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10 OKR examples for Business Growth Team

What are Business Growth Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Growth Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Business Growth Team OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Business Growth Team OKRs examples

We've added many examples of Business Growth Team Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to secure partnerships with strategic industry leaders to drive business growth

  • ObjectiveEstablish key partnerships to drive growth
  • KRIdentify and prioritize potential partners based on revenue and market share
  • KRTrack the success of each partnership by setting clear KPIs and regularly measuring progress
  • KRDevelop a compelling pitch deck and present to at least 10 potential partners
  • KRSign partnership agreements with at least 3 of the identified partners
Tability

2OKRs to enhance in-house legal team for aggressive business growth

  • ObjectiveEnhance in-house legal team for aggressive business growth
  • KRReduce legal risks and issues by 30%, enhancing expansion strategy
  • TaskStrengthen internal controls to prevent legal breaches
  • TaskHire legal consultant team to review existing policies
  • TaskImplement regular legal compliance training for all staff
  • KRImprove legal operational efficiency by 25% using advance legal tech tools
  • TaskMonitor and evaluate the improvement in operational efficiency
  • TaskImplement advanced legal software for streamlined case management
  • TaskTrain staff on utilizing new legal tech tools efficiently
  • KRHire and onboard four additional experienced legal professionals
  • TaskScreen applicants and conduct interviews
  • TaskPost job listings on legal employment websites
  • TaskDesign comprehensive onboarding program

3OKRs to increase business growth and client retention

  • ObjectiveIncrease business growth and client retention
  • KRIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
  • TaskMonitor and optimize sales data weekly
  • TaskDevelop and implement targeted marketing campaigns
  • TaskTrain staff in effective cross-selling and up-selling techniques
  • KRBoost customer base by 15% through intensive marketing and customer referral program
  • TaskLaunch a lucrative customer referral program
  • TaskDevelop and implement an intensive marketing strategy
  • TaskRegularly track and measure customer growth
  • KRAchieve a 90% customer retention rate by optimizing customer service and support
  • TaskSet up a customer loyalty rewards program
  • TaskOrganize regular training for customer service staff
  • TaskImplement a multi-channel customer support system

4OKRs to foster and demonstrate out-of-box thinking

  • ObjectiveFoster and demonstrate out-of-box thinking
  • KRConduct 2 workshops on creativity and unconventional problem-solving strategies
  • TaskAdvertise workshops to relevant audience groups
  • TaskIdentify suitable topics for creativity and problem-solving workshops
  • TaskArrange logistics such as location, materials, and guest speakers
  • KRDevelop 3 unique, innovative solutions to existing business challenges
  • TaskIdentify key challenges limiting business growth
  • TaskEvaluate feasibility and uniqueness of solutions
  • TaskBrainstorm innovative solutions for each challenge
  • KRSuccessfully apply an unorthodox approach to improve an underperforming process by 20%
  • TaskResearch unorthodox approaches to improvement
  • TaskImplement a new strategy, measure its impacts
  • TaskIdentify weaknesses in the current process

5OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • KRConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • KRResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • KRDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

6OKRs to increase wealth by improving income and managing spending

  • ObjectiveIncrease wealth by improving income and managing spending
  • KRDedicate 10% of each paycheck to investments to generate additional income
  • TaskDetermine monthly income
  • TaskTransfer this amount to chosen investments
  • TaskCalculate 10% of the monthly income
  • KRRaise primary income by 15% through performance at work or business growth
  • TaskSeek promotion or salary increase at the current job
  • TaskDevelop and implement strategies for business sales growth
  • TaskImprove job performance through continuing education or training
  • KRReduce unnecessary expenses by identifying and eliminating 20% of non-essential costs
  • TaskCreate a strategy to eliminate identified non-essential costs
  • TaskReview and categorize all expenses to identify non-essential costs
  • TaskImplement the cost-reduction strategy and track progress

7OKRs to boost sustainable growth and profitability of the business

  • ObjectiveBoost sustainable growth and profitability of the business
  • KRReduce operational costs by 10% through efficiency improvements
  • TaskImplement energy-saving measures in all company facilities
  • TaskStreamline processes to eliminate non-value-adding activities
  • TaskInvest in cost-effective, high-efficiency equipment
  • KRGrow customer base by 20% with green initiatives
  • TaskHost community events showcasing company's commitment to sustainability
  • TaskDevelop a marketing campaign focusing on company's environmental efforts
  • TaskImplement a customer rewards program for eco-friendly purchasing decisions
  • KRIncrease net profit margin by 15%
  • TaskEvaluate pricing strategies, increase price where appropriate
  • TaskImprove operational efficiency to reduce waste
  • TaskImplement cost-cutting measures for overhead expenses

8OKRs to establish a successful digital marketing agency

  • ObjectiveEstablish a successful digital marketing agency
  • KRSecure 10 long-term contracts with business clients by the end of next quarter
  • TaskCreate a persuasive contract proposal for each company
  • TaskInitiate meetings to present and negotiate contracts
  • TaskIdentify potential businesses in need of our services
  • KRHire and onboard 3 qualified digital marketing professionals for team expansion
  • TaskSource and shortlist digital marketing professionals based on qualification criteria
  • TaskConduct interviews and select top 3 candidates
  • TaskInitiate onboarding process for chosen professionals
  • KRAchieve a minimum of 15% quarter over quarter growth in revenue
  • TaskImplement strategies for increasing sales volume and average transaction size
  • TaskOptimize operational efficiency to reduce costs and increase profit margins
  • TaskDevelop targeted marketing campaigns to capture new customers
Tability

9OKRs to robustly improve the industrial sector's market strategy

  • ObjectiveRobustly improve the industrial sector's market strategy
  • KRIdentify and establish strategic partnerships with at least 3 relevant companies
  • TaskResearch companies that align with our strategic goals
  • TaskFormalize partnerships through agreements or contracts
  • TaskInitiate contact and discuss partnership opportunities
  • KRSuccessfully implement 2 market strategies improving sector growth by 15%
  • TaskIdentify and analyze two potential market growth strategies
  • TaskDevelop clear implementation plans for chosen strategies
  • TaskTrack and measure the implemented strategies' growth regularly
  • KRIncrease the industrial sector's market share by 10%
  • TaskDevelop and implement robust industrial marketing strategies
  • TaskConduct a comprehensive market analysis and competitor research
  • TaskImprove existing product offerings and assess potential innovations

10OKRs to boost the total active customer base

  • ObjectiveBoost the total active customer base
  • KRDecrease customer churn rate by 15% compared to last quarter
  • TaskImprove customer service response times
  • TaskAnalyze feedback to improve product/service quality
  • TaskImplement a customer loyalty program with rewards
  • KRConvert 30% of trial users into active paying customers within the quarter
  • TaskImplement a personalized email marketing campaign for trial users
  • TaskOffer specialized discount packages for converting trial users
  • TaskEnhance customer service support during trial period
  • KRAchieve 20% increase in daily active customer engagement by end of quarter
  • TaskRoll out a new loyalty rewards program
  • TaskImplement weekly email newsletters highlighting new products or features
  • TaskIncrease online advertisement budget to expand reach

Business Growth Team OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Business Growth Team OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Business Growth Team OKR templates

We have more templates to help you draft your team goals and OKRs.