8 customisable OKR examples for Client Acquisition

What are Client Acquisition OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Client Acquisition to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Client Acquisition OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Client Acquisition OKRs examples

You will find in the next section many different Client Acquisition Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to increase revenue through client acquisition using technology tools

2. OKRs to accelerate client acquisition through our lead magnet

3. OKRs to secure new clientele from three distinct sectors

4. OKRs to contribute proactively to three Atlassian Services proposals

5. OKRs to secure a new project contract with a new client

6. OKRs to increase the client base significantly

7. OKRs to successfully launch MVP of new module suite

8. OKRs to establish new, attractive OKR Consultancy firm for businesses

Client Acquisition OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Client Acquisition OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Client Acquisition OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to enhance diversity and inclusion initiatives
  diversityinclusionhuman-resourcesdiversity-and-inclusion-managerrecruitmentemployee-resource-group
• OKRs to develop an improved, fully transparent communication system
  communication-transparencyemployee-satisfactioncommunication-trainerteam-leaderhuman-resourcesemployee-communication-team
• OKRs to boost revenue by enhancing account management strategies
  account-managementcustomer-retentionaccount-managercustomer-service-representativeaccount-management-teamcustomer-service-team
• OKRs to establish an active social media volunteer team
  social-media-engagementvolunteer-recruitmentsocial-media-managervolunteer-coordinatorsocial-media-teamvolunteer-management-team
• OKRs to raise 1 Million US Dollars as seed funding
  seed-fundinginvestor-pitchfundraising-managerinvestment-relations-officerfundraising-teaminvestor-relations-team
• OKRs to boost usage rates of our key product among existing customers
  customer-engagementproduct-usageproduct-managermarketing-managerproduct-management-teammarketing-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples