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10 OKR examples for Business Growth

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What are Business Growth OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Growth to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Business Growth OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Business Growth OKRs examples

You will find in the next section many different Business Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to secure partnerships with strategic industry leaders to drive business growth

  • ObjectiveEstablish key partnerships to drive growth
  • KRIdentify and prioritize potential partners based on revenue and market share
  • KRTrack the success of each partnership by setting clear KPIs and regularly measuring progress
  • KRDevelop a compelling pitch deck and present to at least 10 potential partners
  • KRSign partnership agreements with at least 3 of the identified partners

OKRs to enhance in-house legal team for aggressive business growth

  • ObjectiveEnhance in-house legal team for aggressive business growth
  • KRReduce legal risks and issues by 30%, enhancing expansion strategy
  • TaskStrengthen internal controls to prevent legal breaches
  • TaskHire legal consultant team to review existing policies
  • TaskImplement regular legal compliance training for all staff
  • KRImprove legal operational efficiency by 25% using advance legal tech tools
  • TaskMonitor and evaluate the improvement in operational efficiency
  • TaskImplement advanced legal software for streamlined case management
  • TaskTrain staff on utilizing new legal tech tools efficiently
  • KRHire and onboard four additional experienced legal professionals
  • TaskScreen applicants and conduct interviews
  • TaskPost job listings on legal employment websites
  • TaskDesign comprehensive onboarding program

OKRs to increase business growth and client retention

  • ObjectiveIncrease business growth and client retention
  • KRIncrease quarterly revenue by 20% through cross-selling and up-selling strategies
  • TaskMonitor and optimize sales data weekly
  • TaskDevelop and implement targeted marketing campaigns
  • TaskTrain staff in effective cross-selling and up-selling techniques
  • KRBoost customer base by 15% through intensive marketing and customer referral program
  • TaskLaunch a lucrative customer referral program
  • TaskDevelop and implement an intensive marketing strategy
  • TaskRegularly track and measure customer growth
  • KRAchieve a 90% customer retention rate by optimizing customer service and support
  • TaskSet up a customer loyalty rewards program
  • TaskOrganize regular training for customer service staff
  • TaskImplement a multi-channel customer support system

OKRs to identify and assess new growth opportunities

  • ObjectiveIdentify and assess new growth opportunities
  • KRConduct detailed feasibility studies for identified opportunities to determine viability
  • TaskEvaluate viability based on research outcomes
  • TaskIdentify opportunities for feasibility study
  • TaskPerform detailed review of business prospects
  • KRResearch and pinpoint 10 potential new market areas for business expansion
  • TaskAnalyse findings to determine viability for business expansion
  • TaskIdentify sectors and industries where our business can potentially expand
  • TaskConduct detailed market research on the 10 identified areas
  • KRDevelop and present 5 comprehensive business proposals for promising opportunities
  • TaskDevelop comprehensive proposals for each opportunity
  • TaskPrepare presentations for each business proposal
  • TaskIdentify 5 promising business opportunities for proposal

OKRs to foster and demonstrate out-of-box thinking

  • ObjectiveFoster and demonstrate out-of-box thinking
  • KRConduct 2 workshops on creativity and unconventional problem-solving strategies
  • TaskAdvertise workshops to relevant audience groups
  • TaskIdentify suitable topics for creativity and problem-solving workshops
  • TaskArrange logistics such as location, materials, and guest speakers
  • KRDevelop 3 unique, innovative solutions to existing business challenges
  • TaskIdentify key challenges limiting business growth
  • TaskEvaluate feasibility and uniqueness of solutions
  • TaskBrainstorm innovative solutions for each challenge
  • KRSuccessfully apply an unorthodox approach to improve an underperforming process by 20%
  • TaskResearch unorthodox approaches to improvement
  • TaskImplement a new strategy, measure its impacts
  • TaskIdentify weaknesses in the current process

OKRs to penetrate new regions to boost architecture service revenue

  • ObjectivePenetrate new regions to boost architecture service revenue
  • KRDevelop a localized business strategy for the chosen geography by week six
  • TaskIdentify target market and relevant dynamics in chosen geography by week two
  • TaskConstruct localized business strategy by week four
  • TaskFinalize and review strategy for implementation by week six
  • KRIdentify and analyze 3 potential geographies for expansion within two weeks
  • TaskCompile list of potential geographic areas for expansion
  • TaskAnalyze demographic data for each potential area
  • TaskPresent findings and recommend best three locations
  • KRAchieve 10% revenue increase from new geography by the end of the quarter
  • TaskDevelop a strategic marketing plan for penetration
  • TaskIdentify high potential markets within the new geography
  • TaskImplement sales and distribution channels effectively

OKRs to boost sustainable growth and profitability of the business

  • ObjectiveBoost sustainable growth and profitability of the business
  • KRReduce operational costs by 10% through efficiency improvements
  • TaskImplement energy-saving measures in all company facilities
  • TaskStreamline processes to eliminate non-value-adding activities
  • TaskInvest in cost-effective, high-efficiency equipment
  • KRGrow customer base by 20% with green initiatives
  • TaskHost community events showcasing company's commitment to sustainability
  • TaskDevelop a marketing campaign focusing on company's environmental efforts
  • TaskImplement a customer rewards program for eco-friendly purchasing decisions
  • KRIncrease net profit margin by 15%
  • TaskEvaluate pricing strategies, increase price where appropriate
  • TaskImprove operational efficiency to reduce waste
  • TaskImplement cost-cutting measures for overhead expenses

OKRs to strengthen relationships with key accounts and identifying opportunities for growth

  • ObjectiveIncrease revenue through strategic account management
  • KRDevelop and execute personalized account plans for top 3 accounts
  • KRConduct 5 in-person meetings with key accounts to strengthen relationships
  • KRIdentify 3 new growth opportunities within key accounts
  • KRIncrease key account revenue by 10% through cross-selling and upselling

OKRs to strengthen strategic partnership for maximum business growth

  • ObjectiveStrengthen strategic partnership for maximum business growth
  • KRIncrease partnership revenue by 20% through joint marketing campaigns and collaborative sales efforts
  • TaskIdentify potential partners with complementary products/services for joint marketing campaigns
  • TaskCollaborate with partners to create and implement effective sales strategies and tactics
  • TaskDevelop and execute a targeted marketing strategy to promote joint marketing campaigns
  • TaskRegularly analyze and evaluate the success of joint marketing campaigns and sales efforts
  • KREstablish three new strategic partnerships with key industry players to expand market reach
  • TaskExecute and implement the partnerships, focusing on expanding market reach and achieving growth objectives
  • TaskIdentify potential industry players that align with our strategic goals and market objectives
  • TaskNegotiate mutually beneficial terms and agreements with the selected strategic partners
  • TaskInitiate contact and engage in conversations to explore partnership opportunities with identified industry players
  • KRImprove customer retention rate by 15% through enhanced partner engagement and support programs
  • TaskLaunch a partner feedback survey to gather insights and identify areas for improvement
  • TaskCreate a dedicated partner portal with resources to enhance collaboration and knowledge sharing
  • TaskEstablish a proactive communication channel to address partner concerns and promptly resolve issues
  • TaskImplement regular training sessions and workshops for partners to strengthen their product expertise
  • KRAchieve a 95% satisfaction rate from partners through effective communication and timely resolution of issues
  • TaskDevelop a clear and concise communication plan to ensure all relevant information reaches partners
  • TaskImplement weekly check-ins with partners to address any concerns and provide updates
  • TaskConduct periodic surveys and feedback sessions to understand partner needs and improve satisfaction
  • TaskPrioritize issue resolution by promptly addressing partner queries and providing satisfactory solutions

OKRs to increase wealth by improving income and managing spending

  • ObjectiveIncrease wealth by improving income and managing spending
  • KRDedicate 10% of each paycheck to investments to generate additional income
  • TaskDetermine monthly income
  • TaskTransfer this amount to chosen investments
  • TaskCalculate 10% of the monthly income
  • KRRaise primary income by 15% through performance at work or business growth
  • TaskSeek promotion or salary increase at the current job
  • TaskDevelop and implement strategies for business sales growth
  • TaskImprove job performance through continuing education or training
  • KRReduce unnecessary expenses by identifying and eliminating 20% of non-essential costs
  • TaskCreate a strategy to eliminate identified non-essential costs
  • TaskReview and categorize all expenses to identify non-essential costs
  • TaskImplement the cost-reduction strategy and track progress

Business Growth OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Business Growth OKR templates

We have more templates to help you draft your team goals and OKRs.

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