9 OKR examples for Market Expansion
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Market Expansion to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Market Expansion OKRs templates
You'll find below a list of Objectives and Key Results for Market Expansion.
OKRs to achieve product-market fit and expand market reach
Achieve product-market fit and expand market reach
Increase customer satisfaction level by 30% through product improvements
Conduct surveys to identify areas of the product needing improvement- Implement improvements and track customer satisfaction levels
- Develop a roadmap for product enhancements based on customer feedback
- Establish partnerships in two new markets and secure initial contracts
- Initiate business proposals with potential partners
- Identify potential partners in target markets
- Negotiate and secure initial contracts
- Increase product usage by 25% in the newly penetrated markets
- Offer promotional trials to entice initial usage
- Implement product training sessions for new consumers
- Launch targeted marketing campaigns to promote product awareness
OKRs to expand Japanese market
- Increase market presence and sales in Japan
- Increase monthly revenue from Japanese customers by 20%
- Develop targeted marketing campaigns tailored to the Japanese market
- Conduct market research to identify specific needs and preferences of Japanese customers
- Enhance Japanese customer support and after-sales services to improve customer satisfaction
- Collaborate with local Japanese businesses to expand customer reach and increase sales opportunities
- Establish partnerships with three influential Japanese retailers to expand distribution network
- Negotiate mutually beneficial terms and agreements with selected Japanese retailers
- Identify and research three influential Japanese retailers for potential partnership opportunities
- Finalize partnerships and develop a plan for expanding our distribution network with each retailer
- Initiate contact and schedule meetings with identified retailers to discuss potential partnerships
- Improve customer satisfaction in Japan by achieving minimum of 90% positive feedback
- Launch targeted marketing campaigns to reach 10,000 potential Japanese customers
- Create compelling and localized marketing content that resonates with Japanese consumers
- Develop a comprehensive marketing strategy tailored specifically for the Japanese market
- Utilize various advertising channels to reach and engage 10,000 potential Japanese customers
- Conduct market research to define target audience and identify potential Japanese customers
OKRs to strengthen strategic partnership for maximum business growth
- Strengthen strategic partnership for maximum business growth
- Increase partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- Establish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- Improve customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- Achieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
OKRs to expand BDR prospecting efforts into new target markets or industry segments
- Increase BDR prospecting in untapped markets/segments
- Develop customized messaging for each target market/segment
- Identify 3 new markets/segments to target
- Secure at least 2 new clients from the targeted markets/segments
- Increase qualified leads generated from new markets/segments by 20%
OKRs to expand reach through paid advertising with 30% more impressions
- Increase reach through paid advertising
- Improve click-through rate by 10%
- Increase ad spend by 20%
- Identify ad campaigns with highest ROI
- Optimize ad targeting and messaging
- Expand ad reach through new platforms or channels
- Increase bid amounts for top-performing campaigns
- Evaluate campaign performance and adjust strategy accordingly
- Implement changes and continue to monitor results
- Identify successful campaigns and tactics
- Review data from analytics and social media platforms
- Adjust targeting, messaging, and budget based on performance
- Test and optimize targeting for better results
- Conduct A/B testing to determine most effective targeting strategy
- Utilize data to adjust targeting for underperforming segments
- Analyze demographics and interests of current audience
- Continuously monitor and refine targeting approach for maximum impact
OKRs to scale product offering with multi-tenant apps
- Scale product offering with multi-tenant apps
- Launch 3 new multi-tenant apps to diversify our offer
- Identify potential markets for multi-tenant app development
- Strategize a marketing plan for newly developed apps
- Assemble a dedicated project team for app creation
- Increase customer base using multi-tenant apps by 25%
- Implement referral programs to incentivize app sharing
- Launch marketing campaigns to promote new multi-tenant apps
- Develop multi-tenant apps targeting untapped audience segments
- Improve the usage rate of multi-tenant apps by 20%
- Implement user-friendly guided tours within the app
- Provide timely support and efficient problem resolution
- Launch marketing campaigns highlighting app benefits
OKRs to increase annual revenue to $30 million
- Increase annual revenue to $30 million
- Improve operating efficiency by reducing overhead costs by 10%
- Negotiate with vendors and suppliers to secure better pricing and/or discounts on necessary materials and services
- Implement technology solutions or automation tools to streamline operations and reduce manual effort
- Conduct a thorough review of all overhead expenses and identify areas for cost reduction
- Streamline processes and eliminate any unnecessary steps or redundancies in operations
- Increase sales volume by 15% compared to the previous quarter
- Train sales team on effective sales techniques and provide ongoing support and motivation
- Identify target market and create targeted marketing campaign to attract new customers
- Implement a customer loyalty program to encourage repeat purchases and increase customer retention
- Collaborate with suppliers to negotiate bulk discounts and lower costs to maximize profit margins
- Expand trading operations to three new markets
- Conduct market research to identify potential markets for expansion
- Establish partnerships or collaborations with local partners in the target markets
- Develop a strategic plan for entering new markets, including budgeting and resource allocation
- Implement marketing and advertising campaigns to raise awareness and attract customers in new markets
- Achieve a customer retention rate of 90% or higher
OKRs to increase Atlassian partnership conditions by region
- Increase Atlassian partnership conditions by region
- Achieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
- Implement action plans to address client feedback and improve customer satisfaction scores
- Conduct customer satisfaction surveys with Atlassian partnership clients in each region
- Analyze survey results to identify areas for improvement and develop action plans
- Monitor and track customer satisfaction ratings regularly to ensure continuous improvement
- Improve partner enablement resources utilization rate by 20%
- Increase revenue generated through Atlassian partnerships in each region by 10%
- Conduct market research to identify potential untapped regions for Atlassian partnerships
- Develop a targeted marketing strategy to attract new partners and expand reach
- Strengthen relationship with existing partners through regular communication and collaboration
- Offer incentives and discounts to encourage partners to increase sales and revenue
- Increase the number of Atlassian partners in each region by 15%
- Provide incentives and benefits for current partners to refer new partners
- Collaborate with local business associations to identify and onboard potential Atlassian partners
- Enhance the partner onboarding process to facilitate easy and quick registration
- Improve marketing campaigns to attract new potential Atlassian partners in each region
OKRs to drive US commercial opportunities expansion
- Drive US commercial opportunities expansion
- Boost product awareness via promotional activities to achieve a 15% sales increase
- Organize product-focused events or webinars for potential customers
- Collaborate with influencers for a social media product promotion
- Develop targeted digital advertising campaigns across multiple platforms
- Increase outbound sales contacts by 20% to open new markets
- Develop a more aggressive outbound sales strategy
- Train sales team in advanced outreach techniques
- Identify and analyze potential new markets for our products/services
- Secure at least 7 commercial partnerships for enhanced distribution
- Initiate contact and negotiate terms with selected businesses
- Identify and list potential partnerships suitable for our services
- Develop tailored pitches highlighting mutual benefits
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance application design by solution architect review
- OKRs to enhance employee dedication via communication optimization
- OKRs to foster customer-centric culture through UX insights
- OKRs to optimize SEO readiness
- OKRs to boost English proficiency for B1 level students
- OKRs to enhance Product Owners' competency for optimal efficiency
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples