Client Acquisition OKRs

Client Acquisition OKR examples and templates

A clear focus. Measurable progress.

Explore client acquisition OKR examples with objectives and measurable key results. Choose an example that fits your situation, then adapt its targets to your baseline.

Find your template 10 examples, ready to make your own
Clear objectivesMeasurable key resultsBuilt for a weekly check-in

What is a good client acquisition OKR?

A good client acquisition OKR pairs one clear objective with two to four measurable key results the team can score every week. It describes an outcome rather than a list of activities, sets targets that are ambitious but scoreable, and is reviewed weekly so blockers surface before the quarter gets away from the team.

START WITH THE OUTCOME

What does your team want to improve?

Pick a starting point. Adjust the targets to your baseline.

10 matching templates

OKR example

Establish new, attractive OKR Consultancy firm for businesses

Objective

Establish new, attractive OKR Consultancy firm for businesses

  1. Generate a minimum of $50,000 in revenue within the first quarter of operations
  2. Identify and target 150 potential clients within the medium to large businesses sector
  3. Secure 10 successful contracts with businesses seeking OKR consultancy services
OKR example

Secure new clientele from three distinct sectors

Objective

Secure new clientele from three distinct sectors

  1. Identify and establish contacts with 50 potential clients from different industries
  2. Successfully pitch services to at least 30% of the identified potential clients
  3. Convert 15% of pitched potential clients into signed contracts
OKR example

Contribute proactively to three Atlassian Services proposals

Objective

Contribute proactively to three Atlassian Services proposals

  1. Gain customer acceptance on at least two proposals by the end of the quarter
  2. Draft and submit one compelling proposal each month for client consideration
  3. Identify and finalize five potential clients needing Atlassian Services by Week 2
OKR example

Increase revenue through client acquisition using technology tools

Objective

Increase revenue through client acquisition using technology tools

  1. Achieve a customer satisfaction score of 90% through improved customer support and service
  2. Increase website traffic by 20% through targeted digital marketing campaigns
  3. Improve conversion rate by 15% through UX/UI optimization and A/B testing
More objectives and key results

Increase revenue through client acquisition using technology tools

  1. Increase average transaction value by 10% through upselling and cross-selling strategies

Example targets are illustrative. Set yours using your team's actual baseline.

MAKE IT MEANINGFUL

How to use client acquisition OKRs

How to use these templates

Choose the client acquisition outcome you need to improve. Record the current value, target, owner, and measurement source for each key result before starting your planning cycle.

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

KNOW WHAT TO MEASURE

The numbers behind your goals.

Choose a small set of KPIs to watch alongside your OKRs.

Explore related KPIs