10 customisable OKR examples for Business Expansion
What are Business Expansion OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Expansion to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Business Expansion OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Business Expansion OKRs examples
You will find in the next section many different Business Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to drive Business Expansion in Saudi Arabia's school sector
Drive Business Expansion in Saudi Arabia's school sector
Obtain 10 new client contracts from GCC school sector
Research potential GCC school sector clients- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- Secure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- Increase lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
2. OKRs to drive business expansion through innovative strategies
- Drive business expansion through innovative strategies
- Secure two strategic partnerships for innovation collaboration
- Reach out initiating discussions for collaboration
- Negotiate and finalize partnership agreements
- Identify potential partners aligned with our innovation goals
- Increase innovation portfolio returns by at least 20%
- Expand business partnerships for diverse insights
- Invest in research and employee training programs
- Implement new technologies to optimize processes
- Develop and initiate 3 new high-impact innovative projects
- Formulate project plans detailing the execution strategy
- Initiate the projects by gathering necessary resources
- Identify potential areas for high-impact innovative projects
3. OKRs to strengthen in-house legal team for maritime business expansion
- Strengthen in-house legal team for maritime business expansion
- Reduce legal bottlenecks slowing expansion by 30%
- Streamline legal procedures by implementing automation technology
- Hire additional specialized legal staff
- Regularly review and update legal processes
- Hire 5 experienced maritime lawyers by the end of the quarter
- Schedule and conduct final interviews, then extend offers
- Post job ads on maritime law employment websites and professional networks
- Review resumes and conduct initial phone interviews
- Develop an intensive training program for new hires within two weeks
- Construct a comprehensive training curriculum
- Organize expert trainers and materials
- Identify essential skills and knowledge for the job
4. OKRs to secure venture capital funding for Plika's Latam expansion
- Secure venture capital funding for Plika's Latam expansion
- Secure a minimum of $1million in funding committed by at least 2 investors
- Conduct engaging pitch meetings with selected investors
- Identify and connect with potential investors
- Develop a comprehensive, persuasive business plan presentation
- Arrange pitch meetings with a minimum of 10 prospective Venture Capital investors
- Identify and research 10 prospective Venture Capital investors
- Prepare a compelling investment pitch presentation
- Schedule meetings via email or phone calls
- Identify and prioritize 20 potential Venture Capitalists suitable for our expansion strategy
- Research and compile a list of 20 potential venture capitalists
- Analyze each prospect's investment tendencies and records
- Rank potential investors based on alignment with our expansion strategy
5. OKRs to identify and assess new growth opportunities
- Identify and assess new growth opportunities
- Conduct detailed feasibility studies for identified opportunities to determine viability
- Evaluate viability based on research outcomes
- Identify opportunities for feasibility study
- Perform detailed review of business prospects
- Research and pinpoint 10 potential new market areas for business expansion
- Analyse findings to determine viability for business expansion
- Identify sectors and industries where our business can potentially expand
- Conduct detailed market research on the 10 identified areas
- Develop and present 5 comprehensive business proposals for promising opportunities
- Develop comprehensive proposals for each opportunity
- Prepare presentations for each business proposal
- Identify 5 promising business opportunities for proposal
6. OKRs to achieve dominance in digital payment acceptance market
- Achieve dominance in digital payment acceptance market
- Expand to 3 new key geographical markets
- Develop a market entry strategy tailored for each region
- Allocate resources for marketing and operations in new markets
- Identify potential markets based on product demand and customer demographic
- Increase total transaction volume by 25%
- Implement targeted marketing campaigns to attract new customers
- Invest in user-friendly transaction platform improvements
- Offer incentives for high-volume transactions
- Secure partnerships with 5 leading eCommerce platforms
- Develop tailored pitches for partnership proposals
- Reach out to eCommerce platforms with partnership proposals
- Identify top 5 eCommerce platforms suitable for partnership
7. OKRs to scale the team by hiring and onboarding key talent to support business expansion
- Expand the business by scaling the team with quality personnel
- Hire and onboard 3 experienced sales executives
- Enhance team diversity by 20% via targeted recruitment strategy
- Reduce time-to-fill open positions by 50% through process improvement
- Recruit and integrate 2 seasoned marketing specialists
8. OKRs to strengthen strategic partnership for maximum business growth
- Strengthen strategic partnership for maximum business growth
- Increase partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
- Identify potential partners with complementary products/services for joint marketing campaigns
- Collaborate with partners to create and implement effective sales strategies and tactics
- Develop and execute a targeted marketing strategy to promote joint marketing campaigns
- Regularly analyze and evaluate the success of joint marketing campaigns and sales efforts
- Establish three new strategic partnerships with key industry players to expand market reach
- Execute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
- Identify potential industry players that align with our strategic goals and market objectives
- Negotiate mutually beneficial terms and agreements with the selected strategic partners
- Initiate contact and engage in conversations to explore partnership opportunities with identified industry players
- Improve customer retention rate by 15% through enhanced partner engagement and support programs
- Launch a partner feedback survey to gather insights and identify areas for improvement
- Create a dedicated partner portal with resources to enhance collaboration and knowledge sharing
- Establish a proactive communication channel to address partner concerns and promptly resolve issues
- Implement regular training sessions and workshops for partners to strengthen their product expertise
- Achieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
- Develop a clear and concise communication plan to ensure all relevant information reaches partners
- Implement weekly check-ins with partners to address any concerns and provide updates
- Conduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
- Prioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions
9. OKRs to expand Japanese market
- Increase market presence and sales in Japan
- Increase monthly revenue from Japanese customers by 20%
- Develop targeted marketing campaigns tailored to the Japanese market
- Conduct market research to identify specific needs and preferences of Japanese customers
- Enhance Japanese customer support and after-sales services to improve customer satisfaction
- Collaborate with local Japanese businesses to expand customer reach and increase sales opportunities
- Establish partnerships with three influential Japanese retailers to expand distribution network
- Negotiate mutually beneficial terms and agreements with selected Japanese retailers
- Identify and research three influential Japanese retailers for potential partnership opportunities
- Finalize partnerships and develop a plan for expanding our distribution network with each retailer
- Initiate contact and schedule meetings with identified retailers to discuss potential partnerships
- Improve customer satisfaction in Japan by achieving minimum of 90% positive feedback
- Launch targeted marketing campaigns to reach 10,000 potential Japanese customers
- Create compelling and localized marketing content that resonates with Japanese consumers
- Develop a comprehensive marketing strategy tailored specifically for the Japanese market
- Utilize various advertising channels to reach and engage 10,000 potential Japanese customers
- Conduct market research to define target audience and identify potential Japanese customers
10. OKRs to expand and excel in the Spanish Market
- Expand and excel in the Spanish Market
- Increase Spanish market share by 15%
- Develop localized marketing strategies tailored to the Spanish audience
- Improve customer service with bilingual support staff
- Partner with popular Spanish influencers for product promotions
- Launch effective marketing campaigns in at least 5 major Spanish cities
- Develop unique marketing strategies tailored for each city
- Identify top 5 Spanish cities with the largest target market
- Allocate budget for comprehensive marketing campaigns in each city
- Secure at least 3 strategic partnerships in Spain
- Identify potential partnership opportunities in Spain
- Negotiate and finalize partnership agreements
- Initiate conversations with selected businesses
Business Expansion OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Business Expansion OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Expansion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance engagement and commitment via effective communication
- OKRs to implement Cloud-Ready Applications
- OKRs to obtain high grades (A's and B's) in school
- OKRs to ensure all company devices are asset tagged
- OKRs to achieve a pass grade above 70 in all subjects
- OKRs to be on track for a long-running project
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.