9 customisable OKR examples for Business Expansion

What are Business Expansion OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Expansion to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Business Expansion OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Business Expansion OKRs examples

You will find in the next section many different Business Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to drive Business Expansion in Saudi Arabia's school sector

  • ObjectiveDrive Business Expansion in Saudi Arabia's school sector
  • Key ResultObtain 10 new client contracts from GCC school sector
  • TaskResearch potential GCC school sector clients
  • TaskDevelop and send proposals to identified schools
  • TaskFollow-up meetings, negotiate, and finalize contracts
  • Key ResultSecure 30 new successful B2B interactions with GCC schools
  • TaskFollow-up with proposals to close on agreements
  • TaskSend tailored partnership proposals to identified schools
  • TaskIdentify 50 GCC schools as potential B2B partners
  • Key ResultIncrease lead generation by 40% through tailored marketing and sales outreach
  • TaskDevelop personalized marketing campaigns targeting potential leads
  • TaskIntensify sales outreach efforts with tailored proposals
  • TaskEnhance data analysis to identify and reach untapped markets

2OKRs to drive business expansion through innovative strategies

  • ObjectiveDrive business expansion through innovative strategies
  • Key ResultSecure two strategic partnerships for innovation collaboration
  • TaskReach out initiating discussions for collaboration
  • TaskNegotiate and finalize partnership agreements
  • TaskIdentify potential partners aligned with our innovation goals
  • Key ResultIncrease innovation portfolio returns by at least 20%
  • TaskExpand business partnerships for diverse insights
  • TaskInvest in research and employee training programs
  • TaskImplement new technologies to optimize processes
  • Key ResultDevelop and initiate 3 new high-impact innovative projects
  • TaskFormulate project plans detailing the execution strategy
  • TaskInitiate the projects by gathering necessary resources
  • TaskIdentify potential areas for high-impact innovative projects

3OKRs to strengthen in-house legal team for maritime business expansion

  • ObjectiveStrengthen in-house legal team for maritime business expansion
  • Key ResultReduce legal bottlenecks slowing expansion by 30%
  • TaskStreamline legal procedures by implementing automation technology
  • TaskHire additional specialized legal staff
  • TaskRegularly review and update legal processes
  • Key ResultHire 5 experienced maritime lawyers by the end of the quarter
  • TaskSchedule and conduct final interviews, then extend offers
  • TaskPost job ads on maritime law employment websites and professional networks
  • TaskReview resumes and conduct initial phone interviews
  • Key ResultDevelop an intensive training program for new hires within two weeks
  • TaskConstruct a comprehensive training curriculum
  • TaskOrganize expert trainers and materials
  • TaskIdentify essential skills and knowledge for the job

4OKRs to secure venture capital funding for Plika's Latam expansion

  • ObjectiveSecure venture capital funding for Plika's Latam expansion
  • Key ResultSecure a minimum of $1million in funding committed by at least 2 investors
  • TaskConduct engaging pitch meetings with selected investors
  • TaskIdentify and connect with potential investors
  • TaskDevelop a comprehensive, persuasive business plan presentation
  • Key ResultArrange pitch meetings with a minimum of 10 prospective Venture Capital investors
  • TaskIdentify and research 10 prospective Venture Capital investors
  • TaskPrepare a compelling investment pitch presentation
  • TaskSchedule meetings via email or phone calls
  • Key ResultIdentify and prioritize 20 potential Venture Capitalists suitable for our expansion strategy
  • TaskResearch and compile a list of 20 potential venture capitalists
  • TaskAnalyze each prospect's investment tendencies and records
  • TaskRank potential investors based on alignment with our expansion strategy

5OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • Key ResultConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • Key ResultResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • Key ResultDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

6OKRs to scale the team by hiring and onboarding key talent to support business expansion

  • ObjectiveExpand the business by scaling the team with quality personnel
  • Key ResultHire and onboard 3 experienced sales executives
  • Key ResultEnhance team diversity by 20% via targeted recruitment strategy
  • Key ResultReduce time-to-fill open positions by 50% through process improvement
  • Key ResultRecruit and integrate 2 seasoned marketing specialists

7OKRs to strengthen strategic partnership for maximum business growth

  • ObjectiveStrengthen strategic partnership for maximum business growth
  • Key ResultIncrease partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
  • TaskIdentify potential partners with complementary products/services for joint marketing campaigns
  • TaskCollaborate with partners to create and implement effective sales strategies and tactics
  • TaskDevelop and execute a targeted marketing strategy to promote joint marketing campaigns
  • TaskRegularly analyze and evaluate the success of joint marketing campaigns and sales efforts
  • Key ResultEstablish three new strategic partnerships with key industry players to expand market reach
  • TaskExecute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
  • TaskIdentify potential industry players that align with our strategic goals and market objectives
  • TaskNegotiate mutually beneficial terms and agreements with the selected strategic partners
  • TaskInitiate contact and engage in conversations to explore partnership opportunities with identified industry players
  • Key ResultImprove customer retention rate by 15% through enhanced partner engagement and support programs
  • TaskLaunch a partner feedback survey to gather insights and identify areas for improvement
  • TaskCreate a dedicated partner portal with resources to enhance collaboration and knowledge sharing
  • TaskEstablish a proactive communication channel to address partner concerns and promptly resolve issues
  • TaskImplement regular training sessions and workshops for partners to strengthen their product expertise
  • Key ResultAchieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
  • TaskDevelop a clear and concise communication plan to ensure all relevant information reaches partners
  • TaskImplement weekly check-ins with partners to address any concerns and provide updates
  • TaskConduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
  • TaskPrioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions

8OKRs to expand Japanese market

  • ObjectiveIncrease market presence and sales in Japan
  • Key ResultIncrease monthly revenue from Japanese customers by 20%
  • TaskDevelop targeted marketing campaigns tailored to the Japanese market
  • TaskConduct market research to identify specific needs and preferences of Japanese customers
  • TaskEnhance Japanese customer support and after-sales services to improve customer satisfaction
  • TaskCollaborate with local Japanese businesses to expand customer reach and increase sales opportunities
  • Key ResultEstablish partnerships with three influential Japanese retailers to expand distribution network
  • TaskNegotiate mutually beneficial terms and agreements with selected Japanese retailers
  • TaskIdentify and research three influential Japanese retailers for potential partnership opportunities
  • TaskFinalize partnerships and develop a plan for expanding our distribution network with each retailer
  • TaskInitiate contact and schedule meetings with identified retailers to discuss potential partnerships
  • Key ResultImprove customer satisfaction in Japan by achieving minimum of 90% positive feedback
  • Key ResultLaunch targeted marketing campaigns to reach 10,000 potential Japanese customers
  • TaskCreate compelling and localized marketing content that resonates with Japanese consumers
  • TaskDevelop a comprehensive marketing strategy tailored specifically for the Japanese market
  • TaskUtilize various advertising channels to reach and engage 10,000 potential Japanese customers
  • TaskConduct market research to define target audience and identify potential Japanese customers

9OKRs to expand and excel in the Spanish Market

  • ObjectiveExpand and excel in the Spanish Market
  • Key ResultIncrease Spanish market share by 15%
  • TaskDevelop localized marketing strategies tailored to the Spanish audience
  • TaskImprove customer service with bilingual support staff
  • TaskPartner with popular Spanish influencers for product promotions
  • Key ResultLaunch effective marketing campaigns in at least 5 major Spanish cities
  • TaskDevelop unique marketing strategies tailored for each city
  • TaskIdentify top 5 Spanish cities with the largest target market
  • TaskAllocate budget for comprehensive marketing campaigns in each city
  • Key ResultSecure at least 3 strategic partnerships in Spain
  • TaskIdentify potential partnership opportunities in Spain
  • TaskNegotiate and finalize partnership agreements
  • TaskInitiate conversations with selected businesses

Business Expansion OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Business Expansion OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Business Expansion OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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