying and eliminating 20% of non-essential costs
- Create a strategy to eliminate identified non-essential costs
- Review and categorize all expenses to identify non-essential costs
- Implement the cost-reduction strategy and track progress
6. OKRs to boost sustainable growth and profitability of the business
- Boost sustainable growth and profitability of the business
- Reduce operational costs by 10% through efficiency improvements
- Implement energy-saving measures in all company facilities
- Streamline processes to eliminate non-value-adding activities
- Invest in cost-effective, high-efficiency equipment
- Grow customer base by 20% with green initiatives
- Host community events showcasing company's commitment to sustainability
- Develop a marketing campaign focusing on company's environmental efforts
- Implement a customer rewards program for eco-friendly purchasing decisions
- Increase net profit margin by 15%
- Evaluate pricing strategies, increase price where appropriate
- Improve operational efficiency to reduce waste
- Implement cost-cutting measures for overhead expenses
7. OKRs to robustly improve the industrial sector's market strategy
- Robustly improve the industrial sector's market strategy
- Identify and establish strategic partnerships with at least 3 relevant companies
- Research companies that align with our strategic goals
- Formalize partnerships through agreements or contracts
- Initiate contact and discuss partnership opportunities
- Successfully implement 2 market strategies improving sector growth by 15%
- Identify and analyze two potential market growth strategies
- Develop clear implementation plans for chosen strategies
- Track and measure the implemented strategies' growth regularly
- Increase the industrial sector's market share by 10%
- Develop and implement robust industrial marketing strategies
- Conduct a comprehensive market analysis and competitor research
- Improve existing product offerings and assess potential innovations
8. OKRs to boost the total active customer base
- Boost the total active customer base
- Decrease customer churn rate by 15% compared to last quarter
- Improve customer service response times
- Analyze feedback to improve product/service quality
- Implement a customer loyalty program with rewards
- Convert 30% of trial users into active paying customers within the quarter
- Implement a personalized email marketing campaign for trial users
- Offer specialized discount packages for converting trial users
- Enhance customer service support during trial period
- Achieve 20% increase in daily active customer engagement by end of quarter
- Roll out a new loyalty rewards program
- Implement weekly email newsletters highlighting new products or features
- Increase online advertisement budget to expand reach
9. OKRs to strengthen strategic partnership for maximum business growth
- Strengthen strategic partnership for maximum business growth
- Increase partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- Establish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- Improve customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- Achieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
Business Growth Team OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Business Growth Team OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Growth Team OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to cultivate a dynamic environment promoting innovation and strategic decision-making
- OKRs to scale development with a design system
- OKRs to enhance the quality of our App notifications
- OKRs to accelerate sales and amplify social media presence
- OKRs to enhance website visibility and conversion rate
- OKRs to increase app downloads by 25%
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
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